• Title/Summary/Keyword: 논문성과

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A Study on the Influence of Perceived usefulness and Perceived ease of use to Marketing Performance (유용성과 용이성이 마케팅성과에 미치는 영향 : 스마트폰 특성을 중심으로)

  • Jo, Young-Jun
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.103-113
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    • 2011
  • A study on the influence of technology acceptance model to marketing performance and based on an expanded characteristics of smart phone. the result of this study are flows: 1) Perceived usefulness of smart phone are related to word-of-mouth intention and repurchase intention. 2) Social influence are related to word-of-mouth intention but repurchase intention are not related to repurchase intention.

Research Method for the Performance Measurement of Hotel CRM System (병원CRM시스템의 성과측정 분석 방법)

  • Hong, Hyun-Gi
    • Proceedings of the KAIS Fall Conference
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    • 2008.05a
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    • pp.68-72
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    • 2008
  • 최근 들어서 병원에서도 일반 기업에서와 같이 CRM시스템의 구축 및 운용 사례가 늘고 있다. 이런 환경에서 병원의 CRM 시스템의 구축 및 운용 현황에 관심을 갖는 것은 당연하다 할 것이다. 본 논문에서는 이와 같이 구축 운영 중인 병원 CRM 시스템의 성과를 측정하기 위한 분석 방법에 대해서 연구하였다. 이를 위해 선행 연구를 통한 CRM의 성공 요인을 도출하고, 실증분석을 통해 요인 분석의 타당성을 분석하였다. 요인 분석 결과 도출된 요인의 중요성의 측정을 위해서는 요인 간 중요도를 측정할 수 있는 AHP 기법을 적용하였다. 이는 요인의 분류 외에는 측정변수의 가중치 등의 주요 정보를 제공하지 못한다는 요인 분석방법론의 단점을 보완하기 위함이다. 결과적으로 본 연구를 통해서 병원의 CRM시스템의 운용 성과를 측정하기 위한 주요요인 도출과 가중치 분석을 통해 병원의 고객관리시스템의 운용 성과를 합리적으로 측정할 수 있는 지표를 제공하였다.

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The impact of external workers on the employment performance (간접고용이 고용성과에 미치는 효과)

  • Lee, Si-Kyoon
    • Korean Journal of Labor Studies
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    • v.17 no.1
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    • pp.243-267
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    • 2011
  • This paper explores the impact of the external workers on employment performance in Korea, using Workplace Panel Survey (WPS). I find the use of external workers, e.g., temporary agency workers, in-subcontract workers, and contract workers, is mainly negatively related with employment performance. Especially the use of in-subcontract workers and contract workers is negatively related with the job creation rate of standard workers and the net growth rate of internal workers. The results show the existence of a substitute effect between the use of internal and external workers.

Proposal of a web page security inspection model that occurs when changing to a web standard (웹 표준으로 변경 시 발생하는 웹 페이지 보안 체크 모델 제안)

  • Hee-Yeon Won;Jae-Woong Kim;Youn-Yeoul Lee;Yi-Geun Chae;Young-Suk Chung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.07a
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    • pp.85-86
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    • 2023
  • ActiveX와 같은 플러그인으로 돌아갔었던 웹 페이지들은 보안 취약성과 인터넷 익스플로어(IE)의 서비스 종료로 인하여 많은 웹 브라우저들이 플러그인 제거 사업을 진행하였다. 하지만 웹 표준으로 전환하였을 때 생기는 웹 호환성과 보안 문제들이 발생하였다. 이를 해결하고자 호환성과 보안 문제를 훈련 시킨 클라우드 서버를 이용하여 미리 파악하고 진단할 수 있는 웹 페이지 보안 체크 모델을 제안한다. 본 논문에서 제안한 모델을 적용한다면, 웹의 표준 및 호환성과 보안 문제에 대해 더 빠르게 파악하는데 도움을 줄 수 있을 것이다.

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Enhancing Salespersons' Performance: Applying the Concept of Organizational Identification (조직동일시 개념을 활용한 세일즈맨 성과향상)

  • Sung, Heeseung;Han, Dongchul;Kim, Doyle;Kim, Chung K.
    • Asia Marketing Journal
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    • v.9 no.1
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    • pp.1-22
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    • 2007
  • The issue of enhancing salespersons' performance by introducing the concept of organizational identification has been addressed. This empirical study focuses on how salespersons' performance is influenced by organizational identification. Salespersons' performance is the main outcome variable. Organizational identification may also affect performance through internalization. This study also examines how several antecedents influence organizational identification. Three important antecedents in this study are (1) tenure with the organization, (2) the organization's perceived prestige and (3) perceived interorganizational competition. Among six hypotheses formulated based on the conceptual framework, five are found accepted based on a structural equation model. Several theoretical and managerial implications are presented.

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The Relative Effects of Individual vs. Group Monetary Incentive Systems with and without Feedback on Work Performance (상이한 성과급 분배 방식과 피드백 제공 여부가 근로자의 수행에 미치는 상대적 효과 비교)

  • Cho, Hang-Soo;Lee, Kye-Hoon;Moon, Kwang-Su;Oah, She-Zeen
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.359-369
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    • 2017
  • The purpose of this study was to examine whether the effect of feedback would mask the performance differences that would result from different incentive pay distribution. Five critical service behaviors were identified and measured daily at a gas station located in Seoul. Participants were 5 employees working at the gas station. Independent variables were the types of incentive distribution and feedback. After baseline (A), equally-distributed group incentive condition (B) was introduced, and individual incentive condition (C) was introduced in the next phase. Then, after the withdrawal condition (A'), equally-distributed group incentive with feedback condition (B') was introduced and finally, the individual incentive with feedback condition (C') was introduced. The results suggested that all employees showed higher work performance under individual incentive than equally-distributed group incentive system when feedback were not delivered. However, there was no difference in work performance between two incentive conditions in the phases in which feedback were delivered. These findings suggest that feedback can reduce performance differences between equally-distributed group incentives and individual incentives.

The Effects of R&D Process Maturity on Product Development Performance: Focused on Mediating Effect of R&D Project Performance (R&D 프로세스 성숙도가 제품개발 성과에 미치는 영향: R&D 프로젝트 성과의 매개효과를 중심으로)

  • Shin, Kyung Sic;Oh, Min Jeong;Kim, Won Ki;Park, So Hyun
    • KIPS Transactions on Computer and Communication Systems
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    • v.7 no.7
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    • pp.165-174
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    • 2018
  • The purpose of this study is to verify the effects of R&D process maturity on product development performance and to verify whether R&D project performance mediating effect. The questionnaire was collected and analyzed to 131 persons related to the R&D work in 55 companies and public institutions performing R&D work. The results of this study are as follows, the effect of R&D process maturity on product development performance and mediating effect of R&D project performance were analyzed by simple and multiple regression analysis. Regression analysis was analyzed by SPSS statistical program. The higher the maturity level of the R&D process, the higher the product development performance and the R&D project performance, and the R&D project performance is partially mediated. It is concluded that it is important to establish and operate a systematic R&D process and to develop a project management methodology suitable for the characteristics of a company in order to improve product development performance. It is expected that if this study are utilized as practical R&D management methodology in corporate management, it will contribute to improvement of company product performance.

Development Plan of Performance Annual Salary System In the Public Sector (공공부문 성과연봉제의 발전방안 -T공단을 중심으로-)

  • Park, Jong Gwan
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.554-563
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    • 2018
  • In recent years, problems like the formation of the organizational culture that emphasizes the outcome, deepening of stagnation of promotion, the advent of high wages and the open era, the shortage of talented human resources has occurred. Thus, public agencies have an effort to improve the traditional seniority supply wage system and have carried out introducing the performance annual salary system. This study analyzed performance annual salary system problems and the improvement plan in addition to the investigation of the recognition of employees related to the outcome annual salary system of recent public agencies. Performance annual salary system of public agencies was introduced in conjunction with the evaluation of the public agencies. Performance annual salary system of this way were studied something that it have been properly secured, what is problems generated by the annual salary system fusing process and improvement about them. According to the study, It found that there are various problems like strong negative perceptions of overall performance annual salary system, the sense of discomfort occurrence associated with the implementation of the outcome annual salary system, salary piling of objectivity for the performance evaluation, etc. In order to improve these problems, It is necessary to converse of negative recognization, eliminate discomfort of performance annual salary system, provide fair evaluation criteria of the outcome, and due to the implementation annual salary system, and clarification of sectoral performance concepts and criteria.

A Study on the Analysis of Centrality and Brokerage Measures of Journal Citation Network - Focusing on KCI Journals - (학술지 인용 네트워크의 중심성과 중개성 분석에 관한 연구 - KCI 등재 학술지를 중심으로 -)

  • Lee, Soo-Sang
    • Journal of Korean Library and Information Science Society
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    • v.50 no.4
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    • pp.77-100
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    • 2019
  • This study aims to analyze and compare centrality and brokerage measures of journal citation network focusing on textmining research. The analytic sample was 193 academic articles collected from 136 KCI journals published in 2018. The journal citation network was constructed based on citation relations. The characteristics, centralities, and brokerages of network was analyzed. The journal citation network consisted 136 nodes and 413 links with directed and weight. According to the five types of centrality(out-degree, in-degree, out-closeness, in-closeness, betweenness), journals of social sciences, engineering, and interdisciplinary research showed higher centrality. Social sciences, engineering and interdisciplinary research journals also showed higher brokerages as a result of brokerage analysis which identify five types of brokerage roles(coordinator, gatekeeper, representative, consultant, liaison). The centralities and brokerages of journals are positively correlated. This study suggested how to construct journal citation network from the articles focusing on certain topics. This was meaningful study in terms of conducting brokerage analysis and comparing it with centrality in the journal citation network.

The Influence of New Service Means on Customer's Willingness to Buy under the Background of Artificial Intelligence Take the Marketing method of AI medical beauty APP as an example

  • Li, Xiao-Pei;Liu, Zi-Yang
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.9
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    • pp.173-182
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    • 2020
  • The purpose of this paper is to study the influence of new service methods of "artificial intelligence (AI) + medical cosmetology", a new service means, on customers' purchase intentions. To AI medical beauty APP sales as an empirical study. This paper designed Likert seven scale to investigate, using SPSS 24.0 statistical analysis software and AMOS24.0 structural equation software to analyze the survey data. The analysis method uses reliability analysis, validity analysis, and construct equation model analysis. Through empirical research, the following results can be found, 1. The system quality of AI medical beauty app will have a positive impact on perceived usefulness and perceived ease of use. 2. The information quality of AI medical beauty app will have a positive impact on perceived ease of use and perceived usefulness. 3. The service quality of AI medical beauty app will have a positive impact on perceived ease of use and perceived usefulness 4. Consumers' perceived ease of use has a positive impact on perceived usefulness and purchase intention. 5. The usefulness of consumers' notification has a positive effect on purchase intention.