• Journal of Intelligence and Information Systems
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• v.29 no.3
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• pp.125-144
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• 2023

Recently, the use of Large Language Models (LLMs) such as ChatGPT has been increasing in various fields such as interactive commerce and mobile financial services. However, LMMs, which are mainly created by learning existing documents, can also learn various human biases inherent in documents. Nevertheless, there have been few comparative studies on the aspects of bias and discrimination in LLMs. The purpose of this study is to examine the existence and extent of nine types of discrimination (Age, Disability status, Gender identity, Nationality, Physical appearance, Race ethnicity, Religion, Socio-economic status, Sexual orientation) in LLMs and suggest ways to improve them. For this purpose, we utilized BBQ (Bias Benchmark for QA), a tool for identifying discrimination, to compare three large-scale language models including ChatGPT, GPT-3, and Bing Chat. As a result of the evaluation, a large number of discriminatory responses were observed in the mega-language models, and the patterns differed depending on the mega-language model. In particular, problems were exposed in elder discrimination and disability discrimination, which are not traditional AI ethics issues such as sexism, racism, and economic inequality, and a new perspective on AI ethics was found. Based on the results of the comparison, this paper describes how to improve and develop large-scale language models in the future.

• Journal of the Korea Society of Computer and Information
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• v.28 no.8
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• pp.187-194
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• 2023

Recently, a lot of discussions are underway in the field of introducing new technologies about the rapidly growing metaverse. However, the degree of acceptance of metaverse users at the beginning of the introduction is different from expectations, so research should be conducted for the continuous use of current real users and service success. In this study, we would like to investigate the relationship between four experience factors according to Metaverse's experiential economy theory, and perceived value and intention to continue use. A survey was conducted on metaverse real-life veterans, and 177 questionnaires were finally analyzed. The collected data were empirically analyzed using SPSS 25.0 and AMOS 21.0. As a result; First, it was found that all the experience factors of the metaverse had a positive effect on the perceived value. Second, all of the experience factors of metaverse were found to have a positive effect on the intention to continue use. Third, perceived value was found to have a positive effect on the intention to continue use. Based on the analysis results, the implications and limitations of this study were presented. Based on the analysis results, metaverse should provide and develop various experience factors differentiated from reality to users. In addition, providing an experience environment and value that metaverse users can perceive will increase users' intention to continue using it.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.159-166
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• 2023

This study analyzed what consumer characteristics affect the experience of using overseas direct purchase at a time when the overseas direct purchase market is rapidly increasing and consumers' interest in overseas direct purchase is increasing accordingly. For the study, personal data from the 2022 Korea Media Panel Survey were used, and data from 6,734 people who responded "yes" or "no" to whether or not to use overseas direct purchase among 9,941 total respondents were used for analysis. In addition, three variables (demographic, media utilization status, values and lifestyle) were selected among the items of the Korea Media Panel Survey. First, general characteristics were analyzed fo 6,734 people, then, Chi-square test and t-test were performed for comparative analysis between each variable according to the use of overseas direct purchase. Finally, logistic regression analysis was performed to identify the factors affecting overseas direct purchase. As a result of the analysis, 4 out of 5 demographic variables, 2 out of 3 media utilization variables, and 3 out of 7 values and lifestyle variables were derived as decisive factors for using overseas direct purchase. These results can be used to establish marketing strategies that can increase the use of consumers through domestic shopping malls, such as providing differentiated services for the sale of overseas direct shopping products on domestic shopping sites.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.41-52
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• 2022

Although domestic public libraries achieved quantitative growth based on the 1st and 2nd comprehensive library development plans, there were some qualitative shortcomings, and various studies have been conducted to improve them. Most of the preceding studies have limitations in that they are limited to social and economic factors and statistical analysis. Therefore, in this study, by applying the spatiotemporal concept to quantitatively calculate the decrease in public library loan demand due to rainfall and heatwave, by clustering areas with high demand for book loan due to weather changes and areas where it is not, factors inside and outside public libraries and After the combination, changes in public library loan demand according to weather changes were analyzed. As a result of the analysis, there was a difference in the decrease due to the weather for each public library, and it was found that there were some differences depending on the characteristics and spatial location of the public library. Also, when the temperature was over 35℃, the decrease in book loan demand increased significantly. As internal factors, the number of seats, the number of books, and area were derived. As external factors, the public library access ramp, cafe, reading room, floating population in their teens, and floating population of women in their 30s/40s were analyzed as important variables. The results of this analysis are judged to contribute to the establishment of policies to promote the use of public libraries in consideration of the weather in a specific season, and also suggested limitations of the study.

• Korea Trade Review
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• v.41 no.1
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• pp.91-116
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• 2016

This study proposes a research model to investigate the effect of ICT on national culture and values. Why should we research the relationship between ICT and culture? We do this to shed light on the cultural framework and find areas for further research. This research has found that the development of Information Communication Technology(ICT) has proved to have a positive effect on the quality of individualism (B0.603), there is a decrease in power distance index(B-0.331)and a correlation between individualism and wealth. Also, the development of Information Communication Technology(ICT) has proved to have a positive effect on the quality of Long Term Orientation. As for adoption and use of ICT, the role of culture is important for many reasons. First of all, we can recognize the importance of national culture and organizational culture in establishing the ability of the overall culture to adapt, efficiently merging with different cultures and overcoming potential obstacles of these tasks. This is the evidence supporting the current theory. Our research shows that development of technology highly influences deep human values. Furthermore, the data points used in this research are from World Economic Forum, World Development Indicator and International Telecommunication Union. In order to understand and develop social evolution and progress, we tried to use data that is fair and verifiable.

• Korea Trade Review
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• v.43 no.1
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• pp.47-67
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• 2018

This study analyzed whether the poverty level among Asian countries has converged, by using data for the 'globalization period'. In particular, we analyzed the impact of trade on convergence by quantitative analysis using two indices; the head count ratio (H) and the human development index (HDI). The σ-convergence measurement and β-convergence measurement method, commonly used in the field of economic growth, are used for the analysis method. Results show that poverty rates have declined on average during the analysis period and there has been an increase in HDI. It seems that there has been improvement regarding poverty. However, this trend is only an indication of the average trend of Asian countries as a whole. As for the convergence between countries, which is the focus of this study, the HDI index shows the converges among countries while the H index does not show significant convergence among countries. It is also difficult to determine that trade has a statistically significant impact on the poverty rate convergence. However, in the case of HDI convergence, trade has contributed to increasing the convergence rates. This results might show that globalization does not guarantee the convergence among countries, and thus, we need to have additional policy in order to reduce the poverty.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.12
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• pp.871-879
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• 2017

The purpose of this study is to propose a Busan tourism industry in which the 2016 OECD Tourism policy and ICT convergence platform are applied. OECD proposed 3 policies to promote the tourism industry: First, to maintain the competitiveness of the tourism industry as well as improve its efficiency and sustainability, second, to establish a seamless traffic system, and third, to build a response to the sharing economy. Centering on the OECD's three policies, we propose the developmental possibilities of tourism in Busan. At the same time, we suggest the necessity to build an ICT convergence platform that will help foster the industry. In building an ICT convergence platform, we especially focus on the necessity of: 1. Sharing and creating experience-based interactive contents on the software side, and 2. Developing high quality user experience (UX) and providing a data analysis-based customized service on the hardware side. In addition, we insist on the establishment of the Tourism Promotion Agency for the continuous performance and management of Busan tourism industry. The study ultimately suggests that the construction of ICT convergence platform based on OECD tourism policy can result in the expected outcomes of high effects with low cost for both consumers and suppliers related to the tourism industry.

• Proceedings of the Korea Water Resources Association Conference
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• 2021.06a
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• pp.453-453
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• 2021

도시지역 비점오염원관리, 물순환 회복, 침투 및 증발산량 증가, 열섬현상 저감을 위한 주요한 방안으로 저영향개발(low impact development, LID)과 그린인프라 기법의 적용되고 있다. LID 시설은 소규모 분산형 시설로써 넓은 지역에 많고 다양한 시설들이 적용되어 시설의 개수가 많으며, 수질 및 토양 내 기성제품에 대한 센서들의 가격은 고가로 형성되어 있어 기기의 경제성 및 유지관리 등 적용하는데 제한적이다. 따라서 과거 모니터링 자료를 기반으로 오염물질들과의 상관성 분석을 통하여 계측이 어려운 항목들을 계측가능한 항목들로부터 예측 가능하며, 선정된 항목들에 대한 비용효율적인 센서를 개발하여 실시간 LID 모니터링이 가능한 비용효율적 모니터링을 개발하였다. 공주대학교 천안캠퍼스의 LID 시설들은 2013년에 조성되어 현재까지 시설이 운영되고 있으며, 5년이상의 과거 강우시 모니터링 자료들을 이용하여 오염물질 상관성 분석을 수행가능 하기에 대상지로 선정하였다. 오염물질 상관성 분석은 2013년부터 2017년도에 침투도랑에서 수행된 강우시 모니터링 자료를 활용하여 각 오염물질들의 상관성을 분석을 수행하였다. 침투도랑 내 유입되는 평균 유입수는 TSS 286.1±318.3 mg/L, BOD 22.6±39.5 mg/L, TN 8.96±5.85 mg/L, TP 1.01±1.11 mg/L로 나타났다. 겨울철에 비해 여름철에서의 오염물질의 유입농도가 높은 것으로 분석되었다. 이는 여름철 고온건조로 인한 노면 내 차량의 주행으로 인한 중금속, 폐타이어 등과 장마철 강우 시 유출된 토사로 인하여 유입수의 농도가 높은 것으로 분석되었다. 오염물질 부하량은 TSS와 COD 0.66으로 유의성이 높은 것으로 나왔으며, COD와 TSS, TP, TN 등 유의성이 높은 것으로 분석되었다. Arduino와 Raspberry PI를 활용하여 저비용 센서와 LTE 모뎀통신과 데이터 베이스 연결하여 개발된 프로그램을 통해서 무선으로 LID 시설에 대한 모니터링을 침투화분2와 식생체류지에 조성하였다. 전력공급이 어려운 식생체류지의 경우 태양열(Solar system) 시스템과 보조 전력 배터리를 조성하여 장마철이나 장기적인 악천후로 인한 전력을 생산하지 못할 경우 보조전력배터리에서 전력을 제공하여 지속적인 모니터링이 이루어지도록 설계하였다. 토양함수량, 토양온도와 Conductivity 등 3종류의 센서를 적용하였으며, 프로그램은 현재 2단계를 통한 2차수정을 통하여 프로그램을 구축하였다. 오차, 오작동, 계측값에 대한 검·보정 작업이 필요하다. 또한 대기자료의 구축을 통해 보다 토양과 LID 시설에 대한 영향분석이 필요한 것으로 사료된다.

• Journal of Service Research and Studies
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• v.11 no.2
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• pp.67-77
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• 2021

This study is a study on the methodology of establishing an innovation strategy centering on the customer experience, which is essential in order to transform the existing collection and preservation-centered mutual aid company service into a visitor-centered service. To this end, we conducted literature research on environmental changes in the funeral industry from the perspective of service science and the significance and value of customer experiences within them, good customer experiences and bad customer experiences from the perspective of customer experience management. A study was conducted to present and prove a specific model. The customer experience-oriented innovation strategy of the funeral industry means to search for various alternatives that can reach the target state from the present state, focusing on the customer, and select the most appropriate transformation plan among them. As an effect of application, it was found that it is a source of differentiation by generating positive emotions to customers, and that customer experience data is highly helpful in making important decisions for the actual resource input of the parent company. This innovation model was presented, and its value was firstly proved by analyzing the difference from the existing evaluation method. Finally, as a result of analyzing the causal relationship through regression analysis using the customer experience measurement procedure, customer experience diagnosis/evaluation, customer experience innovation strategy, and cooperative company's performance as variables, the relationship proved to be significant.

• Korean Journal of Social Welfare Studies
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• v.40 no.1
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• pp.235-260
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• 2009

This study aims to analyze consumption inequality of Korean elderly households. The justification for analyzing consumption inequality during old age could be summarized as follows. First, due to the rapid growth of elderly population, the intra generational inequality of older people will bring greater consequences to the society in the coming years. Second, inequality is more actualized during old age when income stops playing a major role and the everyday lives are based mostly on consumption activities. For analysis, this study used the 2nd, 5th, 7th and 9th wave of 『Korea Labor and Income Panel Study』. The findings are as follows. First, total consumption inequality of elderly households is gradually decreasing after the economic crisis. Also, the gini coefficient of consumption items representing modern consumption culture, such as expenditures on eating out and car maintenance is decreasing. However, the inequality contribution rate of such items is continually rising, indicating that whereas the elderly households in general are being assimilated to the mainstream consumption culture, the disparity between classes is continually expanding. Second, gini coefficient and inequality contribution rate of the essentials such as food and housing has decreased indicating that basic livelihoods in general has risen. Third, the inequality of education expenditure is increasing after the year 2000 which implies that the problem of education inequality in general might have an effect on elderly households.