• Title/Summary/Keyword: 기호학적 사각형

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A semiotic analysis of trilogy (<슈렉> 3부작의 기호학적 분석)

  • Lee, Yun-Jin;Kwon, Jae-Woong
    • Cartoon and Animation Studies
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    • s.16
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    • pp.101-112
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    • 2009
  • The purpose of this study is to analyze trilogy by means of semiotics. trilogy constructs a story as a whole while each piece delivers a concluded ending. This study used 'modele actantiel' and 'carre semiotique' of Greimas in order to clarify not only the meaning structure but also the course of narrative of . is a compelling story which reverses the fairy tale of a beautiful princess and a heroic prince. Each piece of the trilogy unfolds as following; (1)ls the love of a princess and an ogre possible? (2)Can the marriage of the couple get confirmed? (3)Can Shrek be free again? The repeated meaning structure of trilogy is the binary opposition of nature versus culture, and the narrative course forms the meaning square on the basis of the opposition. Human culture represented by the lord Farquaad and Duloc castle signifies cleanness, order, complex, anxiety, paranoia, authoritarian, and violent. On the contrary, Nature represented by Shrek and the swamp signifies barbarity, freedom, confident, maturity, unstrained, and humar. The meaning of Shrek series is generated by the structure of the basic discrimination of culture versus nature. However, as story twists the bias and fixed idea, the meaning structure of Shrek shows a unique relationship of culture and nature. Although Shrek, an ogre, lives alone in a swamp because of the bias of human world, he is depicted as self-sufficient, comfort, and broad-minded. On the basis of this meaning structure, Shrek is not a story that an ogre(nature) strives to enter the human culture, nor a story that nature wins a victory at the confrontation between culture and nature, but a story that human(culture) and ogre(nature) overcome their fixed ideas through the transition from culture to nature and vice versa.

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Semiotics Approach to TV Advertisement of Disabled Model (장애인모델 TV광고에 대한 기호학적 분석)

  • Lee, Ji-Seok
    • The Journal of the Korea Contents Association
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    • v.15 no.3
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    • pp.327-335
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    • 2015
  • This study analyzed symbolically the TV advertisement of disabled model from the point of view of the advertising communication of the consumers. Depending on the characteristics of the semiotics square of Greimas, the flow of the value of consumption of people with TV advertisement of disabled model, protective value, non-protective value, existence value, non-existence value such as ${\infty}$ re-protective value in the presence value it will move the form. The results from this study showed that SK Telecom TV ad (wheelchair basketball) is existence value, the iPhone 4 (lovers) is non-protective value, Samsung Securities (campaign) is protective value and Sonata automotive TV ad (Sonata Touchable Music Sheet) shows the non-existence value.

A semiotic analysis of narrative structure in (<노다메 칸타빌레>의 내러티브 구조와 기호학적 분석)

  • Kwon, Jae-Woong;Choi, Se-Young
    • Cartoon and Animation Studies
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    • s.27
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    • pp.127-151
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    • 2012
  • Created by Tomoko Ninomiya, was serialized in Japan from July 2001 to November 2009 and collected in 23 volumes. It has become a cultural syndrome after it was transferred to other media. Giving an attention to this cultural syndrome, this study aims to analyze narrative structure by means of semiotics. This study tries to use 'modele actantiel' and 'carre semiotique' of Greimas in order to clarify not only the meaning structure but also the course of narrative revealed in . The meaning structure of shows a unique relationship of genius and training. Although Nodame, a main character of this Japanese manga, is a straggler in music school because she does not show any passion for learning, she is depicted as a music genius. An education method called as apprenticeship is represented as the mechanism to bring out misfits in music. Dealing with her long journey to be a professional musician, this manga suggests how Nodame can be developed from as a misfit to as a professional pianist through introducing diverse education methods. Revealing critical perspective on music education in real world, gives a chance to rethink the relationship between genius and education in music.

A Semiotic Analysis of Starcraft : Sense Analysis by Greimas's Carre Semiotique (스타크래프트에 관한 기호학적 분석 : 그레마스의 기호 사각형을 응용한 의미분석)

  • Park, Tae-Soon
    • Journal of Korea Game Society
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    • v.7 no.1
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    • pp.21-29
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    • 2007
  • This paper attempts to analyze Starcraft by Greimas's Carre Semiotique and the theory of structure generation semiotics, which are useful for non verbal text as well as verbal text. First, by using the Christian Metz's grand syntagma theory and principle, this study articulated the text of starcraft. As a result, it revealed that Starcraft has the axis of sense of war and has the primary sense categories of production and destruction. The sense of the Starcraft is being generated by these axis of sense and sense categories. This analysis is expected to be a stepstone for the furthermore analysis of narrative and discoursive level.

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Semiotic analysis focusing on protagonist and antagonist in the feature animation (장편애니메이션에서 프로타고니스트와 안타고니스트를 중심으로 하는 내러티브의 기호학적 분석 : <마당을 나온 암탉>을 중심으로)

  • Lee, Young Hun
    • Cartoon and Animation Studies
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    • s.33
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    • pp.79-97
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    • 2013
  • Animation is the aggregate of signs based on narrative. Algirdas Julien Greimas made structuralist frame and analyzed the meaning with it. Greimas's semiotics among the animated characters appearing in the conflict structure is suitable for the analysis and figure out the structure and meaning of the conflict which is hidden. Because Greimas Semiotic Square is suitable for apprehending meaning structure, it help for us to identify between characters and meaning that from character. Actantial Model help to apprehend power relations in structure between characters by axis of desire. This study search Greimas's semiotics and based on this analyse animation, . Also this study analyse conflicts between protagonist and antagonist with Greimas Semiotic Square after analysing narrative of like Vladimir Proof's folktale analysis. Unlike the protagonist's internal conflict, the antagonist's internal conflict moves the audience's emotions. Finally, this study analyse animation in the synchronic structure with the Actantial Model.

Semiotics Approach to Win-win Cooperation of Large and Small Business (대·중소기업 상생협력의 기호학적 분석)

  • Lee, Ji-Seok
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.377-386
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    • 2016
  • This study analyzed symbolically the win-win cooperation(or win-win growth) policies and laws of large and small business to Roland Barthes and Greimas's semiotics model, and suggested that the company win-win ecosystem(cooperation) and sanggeuk(competition) shoule from a mutual harmony and balance rather than being separated from eace other like yin(-) and yang(+) theory. The results of these studies, unlike the coexistence cooperation Promotion Law of large and small business is the original intent in the ecosystem of companies, there will also be acting as a regulatory rather to officials of large and small business. In this study, because it is limited to the analysis of large and small business win-win cooperation policies and laws, it must be supported in the future of the specific empirical research.

Semiotics approach to one-person Creative Company (1인 창조기업의 기호학적 분석)

  • Lee, Ji-Seok;Kwon, Jong-Wook
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.470-479
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    • 2013
  • This study analyzed the features and problems of one-person creative company development policy by using the image of brand identity of one-person creative company and the model of the symbol square. In order to solve the youth unemployment and to induce youth foundation, Korean government particularly Small and Medium Business Administration (SBA) paid great attention to 'One-Person Company' followed by One-Person Knowledge Company policy in 2008. Finally, this policy became One-Person Creative Company in 2009 when SBA faced criticism. However, according to semiotics analysis, symbolic conflicts were found in the policy given that this policy was not considered the role of the co-founder in venture ecosystem. This study provides practical implications for new directions of the one-person creative company policy of government; (1) one-person knowledge company ${\rightarrow}$ (2) one-person creative company ${\rightarrow}$ (3) 1+1 creative company.

Analysis of the Meaning of through the Application of Semiontics (기호학 적용을 통한 의 의미 분석)

  • Gwak, E-Sac
    • Journal of Korea Game Society
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    • v.14 no.5
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    • pp.15-24
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    • 2014
  • Semiotics studies the structures and systems of all signs related to human life, thus being capable of analyzing games. "Playing games" can be deemed as an act of reading or interpreting games semiotically, which makes game producers "senders," games "texts," gamers "receivers," and gamers playing games "contexts." Since most games are in the multi-variable narrative format, however, it is not a frequent case that gamers interpret games in the ways intended by producers. This study thus set out to analyze and interpret the console game (2001) remembered as the same evaluation by many gamers in the way intended by the producer. For analysis, the study defined its story program by analyzing the plot and sequence. For semantic analysis, the study applied the Actor Model and the Semiotic Square Model to interpret . The process identified such codes as confrontation, assistance, collaboration, and control and confirmed that Ico and Yorda, non-subject characters, were transforming into subject ones. That is, tells a story of the main characters that used to lead a non-subject life earning lives of their own.

The interpretation of Laughter in a Saseol-sijo about Waiting (기다림의 사설시조에 나타난 웃음의 해석 -'임이 오마 하거늘'을 중심으로-)

  • Song, Ji-eon
    • Journal of Korean Classical Literature and Education
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    • no.32
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    • pp.261-285
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    • 2016
  • Saseol-sijo, a form of sijo with longer verses, still affords pleasure to modern readers, even when it is read without the original performance context. In this study, I focused on Saseol-sijo that induces laughter through exaggeration and caricature while singing about eagerly waiting for a lover who has left. These texts describe concurrently the emotions that are contradictory to each other, such as nostalgia and laughter. In addition, this feature reflects human's inner emotions that are not unified but rather change dynamically. Craving creates a sense of nostalgia, and also produces a comical element in nostalgia, so that nostalgia and laughter can be co-exist without conflict. In this study, 'semiotic square' was applied as the framework for interpreting the Saseol-sijo, which demonstrates the coexistence of inconsistent meanings. As a result, a Saseol-sijo which sings about waiting for a lover can be interpreted through contraires such as prohibition and authorization, craving and concerns, exposure and concealment and concentration and dispersion. The nostalgic laughter in Saseol-sijo is generally based on the conflict between the craving self and the restrictive world. A character consumed by craving may seem ridiculous and pathetic in the view of others. However, people in general would find sympathetic humor and identify with characters who portray their weaknesses or repeat their mistakes. After all, this is the laughter of compassion and reflection which Saseol-sijo evoke.

A Semiotic In-depth Analysis of the Children's Picture Book : "Who Pooped on My Head?" (그림책 "누가 내 머리에 똥 쌌어?" 의 심층의미 분석 - Greimas기호학을 중심으로 -)

  • Chang, Sung Dan;Lee, Ju Lie
    • Korean Journal of Childcare and Education
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    • v.9 no.2
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    • pp.263-283
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    • 2013
  • This study analyzed picture book "Who Pooped on my Head?" by using semiotic theories and considered involved meaning of the text. Because characteristics of children's development and picture book should be in harmony, it is necessary to understand the text in-depth. As a result of analysis, the text helps psychological stability and contains the meaning and value that guides children into social value or norm. Analyzing the text by using Greimas' Semiotic square, the meaning that following bowel movement standard is socially established behavior was involved. It seems that giving up instinct and accepting standard are process to extend thought. In conclusion, this study confirmed that the meaning and value that support cognitive and emotional development was contained in the picture book, "Who Pooped on my Head?".