• Journal of KIISE:Computing Practices and Letters
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• v.14 no.3
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• pp.306-310
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• 2008

Since the preference for information recommendation service can change according to the context, we should know the user context before providing information recommendation. This paper proposes recommender system that considers multi-user preference in mobile environment and attempted to apply it to restaurant recommendation. To model the preference of individual users in mobile environment, we have used Bayesian network, and restaurant recommendation mostly should consider not an individual user but several users, so this paper has used AHP of multi-criteria decision making process to obtain the preference of several users based on one of individual users. For experiments, we conducted recommendation in 10 different situations, and finally, we confirmed that the proposed system was evaluated as a good one using a usability test of SUS.

• Journal of the Korea Society of Computer and Information
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• v.27 no.3
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• pp.201-207
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• 2022

In this paper, we propose a movie recommendation model that uses the users' ratings as well as their reviews. To understand the user's preference from multicriteria perspectives, the proposed model is designed to apply attribute-based sentiment analysis to the reviews. For doing this, it divides the reviews left by customers into multicriteria components according to its implicit attributes, and applies BERT-based sentiment analysis to each of them. After that, our model selectively combines the attributes that each user considers important to CF to generate recommendation results. To validate usefulness of the proposed model, we applied it to the real-world movie recommendation case. Experimental results showed that the accuracy of the proposed model was improved compared to the traditional CF. This study has academic and practical significance since it presents a new approach to select and use models in consideration of individual characteristics, and to derive various attributes from a review instead of evaluating each of them.

• Journal of Intelligence and Information Systems
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• v.24 no.2
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• pp.85-109
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• 2018

Recommender system recommends the items expected to be purchased by a customer in the future according to his or her previous purchase behaviors. It has been served as a tool for realizing one-to-one personalization for an e-commerce service company. Traditional recommender systems, especially the recommender systems based on collaborative filtering (CF), which is the most popular recommendation algorithm in both academy and industry, are designed to generate the items list for recommendation by using 'overall rating' - a single criterion. However, it has critical limitations in understanding the customers' preferences in detail. Recently, to mitigate these limitations, some leading e-commerce companies have begun to get feedback from their customers in a form of 'multicritera ratings'. Multicriteria ratings enable the companies to understand their customers' preferences from the multidimensional viewpoints. Moreover, it is easy to handle and analyze the multidimensional ratings because they are quantitative. But, the recommendation using multicritera ratings also has limitation that it may omit detail information on a user's preference because it only considers three-to-five predetermined criteria in most cases. Under this background, this study proposes a novel hybrid recommendation system, which selectively uses the results from 'traditional CF' and 'CF using multicriteria ratings'. Our proposed system is based on the premise that some people have holistic preference scheme, whereas others have composite preference scheme. Thus, our system is designed to use traditional CF using overall rating for the users with holistic preference, and to use CF using multicriteria ratings for the users with composite preference. To validate the usefulness of the proposed system, we applied it to a real-world dataset regarding the recommendation for POI (point-of-interests). Providing personalized POI recommendation is getting more attentions as the popularity of the location-based services such as Yelp and Foursquare increases. The dataset was collected from university students via a Web-based online survey system. Using the survey system, we collected the overall ratings as well as the ratings for each criterion for 48 POIs that are located near K university in Seoul, South Korea. The criteria include 'food or taste', 'price' and 'service or mood'. As a result, we obtain 2,878 valid ratings from 112 users. Among 48 items, 38 items (80%) are used as training dataset, and the remaining 10 items (20%) are used as validation dataset. To examine the effectiveness of the proposed system (i.e. hybrid selective model), we compared its performance to the performances of two comparison models - the traditional CF and the CF with multicriteria ratings. The performances of recommender systems were evaluated by using two metrics - average MAE(mean absolute error) and precision-in-top-N. Precision-in-top-N represents the percentage of truly high overall ratings among those that the model predicted would be the N most relevant items for each user. The experimental system was developed using Microsoft Visual Basic for Applications (VBA). The experimental results showed that our proposed system (avg. MAE = 0.584) outperformed traditional CF (avg. MAE = 0.591) as well as multicriteria CF (avg. AVE = 0.608). We also found that multicriteria CF showed worse performance compared to traditional CF in our data set, which is contradictory to the results in the most previous studies. This result supports the premise of our study that people have two different types of preference schemes - holistic and composite. Besides MAE, the proposed system outperformed all the comparison models in precision-in-top-3, precision-in-top-5, and precision-in-top-7. The results from the paired samples t-test presented that our proposed system outperformed traditional CF with 10% statistical significance level, and multicriteria CF with 1% statistical significance level from the perspective of average MAE. The proposed system sheds light on how to understand and utilize user's preference schemes in recommender systems domain.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.1684-1689
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• 2006

본 논문에서는 진급추천 문제를 과학적이고 체계적으로 시행하기 위한 방안으로 정량적인 요소들과 불확실하고 모호한 정성적인 요소들을 고려하여 최적의 진급 대상자를 선정하는 다기준 순위결정 모델이 제시되었다. 모델은 평가요소에 대한 중요도 계산과 의사결정자들이 부여한 각 대상자들의 평가치를 통합하여 우선순위를 결정하는 방법을 제공한다. 진급추천 심사는 공정성, 객관성, 투명성의 확보를 통해 신뢰성 있는 심사 결과를 제시할 수 있어야 하며, 이를 위해 본 논문에서는 (가) 인사 관련 전문가들이 평가요소를 결정 (나) Internet을 이용하여 전자식 명목집단법으로 평가요소에 대한 중요도 결정 (다) 심사위원들이 진급 대상자별, 평가요소별로 평가 등급을 부여 (라) 심사위원들의 점수를 통합하여 순위를 결정하는 절차를 제시하였다. 평가등급의 부여는 퍼지이론의 소속함수을 응용하여 나타내었으며, Simulation을 통해 적정수의 심사위원 수를 결정하는 방법도 함께 제시되었다.

• Proceedings of the Korean Information Science Society Conference
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• 2007.10a
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• pp.66-67
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• 2007

• Journal of Digital Convergence
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• v.11 no.3
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• pp.345-352
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• 2013

The demand and production for mobile music increases as the number of smart phone users increase. Thus, the standard of selection of a user's preferred music has gotten more diverse and complicated as the range of popular music has gotten wider. Research to find intelligent techniques to ingeniously recommend music on user preferences under mobile environment is actively being conducted. However, existing music recommendation systems do not consider and reflect users' preferences due to recommendations simply employing users' listening log. This paper suggests a personalized music-recommending system that well reflects users' preferences. Using AHP, it is possible to identify the musical preferences of every user. The user feedback based on the Bayesian network was applied to reflect continuous user's preference. The experiment was carried out among 12 participants (four groups with three persons for each group), resulting in a 87.5% satisfaction level.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.7
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• pp.111-118
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• 2012

Recently, most of firms have continuously released new products satisfying various needs of customers in order to increase market share. As a lot of products with various functionalities, prices and designs are released in the market, users have difficulties in choosing an appropriate product, especially for information technology driven devices. In case of digital cameras, inexperienced users spend a lot of time and efforts to find proper model for them. In this study, therefore, we design and implement a personalized recommendation system using analytic hierarchy process, one of the multi-criteria decision making techniques, and hybrid filtering combining content-based filtering and collaborative filtering to recommend a suitable product for inexperienced users of information technology devices.

• The Journal of Society for e-Business Studies
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• v.9 no.4
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• pp.19-36
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• 2004

This paper suggests a business process between the collaborative companies that want to extend globally sales and delivery service with restricted physical branches in their own areas. The companies integrate their business processes for sales and delivery services using a shared product taxonomy table. In order to perform the collaborative processes, they need the algorithm to exchange their own products. We suggest a similar product finding algorithm to compose the product taxonomy table that defines product relationships to exchange them between the companies. The main idea of the proposed algorithm is using a multi-attribute decision making (MADM) to find the utility values of products in a same product class of the companies. Based on the values we determine what products are similar. It helps the product manager to register the similar products into a same product sub-category. The companies then allow consumer to shop and purchase the products at their own residence site and deliver them or similar products to another sites.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.395-401
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• 2014

As social network service becomes common, the consumers use many discount coupons with which they can purchase goods via social commerce. Although, the quantities of coupons offered from social commerce are currently on the sharp increase, customized coupon service that reflects user preference is not offered. This paper proposes a coupon service method reflecting user's subjective inclination targeting food coupons to offer customized coupon service for social commerce. Towards this end, this paper conducts hierarchization of the factors that become standard in selecting coupons including food types, food prices, discount rates and the number of buyers. And then, this study classifies, extracts and offers the coupons using Fuzzy-AHP, a decision making support method that reflects subjective inclination. From the user satisfaction results on the extracted coupons, the users are generally satisfied: very satisfactory with 45%, satisfactory with 33% and fair with 22%, and there was no experiment participant, who was dissatisfied.

• Journal of Korean Society for Geospatial Information Science
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• v.19 no.1
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• pp.13-20
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• 2011

LBS services is a user-centric location based information service, where its importance has been discussed as an essential engine in an Ubiquitous Age. We aimed to develop an ontology reasoning system that enables users to derive recommended results suitable through selection standard reasoning according to various users' preferences. In order to achieve this goal, we designed the Geo-ontology system which enabled the construction of personal characteristics of users, knowledge on personal preference and knowledge on spatial and geographical preference. We also integrated a function of reasoning relevant information through the construction of Cost Value ontology using multi-criteria decision making by giving weight according to users' preference.