• Archives of design research
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• v.19 no.5 s.67
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• pp.191-202
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• 2006

Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

• The monthly packaging world
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• s.273
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• pp.101-109
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• 2016

굿디자인(GOOD DESINE)이란 산업통상자원부가 주최하고 한국디자인진흥원의 주관 아래, 산업디자인진흥법에 의거하여 상품의 외관, 기능, 재료, 경제성 등을 종합적으로 심사하여 디자인의 우수성이 인정된 상품에 GOOD DESINE 마크를 부여하는 제도로 1985년부터 매년 시행해 오고 있다. GD마크 선정제란 우수한 디자인 상품개발을 장려하여 국가 경쟁력을 확보하고 국민 삶의 질 향상에 기여하는 것을 목표로 하고 있으며, 나아가 유니버설디자인, 서비스디자인, 전통시장, 산업단지 디자인을 고도화(우수디자인 선정, 장려 등)함으로써 사회적 문제해결과 지속가능한 창조경제를 실현하는데 그 의의가 있다. 선정 대상 품목으로는 제품디자인, 환경디자인, 소재표면처리디자인, 패션디자인, 포장디자인, 커뮤니케이션디자인, 건축디자인 패션디자인으로 대통령상 1점을 비롯해 국무총리상, 대상, 최우수상 등을 시상하고 있다. 굿디자인 상품은 향후 조달청이 시행하는 우수제품선정 및 물품구매 적격심사 시 우대되며, 중소기업청이 시행하는 수출유망중소기업지정 및 수출기업화 사업평가시 우대받을 수 있다. 마크사용에 있어 호주 디자인상(AIDA)과의 상호인증으로 마크 부착이 가능하다. 본 고에서는 2015년 우수디자인(GD)으로 선정된 제품 가운데 생활 포장 및 산업포장 부문 수상작들과 일부 선정된 제품들을 살펴본다.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.205-213
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• 2019

A number of small and medium design companies in Korea are making efforts to develop distinguished products with an aim to survive and prosper. However, it is quite difficult to succeed due to insufficient experience in product planning and the challenges in applying known methodologies, which are based on a large amount of data presented as best practices in designing process, in the actual small and medium enterprise operations. To this end, this study suggested the usefulness of the user participation process as the methodology for small and medium design companies and chose the user FGD method implemented by Company P which is a small design company as an empirical case study. The following are the processes used in the case study; First, the problems of existing baby bath were derived through user FGD. Second, opinions were collected from various classes of users through in-depth interviews. Third, the ideas derived were analyzed with the KJ method and grouped based on similar elements, through which six design directions and detailed design concepts covering size, material, safety, purchase factors of existing product, direction of improvement, additional elements were derived. Through the case study, this study verified that the FGD method of Company P could improve the practical verification, integration and promptness of the product planning process in small and medium enterprises. This is valuable as a realistic process that small and medium enterprises with limited capital and manpower may adopt.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.55-62
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• 2015

IT SMEs' product planning, product design, and manufacturing capabilities are of importance to creating their sustainable competitive advantages in the context of digital convergence. However, there have been few empirical studies investigating the relationships among them, which has made this research attempt to model the relationships and empirically test them. Especially, this study divided IT SMEs' product design capability into the product exterior and interior design capabilities and focused on the mediating effects of the product exterior and interior design capabilities between the product planning and manufacturing capabilities. By analyzing the 310 samples of Korean IT SMEs with the ordinary least squares regression analysis, this study has empirically revealed that IT SMEs' product exterior and interior design capability jointly and fully mediate the positive relationship between their product planning and manufacturing capabilities.

• The Journal of the Korea Contents Association
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• v.2 no.1
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• pp.16-23
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• 2002

eBusiness readiness site gives the audience fundamental knowledge and action items for eBusiness startup so that one can expand one's own land business to E-business with minimum difficulty. The process helps the audience see how design is a key dement for successfully launching eBusiness.

• Journal of Service Research and Studies
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• v.9 no.3
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• pp.61-72
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• 2019

Design is a knowledge service industry that is undervalued in Korea despite its large impact on the development of high - tech industries such as national industrial policy and the fourth industrial revolution. In the design industry, the strategic outsourcing system collapses. This phenomenon is not confined to the domestic market, and the design service companies of design-developed countries such as Europe and the US are also struggling with the classic. Accordingly, some implications were found through the case study of domestic design projects, including overseas, that private companies are more concerned with design cost reduction and cost structure to secure liquidity rather than improving design quality level and pursuing innovation through design outsourcing. It is big. As design is a core competency of a company, internalizing core design tasks, and as products and services become platforms, regional design countermeasures have been reduced, which has led to a decline in the cost standard for large companies' design service outsourcing. In design service industry, design outsourcing is performed at the request of the client, and the service value of the outsourcing is received. In the early 2000s, the importance of design management led global consulting companies to pursue M & A rather than cooperate with design service companies, and Samsung Electronics and other large corporations acquired a large number of excellent design personnel and developed their own design management research institute. This study investigated the design service outsourcing cases of public and private companies (large corporations, midsize companies) widely in relation to the design service price criterion, and grasped the indicators of the actual size and level of the design industry. I will make suggestions about the value and direction of the global design industry through interviews with experts and literature on the changes and influences of these cost criteria.

• Proceedings of the Korea Multimedia Society Conference
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• 2001.06a
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• pp.281-289
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• 2001

인터넷 환경에서 아이덴티티의 변화단계와 특성을 연구하고, 인터넷에서 독자적으로 정체성을 확립하고 있는 선진기업사례를 중심으로 심층적으로 조형을 분석하여, 인터넷을 기반으로 하는 기업에 적합한 아이덴티티 디자인 전략을 연구한다.

• 한국IT서비스학회:학술대회논문집
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• 2008.05a
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• pp.546-551
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• 2008

기업들 간의 경쟁이 치열해짐에 따라 기업들은 최종 제품뿐만 아니라 최종 제품을 생산하는 프로세스에 대한 효율에 관심을 갖기 시작하였다. 또한 기업들은 자사의 핵심 역량을 중심으로 기업 구조를 재편하고, 핵심 역량 이외의 부분은 아웃소싱을 맡기고 있다. 이러한 상황에서 기업은 다양한 파트너들과 비즈니스 프로세스를 공유하고, 결합 관계에 따라 유연하게 구성할 수 있어야 한다. 기업의 비즈니스 프로세스에 대한 중요성을 일찍 깨닫고 많은 기업들이 프로세스 혁신 작업을 수행하였다. 몇몇 기업은 주목할만한 큰 성공을 거두었음에도 불구하고 기대했던 성과를 거두지 못한 체 많은 비용만 소모한 기업도 존재한다. 이와 같은 일들은 비즈니스 프로세스 디자인을 위한 방법에 대한 개선이 필요함을 시사한다. 하지만 대부분의 방법은 프로세스 디자인을 시각화하고, 평가하는데 중점을 둔 분석 도구의 기능에 편중되어 있으며, 여전히 프로세스의 실제 디자인을 지원하는 형식적인 모델링에 대한 연구는 여전히 부족한 실정이다. 따라서 본 논문에서는 비즈니스 프로세스의 모델링의 응용 분야로 기업 어플리케이션 통합으로 각광받고 있는 웹 서비스를 선택, 웹 서비스로 이루어진 프로세스의 최적화된 디자인을 지원하는 수리 모델을 제시하고자 한다.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.90-91
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• 1999

산업디자인을 행하는 디자이너는 프리랜서이건 기업의 디자이너이건 간에 누군가를 위해 디자인을 하게 된다. 물론 디자이너 스스로 제품의 생산판매까지를 담당하는 경우는 드물기도 하지만 제외하고서. 기업의 디자이너는 경영자에게, 프리랜서라면 클라이언트에게 자신의 디자인을 프리젠테이션하게 되고 그것을 통해 자신의 디자인이 받아들여 지도록 경영자 혹은 클라이언트를 설득해야만 한다.(중략)

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.114-122
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• 2012

Local company which has excellent patent technique is required design development for sales growth and enhancement of market competitiveness. For the solution about this requirement of small and medium company, the patent office and Chooncheognbukdo are jointly progressing the value consideration business of local design, and the design is improved through this. This study is to show the illustration of the design developed by business process of V company for 'the development of external design of LED LAMP fitted into the environment in tunnel' as a project ordered by S company, and the improvement patent was created with simulation development in considering design recognition of supporting company and the competitiveness of the product by successful performance of the external design development based on patent technique. Through the effective change method of LED LAMP in tunnel and the suggested result of LED LAMP reflection method, the beneficiary company has progressed the corporate body from the individual business, and at present the primary product was completed by securing manufacturing basis facilities for manufacturing and sales. Local small and medium company became a strong design company by connecting design development supporting business through the supporting method of the fusion of design and patent.