• Title/Summary/Keyword: 남성적 시선

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Gaze and Gender Dynamics of Portrait of a Lady on Fire (<타오르는 여인의 초상>의 시선과 젠더의 동학)

  • Kwon, Eunsun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.399-404
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    • 2022
  • Céline Sciamma is a leading female director of her time. She is constantly making works on the subject of women. It can be said that it has pioneered a 'female narrative'. In particular, it shows a unique perspective in dealing with the complexities surrounding the formation of a girl's sexual identity and the influence of peer culture on individuals. In Portrait of a Lady on Fire, 'The Handmaiden', 'The Painter', and 'The Maid' show the solidarity of women without hierarchies in a liberated space where the patriarch is absent, showing a feminist interpretation of classics and a self-reflecting consciousness of women's historical records. Based on the setting of drawing, this film explores the genderization of gaze, gaze and objectification, issues of seeing and power, etc. constructed throughout the history of visual arts. The portrait work of Heloise and Marianne in the film deconstructs the formula of 'a male painter as a viewer and a female model who gazes at herself through the male gaze' and turns the gaze into an interactive process of giving and receiving. The process of exchanging gazes is sealed with a nude painting in which Marianne's face is superimposed on Heloise's body. This overturns the nude painting as the dominant form of engraving the male audience's position in the image through the stylization of the viewing method in the history of Western painting with the erotic gaze of a lesbian in an instant.

Development of Custom Necktie According to Personal Image - Characteristic of Necktie Design & Connecting to Job - (개인 이미지에 따른 맞춤형 넥타이 개발 - 넥타이 디자인의 특징 및 직업군과의 연결 -)

  • 홍지원
    • Archives of design research
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    • v.16 no.3
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    • pp.51-58
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    • 2003
  • The first impression of people plays a crucial role in deciding personal image. Except for the eyes, the V zone of a suit attracts people's attention most. Therefore, a necktie has an instant and strong influence in delivering the image of a man. This research divided images of men into several factors based on necktie that plays an important role in expressing men's images. Futhermore, this research inquired into characteristics of necktie designs that can express men's images. And this research presented visually through surveys. As a result, men's images were divided into six factors of uniqueness, sociality, generosity, notability, activeness & vitality and reliability with two axes of attractiveness and capability. Afterwards, the characteristic of necktie designs suitable for each image was presented. Furthermore, the characteristic of necktie designs suitable for jobs classification was presented by relating each image to six job classifications. Applying these facts into necktie sales, consumers will be able to choose their neckties that can express proper images according to their tastes, situations and jobs. Furthermore, consumers will be able to establish better image for themselves.

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Effects of ad endorser's gaze directions on social perceptions and advertising effectiveness (광고 모델의 시선 효과: 모델의 사회적 특성 지각과 광고 효과성)

  • Kang, Jungsuk
    • Science of Emotion and Sensibility
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    • v.18 no.1
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    • pp.3-14
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    • 2015
  • An ad endorser's gaze direction is a salient nonverbal cue that consumers use in responding to advertisements. The gaze direction influences consumers' social perceptions (e.g., attractiveness, credibility) of the endorser and advertising effectiveness (e.g., advertising attitudes, brand attitudes). Especially, the cerebral emotional asymmetry hypothesis suggests that an ad endorser's left-averted gaze can produce more positive social perceptions and advertising effectiveness than the right-averted gaze for right-handed consumers. This study examined the effects of three gaze directions (direct, left-averted and right-averted gaze directions) of unknown female ad endorser on Korean males' advertising responses (attractiveness-, credibility- and ad-effectiveness-related responses), using online experimental method. The results indicated that the ad endorser's direct gaze was more likely to increase both positive (correspondence bias) and negative (suspicion, deceptiveness) social perceptions of her than the right-averted gaze. The direct gaze also created more positive advertising effectiveness (advertising attitudes) than the right-averted gaze. However, the study failed to find consistent differences in responses between left-averted gaze and either direct or right-averted gaze.

A Study on Korean-Chinese Characters Represented in Korean Films (한국 영화에 나타난 조선족 재현 양상 연구)

  • Kim, Jong-Soo
    • Cross-Cultural Studies
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    • v.44
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    • pp.191-209
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    • 2016
  • This article aims to analyze the perception of Korean-Chinese in South Korea to understand the mentality of South Korean people in a multicultural society through exploring Korean films in which Korean-Chinese characters have been represented since 2000. For this purpose, Korean-Chinese characters represented in Korean Films are divided into male and female. It could be said that South Koreans are biased against Korean-Chinese, who are considered 'others' under the economic and cultural hierarchy. Female characters are presented as 'pure' and 'frail' in the migration narrative while male characters are 'indecent' and 'brutal' individuals in crime narrative films. Meanwhile, Haemoo [Sea fog] is a story about economically weak Koreans and Korean-Chinese who were in economical conflict with each other, but were victims of the economical restructuring systems under neo-liberalism.

Gender Frames of Korean Newspapers: Women in Crime News (한국 언론의 젠더 프레임: 범죄뉴스와 여성)

  • Kim, Hoon-Soon
    • Korean journal of communication and information
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    • v.27
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    • pp.63-91
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    • 2004
  • The purpose of this study is to investigate the gender discourse of Korean newspapers. For this, the study analyzes the frames of frames of crime news on Chosun Daily and Hangyurae Newspaper for 2 years. The data are collected using KINDS, and include 265 crime articles involving woman. According to the results of this research, the episodic frames are used in the most of crime news. The five frame devices are founded in the episodic frame articles; the male subjectivity and the female objectivity, the male-oriented perspectives which reporters have, the abused sexual details and sensationalism, the emphasis of women body's fragility which imply woman's unavoidability as victims, and finally, blaming women who are victims of crimes. And in the articles of thematic frames, the similar frame devices are found. In particular, they only emphasize the problem of crime and fail to suggest a concrete resolution. Finally, the study discusses the findings relating to the patriarchal news making convention and the commercialism of newspaper industry. The two newspapers have been pursuing quite different political lines in Korean society. It is generally considered that Hangyurae newspaper is progressive and Chosun Daily is conservative. However, this study reveals that the way dealt with women in the crime news are not different. It is concluded that Korean newspapers still produce the gender discourse based on male-centric perspective and patriarchal ideology.

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Exploring the Analysis of Male and Female Shopper's Visual Attention to Online Shopping Information Contents: Emphasis on Human Brand Image (온라인 쇼핑정보에 대한 남성과 여성 간 시각 주의도 탐색 연구: 휴먼 브랜드 이미지를 중심으로)

  • Hwang, Yoon Min;Lee, Kun Chang
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.328-339
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    • 2019
  • Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

A Study on the Narrative of Female Growth in the Film House of Hummingbird (영화 <벌새>의 여성 성장 서사 연구)

  • Kwon, Eunsun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.395-402
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    • 2022
  • The film House of Hummingbird intersects Korean modern history and personal history through the eyes of a teenage girl, and closely explores how patriarchy and Korean capitalism leave traces and internal impressions on the growing up of the female subject. This film is a meaningful text in terms of showing what changes can occur when the subject is transformed from a boy to a girl in the narrative of growth and when a feminist point of view is entered. House of Hummingbird reveals the weakness of the patriarchal symbolic order through the gaze of a teenage girl in the episodic narrative composition, and also discovers the possibility of close relationships and bonds between women in the gaps. In particular, Yeong-ji, the main character girl Eun-hee's Chinese language school lecturer, is a new female character that has never been seen in Korean teenage films. As a result, in House of Hummingbird, we meet a new female subject who negotiates the pain of growth in a 'good enough' condition.

Feminist Expression Analysis of Modern Commercial Movies (Focusing on "Micro-habitat(2017)") (현대 상업영화의 페미니즘 표현분석연구 (영화 "소공녀(2017)"을 중심으로))

  • Lee, Tae-Hoon
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.439-446
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    • 2019
  • Feminism on the theme of gender equality is emerging as an important issue in the overall Korean culture. Feminism is not only a level of claiming or advocating women's rights, but an essential subject of gaze and thought, not a distorted, artificially portrayed image of women distorted or typified in a story created by men in the past It is a film that explores the problem of the individual's life in society fundamentally. Jun Koeun's movie' 'micro-habitat'(2018) 'expresses a feminist theme that shows a strong self - selection and transcendental thinking in male - oriented stereotypes and inequal social structure. The film, which focuses on the public insight into society and the enhancement of the ideal human being from the viewpoint that the public film should lead the educated enlightenment character that raises the broad insight into the world and lead the mature social culture, I think it will play a big role.

Phenomenological Study on Lived Experience of Recovering alcoholics in a Therapeutic Community for Homeless -Focusing the experiences of recovering alcoholics who have completed rehabilitation TC program in Vision Training Center for homeless- (노숙을 경험한 알코올 의존자의 치료공동체를 통한 회복체험 연구 -노숙인 시설인 비전트레이닝센터의 치료공동체 프로그램을 수료한 후 회복중인 자를 중심으로-)

  • Kim, Sun-Min;Oh, Gi-Chul;Kang, Hyang-Sook
    • Korean Journal of Social Welfare Studies
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    • v.44 no.1
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    • pp.5-31
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    • 2013
  • This study is phenomenological qualitative research about lived experience of recovering alcoholic homeless who had completed Therapeutic Community program. The meaning which is revealed through this study is as in the followed. First, Moving to recovering space. In Therapeutic Community, they have a turning point for new life and new connection with people who watch him carefully. Second, Physical recovery. They are no more lying down on the street. Analogy of Standing can be viewed as being most active in recovery. Third, Positioning on time flow. The recovering of time is represented by accepting past and present as well as looking ahead into the future. Fourth, Settling into network of a relation. They tried to reconnect with society by network of a relation. Their social place is located in a network, not a position. From this present study, the social work implications for the alcoholic homeless are deducted.

Historiography of TV Documentary (TV의 젠더 역사쓰기의 가능성과 한계: 역사다큐멘터리를 중심으로)

  • Kim, Hoon-Soon;Kim, Suk
    • Korean journal of communication and information
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    • v.51
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    • pp.156-173
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    • 2010
  • This study analysed the narrative of and , two history documentary broadcasted on KBS, in terms of story-telling and discourse. And it also examined whether TV as mass media could provide an alternative interpretation against the dominant historical awareness. As a result, both programmes showed limitations on representing subversive point of view to the dominant ideology. At the story-telling level, firstly, they represented in a way of male-hero narrative though they were describing the history of woman, and while representing woman as a public figure they eliminated her feminity and individuality. Secondly, before evaluating woman as a historic figure they previously appreciated her appearance in a male-point of view. Thirdly, although they were telling the story of woman in a political view, they focused on love triangle, therefore failed to make her as a public figure. The discourses of both programmes were anchoring the existing historical interpretation instead of offering an alternative historical imagination. The narrator who were telling history at the studio in a omniscient viewpoint took a role as a meaning definer, placed at the highest rank in the hierarchy of discourse structure. Especially in , the dramatized images to cover lack of visual data helped anchor the patriarchal narrative and reduced the possibility of subversive interpretation on historic figure.

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