• The Science & Technology
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• v.32 no.7 s.362
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• pp.30-31
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• 1999

오늘날 누구든지 정보의 바다 인터넷의 정보와 쉽게 접근할 수 있는 것은 바로 월드와이드 웹(WWW:웹으로 약칭. 거미집처럼 세계 정보망을 타고 전자문서를 자유자재로 검색할 수 있게 만든 인터넷의 게시판 서비스)이라는 매커니즘의 덕이라고 할 수 있다. 현대의 웹이 마치 그 옛날의 인쇄기처럼 중요한 가치를 지녔다고 해서 웹 발명자 버너즈-리를 '현대의 구텐베르크'라고 부르는 사람들이 많다. 그는 엘리트들만이 사용할 수 있던 강력한 통신시스템을 일반대중이 접근할 수 있는 매스미디어(대중매체)로 바꿔 버렸다. 만약에 이 발명이 전통적인 과학의 범주에 속한다면 그의 업적은 충분히 노벨상감이라고 평가하는 사람들도 있다.

• Journal of Science and Technology Studies
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• v.7 no.1
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• pp.151-175
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• 2007

What are the differences between science communication and science culture? This paper discusses the relationship between 'science communication' and 'science culture', with a consideration of recent activities and endeavours aiming public's understanding of science. For this, it starts with the outcomes and significance of the 9th International Conference on Public Communication of Science and Technology(PCST-9), with a theme of "Scientific Culture for Global Citizenship", held in Seoul May, 2006. Then, it discusses 'Public Understanding of Science(PUS)' to which the PCST network movement is linked, in comparison with 'Popularization of Science(PS)' and 'Science and Society(S&S)'. While PS was one directional movement conveying scientific knowledge to the public, PUS appeared from 1980s was an intentional effort for activating science communication through mass media. Whereas, a recent S&S movement emphasizes dialogue between science and society. And it then introduces theoretical as well as functional definitions of 'science culture' particulary in Korean and explains how the concept of science communication has considerably expanded since 2002. From this, it is finally argued that science communication needs be redefined as a practice of science culture.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.117-128
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• 2016

The growing socio-economic effect caused by science and technology requires public to participate in policy-making process, which makes government to boost public understanding of science(PUS). Government has also exerted to construct infra for PUS. However results are not so meaningful. The government-funded science museum has mainly provided the program for students. Besides, science broadcasting channel has recorded the worst viewing rate. Meanwhile, some of the private sector-manufactured contents have attracted public attention in recent years, which is realized by considering elements such as an interesting topic selection, use of outside experts, two-way communication system, level adjusting for public through flexible running system. This study analyze podcast based program, face to face lectures, display contents by private industry, fab lab etc. on the base of the reciprocal PUS model to sort out the reason they have successful results. Futhermore, it argues that government should intensify support for private sector and create synergy effect by cultivate collaboration system between government and private sector to enhance the efficiency of PUS and offers public policy to realize the plan.

• Journal of Science Education
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• v.32 no.1
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• pp.47-60
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• 2008

The Ministry of Science and Technology has been planning various events and carrying them out as the effort for promotion and popularization of science. The ministry has made followings: i)Science culture year, 2004 ii) Physics year, 2006 iii)Chemistry year, 2007 iv)Biology year, 2008. Especially, in 2006 the ministry held various exhibitions and contests about chemistry. The science play "Oxygen" had been presented in the whole country, 2006. From 2006 to 2007 the moving science museum had been displayed many times in the whole country. The national broadcast media KBS made a special program and televised several times to commemorate the year of chemistry. Like that in 2006 the chemistry approached to general people. In these surroundings, we wondered how chemistry was expressed in daily newspaper and how the general public accepted chemistry in the year of chemistry, 2006. So we selected four daily newspaper and researched descriptions about chemistry then analyzed the image of chemistry in that descriptions. When we research, we first selected 5 words of high frequency. On the internet research engine we used these 5 words and searched descriptions. We read and sorted descriptions which were more connected to chemistry. Finally we analyzed the images of descriptions(affirmative or negative) and character. The chemistry's image on newspaper descriptions influences people greatly. Because that is the easiest channel.

• Science & Technology Policy
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• v.16 no.1 s.157
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• pp.15-23
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• 2006

• Journal of the Korean Society for information Management
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• v.36 no.2
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• pp.133-152
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• 2019

This study aims to identify and categorize the content and public use patterns of social scientists' informal communication activities. Using Twitter data, we identified Korean 736 social scientists who participated in communication activities with the public, and analyzed 4,548 tweets that revealed their informal communication activities. This study is meaningful in that it explored informal communication between social scientists and the public, which was not previously revealed in scholarly communication, and identified the types of informal communication activities, communication media, and collaborative sectors in detail.

• Science & Technology Policy
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• v.10 no.2 s.122
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• pp.91-95
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• 2000

• Journal of Science and Technology Studies
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• v.1 no.2 s.2
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• pp.311-342
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• 2001

The controversy over the ethics of bio-science in Korea involves not only the conventional 'two cultures' dimension of scientific vs. humane culture, but also another dimension of high vs. popular culture. This paper attempts to analyze the problems of the Korean bio-science controversy and explore a desirable solution with such an extended framework of 'two cultures'. If we investigate this controversy based only on the Snow's 'two cultures' model, we may understand why there have been conflicts between scientists and ethicists. But the possible solution from it may fall into a trap of professionalism, which confines to some suggestions to promote communication and trust between these two expert groups. Therefore, adding the second dimension of high vs. popular culture to this will clearly bring out the problem of separation and conflict between experts and the public. This will also help us to conceive a more fundamental and comprehensive solution. In addition, such an approach can greatly illuminate not only the existing discussion on 'two cultures' but also the cultural role of STS education.

• Journal of Wetlands Research
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• v.23 no.4
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• pp.364-371
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• 2021

Public awareness of alien species can vary by generation, period, or specific events associated with these species. An understanding of public awareness is important for the management of alien species because differences in public awareness can affect the establishment and implementation of management plans. We analyzed digital texts on social media platforms, news articles, and internet search volumes used in conservation culturomics to understand public interest and sentiment regarding alien freshwater species. The number of tweets, number of news articles, and relative search volume to 11 freshwater alien species were extracted to determine public interest. Additionally, the trend over time, seasonal variability, and repetition period of these data were confirmed. We also calculated the sentiment score and analyzed public sentiment in the collected data using sentiment analysis based on text mining techniques. The American bullfrog, nutria, bluegill, and largemouth bass drew relatively more public interest than other species. Some species showed repeated patterns in the number of Twitter posts, media coverage, and internet searches found according to the specified periods. The text mining analysis results showed negative sentiments from most people regarding alien freshwater species. Particularly, negative sentiments increased over the years after alien species were designated as ecologically disturbing species.

• Journal of Information Management
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• v.39 no.1
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• pp.151-176
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• 2008

The purpose of this research is to contribute to improvement strategy by defining public image for librarians in motion pictures. Therefore, this research analyzed image of librarians in the motion pictures which librarian appeared as a character and produced in Korea and America from the year 1992 to 2006 through quantitative content analysis method.