• Title/Summary/Keyword: 나홀로 소비

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Research on the New Consumer Market Trend by Social Big data Analysis -Focusing on the 'alone consumption' association- (소셜 빅데이터 분석에 의한 신 소비시장 트렌드 연구 - '나홀로 소비' 연관어를 중심으로 -)

  • Choo, Jin-Ki
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.367-376
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    • 2020
  • According to recent statistics on new consumer market trends, 'alone consumption' is at the center. This study focuses on the social big data that attracts the public's opinions in that it is important for a certain social trend to comprehensively understand the various fields such as society, locality, culture, marketing, economics, and psychology that form the background for it. Therefore, we set up the linkage of 'solo consumption' and conducted research on new consumer market trends using Opinion Analisys. As a result of this trend analysis, representative keywords such as 'honbab', 'honsul' and 'honyoeng' were derived and analyzed the trend of new consumer market using this data. Alone consumption is an inevitable new consumption trend caused by demographic change after the global economic crisis. The importance as a trend reflecting this will be further strengthened. Trend analysis by social big data will help scientific and systematic business distribution strategies and planning to help make new and valuable decisions and decisions about new consumer markets.

Thematic Analysis of Everyday Lives of Single Women in Their Thirties or Forties - Implications for Population Education - (30-40대 싱글여성의 일상생활(의식주, 소비 및 여가 생활)의 의미 분석 - 인구교육의 시사점 도출을 위하여 -)

  • Wang, Seok Soon;Jun, Joo Ram;Ryu, Kyung Hee
    • Journal of Korean Home Economics Education Association
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    • v.27 no.4
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    • pp.67-91
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    • 2015
  • The purpose of the present study is to analyze thematically everyday lives (food, clothing, shelter, spending, and leisure) of single women in their thirties or forties. As a result of the analysis, everyday lives of single women could be grouped into five main categories of themes which may be labeled as 'Self', 'Relationship', 'Survival', 'Preparation for the future', 'Freedom and hidden side of the freedom'. As for the first category of themes 'Self', three sub-themes have been found including "Only for me", "Perfection of self", "My own style". Next, as for the second category 'Relationship', two sub-themes have been found including "With her family (For her family, still under the protection of her family)", "With other people (Pleasures with people, Comfortable with single friends, Communicating with the world)". As for the third category 'Survival', three sub-themes have been found including "Health", "Safety", "Practice of living alone", As for the fourth category 'Preparation for the future', three sub-themes have been found including, 'Good spending', 'Savings for later life', 'Leisure in later life'. And finally, as for the fifth category 'Freedom and hidden side of the freedom', two sub-themes have been identified including "I am free because I'm alone (Freedom from bondage of my family, Compensation for being alone)", "Hidden side of the freedom (Fear, dislike feeling and insecurities due to being alone, Overcoming loneliness or solitude)". In all, there are eighteen sub-themes to consider. On the basis of these results, we presented some conclusions on the Everyday Lives of Single Women in their thirties or forties. We also presented some implications of these results on population education and future research.

세계를 위협한 코로나 19

  • 한국오리협회
    • Monthly Duck's Village
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    • s.203
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    • pp.12-17
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    • 2020
  • 지난해 10월부터 시작된 오리사육제한이 올해 2월까지 4개월간 실시됐다. 사육제한이 끝난 농가들이 기지개를 필 무렵, 코로나바이러스감염증-19(COVID-19, 이하 코로나19)가 터졌다. 3년간 시행된 오리사육 제한으로 생산비를 밑돌면서 오리를 생산해 온 오리업체들은 이번 사육제한을 끝으로 발돋움하려는 청사진을 그려놓았다. 그러나 세계를 '정지'상태로 만든 코로나19로 오리산업은 다시 답보상태에 빠졌다. 올해 외식산업에서의 '오리산업 전성기'를 꿈꾸며 오리자조금이 추진한 '오리 중량판매' 등의 시책은 코로나19로 두문불출하며 외식을 줄인 소비자들에게 제대로 선을 보이지도 못한 상태다. 외식시장의 대부분이 수입육으로 이뤄져 있는 대부분의 축종들은 가정소비가 늘어나면서 오히려 때아닌 특수를 누렸지만 외식수요로 생오리의 대부분을 판매하던 오리산업은 '나홀로' 피해를 입은 축종이 돼 버렸다. 오리사육 제한으로 입은 피해에서 아직 벗어나지도 못한 오리산업, 코로나19는 오리산업에 얼마만큼의 피해를 준 것일까? 이 패해는 언제 끝나는 것일까?

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