• 건강소식
• /
• v.35 no.1
• /
• pp.40-41
• /
• 2011

한국건강관리협회 서울서부지부가 지난해 11월, 장장 6개월 동안의 증축공사기간을 거쳐 한층 달라진 위용을 일반에 공개했다. 가장 큰 특징은 내부구조변경을 통한 건강검진시스템의 개선과 고객의 입장을 배려한 동선배치로 고객만족을 실현한 것이다.

• Proceedings of the Korea Database Society Conference
• /
• 2001.06a
• /
• pp.1-9
• /
• 2001

o CRM은 모든 e-business 전략의 초석임 o 고객 중심이 되도록 모든 업무 프로세스를 정리함 o 기업 내/외부의 모든 업무 프로세스를 통합함 o 공급망 및 기업 내부와의 통합이 필수적임 o CRM 실현 기술 및 패키지 관점의 프로젝트가 아니라, 명확한 기업의 목표 및 고객 특성 분석에서 출발해야 함. (중략)

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.9
• /
• pp.321-330
• /
• 2020

In this study, we analyzed the factors influencing internal marketing at hospitals on job satisfaction and customer orientation among nurses in order to provide basic data necessary for management of nursing personnel. From December 26, 2018 to January 4, 2019, the study surveyed 255 nurses at a general hospital in Gyeonggi Province. For data analysis, frequency analysis, factor analysis, correlation, and linear regression analysis were performed using the SPSS 21.0 program. First, the results of this study show that the effect of marketing inside the hospital on job satisfaction was statistically significant. Second, marketing inside hospitals was found to have a statistically significant effect on customer orientation. Thirdly, it was found that the effect of job satisfaction on customer orientation was statistically significant. Fourth, the effect of job satisfaction parameters on the relationship between marketing and customer orientation within the hospital 1st and 2nd stages appeared to have a statistically significant positive (+) impact, and three steps were found to be independent variables. The regression coefficients for organizational vision and future image, organizational attributes and systems, communication, and education/training system by sub-factors of internal marketing at hospitals significantly appeared.

• 한국벤처창업학회:학술대회논문집
• /
• 2019.04a
• /
• pp.57-62
• /
• 2019

공간서비스 그룹을 구성하는 업체들이 공간이라는 서비스를 제공하면서 사용자의 이용목적과 생애주기에 맞춘 용도로 그 사업모델을 구축하고 있다. 이와 같이 공간대여 서비스는 효율적이고 생산적인 학습효과를 제공하며, 스터디 센터와 스마트 워크에 초점을 많은 업체들이 등장하고 있는 실정이다. 하지만 공간대여 서비스와 소비자의 일치성에 관한 연구가 부족한 실정이다. 따라서 본 연구는 공간대여 서비스에 대한 개념을 분석하여 공간에 대한 접근성, 내부환경요인, 서비스 내의 시설이 시설 만족도에 미치는 영향과 소비자의 자아이미지 일치성, 기능적 일치성, 가치 일치성이 고객만족에 미치는 영향을 분석하였으며, 마지막으로 시설만족도와 고객만족이 이용공간에 대한 애호도에 미치는 영향을 살펴보았다. 공간대여 서비스의 구성요소인 접근성, 내부환경요인, 서비스내의 시설과 시설 만족도와의 인과관계에 대한 실증 연구결과를 요약하면 접근성과 서비스내의 시설은 시설만족도에 유의적인 영향을 미치는 것으로 나타났지만 내부환경요인은 시설만족도에 유의적인 영향을 미치지 않는 것으로 나타났다.

• Proceedings of the Technology Innovation Conference
• /
• 2005.08a
• /
• pp.217-237
• /
• 2005

R&D의 발전과 함께 필요한 지식과 정보가 증가하며 참여자들도 확대되었다. 따라서 기업은 외부의 지식을 관리할 필요가 발생하였으며, 고객의 지식은 가장 주요한 혁신의 원천이다. 본 연구는 고객의 지식을 R&D에 활용할 수 있도록 해주는 고객지식관리시스템(CKMS)의 설계를 목적으로 한다. CKMS는 고객을 성공적인 지식 창출 사이클로 유도하며, 기업의 고객 지식 획득을 지원하고 고객의 관점에서 생성된 지식을 R&D에 유용한 형태로 전환하는 과정을 지원한다. 시스템 설계를 위하여 R&D 프로세스를 기반으로 CKMS의 기능을 정의하였다. TFT-LCD 디스플레이 산업을 대상으로 R&D 초기단계의 플랫폼 개발에 필요한 고객 지식경영 시스템의 기능을 구현하였다. 제시된 시스템은 기업 내부의 연구원을 위한 KMS와 연계하여 R&D 전체 프로세스의 혁신과 효율성을 증진할 것이다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2009.11a
• /
• pp.669-670
• /
• 2009

기업 내부적으로 고객의 정보를 다루는 DataWarehouse 시스템에 대한 활용도가 증대되고 있다. 특히 고객 식별자 정보(주민번호, 고객성명, 전화번호, E-mail, 주소)에 대한 접근을 통해 데이터를 추출하여 분석하고 이를 마케팅이나 고객 Segment 를 위해 활용이 증대되고 있다. 따라서 민감한 고객의 고객의 정보를 전사적인 차원에서 체계적인 관리를 위한 시스템이 필요하다. 본 논문에서는 DW 고객 식별자 정보 이용절차를 개선하여 대량정보 유출 및 불법 이용을 사전에 예방하고 사후 보안 체계를 강화하는 시스템을 구현 모델을 설명하며, 그 결과로 사용자, 관리자, 감사자까지의 각 단계별 검증 프로세스를 통한 고객 식별자 정보 관리의 극대화 방향을 제시한다.

• Journal of Convergence for Information Technology
• /
• v.9 no.12
• /
• pp.271-278
• /
• 2019

Working in the beauty industry accompanies high emotional stress because of the need to provide face-to-face customer service. Therefore, beauty industry employees should be recognized as internal customers and job satisfaction should be enhanced through appropriate internal marketing (education and training, compensation system, delegation, management support). With this preceded, it could lead to employees providing various satisfactory services to external customers, ultimately resulting in maximized sales and lower turnover rate. Four hypotheses were established to support this proposition, and 320 copies of questionnaires were collected from Nov. 1 to Dec. 30, 2018 targeting the beauty industry franchise workers which were analyzed through frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, route Analysis and the like, using programs AMOS 21.0 and SPSS 22.0. As a result, education and training did not affect employees' job satisfaction, but the compensation system, delegation, and management support had a positive(+) effect.

• Korean Journal of Construction Engineering and Management
• /
• v.14 no.2
• /
• pp.65-77
• /
• 2013

Recent economic slump is making the construction industry's overall construction business environment worse. Contractors which are under the legal management and/or walk out are to the brink of 25 companies according to the Construction association of Korea released in 2011. It means that existing construction companies are required to transform the fundamental ideology of existing operation framework, and besides, existing companies should be transformed to service industry in order to proceed further into the developing future industries. In this study, it will be chosen the internal marketing related factor like 'Satisfying employees, internal customer, are the first thing to do in order to satisfy external customer.' which is about existing service industry field before its implementation in construction companies. In addition, appropriateness test will be performed including both interactions between each of the factors affect mutually and looking into any management improvement effects on contractors. And also, this proposal is suggested by approaching with internal marketing strategy which is both paradigm shift for customers by construction company members and another internal communication way as a means of overcoming the crisis of overall construction industry under currently happening.

• Information Systems Review
• /
• v.17 no.2
• /
• pp.29-48
• /
• 2015

This study proposes an integrated operational model of branches with customer center at stock brokerage firms and suggests ways to improve existing systems. This suggested integrated model of branches and customer centers can increase customer satisfaction and customer values for the specific services at each channel. This integrated model also enables customers to make transactions at a desired specific time, make it possible to inquire whatever the customer wished to ask, and select desired contact channels. In addition, the firms can bring in improved effectiveness of internal resources by integrating all the resources the firm has. Personal resources and system resources are distributed by the characteristics of channels that can be selected by the customers. Then agents also can provide more speedy and accurate responses to the engaged customer interactions matching to his/her job in charge. Also, the model makes it possible to collect the latest customer and transaction information at the moment of each interactions, by which the firm can provide customized services specifically tailed to each customers' preferences. However, systematic interactions between branches and customer center, and completed system should be equipped with in order to provide the highest quality services.

• Journal of Korea Society of Industrial Information Systems
• /
• v.23 no.5
• /
• pp.19-32
• /
• 2018

This study focuses on an M/M/1 queue with an attached continuous-type inventory. The customers arrive into the system according to the Poisson process, and are served in their arrival order; i.e., first-come-first-served. The service times are assumed to be independent and identically distributed exponential random variable. At a service completion epoch, the customer consumes a random amount of inventory. The inventory is controlled by the traditional (s, S)-inventory policy with a generally distributed lead time. A customer that arrives during a stock-out period assumed to be lost. For the number of customers and the inventory size, we derive a product-form stationary joint probability distribution and provide some numerical examples. Besides, an operational strategy for the inventory that minimizes the long-term cost will also be discussed.