• Korean journal of communication and information
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• v.30
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• pp.239-273
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• 2005

This study compares the Korean and U.S. media's coverage of the No Gun Ri massacre, analyzing their usages of sources in the stories and explaining by the perspective of media sociology why they differed in them. For the comparison with the AP's report, we selected only the reports of the Korean media which dealt with the incident itself. It was found that most of the Korean media utilized a very small number of sources, and that they relied on the victims alone. In contrast, the AP's sources were much more numerous drawn from both the victims and offenders. As a result, the Korean media failed to ensure the 'diversity of sources' and to illuminate the whole picture of the incident, although they had started to report it far earlier than the AP. From the depth interviews with the reporters, through the framework of media sociology, it was found first at the personal level, that the difference was brought about by the divergent news evaluation. It seemed that the Korean journalists regarded the incident with relatively lower news value than their U.S. counterparts. Next, at the intra-organizational level, it was conceded, neither did the Korean new media have so flexible news collecting system, nor so murk man-power and resource as the AP, which were required for the coverage of such an incident. The Korean media had not established the convention to utilize various sources with conflicting interests. Last, at the extra-organizational level, the Korean news media's coverage was still influenced by the self-censorship mechanism due to the ideologies of 'pro-Americanism' and 'anti-communism', even though the democratization of Korean society itself enabled the sensitive incident to be dealt with eventually by the media.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.119-128
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• 2016

This study is designed with an intention to understand CSR story strategies that the corporates use, focusing on analyzing the method of composition of Hyundai Motor Company's CSR website stories. When analyzing based on interactivity, ease of use, newest, and informativity, interactive dialogue feature was mostly lacking. It is not the most up-to-date data and lacks the newest. However, as sharing information feature was presented, information spread quickly. When applying Greimas' Actantial Model into the 'CSR News' that conveys the news about corporate philanthropic activities, it turned out that the CSR strategies were authenticity, consistency and flexibility. When doing CSR storytelling, a corporate should not only use pre-existing executives and staff members but should use new icons including civic organizations and the youth if possible, and perform its role as a supporter. At the same time, a corporate must build strategical storytelling to the new values and engage in systematic corporate philanthropic activities that meets the need of the time period.

• Journal of the Korean Society for Marine Environment & Energy
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• v.20 no.2
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• pp.117-125
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• 2017

SNS Big-data Analysis means to find potential value from big data which has produced by the social media. In this paper, SNS Big-data has been analysed to find Korean concerns by using 24 key words from the marine and fisheries sector. Among 24 key words, seafood, shipping and Dokdo Island are the most mentioned ones. Some key words such as ocean policies and marine security that have less concerns have bess mentioned less. Also, key words that are led by government are mostly mentioned by news media, but key words that are led by private sector and have intimate relationship with people's lives are mostly mentioned by Blogs and Twitters. Therefore, reflecting close national concerns by SNS Big-data Analysis and especially resolving negative factors are the most significant part of the policy establishment. Also, differentiated promotion methods need to be prepared because the frequency of key words mentioned from each type of media are different.

• Korean journal of communication and information
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• v.19
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• pp.213-238
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• 2002

Ie is popular belief among the authorities concerned and their apologists that media coverage of terrorism promotes terrorism and is used as publicity by terrorists. Generally speaking, however, in reporting terrorism, the media become not terrorists' but state's means of publicity, and condemn terrorism, while rationalizing state's violence against terrorism. Terrorists may be successful in attracting public attention at the initial stage of terrorism, but usually fail in publicizing their cause. This fact notwithstanding, the authorities concerned and their apologists maintain thar media coverage of terrorism should be controlled, because it works as publicity for terrorists. Now it can be said that there is an intention to control the media when it is asserted that media coverage of terrorism works as publicity for terrorists. To present these arguments, this article discusses the news values and publicity aspect of terrorism, reviews some problems of and misunderstanding about media coverage of terrorism, and for illustrations, look into the American media's coverage of the 9-11 terrorism against the U. S. and "war on terror". that is, state terrorism taken as a countermeasure to it by the U. S.

• Korean journal of communication and information
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• v.49
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• pp.81-98
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• 2010

This study was executed with the aim of finding out how journalists accept the market-driven journalism. 24 journalists were selected from each conservative and progressive newspapers and held in-depth interviews. The result show journalists believe that news articles should be useful than interesting. Also the result show they think it is just market-driven journalism that making public issues to social dispute in Korea. And most of them thought newspaper should be made toward upgrading it‘s contents and quality. There were some differences in thinking about those study issue between journalists belong to conservative and progressive newspapers. But there were no differences between reporters and desks.

• Korean journal of communication and information
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• v.48
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• pp.135-152
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• 2009

This study deals with South Korea broadcasting reporters reporting North Korea issues focusing on KBS and MBC. More specifically, this study focuses on what kinds of broadcasting reporting restriction factors are in reporting North Korea issues in Korea. In order to achieve the goal of this study, this study attempted the depth-interview with six broadcasting reporters working on KBS and MBC. As study results, this study found out that Korean broadcasting reporters were sensitively influenced by public opinions concerned about a specific North Korea issue and political situations that a North Korea issue was positioned. In order to overcome such kinds of reporting restrictions in reporting North Korea issues, this study suggests that KBS and MBC needs more professional manpower dealing with North Korea issues and outside help such as civic social associations.

• The KIPS Transactions:PartD
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• v.16D no.6
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• pp.845-850
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• 2009

Use of XML data has been increased with growth of Web 2.0 environment. XML is recognized its advantages by using based technology of RSS or ATOM for transferring information from blogs and news feed. Bitmap clustering is a method to keep index in main memory based on Relational DBMS, and which performed better than the other XML indexing methods during the evaluation. Existing method generates too many clusters, and it causes deterioration of result of searching quality. This paper proposes k-Bitmap clustering method that can generate user defined k clusters to solve above-mentioned problem. The proposed method also keeps additional inverted index for searching excluded terms from representative bits of k-Bitmap. We performed evaluation and the result shows that the users can control the number of clusters. Also our method has high recall value in single term search, and it guarantees the searching result includes all related documents for its query with keeping two indices.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.724-732
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• 2023

In this study, we tried to analyze the characteristics of color cosmetics information search and the major information of interest in the color cosmetics market after COVID-19 shown in the text mining analysis results by collecting data on online interest information of consumers in the color cosmetics market after COVID-19. In the empirical analysis, text mining was performed on all documents such as news, blogs, cafes, and web pages, including the word "color cosmetics". As a result of the analysis, online information searches for color cosmetics after COVID-19 were mainly focused on purchase information, information on skin and mask-related makeup methods, and major topics such as interest brands and event information. As a result, post-COVID-19 color cosmetics buyers will become more sensitive to purchase information such as product value, safety, price benefits, and store information through active online information search, so a response strategy is required.

• The Korean Journal of Archival Studies
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• no.48
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• pp.93-139
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• 2016

Aside from serving as a body that monitors and criticizes the government through reviews and comments on public issues, newspapers can also form and spread public opinion. Metadata contains certain picture records and, in the case of local newspapers, the former is an important means of obtaining locality. Furthermore, advertising in newspapers and the way of editing in newspapers can be viewed as a representation of the times. For the value of archiving in newspapers when a documentation strategy is established, the newspaper is considered as a top priority that should be collected. A newspaper archive that will handle preservation and management carries huge significance in many ways. Journalists use them to write articles while scholars can use a newspaper archive for academic purposes. Also, the NIE is a type of a practical usage of such an archive. In the digital age, the newspaper archive has an important position because it is located in the core of MAM, which integrates and manages the media asset. With this, there are prospects that an online archive will perform a new role in the production of newspapers and the management of publishing companies. Korea Integrated News Database System (KINDS), an integrated article database, began its service in 1991, whereas Naver operates an online newspaper archive called "News Library." Initially, KINDS received an enthusiastic response, but nowadays, the utilization ratio continues to decrease because of the omission of some major newspapers, such as Chosun Ilbo and JoongAng Ilbo, and the numerous user interface problems it poses. Despite these, however, the system still presents several advantages. For example, it is easy to access freely because there is a set budget for the public, and accessibility to local papers is simple. A national library consistently carries out the digitalization of time-honored newspapers. In addition, individual newspaper companies have also started the service, but it is not enough for such to be labeled an archive. In the United States (US), "Chronicling America"-led by the Library of Congress with funding from the National Endowment for the Humanities-is in the process of digitalizing historic newspapers. The universities of each state and historical association provide funds to their public library for the digitalization of local papers. In the United Kingdom, the British Library is constructing an online newspaper archive called "The British Newspaper Archive," but unlike the one in the US, this service charges a usage fee. The Joint Information Systems Committee has also invested in "The British Newspaper Archive," and its construction is still ongoing. ProQuest Archiver and Gale NewsVault are the representative platforms because of their efficiency and how they have established the standardization of newspapers. Now, it is time to change the way we understand things, and a drastic investment is required to improve the domestic and international online newspaper archive.

• Korean journal of communication and information
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• v.31
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• pp.193-223
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• 2005

As the number of TV channels rapidly grows, the systematic marketing and PR communication of broadcasters are becoming more and more important. To overcome the challenges the sharply increased competition poses, TV stations ave to intensify their strategic marketing efforts. This paper analyses the editorial information aired about the broadcasters and their TV programming as part of the PR efforts made. This present research project is based on one week periods of analysis of TV programming produced and aired by German broadcasters. The program analysis of the five TV channels included in this study revealed a total of 406 cases in which editorial references were made. The result shows no systematic differences between the public and commercial Broadcasters. Channel-specific differences are, however, obvious. PR communication embedded in the regular programs is increasingly tied to media organization and frequently occurs in the reporting of journalistic content. The high number of promotions as part of informational, and even more so as part of magazine and news formats, must be viewed as problematic. Program related branding and the specific tools used to promote the programs provided further evidence regarding the importance of media economic factors. TV channels not only promote their own programs, but also those of affiliated stations, and the increasing influence of economic considerations will have long-range consequences on the variety and quality of the journalistic output. The study furthermore revealed that TV channels utilize program promotion at any time of the day.