• Title/Summary/Keyword: 도어

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Outdoor Sports and e-sports Participation based Measuring Model Design for the Mental and Social Health of Adolescents (아웃도어 스포츠와 e-스포츠 기반의 청소년 정신적 사회적 건강 측정 모델 설계)

  • Kim, SeongKwan
    • Journal of the Korea Convergence Society
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    • v.7 no.5
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    • pp.269-277
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    • 2016

  • This study was aimed to study the effects of adolescents' outdoor sports and e-sports activities on their holistic health. In order for this, adolescent holistic health has been divided into three categories: physical health, mental health, and social health; and reviewed existing research on outdoor sports and e-sports. The research has found several variables for measuring the correlation between the two types of sports. The variables cover four areas: 1) General Information, determined by gender, age, preferred sport, and length of play; 2) Physical Health, as measured by six questions in the basic PAPS (Physical Activity Promotion System) survey; 3) Mental Health, as measured by stress index, self-efficacy, subjective health, and self-esteem; and 4) Social Health, as measured by variables relating to family, friends, school, and society. A total of 36 questions were devised, with 1-4 questions in each area. Primarily it examined the mental health social health. As a result, it was found that three factors have a difference such that the significance of self satisfaction. family relationships, friendships is 0.064, 0.012, 0.088 respectably.

  • https://doi.org/10.15207/JKCS.2016.7.5.269 인용 PDF KSCI

The Study on the Effect of Outdoor Experiential Marketing on Brand and Purchase Intentions (아웃도어 체험 마케팅이 브랜드와 구매의도에 미치는 영향에 대한 연구)

  • Lee, Jae-Woo;Park, Eun-Ju;Choi, Myeonggil
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.139-150
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    • 2017

  • The purpose of this study is to examine the influence of experiential marketing on brand loyalty through brand image and brand attitude, and to ultimately understand the relationship between experiential marketing and purchase intentions. The subjects of the study were first-time participants of the 'Salomon Outdoor City Trail Run' sponsored by the brand Salomon Outdoor. Out of 223 questionnaires given to the subjects, 195 responses were used as the sample for analysis. SPSS 18.0 and AMOS 18.0 were used as the analysis tools. The study results showed that, of the elements of marketing including sensation, emotion, recognition, action, and relation, feel and action positively influenced brand image. Sensation and relation positively influenced brand attitude. Brand image and brand attitude positively influenced brand loyalty and brand loyalty positively influenced purchase intention. The study is significant in that it explores the effects of experiential marketing all the way up to the purchase intention, and how this is influenced by brand image, brand attitude, and brand loyalty. Implications of these findings for experiential marketing as well as future research directions are also provided.

  • https://doi.org/10.14400/JDC.2017.15.5.139 인용 PDF KSCI

A Study on Effectiveness of Hang-Tag Type and Preferred Method of Functional Information for Outdoor Jackets (아웃도어 재킷의 기능성표기 행택 유형에 대한 소비자의 이해도 및 선호도 연구)

  • Bang, Giseong;Yoo, Shinjung
    • Science of Emotion and Sensibility
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    • v.19 no.4
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    • pp.83-94
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    • 2016

  • The aim of this study was to investigate effective expression method of performance information of functional clothing and preferred alternatives for the categorized consumer groups according to the perception about the functional outdoor jacket. 472 males and females in their 20s-60s' were surveyed and their answers were analysed and categorized by using SPSS 21.0 statistical program. For the study, four different expression methods for waterproof & breathable fabric, 'illustration only', 'illustration+Korean text', 'illustration+foreign text', and 'chart with Korean text', were presented and asked for finding correct answers. The analysis was done for three categorized consumer groups from the former study, 'unconversant/brand & design pursuing group', 'conversant/function pursuing group' and 'high price/high function preferring group'. The results showed that regardless of groups, 'picture only' was the most preferred method and 'graph' was the least. However, the percentage of correct answers for the 'graph' was the biggest, especially for 'conversant/function pursuing group'. It implied that the effective expression method should be differentiated depending on the target consumer groups. 'Conversant/function pursuing group' more agreed on the need for additional information, such as 'after-washed performance', than other two groups.

  • https://doi.org/10.14695/KJSOS.2016.19.4.83 인용 PDF KSCI

Protecting Multi Ranked Searchable Encryption in Cloud Computing from Honest-but-Curious Trapdoor Generating Center (트랩도어 센터로부터 보호받는 순위 검색 가능한 암호화 다중 지원 클라우드 컴퓨팅 보안 모델)

  • YeEun Kim;Heekuck Oh
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.33 no.6
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    • pp.1077-1086
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    • 2023

  • The searchable encryption model allows to selectively search for encrypted data stored on a remote server. In a real-world scenarios, the model must be able to support multiple search keywords, multiple data owners/users. In this paper, these models are referred to as Multi Ranked Searchable Encryption model. However, at the time this paper was written, the proposed models use fully-trusted trapdoor centers, some of which assume that the connection between the user and the trapdoor center is secure, which is unlikely that such assumptions will be kept in real life. In order to improve the practicality and security of these searchable encryption models, this paper proposes a new Multi Ranked Searchable Encryption model which uses random keywords to protect search words requested by the data downloader from an honest-but-curious trapdoor center with an external attacker without the assumptions. The attacker cannot distinguish whether two different search requests contain the same search keywords. In addition, experiments demonstrate that the proposed model achieves reasonable performance, even considering the overhead caused by adding this protection process.

  • https://doi.org/10.13089/JKIISC.2023.33.6.1077 인용 PDF HTML