• Title/Summary/Keyword: 내부 마케팅

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A Study on the impact of internal marketing action on food industry employers사 job satisfaction (내부마케팅활동이 외식종사원의 직무만족에 미치는 영향)

  • 우문호
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.12 no.2
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    • pp.59-78
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    • 2001
  • The domestic food service industry has established its industrial basis since the overseas brands were introduced and international events were held in Korea. It also has showed a prominent growth rate as consumers began to show more interests in leisure and quality of working life(QWL) At this, the employees, constituting Points of contacts with consumers of the food service industry, have emerged as a Primarily critical concern in order for the food service industry, which can affect people in various ways, to adopt our own food culture and develop its business quality. In the food service industry, as a relatively labour-intensive industry, the manpower service is considered very important. Whether the industry succeeds or not depends on the role of employees as the quality of service of employees can decide the quality of the industry itself. In spite of the importance of employees in the food service industry, not many researches have been Performed on the personnel management of the industry, as Koreans traditionally have hold a prejudiced view on the food service industry and it is only a short time since the food business began to be considered as an industry. This thesis aims at research on the factors affecting job satisfaction of the employees by dealing with the importance and characteristics of the role of employees of the food service industry and theoretical background of the job satisfaction. The presumable factors affecting the job satisfaction are divided into several groups ; characteristics of organization, working condition, human relationship, psychological factors, and its reputation in the labour market. Hypotheses and models, where those factors affect the employees, are formed. Statistical methods such as correlation analysis and multiple regression are used in order to verify those hypotheses. Alternatives to improve job satisfaction of employees are suggested based on the analysis. It is expected that there will be more active researches on employees of the food service industry, as this thesis has selected employees of the food service industry as its subjects while subjects of similar researches have been mainly hotel employees so far.

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A Study on Perceived City Brand Image and Consumer Behavior (도시브랜드이미지 인식과 소비자 행동 연구)

  • Park, Gwijeong;Park, Soyoung
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.145-151
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    • 2018
  • This paper is a study on city brand development which is increasingly interested as a means to enhance the attractiveness of the city. the previous research, the design of city brand identity was an application from the internal stakeholder's point of view related to the metropolitan government. However, in the present study, we tried to take a external approach that perceptions and designs city brands from the related to the consumer. For the purpose of research, based on previous studies, we extracted three images of leading, stable and amusing city brand images and prepared three scenarios for the imaginary city as experimental stimuli. The results showed that the overall city brand attitude, residence intention, and tourism intention to the imaginary city were significantly different according to the leading, stability and amusement brand image. According to the results of this study, it is necessary to continuously effort the development of city brand image which is perceived by consumers in order to differentiate city.

Mobile Application and Service Discovery Protocol for Device-to-Device Communication (기기 간 직접통신을 위한 모바일 어플리케이션 및 서비스 디스커버리 프로토콜)

  • Choi, Kae Won;Lee, Hyun;Chang, Sung Cheol
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.38A no.10
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    • pp.908-917
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    • 2013
  • In this paper, we propose a discovery protocol for finding nearby mobile applications and services in a device-to-device communications system. The device-to-device communication technology enables proximity-based services such as mobile social networks and mobile marketing. For realizing these proximity-based services, it is essential to design a discovery protocol which pinpoints the devices with mobile applications of interest among hundreds and thousands of devices in proximity. In the infrastructure-less networks such as ad hoc networks, we can design the discovery protocol that periodically broadcasts a short discovery code containing the compressed information of the mobile applications. In this paper, we design the discovery protocol with the discovery code generated by using a hash function and a Bloom filter. We also mathematically analyze the performance of the proposed protocol.

Effect of Fitness between Organizational Innovation and HRM Type on Performance (조직의 혁신방향과 인적자원관리의 기능별 전략 간의 적합성이 성과에 미치는 영향)

  • Kim, Jinhee
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.1
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    • pp.21-26
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    • 2019
  • This paper examines effect of fitness between innovation and HRM type on firm performance(quality competitiveness, operating profit). Data were extracted from the Korea Labor Institute's workplace panel survey(WPS) from 2015, and the analysis used 3,431 companies. To test the research model, analysis of variance(ANOVA). The model shows that full-innovation/commitment HRM type companies were significantly higher quality competitiveness, and operating profit than other companies. And low-level innovation/control HRM type companies were significantly lower quality competitiveness and operating profit than other companies.

A Study on the Academic Information Seeking Behavior of University Students to Improve Subject Guide: Focusing on C University (주제가이드 개선을 위한 대학생의 학술정보탐색행태 연구: C 대학을 중심으로)

  • Ahyeon Kim;Seungmin Lee
    • Journal of the Korean Society for information Management
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    • v.40 no.3
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    • pp.55-76
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    • 2023
  • This study analyzed academic information seeking behavior, focusing on university students, the main users of the university library, to derive considerations for the development and improvement of the subject guide of the university library. As a result of the analysis, university students highly evaluated their subjective information seeking ability, but it was found that it was difficult to set specific search terms. The purpose of using academic information is specific, and it has been shown that there is a tendency to perform all information search activities in one database. In addition, when selecting information resources, reliability, suitability, and recency are primarily taken into consideration. Awareness of university libraries and subject guides was generally low, but their reliability was found to be high. Based on this, it is necessary to consider the classification of information sources according to specific information seeking purposes, the composition of information resources, explanatory element technology related to information resource selection criteria, comprehensive database, topic keyword recommendation, library marketing, and close cooperation with internal institutions.

Analysis of Categories of Internationalization Strategy by Korean Ventures and Their Performances (한국 벤처기업 국제화 전략의 유형과 성과 분석)

  • Lee, Gi-Whan;Choi, Bong-Ho
    • Korea Trade Review
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    • v.43 no.4
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    • pp.177-217
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    • 2018
  • The purpose of this study is to classify the types of internationalization strategies utilized by Korean ventures and to examine whether there is a significant relationship between these types and internationalization performances. Specifically we tested whether there is a good feasibility through empirical analysis of the study model constructed through the following process. As a criterion of typification, the capability of international entrepreneurship and the capability of effectuation of a venture were chosen, and a model in which those three types exist based on the capabilities is established. The characteristics of each type and the contents of internationalization strategy are explained and empirical analysis is conducted. We also test whether there are significant differences in internationalization performance for each type. As a result of the cluster analysis, we concluded that there are three types : pioneer, careful preparation and passive response. In addition, these three types have significant differences in the levels of performances of reputation in foreign markets and the accumulation of knowledge in international management. This implies significant differences among the performances of each type of ventures according to their internationalization strategy positions. Therefore, the type of venture should be considered when a venture establishes its internationalization strategy and governments set supporting policy for venture companies.

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Innovation Capabilities of ICT SMEs in the Open Innovation (ICT 중소기업의 혁신 역량: 개방형 혁신을 중심으로)

  • Taehyup Roh
    • Information Systems Review
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    • v.19 no.1
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    • pp.169-183
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    • 2017
  • As global competition is heating up and product life cycle has been rapidly shortened, each company pursues a variety of competitive technology innovations through different means of innovation. In this study, we assume that open innovation can be a shift motive of the technology innovation paradigm of small and medium enterprises (SMEs) being beyond the limitations of R&D within a company. We analyze the process and content of open innovation and performance. In addition, we identify the problems generated in the open innovation process and analyze the ways to strengthen open innovation. This study is based on the investigations into the technological competitiveness of local SMEs. The innovation ecosystem is analyzed from the perspective of product/service innovation, organizational innovation, and marketing innovation. Situational analysis is presented on the relationship between the innovation capabilities of information and communication technology SMEs and innovation performance.

A study on an evaluation model for industrial information systems by industry sectors (업종별 특성을 고려한 기업정보화 성숙모형)

  • 진경수;임춘성;박찬권
    • Proceedings of the CALSEC Conference
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    • 2002.01a
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    • pp.86-106
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    • 2002
  • Informatization is a process that corporation's external environmental factors and internal environmental factors influence as complex. is a phenomenon that appears via this process. To evaluate that informatization was propeled well or informatization level is high can be dangerous work extremely by only once-over-lightly some factors, organization information ability is superior or infrastructure is constructed well. Therefore, an evaluation for industrial information systems that consider corporation's external environment and internal environment configurationally and objective estimation through this is required in national dimension. This research sorted types of business using types of business classification of 2001 EIII(Evaluation Indices of Industrial Informatization) laying stress on corporation's product and product production process for reflecting various industrial classification. And we are dividing whole our country corporations by manufacture industry, the construction industry, distribution industry, service industry, banking industry 5 types of business. To see such classed types industry classification from consistent viewpoint, we saw them within new framework, purchase, operation, physical distribution, marketing and sale. service etc. laying stress on primary businesses except support businesses of planning, financial management etc. To draw special quality of business center from primary business of each types of business, we draw industry classification Key Capability that centers when plans corporation's corporate strategy and information strategy. And we deducted industrial classification key production business connected with industry classification Key Capability. After drawing an evaluation items for industrial information systems in informatization analysis viewpoint laying stress on drawn businesses. Finally we did Case Study by making out an evaluation for industrial information systems questionnaire that considers special quality of manufacturing industry. Through EIII that consider the industrial classification, we could know that it explains the corporation's purchase, production, distribution in general and detail.

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An Evaluation Model on Supply Factors of Urban Park (도시공원의 공급인자 평가모형)

  • Chang, Byung-Moon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.1
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    • pp.1-11
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    • 2010
  • The purpose of this paper is to evaluate supply factors of urban parks to answer the research question: What are the causal effects of supply factors of urban parks on visitor satisfaction? After reviewing the literature and the Korean park planning process, we constructed a conceptual framework and have formulated the hypothesis of this research. We had obtained data through a questionnaire, which surveyed 452 visitors at 8 urban parks in Daegu Metropolitan City in 2008, based on a stratified sampling method. After the elimination of 96 unsuitable samples, we have analyzed the data using descriptive statistical methods, Pearson's correlation analysis and a path analysis method. We have found that: 1) While the direct and indirect effect of accessibility(ACC) on visitor satisfaction(VS) turned out to be 0.184 and 0.220, respectively, the indirect effect of information(IFM) and promotion(PRM) on VS turned out to be 0.101 and 0.177, respectively. 2) While the direct and indirect effect of service(SVR) on VS turned out to be 0.130 and 0.236, respectively, the direct effect of ACC turned out to be 0.698. 3) While the direct effect of ACC, SVR and attraction(ATT) on VS turned out to be 0.184, 0.130 and 0.698, respectively, composing 67.96% of causal effect, the indirect effect of ACC, IFM, PRM and SVR on VS turned out to be 0.220, 0.101, 0.177 and 0.236, respectively, composing 42.04% of causal effect. 4) The magnitude of causal effect of supply factors on VS turned out to be ATT(39.98%), ACC(23.14%), SVR(20.96%), PRM(10.14%) and IFM(5.78%) in order, and 5) the causal effect of external supply factors of ACC, IFM and PRM compose 39.06% of the causal effect while that of the internal supply factors of SVR and ATT is 69.94%. The research results suggest that: 1) Planning for park marketing strategy and remedial directions for existing urban parks, in order to increase visitor satisfaction, be focused on IFM and PRM, especially. 2) The research approach and path analysis method adopted by this research be valid and highly useful for planning and evaluation of other recreation areas. It is recommended that: 1) Structural Equation Model on supply factors of urban parks be established in the future. 2) Evaluation of supply factors by type of urban park be performed.

Comparison of Service Quality between Local and Global Coffee Brand Shops (국내와 국외브랜드 커피전문점의 서비스품질 비교)

  • Ryu, Si-Hyun;Lee, Ju-Young;Kim, Dong-Gun
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.40 no.8
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    • pp.1164-1171
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    • 2011
  • The purpose of this study was to compare service quality between local and global coffee brand shops and to investigate improvement. Of 350 questionnaires distributed to customers of six brand coffee shops (three local brands, three global brands) located in Daejeon, 330 complete questionnaires (94.3%) were analyzed. The questionnaire included a seven-point multiple-item scale for measuring service quality. The 21 items measuring service quality were grouped into four factors, and the mean scores for the levels of "representativeness", "coffee sensory and beverage features", "employee attitude" and "physical environment" were 5.42, 4.77, 4.74, and 4.13, respectively. The levels of "coffee sensory and beverage features" and "employee attitude" of the high income customers were significantly lower than those of the low income customers. The results showed that the levels of "employee attitude" of local coffee brand shops was significantly higher (p=0.050) than that of global coffee brand shops. Whereas, the levels of "representativeness" of global coffee brand shops was significantly higher (p=0.003) than that of local coffee brand shops. Based on the results, the global coffee brand shops should pay attention to internal marketing and the local coffee brand shops must strive to improve service quality through strategies such as improving brand awareness and developing representative beverages and foods.