• Title/Summary/Keyword: 데이터 기반 의사결정

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Analysis of the Effects of E-commerce User Ratings and Review Helfulness on Performance Improvement of Product Recommender System (E-커머스 사용자의 평점과 리뷰 유용성이 상품 추천 시스템의 성능 향상에 미치는 영향 분석)

  • FAN, LIU;Lee, Byunghyun;Choi, Ilyoung;Jeong, Jaeho;Kim, Jaekyeong
    • Journal of Intelligence and Information Systems
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    • v.28 no.1
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    • pp.311-328
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    • 2022
  • Because of the spread of smartphones due to the development of information and communication technology, online shopping mall services can be used on computers and mobile devices. As a result, the number of users using the online shopping mall service increases rapidly, and the types of products traded are also growing. Therefore, to maximize profits, companies need to provide information that may interest users. To this end, the recommendation system presents necessary information or products to the user based on the user's past behavioral data or behavioral purchase records. Representative overseas companies that currently provide recommendation services include Netflix, Amazon, and YouTube. These companies support users' purchase decisions by recommending products to users using ratings, purchase records, and clickstream data that users give to the items. In addition, users refer to the ratings left by other users about the product before buying a product. Most users tend to provide ratings only to products they are satisfied with, and the higher the rating, the higher the purchase intention. And recently, e-commerce sites have provided users with the ability to vote on whether product reviews are helpful. Through this, the user makes a purchase decision by referring to reviews and ratings of products judged to be beneficial. Therefore, in this study, the correlation between the product rating and the helpful information of the review is identified. The valuable data of the evaluation is reflected in the recommendation system to check the recommendation performance. In addition, we want to compare the results of skipping all the ratings in the traditional collaborative filtering technique with the recommended performance results that reflect only the 4 and 5 ratings. For this purpose, electronic product data collected from Amazon was used in this study, and the experimental results confirmed a correlation between ratings and review usefulness information. In addition, as a result of comparing the recommendation performance by reflecting all the ratings and only the 4 and 5 points in the recommendation system, the recommendation performance of remembering only the 4 and 5 points in the recommendation system was higher. In addition, as a result of reflecting review usefulness information in the recommendation system, it was confirmed that the more valuable the review, the higher the recommendation performance. Therefore, these experimental results are expected to improve the performance of personalized recommendation services in the future and provide implications for e-commerce sites.

The Effect of CSR on Venture Companies' Managerial Performance: Considering Corporate Growth Stage (CSR 활동이 벤처기업의 경영성과에 미치는 영향: 기업의 성장단계를 구분하여)

  • Chun, Dongphil;Woo, Chungwon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.1
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    • pp.225-235
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    • 2020
  • The Korean government is attempting to promote technology-based start-ups and venture firms that can lead to new national growth engines being developed. Although government support policies focus on improving survival rates, strategic tools for sustainability management based on a continuing company's assumption are also relevant. Previous studies indicate corporate social responsibility (CSR) as an important strategic tool for the management of corporate sustainability. This research is an exploratory study that seeks to empirically analyze the applicability of such CSR to venture firms. Existing previous studies have been carried out by large companies and surveys, and there are limitations that do not reflect the characteristics of companies. To complement the shortcomings of previous studies and propose practical consequences, this study conducted an empirical analysis using raw data from government approval statistics to identify the growth stages of venture firms. Using the 2018 Survey of Korea Venture Firms, we identified the growth stages of domestic venture firms and used the data envelopment analysis (DEA) to investigate the effect of CSR activities on managerial efficiency. The analysis found that CSR during start-up and early growth cycles did not affect managerial performance. The organization that conducted enthusiastic CSR activities performed better than those that did not perform CSR activities since the rapid growth era. Ultimately, the scale efficiency of venture business was the highest from the rapid growth era when the CSR was not done. This study is a pioneering study that found that after the period of high growth, venture firms' CSR activities can affect managerial performance. Therefore, it is important to advise applicable policies and business decision-makers that CSR practices can be a tactical resource for improving performance of management.

VRIFA: A Prediction and Nonlinear SVM Visualization Tool using LRBF kernel and Nomogram (VRIFA: LRBF 커널과 Nomogram을 이용한 예측 및 비선형 SVM 시각화도구)

  • Kim, Sung-Chul;Yu, Hwan-Jo
    • Journal of Korea Multimedia Society
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    • v.13 no.5
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    • pp.722-729
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    • 2010
  • Prediction problems are widely used in medical domains. For example, computer aided diagnosis or prognosis is a key component in a CDSS (Clinical Decision Support System). SVMs with nonlinear kernels like RBF kernels, have shown superior accuracy in prediction problems. However, they are not preferred by physicians for medical prediction problems because nonlinear SVMs are difficult to visualize, thus it is hard to provide intuitive interpretation of prediction results to physicians. Nomogram was proposed to visualize SVM classification models. However, it cannot visualize nonlinear SVM models. Localized Radial Basis Function (LRBF) was proposed which shows comparable accuracy as the RBF kernel while the LRBF kernel is easier to interpret since it can be linearly decomposed. This paper presents a new tool named VRIFA, which integrates the nomogram and LRBF kernel to provide users with an interactive visualization of nonlinear SVM models, VRIFA visualizes the internal structure of nonlinear SVM models showing the effect of each feature, the magnitude of the effect, and the change at the prediction output. VRIFA also performs nomogram-based feature selection while training a model in order to remove noise or redundant features and improve the prediction accuracy. The area under the ROC curve (AUC) can be used to evaluate the prediction result when the data set is highly imbalanced. The tool can be used by biomedical researchers for computer-aided diagnosis and risk factor analysis for diseases.

Constructing Forest Information Management System using GIS and Aerial Orthophoto (GIS와 항공정사사진을 이용한 산림정보 관리시스템 구축)

  • Kim, Joon-Bum;Jo, Myung-Hee;Kwon, Tae-Ho;Kim, In-Ho;Jo, Yun-Won;Shin, Dong-Ho
    • Journal of the Korean Association of Geographic Information Studies
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    • v.7 no.2
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    • pp.57-68
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    • 2004
  • Recently in order to more effectively and scientifically process forest official tasks, which have been focused on documents and inventories, they should be applied with the up-to-date spatial information technologies. Especially, the forest resource information management based on GIS(geographic information system) and aerial orthophoto is expected not only to play an important role as DSS(decision support system) for domestic forest conservation policy and forestry development industry but also to service forest resource information toward people such as the owners of a mountain rapidly. In this study, the important forest information such as digital topography map, digital forest type map, digital forest cadastral map, digital aerial photographs and attribute data were first reprocessed and constructed in DBMS(data base management system). In addition, forest officials could analyze and retrieve forest information by using detail sub-application systems such as forest cadastral retrieval, forest land development information management, reserved forest information management and forest resource information retrieval. For this, the user interface is developed by using Visual Basic 6.0 and MapObjects 2.1 of ESRI based on CBD(component based development) technology. The result of developing this system will not only perform constructing economical forest and better environment but also be the foundation of domestic spatial technology for forest resource management.

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Implementation Method of GIS Map for 3D Liquefaction Risk Analysis (3차원 액상화 위험분석을 위한 GIS Map 구현 방안)

  • Lee, Woo-Sik;Jang, Yong Gu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.6
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    • pp.10-17
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    • 2020
  • Recently, the liquefaction phenomenon was first discovered in Korea due to a magnitude 5.4 earthquake that occurred in Pohang, Gyeonsangbuk-do. When liquefaction occurs, some of the water and sand are ejected to the ground, producing a space, which leads to various dangerous situations, such as ground subsidence, building collapse, and sinkhole generation. Recently, the necessity of producing a liquefaction risk map in Korea has increased to grasp potential liquefaction areas in advance. Therefore, this study examined the drilling information from the national geotechnical information DB center at the Ministry of Land, Infrastructure, and Transport to produce a liquefaction risk map, and developed a module to implement functions for basic data modeling and 3D analysis based on drilling information database extraction and information. Through this study, effective interlocking technology of the integrated database of national land information was obtained, and three-dimensional information was generated for each stage of liquefaction risk analysis, such as soil resistance value and a liquefaction risk map. In the future, the technology developed in this study can be used as a comprehensive decision support technology for establishing a foundation for building 3D liquefaction information and for establishing a response system of liquefaction.

Preliminary Assessment Model based on BSC for Evaluating Practical Utilization of 4D CAD System (4D CAD 시스템의 실무적 활용성 평가를 위한 BSC기반의 예비 평가 모델)

  • Kim, HyeonSeung;Moon, HyounSeok;Kang, LeenSeok
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.33 no.5
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    • pp.2069-2079
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    • 2013
  • Recently, BIM(Building Information Modeling) is on the rise as a customized solution for construction environment, but construction companies rarely introduce and apply BIM in the construction site. Due to such issues, the fact that empirical data for evaluating the quantitative effect of BIM application is insufficient might be an another main reason. In the end, construction companies cannot assure investment effect of BIM and therefore don't make an investment actively. To activate BIM application, the evaluation system that quantitatively assess usability of BIM needs to be developed. This study aims to suggest a methodology that evaluates the usability quantitatively according to introduction and operation of BIM by construction companies. Accordingly, this study analyzes applicability of 4D CAD by developing an evaluation index and its model with BSC(Balanced Score Card) for 4D CAD, which have high practical use among BIM techniques, and verifies the usability as the entire evaluation index of BIM. Therefore, it is expected that the developed assessment model will be utilized as the critical decision-making information in order to introduce related techniques by identifying the usability and operational issues of 4D CAD.

Collection and Utilization of Unstructured Environmental Disaster by Using Disaster Information Standardization (재난정보 표준화를 통한 환경 재난정보 수집 및 활용)

  • Lee, Dong Seop;Kim, Byung Sik
    • Ecology and Resilient Infrastructure
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    • v.6 no.4
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    • pp.236-242
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    • 2019
  • In this study, we developed the system that can collect and store environmental disaster data into the database and use it for environmental disaster management by converting structured and unstructured documents such as images into electronic documents. In the 4th Industrial Revolution, various intelligent technologies have been developed in many fields. Environmental disaster information is one of important elements of disaster cycle. Environment disaster information management refers to the act of managing and processing electronic data about disaster cycle. However, these information are mainly managed in the structured and unstructured form of reports. It is necessary to manage unstructured data for disaster information. In this paper, the intelligent generation approach is used to convert handout into electronic documents. Following that, the converted disaster data is organized into the disaster code system as disaster information. Those data are stored into the disaster database system. These converted structured data is managed in a standardized disaster information form connected with the disaster code system. The disaster code system is covered that the structured information is stored and retrieve on entire disaster cycle. The expected effect of this research will be able to apply it to smart environmental disaster management and decision making by combining artificial intelligence technologies and historical big data.

Producing Firefighting Vulnerability Maps Using GIS - A Case Study of Dalseo-gu, Daegu - (GIS를 이용한 화재진압 취약성 지도 제작 - 대구광역시 달서구를 사례로 -)

  • KIM, Sung-Jae;CHOI, Gap-Yong;CHANG, Eun-Mi;SONG, Wan-Young
    • Journal of the Korean Association of Geographic Information Studies
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    • v.18 no.3
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    • pp.11-20
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    • 2015
  • Fire incidents, which occur every year, cause huge damage to properties and humans. Significant time and costs have been invested in minimizing and responding to such accidents. With the recent advances in the development of spatial information, in the firefighting field, studies have been conducted to effectively bring fires under control using GIS(Geographic Information System). Most of such studies, however, focused on individual analyses of firefighting-related factors, but comprehensive research on the vulnerability factors in fire control activities, a major part of firefighting activity, has yet to be done. This study sought to pinpoint and analyze the factors that obstruct fire controlling, and to gather relevant data and create GIS-based databases. Based on such database, GIS-based overlay analysis was conducted to produce a fire control vulnerability map. The findings of this study will enable a quantitative analysis of firefighting obstruction factors to assist the personnel engaging in firefighting in rational decision-making, such as in formulating a firefighting operation plan for securing golden time.

A Probabilistic Prediction of Weapon Systems Evaluation Test Execution Ratio and Management Scheme (무기체계 평가시험 수행율의 확률적 예측 및 관리기법)

  • Jang, Young-sik;Han, Sung-hee;Han, Hyun-goo;Mun, Chang-min
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.2
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    • pp.468-474
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    • 2017
  • A test service for the weapon systems evaluation is one of the most important processes during the weapon systems acquisition or development life cycle. Before completion of weapon systems development, the appropriate evaluation test can reduce risk and expense which might be expected during weapon systems development procedure. In this paper, it is suggested that a probabilistic prediction method based on Monte Carlo simulation for how much the annual weapon systems evaluation test excution ratio can be reached compared to the yearly initial planned test quantity. And then a weapon systems evaluation test quantitative management scheme is suggested to assist decision making for the test schedule manager who can arrange monthly test schedule based on the prediction result of annual test excution ratio. And the proposed method is applied for the weapon systems evaluation firing test data of the 8th directorate, Agency for Defense Development(ADD). And also the application result is examined.

The Effects of Female Labor Force Participation, Family Policies, and Gender Equality on Fertility Rate : Focused on OECD Countries (여성의 경제활동참가율이 출산율에 미치는 영향 : OECD 국가를 대상으로)

  • Hong, Sung-Hee
    • Journal of Family Resource Management and Policy Review
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    • v.25 no.2
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    • pp.41-52
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    • 2021
  • The purpose of this study is to examine how female labor force participation, family policies, and gender equality are related to fertility rate across countries. Multiple measures has been collected from various data sources(such as OECD, UNDP, and WVS) and the panel data set which includes (mostly) OECD countries range from 1990 to 2019 are analyzed. The major findings are as follows. First, based on OECD countries samples, female labor force participation is positively associated with the fertility rate, which implies that women's labor force participation does not lead to a reduction in fertility rate. Second, the length of paternity leave is positively associated with fertility rate whereas the direction is the opposite for the relationship between the length of maternity leave and fertility rate. This is attributed to the possibility that a longer period of maternity leave incurs the a higher opportunity cost of earning income, which leads to a reduced fertility rate. Third, countries with higher gender inequality index tend to have a higher fertility rate. Similarly, countries with higher gender equality value have a lower fertility rate. When the gender equality value is devideed into three sub-categories, education, politics, and employment, the gender equality value in education is the only sub-category which is negatively associated with the fertility rate. This study confirms that female labor force participation may not be a contributing factor in the lowering of fertility rate but instead can be positively associated with the fertility rate. Also, the results show that family policies or gender equality values can be significantly affect fertility rate.