• Korean Journal of Community Nutrition
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• v.11 no.4
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• pp.512-519
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• 2006

The purpose of this study was to analyze the influence of the consumer-brand relationship quality on the customer satisfaction in the family restaurant. The questionnaires were distributed to 320 students in the K University located in Masan, who were sampled by convenience-sampling method. The surveys were conducted from November 10 to 24, 2005. The 287 questionnaires responded, and 15 unusable questionnaires were excluded, then 272 were used for the final analysis (response rate: 85.0%). For the statistical analysis, SPSS (12.0) was used to conduct the descriptive analysis, factor analysis, reliability analysis, Pearson correlation and multiple regression analysis. The result of this study showed that 2 constructs (trust and intimacy) of consumer-brand relationship quality have significant positive effects on the customer satisfaction in the family restaurant (p < .001). It meant that as consumer-brand relationship quality becomes stronger, the customer satisfaction becomes greater. As a conclusion, the foodservice manager in the family restaurant should focus on the marketing strategy to strengthen the quality of consumer-brand relationship in order to increase the satisfaction of customers.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.308-317
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• 2012

In this study, we searched for ways of the demand, the building up of strategic, collaborative networks plan activation of the local area network status by the current social enterprise and the direction of the future resources rinks, conducted by a case study of the (preliminary) social enterprise network-building activities based in Gwangju Metropolitan City and Jeju Special Self-Governing Province. By the study findings, local resources that the two regions social enterprise wants to connect are the most numerous in enterprise, public agencies and local media, followed by professionals' pro bo no, private organizations, volunteer groups. Hope for Information in conjunction is revealed in order by purchasing items, labor and financial support, public relations, purchasing service, marketing and a joint venture. For the conjunction, participating related events, the assistance of government agencies and related organizations joined, the role of chief engineer are emerged in order while they are performing work. By the findings, for the activation of local resources links of the social enterprises, it is necessary to impelled cooperation system between activating local profit companies, universities and one company ; a social enterprise and to uncovered volunteer activities of the community. Also, sparking, solidarity and building trust for social enterprises are derived as a ethical and alternative consumer movement.

• Journal of the Korean Society of Food Science and Nutrition
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• v.34 no.4
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• pp.489-495
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• 2005

The purpose of this study was to analyze the effect of the consumer-brand relationship Quality (CBRQ) on the brand loyalty in the fast food restaurant in Masan, Korea. The Questionnaires were distributed to 250 students in the K University located in Masan, who were sampled by convenience-sampling method. The surveys were performed from December 6 to 14, 2004. The 246 Questionnaires were responded, and 12 unusable Questionnaires were excluded, then 234 were used for the final analysis $(response rate:\;93.7\%)$. For the statistical analysis, SPSS (12.0) was used to conduct the descriptive analysis, factor analysis, reliability analysis, Pearson correlation and multiple regression analysis. The result of this study showed that 2 constructs (satisfaction and commitment) of consumer-brand relationship Quality have significant positive effects on the brand loyalty in the fast food restaurant. It meant that as consumer-brand relationship quality becomes stronger, the customer's brand loyalty becomes greater. The differences of customer loyalty between the high and low group of self-connective attachment, satisfaction, commitment, trust and intimacy were significant. So the brand loyalty of high group of customer-brand relationship quality was significantly higher than that of low group of customer-brand relationship quality. As a conclusion, the operator in the fast food restaurant should focus on the marketing strategy to strengthen the quality of consumer-brand relationship in order to increase the brand loyalty of customers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.5029-5036
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• 2013

The aim of the study is to investigate the awareness towards drinking in the university students and to provide the basic data for more realistic and efficient drinking prevention policy. The subject of investigation was students at the Department of Medicine/Health and those at the Department of Engineering among students living in N city and D city and the survey, which was constructed by KPHA, was distributed to 300 students from March 4, 2013 to March 8, 2013 with explaning the purpose, contents and entry method of the investigation. Overall 293 responses were collected, as 48 reponses from the Department of Medicine, 98 from the Department of Health, 147 from the Department of Engineering. Among the factors that affect students' drinking, as a general factor, a grade(p<0.05) had an influence, if a general factor and drinking condition are included, it turned out that the first drinking time(p<0.01) and friends' drinking condition had an influence. Accountance of the whole model was turned out as 20.0%. Considering university students' drinking culture, it is suggested that active education and campaign through anti-drinking student groups will contribute to create healthy drinking culture.

• Journal of dental hygiene science
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• v.15 no.6
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• pp.689-695
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• 2015

The aim of this study was to examine the image for dental hygienists and career consideration in academic high school students. A self-reported questionnaire was surveyed by 199 high school students in Gwangju. The questionnaire composed subject's general characteristics, image for dental hygienists, career consideration. The data were analyzed for independent t-test or Mann-Whitney test, one-way ANOVA or Kruskal wallis test and pearson's correlation coefficient by using IBM SPSS Statistics ver. 21.0 program. The average of total image was 3.36, personal images were 3.64, occupational images were 3.47, business images were 3.42, social images were 2.83 in the five-point scale. The image of dental hygienists was higher significantly in case of having a dental practitioner in the family, treatment experience less than 1 year, and treatment in dental hospital. The participants who considered to be dental hygienist were higher significantly in occupational and social images. There were positive correlations among the personal, occupational, business, social images of dental hygienists. These results showed that general images for dental hygienists were slightly positive but among them, social image was the lowest level. It showed that most students didn't consider to be dental hygienist. Therefore, we suggested to enhance positive recognition for dental hygienists be needed.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.561-569
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• 2016

Purpose : We will clarify the situation of using a smartphone and what kind of factors are currently related when people use a smartphone while doing something else in order to obtain basic information to educate people to prevent the use of smartphone while doing something else. Methods : We conducted an anonymous self-administered questionnaire survey with 885 people who commuted by train to six companies located in Tokyo, Chiba, and Osaka and 550 university students who commuted by train to five universities located in the same areas. The research period was from April to May of 2014. Results : 33% of the subjects used a feature phone and 73% of the subjects used a smartphone. 38% of them listened to music, using their smartphones or feature phones while walking. Binominal logistic regression analysis was done with dependent variables of using a smartphone while walking and independent variables of age, sex, and educational advertisement. The results showed that people in their 20s used a smartphone while walking 4.93 times more than people in their 30s(p <0.00). No significant difference was found in the relationship between sex and educational advertisement(poster, TV, or magazine) and using a smatphone while doing something else.

• Journal of the korean academy of Pediatric Dentistry
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• v.30 no.4
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• pp.618-625
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• 2003

The purpose of this study was to analyze the traumatized primary teeth and investigate the occurrence, types, area, cause, place of trauma to primary teeth and seasonal variation in a hospital population, and to evaluate the interval between injury and treatment. A total 411 children with 745 traumatized teeth participated in this study from 1998 to 2000. The results were as follows : 1. There were slightly more boys than girls giving a male-to-girl ratio of 1.74:1.0. The 1-2, 2-3 year old boys and girls had the highest number of traumatic injuries to their primary dentition. 2. The most common injury was concussion. 3. The majority of traumatized teeth are the upper primary central incisors. 4. Falling down was the most common cause of injury in both sexes. The most of the injuries occurred inside home. 5. 46% of the children visited the dental office within 24 hours after traumatic injury. 6. The most common month was October(12.7%), and June(12.2%), May(11.7%) were followed.

• KOMUNHWA
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• no.59
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• pp.112-147
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• 2002

This article is contrived to analyse the present situation and social practices of culture goods in Gyungju, historical city. For this, I collected Materials from agencies and organizations concerning of production, distribution, consumption of culture go

• Journal of Korean Ophthalmic Optics Society
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• v.14 no.1
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• pp.23-29
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• 2009

Purpose: To investigate request for optical shop startup education of ophthalmic optics students as a basic source for startup education. Methods: Total of 287 students' from three ophthalmic optics college in Kyung-gi region was surveyed and analyzed the data using SPSS analysis. Results: Most students didn't have experience of optical shop startup business education (94.4%). However, the request of startup education was very high (89.9%) and there was significant difference according to grade (p<0.01). The most wanted education for the student who want to opening a shop was a lecture related to finding best place for the shop. For importances of select a site and purchasing information of frame, lens, contact lens in startup education were significant difference according to correction of visual acuity (p<0.001, p<0.05) and optician family present (p<0.05, p<0.001). For importance of customer management and publicity activities was significant difference according to correction of visual acuity (p<0.05). Conclusions: For request of optical shop startup education was very high and need to having startup education.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.11
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• pp.4932-4939
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• 2011

The purpose of this study was to conduct a survey of general status of drinking culture among college students in Korea. Three hundred college students answered the self-administered questionnaire from May 6 to May 10 in 2009. The questionnaire consisted of drinking-related behavior by gender, recognition and need for moderation in drinking program, and the reason for stopping drinking by gender. The statistical method was done by SPSS WIN version 14.0. The first drinking time was high school comprising 41.0% of the respondents. The reason for drinking was to get the personal relationship. The experience of blackout was 50.3% in twice a year and 26.0% in twice per six months. The reasons for stopping drinking were health problem(36.9%), personal relationship(34.5%), and financial difficulty(20.8%). These results will make it possible to establish the right drinking habit, prevention of sexual violence and vehicle accident and health promotion of the students.