• Information Systems Review
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• v.20 no.1
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• pp.41-59
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• 2018

This study analyzed the factors that affect acceptance of online direct marketing in agricultural companies. Empirical analysis was conducted using the research model based on the individual's technology acceptance model (TAM) and the information technology adoption models in organizations. These models have four dimensions: 1) technology characteristics, which include perceived usefulness and perceived ease of use of TAM 2) CEO characteristics, which including the innovativeness and IT capability of CEOs; 3) organizational readiness, which include financial, technological, and human resources capabilities and 4) environment and external pressure, which include government support and changes to the Internet environment. These concepts were empirically tested. A total of 209 valid data were collected through questionnaires and analyzed using confirmatory factor analysis and path analysis through the application of structural equation modeling. Results show that perceived usefulness, IT capability of CEOs, and changes to the Internet environment have significant effects on the adoption intention of online direct marketing. However, perceived ease of use, CEO innovativeness, government support, and the variables of organizational readiness dimension did not have significant effects on adoption intention. This study suggests practical implications for adoption of online direct marketing in agricultural companies.

• 농업기술회보
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• v.41 no.2 s.486
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• pp.16-17
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• 2004

• Journal of Agricultural Extension & Community Development
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• v.18 no.3
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• pp.631-664
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• 2011

As agricultural companies encounter number of risks in their business, it is very important to control the risks for their stable management. So we examine the agricultural business risks and propose the risk management strategies for the agricultural companies. For these purpose, we analyze the agricultural business risks with which agricultural companies are confronted, and propose the agricultural companies' the risk management strategies. The results of this study are as follows : First, Changing the risk environment of agricultural business, we have to realize the importance of the agricultural risks and risk management in it. Second, When we choose the risk management strategies which are risk retention, risk avoidance, risk control, risk transfer and insurance, etc., we should always consider the frequency of loss and the severity of loss. Third, If we don't control the agricultural risks, we will be in a position to very difficult situation. So, Agricultural companies should lead to stronger effort to manage the risks for their stable business.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.277-294
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• 2020

This study analyzed the effect of internal marketing factors of agricultural enterprises on corporate performance by using SNS as a moderating variable for agricultural enterprises workers. Internal marketing factors were divided into education and training, communication and compensation system, and corporate performance was set as a sub-variable of financial performance and non-financial performance. 349 questionnaires collected from agricultural enterprises workers were used for empirical analysis. The results of the analysis using SPSS v22.0 and Process macro v3.4 showed that first, communication and compensation systems had a significant effect on financial performance and education and training did not have a significant effect on financial performance. Second, communication has a significant effect on non-financial performance, and education and training has a negative effect on non-financial performance., and compensation system had no significant effect on non-financial performance. Third, SNS utilization significantly moderated the relationship between internal marketing factors and financial performance. Fourth, SNS utilization significantly moderated the relationship between internal marketing factors and non-financial aptitude. This study has significance that internal marketing factors that affect general companies are different due to the characteristics of agricultural management organizations, and that internal marketing factors that affect the performance of agricultural management organizations have been discovered. In particular, it was found that communication must be dealt with importantly to expand the performance of agricultural management. As a follow-up study, it is necessary to study the mediating model formed by the discovery of mediators and to study the moderated mediating analysis through the conditional process model in which the mediators are introduced.

• Life and Agrochemicals
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• v.29 no.1 s.234
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• pp.56-57
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• 2008

• The Korea Beekeeping Bulletin
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• s.209
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• pp.3-3
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• 1998

농업경영체 지원방식 대폭 변경 - 농가 교역조건 5년만에 `최저`

• The Korea Beekeeping Bulletin
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• s.347
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• pp.20-22
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• 2009

• The Korea Beekeeping Bulletin
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• s.197
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• pp.7-7
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• 1997

• The Korea Beekeeping Bulletin
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• s.335
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• pp.28-28
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• 2008

• Journal of agriculture & life science
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• v.43 no.4
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• pp.45-51
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• 2009

Production cost in agricultural accounting has been utilized as an index for determining appropriate prices of agricultural products, establishing agricultural policies and providing extension services for farmers. However, it is necessary for the concept of cost accounting to introduce in establishing farm planning and consulting farmers' management. In this paper, I review problems associated with costing rules which are considered as criterion for accounting cost in agriculture and suggest directions for cost accounting in agricultural management.