• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.111-122
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• 2021

This study analyzed user reviews of Dongbaekjeon and Incheoneum app, which are representative local currencies in Korea, to identify the positive/negative factors of local currency users, and established a marketing strategy based on this. App user reviews were classified into positive and negative based on the star rating, and word cloud, topic modeling, and social network analysis were performed, respectively. As a result, in the negative reviews of Dongbaekjeon and Incheoneum, dissatisfaction with app use and card issuance appeared in common. In positive reviews, keywords such as 'local economy' and 'small business owners' along with satisfaction with 'cashback' appeared. It means that local currency users perceived that their consumption support local economy, and they felt satisfaction in using local currency. Based on the satisfaction/dissatisfaction factors identified as a result of the analysis of this study, we identified what needs to be improved and to be strengthened, and appropriate marketing strategies were established. The text mining method used in this study and research results can provide meaningful information about local currencies to public officials and marketers in charge of local currencies.

• International Commerce and Information Review
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• v.15 no.3
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• pp.25-39
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• 2013

This study is to analyze Gwangju's trade structures with China, Japan and the United Sates, and to contribute, through clarification of product competitiveness, to minimizing free-trade-induced costs as well as maximizing profits from free trade. To obtain this study purpose, two export competitiveness indicators are used; they are Trade Specialization Index (TSI) and Grubel & Lloyd(GL) Index. Intra-industry trade is examined to see if there exists a technological gap between nations. Intra-industry trade is divided into two; Low Quality Vertical Intra-Industry Trade (LQVIIT) and High Quality Vertical Intra-Industry Trade (HQVIIT). Gwangju's trade with China is HQVIIT; Gwangju exports high-quality and high-priced items to China, and imports low-quality and low-priced ones. On the other hand, Gwangu's trade with Japan is mainly LQVIIT; Gwangju exports low-quality and low-priced processed stuffs to Japan, and imports high-quality and high-priced ones from Japan. While Korea-US is mainly of both high-quality and low-quality Vertical Intra-Industry Trade; Gwangju exports low-quality and low-priced items as well as high-quality and high-priced items to the USA. Based on the analysis result, export marketing strategies are presented as follows: the transition to high value-added export system, the local entry networking, government support for trade exhibition, offer of special program on local small businesses.

• Journal of Information Technology and Architecture
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• v.11 no.4
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• pp.471-483
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• 2014

The purpose of this study was to look over the sharing and flow of information on tourism tourist destination made through social media by utilizing social network analysis. In this research for compared the exchange and diffusion relationships and made information sharing among users of the network group for the Seoul / Busan Tourism Twitter. The first part of analysis dealt with the network centralization and information dissemination patterns from a global perspective. The second part was an analysis of nodes with the highest degree centrality in order to identify the most influential user within the Twitter network and determine the information flow and user characteristics with respect to the information dissemination pattern in Seoul/Busan tourism Twitter. The results scientific evidence was presented that social media users' information search behavior information to understand the sharing and spreading patterns, social media as a marketing tool, simple products and services that will ultimately provide the desired information detainee information is not a means of promoting utilization was presented.

• Proceedings of the Technology Innovation Conference
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• 2005.08a
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• pp.141-167
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• 2005

본 연구의 목적은 우리나라보다 앞서 실시하고 있는 일본의 산업 클러스터 계획 프로젝트의 거시적인 현황과 가장 성공적이라고 하는 TAMA클러스터의 사례를 분석하여 향후 우리나라 클러스터 정책 시행에 필요한 시사점을 얻는데 있다. 특히 TAMA클러스터의 성공은 이를 직접 관리하고 있는 민간차원의 중개조직인 TAMA산업활성화협회의 운영전략을 집중적으로 분석하여 봄으로써 도입 가능성에 대한 진단과 정책적 제안을 하고자 한다. 첫째, 일본의 19개 지역별 산업 클러스터 계획의 공통점은 어느 것도 도도부현의 영역을 초월한 광역적인 클러스터를 형성하고 있다. 광역단위의 집적은 상대적으로 클러스터 계획에 대한 중요성과 실행주체를 망각하기 쉬워 실패할 가능성이 비교적 높을 수 있다 이러한 점을 극복하기 위한 대안으로 산학연의 3주체 간 연계를 주로 담당하는 민간중심의 중개조직을 두어 운영하고 있다. 둘째, 클러스터 정책기간은 시작에서 자립까지 20년을 상정하고, 제1기 5년간은 산업 클러스터 네트워크 구축기, 제2기 5년은 산업 클러스터 성장기 그리고 마지막 제3기 10년은 산업 클러스터의 자율적 발전기로서 책정되어 수행하는 것이 바람직하다고 보고 있다. 셋째, 개별적인 산업 클러스터의 비전, 목표, 중장기 전략의 올바른 수립이 필요한데 백화점식이 아닌 대상산업 및 대상 주체에 대한 선택과 집중의 전략성이 엿보인다. 넷째, 정책 대상의 범위는 연구개발에서 판매에 이르기까지 전 비즈니스 프로세스를 대상으로 하고 있으며 클러스터 관련 정책수행 주체들의 정책조율, 중복 투자의 회피 그리고 효과적인 정책을 시행하기 위하여 수평적인 연락망과 협의체를 구성하고 있다. 다섯째, TAMA협회는 전통적인 동종 산업중심의 협회 기능과는 달리 제품개발형 중소$\cdot$중견기업을 대상으로 신기술개발과 신사업 전개를 위한 전략적 지원을 하고 있다. 비교적 개별적인 기술개발 능력은 물론 독자적인 마케팅 능력을 갖고 있어 일반적인 보호 대상자로서의 중소기업과는 차원이 다르며 기존의 하청관계라는 수직적 의존적인 존재가 아니라 세계적으로 니치 시장에서 경쟁력을 가지고 있는 대기업과 대등한 입장의 우량기업이라는 것이 특징이다. 여섯째, 지금까지는 기업을 지원하는 각 기관들이 각각 독자적으로 운영하여 경영자원의 분산과 이용으로 수혜자인 중견$\cdot$중소기업의 입장은 물론 지방자치단체 및 중앙정부의 차원에서 분석하여 볼 경우 경영자원의 Critical Mass를 확보하기 어려웠다. TAMA협회는 네트워크 조직으로서 주로 소프트적인 지원을 통하여 원활하게 수행하고 있음. 정보와 네트워크만을 가지고 조직간 관계를 중개하는 가벼운 네트워크 조직으로서 운영하는 방법은 한국의 경우에도 적용이 가능하며 매우 유용하다고 생각된다.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.108-118
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• 2017

This study focuses on an effectiveness of socially recommended advertising on social network sites (SNSs) and investigates the impact of three critical factors on SNS advertising effectiveness - reward type for advertising recommenders' intention, product type on advertisements, and tie strength. A $2{\times}2$ factorial design was used to test the interaction effects between the two variables, reward type and product type on advertisements, moderated by tie strength. The results indicate that when participants observe socially recommended advertising, hedonic product ads with non-monetary reward shows the most effectiveness, and reward type and product type are also effective. In the combination of reward type and product type, we have confirmed the regulating factor influencing the effectiveness of social advertising according to the tie strength between the recommenders and the consumers. Strong-tie recommenders have more influence on the effectiveness of the social advertising than weak-tie recommenders. Based on these results, theoretical and practical implications were provided to refine marketing environments on SNSs.

• Journal of Internet Computing and Services
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• v.6 no.5
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• pp.143-154
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• 2005

This paper presents a reliable multicast transmission for the advertising-supported Access Point in which a user can use a wireless network access service through receiving the advertisement. In this paper we propose a application-layer multicast protocol that controls a transmission rate of the mobile device for the reliable multicast in wireless LAN environment. Internet advertising includes all means and medias for advertising on the Internet in order to raise sales or popularity of the products or services. Since the current Internet advertising systems are passive, the target systems are exposed to unspecified persons and its exposure rates of the advertisement are changeable and unpredictable. In this paper, we propose an Internet advertising system, with which users can access the wireless Internet without charge, advertisers can provide customized advertisement according to location, time, and categories of users, and owners of network infrastructure can manage the system with a low cost.

• Convergence Security Journal
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• v.11 no.3
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• pp.55-66
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• 2011

This research focus on the value of smart phones for university students in Korea, considering on the correlations between the main causes influencing intrinsic value(price attributes, function attributes), network value(learning effects attributes, externalities attributes) user satisfaction, and intentions of repurchase of the smart phones market in Korea. Through the statistical analyses on the 8 hypotheses from a research model, we found that intrinsic value and network value gave an attentive influence on user satisfaction and repurchase intention. Call charge and Liquid crystal display and Design of smart phone have an influenced user satisfaction and repurchase intention.

• Asia Marketing Journal
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• v.11 no.2
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• pp.73-96
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• 2009

In this paper, authors focused on the difference between successful and unsuccessful items in terms of the innovation and imitation parameters of Bass diffusion model. Each item was scraped by members directly from the minihompies they visit. Top 50 items in terms of total number of adoption are classified as successful items and the 50 items whose total number of adoption was just below the average are classified as unsuccessful items. In particular, authors are interested in investigating the role of influentials in the diffusion process. Influentials are defined as those people whose network centrality (Indegree, Outdegree, and Betweeness centrality) was larger than the mean centrality in their social network. Figure 1 shows the plots of number of scraping, cumulative scraping, indegree, outdegree and betweenness of the people who scraped the most popular item among 100 items.

• Journal of Energy Engineering
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• v.29 no.1
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• pp.85-99
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• 2020

This article analyzes the influence of sectoral system of innovation(i.e. technological regime, market demand, networks, and institution) on innovative performances(i.e. product-, process-, organizational-, marketing-, and environmental- innovation) in Korean environmental industry, conducting a multiple regression analysis based on survey data from 201 Korean environmental companies. As the results, product innovation is positively influenced by internal technology accumulation and market demand response, while not affected by external knowledge utilization, market competition, networks among market and non-market agents, government support and regulation. Process innovation is positively influenced by internal technology accumulation, networks among non-market agents and regulation, but not by external knowledge utilization, market demand response, market competition, networks among market agents, and government support. While organizational innovation is positively influenced by internal technology accumulation, external knowledge utilization and regulation, it is not affected by market demand response, market competition, networks among market and non-market agents, and government support. While marketing innovation is positively influenced by internal technology accumulation, networks among non-market agents, and government support, it is not affected by external knowledge utilization, market demand response, market competition, networks among market agents, and regulation. Environmental innovation is positively influenced by external knowledge utilization and regulation, but negatively influenced by market competition. It is not affected by internal technology accumulation, market demand response, networks among market and non-market agents, and government support. Such results suggests the following policy implications. First, it is necessary to expand the sphere of relating markets through the application of convergence technology, new regulations, and overseas markets. Second, reinforcing ecosystems among environmental market agents through demand-linked joint R&D should be revitalized. Third, it is needed to strengthen more supporting policies rather than regulation. This article has the limitation of using the survey data. And further researches on the environmental sectoral system of innovation structure itself will be tried.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.25 no.1A
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• pp.64-73
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• 2000

Since so many potentials of services, applications, marketing and regulation, it is difficult to decide the fair pricing scheme of network services. However, these considerations are not particular to the operation of a communications network, which is closely related to technological constraints for QoS guarantee. In this paper, the power spectral analysis of MPEG video based on the P-MMBBP model is discussed in the manner of the QoS degradation to the packet delay. As a consequence of the QoS-degradation, a new fair-pricing scheme with the discount factor is proposed. As a result, the proposed scheme shows good characteristics to guarantee the fairness of the charging in the Internet wide-area network.