• Journal of Digital Convergence
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• v.20 no.5
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• pp.61-68
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• 2022

This study examines the impact of consumers' subjective perception on the quality loyalty of the Internet of things, explores academic innovation schemes, and puts forward business strategies for on-site optimization of the industry. The research methods use online survey methods for Chinese consumers who have used or bought Xiaomi IoT products. The results show that the inherent attributes of Internet of things products have an impact on brand image, and brand image has an impact on customer loyalty. Brand image shows complete media effect in the relationship between hyper-connectivity and customer loyalty of Internet of things products. For the enterprises that develop the Internet of things, obtaining the perceived brand image has a very important strategic significance in expanding the loyal customer base.

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.149-153
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• 2020

본 연구의 목적은 마케팅 관점에서 제품속성과 브랜드 정통성에 대한 통합적 연구모형을 이론적으로 제시하고, 이를 실증적으로 살펴보는 것이다. 이와 같은 연구목적을 위하여 제품속성과 브랜드 정통성을 정의하고, 브랜드 정통성의 구성 요인을 학문적 관점에서 이론적으로 제시하였다. 구체적으로 제품속성은 내재적 속성으로는 품질과 디자인, 외재적 속성으로는 브랜드와 가격으로 구분하고, 브랜드 정통성은 기존 연구들을 분석하여 총 13개의 하위 차원으로 정리하였다. 제품속성이 브랜드의 정통성과 브랜드 이미지에 미치는 영향관계를 실증적으로 분석하고자, 총 400개 표본을 대상으로 분석을 실시하였다. 조사대상 제품은 S전자의 최신 휴대폰인 S20으로 하였다. 본 연구는 선행연구에서 논의되지 않았던 연구모형을 기반으로 하였으며, 마케팅관점에서 소비자가 제품 속성을 통하여 지각하는 브랜드 정통성과 브랜드 이미지의 관계를 실증적으로 살펴봄으로써 다양한 이론적, 실무적 기반을 제공할 것이다. 특히, 브랜드의 정통성을 구축하기 위해서는 오랜 기간 동안 많은 투자가 수반되므로 중소/벤처기업은 대기업에 비해 상대적으로 불리하다. 이런 이유로 중소/벤처기업은 우선적으로 제품의 품질향상에 많은 노력을 기울이는 경향이 있지만 만일 제품 속성이 브랜드 정통성에 의미 있는 영향을 미치지 못한다면 중소/벤처기업은 관련된 전략을 수정하여야 할 것이다. 따라서 본 연구는 중소/벤처기업의 시각에서 제품의 속성을 활용하여 브랜드 정통성을 구축하기 위한 방안을 제시하고자 한다. 본 연구의 결과는 특히 스타트업의 마케팅전략 수립에 도움이 될 수 있을 것이다.

• Archives of design research
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• v.19 no.5 s.67
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• pp.43-54
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• 2006

Creativity is an essential ability for a successful design task, mainly because design is an activity creating something new. As the sphere of design has expanded and become complex, the design task goes beyond an individual designer's capability. Therefore, it is necessary to organize a design team consisting of various team members with diverse expertises. The aim of this study is to find out the impact of fundamental attributes of members on the group creativity in order to establish a guideline for building a creative design team. Heterogeneous teams and homeogenous teams were created according to three main factors of group creativity namely, personality, field and experience. The group creativity of each team were evaluated through protocol analysis of design activities as well as the comparison of problem solving processes and outputs. It was identified that the impact of design teams on the group creativity was distinctively different in four phases of the design process (preparation, divergence, convergence, and execution) regarding creativity properties such as fluency, elaboration, originality, usefulness. Based on these findings, a schematic model for building a design team in order to enhance the group creativity by composing the most appropriate team members for each phases of the design process was developed.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.341-349
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• 2018

This study aimed to investigate the tendency of nationalism and globalization of Korean by analyzing their emotions in sport phase. The SNS comments of newspaper articles on 2016 Brazil Olympics were selected and used to analyze types of nationalism with its emotional texts. The results were as followings; First, the words which showed nationalistic tendency represented each sport phase. Second, Korean showed strong resistant nationalism when their historical background was stimulated by the situation. Third, the most dominant type of Korean's nationalism in sport emotion was the closed. This study could be valued with the empirical approach on the sport emotion and nationalism tendency of Korean.

• Journal of the Korean Society of Food Science and Nutrition
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• v.45 no.4
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• pp.593-601
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• 2016

This study was carried out to establish an effective marketing strategy based on Importance-Performance Analysis (IPA) of rice-convenience foods. IPA is one of the most efficient and simple methods to evaluate product quality. Data were collected from 652 people (320 males and 332 females) and analyzed by SPSS 19.0. Subjects consumed rice-convenience foods as a snack substitute (19.3%), breakfast (20.7%), lunch (37.4%), dinner (15.2%), and late-night meal (7.4%). The purpose for consumption of rice-convenience foods were as follows: light meal (34.8%), lack of time to prepare meal (42.2%), favorite restaurant is not nearby (2.3%), save money (3.4%), and outdoor activities (9.7%). All attributes about rice-convenience foods were categorized into intrinsic property and extrinsic property. As a result of factor analysis, health, sensibility, and diversity factors were extracted from intrinsic property. In addition, dependence and appearance factors were drawn from extrinsic property. In analyzing the differences between importance and performance, there were significant differences; 16 items in the intrinsic property (P<0.01), and 10 items in the extrinsic property (P<0.001). The IPA matrix is composed of four quadrants, and each represents different strategies; the first, 'keep up the good work', the second, 'possible overkill', the third, 'low priority for management', and the fourth, 'concentrate management'. As a result, factors of rice-convenience foods positioned in the fourth quadrant were 'safety (from food additives, etc.)' and 'price' in the intrinsic property and 'nutrition label' and 'safety of packaging material' in the extrinsic property. They need to be improved immediately. In this study, rice-convenience food factors for continuous maintenance and concentrative improvement were compared by IPA. Based upon the results of this study, it is necessary to develop methods to make efficient use of limited resources and practical marketing strategies.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.11a
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• pp.142-145
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• 2010

정보의 양이 폭발적으로 증가함에 따라 방대한 정보 속에서 사용자의 검색 의도에 맞는 정보를 효과적으로 제공하기란 매우 어려워졌다. 따라서 웹 사용자들의 요구사항을 충족시키기 위한 연구들이 활발히 수행되고 있으며, 많은 방법론들이 제시되고 있다. 본 논문에서는 회귀분석이라는 통계학적 기법을 통해 검색 토픽에 대한 사용자의 인적속성들이 미치는 영향력을 산출하였다. 이는 인간이 가진 내재적 특성이 토픽별 검색 성향과 어떠한 연관관계가 있는지를 규명한 것이다. 또한 특정 토픽에 대해 영향력이 높은 인적속성의 일치 여부가 해당 토픽에 대한 사용자 검색성향의 유사정도와 매우 큰 상관관계가 있는 것을 증명하였다. 이와 같은 사실을 기반으로 사용자가 특정 토픽에 대해 검색 시 해당 토픽에 대해 영향력이 높은 인적속성을 확인하고, 이 속성이 일치하는 사람들의 검색 정보를 제공한다면, 사용자는 보다 만족된 검색결과를 얻을 수 있을 것이다.

• Journal of Nutrition and Health
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• v.53 no.1
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• pp.54-67
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• 2020

Purpose: This study examined the relationship between job stress, attributes of health functional food (HFF) selection, and consumption values for information technology (IT) workers, and analyzed the factors influencing the selection of HFF to improve health by making the right choice of HFFs. Methods: Three hundred forty IT workers in Gyeonggi area participated in the study. The participants were divided into low or high job stress group. The differences in participants' general characteristics, attributes of HFF selection, and HFF consumption values were investigated, and the mediating effects of HFF consumption values on the relationship between job stress levels and the HFF selection attributes were analyzed. Results: Job stress levels were high in those IT workers with a length of service < 5 years (p = 0.013). The group with lower job stress levels had a higher tendency to consider the ingredients contained in HFF products (p < 0.001), and their efficacy (p = 0.047). They also showed greater emotional value for a sense of security from consuming HFFs to stay healthy (p = 0.047). The group with higher job stress levels had greater epistemic value in that their choice of HFFs differentiated them from the other workers (p = 0.036). Higher job stress was associated with less consideration of the intrinsic attributes such as ingredients and efficacy of the HFF selection attributes (p = -0.113), emotional value of the HFF consumption values (p = -0.136), and the functional value such as practicality, price, and safety (p = -0.134). The job stress level influenced the intrinsic attributes through the functional and emotional values, demonstrating that the functional and emotional values had appropriate mediating effects on the relationship between job stress levels and intrinsic attributes. Conclusion: Education needs to be provided for workers to relieve job stress and improve the functional and emotional values, which contributes to choosing the appropriate HFFs.

• Proceedings of the Korea Information Processing Society Conference
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• 2000.10a
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• pp.183-186
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• 2000

멀티미디어 컨텐츠는 다양한 매체적 속성으로 학습 흥미를 높일 뿐 아니라. 잠재적인 학습성취도를 중지시킬 것이라고 기대한다. 특히, 학습자들의 상호작용성이 두드러진 사이버 환경속에서 멀티미디어 매체의 기대효과는 상당히 크다. 본 논문에서는 새로운 형태의 교수-학습 매체로 등장한 웹 컨텐츠의 형태에 따른 학습자의 학습성취도를 분석하고, 학습자의 내재적 학습동기를 유발하는 요소를 고려한 새로운 학습 패러다임을 지원하는 웹 컨텐츠를 설계 및 구현한다.

• Education of Primary School Mathematics
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• v.14 no.1
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• pp.27-41
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• 2011

This study is the consideration to 'The Data' and 'On Divisions' of Euclid which is the historical start of analysis and synthesis. 'The Data' and 'On Divisions' compared to Euclid's Elements is not interested. In this study, analysis and synthesis were examined for significance. In this study, means for 'analysis' and 'synthesis' were examined through an analysis of 'The Data' and 'On Divisions'. First, the various terms including analysis and synthesis were examined and the concepts of the terms were analyzed. Then, analysis was divided into 'external analysis' and 'internal analysis'. And synthesis was divided into 'theoretical synthesis' and 'empirical synthesis'. On the basis of this classification problem presented in elementary textbooks and the practical applications were explored.

• 월간 기계설비
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• s.117
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• pp.82-88
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• 2000

한국건설산업연구원(원장 홍성웅)은 개원 5주년을 맞아 지난 3월 21일 건설회관에서 $\ulcorner$정보화시대의 한국건설:동향과 이슈$\lrcorner$ 세미나를 개최하고 미래의 건설산업은 전문성을 확보한 업체와 건설생산과정$\cdot$체계나 표준화시스템 등에서 경쟁력을 갖춘 업체가 주도할 것이라고 전망했다. 이날 세미나에서 홍성웅 원장은 $\ulcorner$정보화와 신건설산업:산업구조와 기업의 변화$\lrcorner$라는 기조연설을 통해 앞으로 건설업은 건설생산 기술이나 경영의 내재적 속성과 거리가 있는 현 건설산업구조에서 벗어나 기업의 전문성과 다양한 기능적 통합(Enterprise Integration)이라는 두 가지 속성이 좌우하게 될 것이라고 전망했다. 홍성웅 원장의 기조연설에 이어 정영수 명지대 건축과 교수의 $\ulcorner$건설프로젝트의 System Integration$\lrcorner$, 김문호 LG-EDS상무의 $\ulcorner$건설산업의 e-Business 기회와 발전방향$\lrcorner$등에 대한 주제발표 후 김재영 국토연구원 건설경제연구실장, 최원식 건설기술연구원 CALS그룹장, 김재준 한양대학교 건축공학과 교수, 문정호 한국건설산업연구원연구위원, 한승헌 건설교통부 기술정책과 사무관 등이 열띤 토론을 벌였다.