• Title/Summary/Keyword: 기업형

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Export Marketing Strategy through the Analysis of Intra-Industry Trade in Gwangju Region (광주지역의 산업내무역 분석을 통한 수출마케팅 전략)

  • Lim, Jun-Hyeong
    • International Commerce and Information Review
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    • v.15 no.3
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    • pp.25-39
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    • 2013
  • This study is to analyze Gwangju's trade structures with China, Japan and the United Sates, and to contribute, through clarification of product competitiveness, to minimizing free-trade-induced costs as well as maximizing profits from free trade. To obtain this study purpose, two export competitiveness indicators are used; they are Trade Specialization Index (TSI) and Grubel & Lloyd(GL) Index. Intra-industry trade is examined to see if there exists a technological gap between nations. Intra-industry trade is divided into two; Low Quality Vertical Intra-Industry Trade (LQVIIT) and High Quality Vertical Intra-Industry Trade (HQVIIT). Gwangju's trade with China is HQVIIT; Gwangju exports high-quality and high-priced items to China, and imports low-quality and low-priced ones. On the other hand, Gwangu's trade with Japan is mainly LQVIIT; Gwangju exports low-quality and low-priced processed stuffs to Japan, and imports high-quality and high-priced ones from Japan. While Korea-US is mainly of both high-quality and low-quality Vertical Intra-Industry Trade; Gwangju exports low-quality and low-priced items as well as high-quality and high-priced items to the USA. Based on the analysis result, export marketing strategies are presented as follows: the transition to high value-added export system, the local entry networking, government support for trade exhibition, offer of special program on local small businesses.

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The Study on the SEP (Standard Essential Patents) Procurement Strategy to accelerate the Trade Negotiation Competitiveness (통상 협상의 경쟁력 강화를 위한 표준특허 확보전략 연구)

  • Cho, Dongmin;Cho, Wongil
    • International Commerce and Information Review
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    • v.18 no.4
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    • pp.263-281
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    • 2016
  • The Importance of SEP (Standard Essential Patents) Procurement Operation is on the side of Governmental and Public both to accelerate the national trade negotiation competitiveness. To operate cooperative system of SEP creation and management, Government should monitor the effect and performance periodically to public sectors. and To achieve the support objectives, it should establish the virtuous circle infrastructure between R&D and economic performance on SEP. This can make the SEP enhancement to pursue the international competitiveness on Intellectual Property Rights. Especially the specific support approach to each phase of the SEP declaration matrix is essential to consolidate the possibility of SEP creation and acquisition. In this study, the concepts of SEP to accelerate the national trade negotiation competitiveness and the prior research were verified through the investigation of market trend and current state of affair analysis. Through the analysis of international and domestic situation of SEP procurement and management, We have found the results as follows. First of all, the leading conglomerates and the Government should focus on the secondary and tertiary industries to create and acquire SEPs to accomplish the effectiveness of selection and concentration. In second, the SMEs and Univ. Labs should focus on the quaternary sector of the economy to retain the competitiveness of speed and challenge on SEP related. From this study, the appropriateness of the tailored-support management model should be institutionalized, and the results implied an research in order to examine the suitability among the current SEP to enhance the competitiveness of national trade research issues.

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A Study on Entrepreneurship, Competitiveness of SWOT, and Performance in Hidden Champion Firm (히든챔피언기업의 기업가정신, SWOT요인의 경쟁(대응)능력, 성과간의 관계에 관한 연구)

  • Lee, Sang Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.2
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    • pp.21-33
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    • 2016
  • This paper aims to investigate the relations among the entrepreneurship, SWOT factors, and performance in Korean hidden champion firms. 112 potential Korean hidden champions were drawn at random from the hidden champion candidates of Export-Import Bank of Korea. For analyzing the relationship of them, the entrepreneurship factors categorized with organizational risk taking, innovativeness, and proactiveness from previous researches(Khandwalla, 1977; Miller, 1983; Miller & Friesen, 1978, 1982). Also, four SWOT factors classified into strength, weakness, opportunities, and threat by confirmatory factor analysis. As a result, we found some statistically significant effects between the SWOT factors and entrepreneurship factors, and they sequentially affects to performance. That is, as a presented with previous research, there is verified that entrepreneurship is caused by organizational risk taking, innovativeness, and proactiveness. Also, SWOT factors significantly affect to business performance. Some guidelines for practicing potential Korea hidden champions as a result of this would include; first of all, it is important to support the potential hidden champions consulting approach in global perspectives; secondly, effective governmental support programs for hidden champions should be developed for positive impacts of according to these results.

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Is it Enough to Have an 'Ethical Product' Label?: the Effects of Brand Reputation and Perceived Ethicality on Ethical Consumers' Choice ('윤리적 제품', 이름만으로 충분한가? 브랜드 명성과 지각된 윤리성의 정도가 소비자의 선택에 미치는 영향)

  • Lee, Cheonglim;Cha, Moon-Kyung
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.527-541
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    • 2020
  • Consumers' favorable attitude toward ethical brands, and the rise of ethical consumers, is a recent global trend. Nevertheless, prior studies have emerged that favoring ethical products does not necessarily lead to consumers' purchase. Focusing on this, authors attempted to explore what perceptions of the brand lead to purchase behavior. Three experiments were conducted for this purpose. Results are as follows. First, even in ethical products, consumers choose the product when it is perceived as more ethical. This tendency has been shown for both eco-friendly type and donation type products. Second, when there was no noticeable difference in ethicality, ethical consumers consider brand reputation as an important factor in choice. Third, results remains regardless of consumer individual characteristics (consumer altruism, conspicuousness). Note that, unexpectedly, the underdog effect was not observed among altruistic consumers. Several implications, limitations of research, and suggestions for future research were discussed.

Impacts of Low-priced of Industrial Electricity and Loose Environment Regulations on Investment Incentives of Inward Foreign Direct Investment of the Manufacturing Industries in Korea (외국계 제조업체 투자유인으로서의 저렴한 전기요금과 느슨한 환경규제 영향력)

  • Kim, Jung A;Lee, Hee Yeon
    • Journal of the Economic Geographical Society of Korea
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    • v.17 no.2
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    • pp.231-248
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    • 2014
  • The role of the foreign direct investment is very crucial for the regional economic growth nowadays. The inward FDI in Korea has been increased since the Act of foreigner investment promotion in 1998. The municipal and national government have designated the special industrial zones and supported the diverse incentives for the foreign investment companies. The service sector had a large share of inward FDI. However, manufacturing sector overtook the service sector as the largest FDI in 2009. This study focuses on the greenfield manufacturing FDI, which was established from 1999 to 2012 in Korea. In order to find out the impacts of low-priced industrial electricity and loose environmental regulations on choosing Korea, this paper did in-depth interviews with MOTIE, Korea industrial complex, Korea Trade-Investment Promotion Agency, some FDI companies. Investment incentives such as low price of domestic industrial electricity strongly affect why manufacturing FDI companies choose Korea to invest. The Korean government has also acknowledges that low-price policy can internationally compete to attract FDI. There is a possibility that FDI energy-guzzling industrial companies may choose for Korea to use the low-priced electricity, raising the issue of supply-demand of electricity of Korea in the future.

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Port's Successful Global Supply Chain Strategies - Focusing on the case of Dubai port - (항만의 성공적인 글로벌 공급사슬 전략 - 두바이항의 사례를 중심으로 -)

  • Han, Chul-Hwan
    • Journal of Korea Port Economic Association
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    • v.24 no.2
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    • pp.175-192
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    • 2008
  • Today's individual firms no longer compete as solely autonomous entities, but rather as supply chain. As such the competitive position of a port is not only determined by its internal strengths but also it is also affected by its links in a global supply chin. In other words, port competitiveness is becoming increasingly dependent on external coordination and control of the whole supply chain. The main purpose of this paper is to examine how a port embeds itself into supply chain in order to strengthen its competitive position by focusing on Dubai port case. This paper found that Dubai port used three phases-insertion, integration and dominance-as a strategies for how it can embedded into global supply chain successfully. Dubai's global supply chain strategies give some implications for the further development of the Port of Gwangyang. First, the Port of Gwangyang should fully utilize symbiotic relationship with Gwangyang free Economic Zone. Second, the integration between Korea Container Terminal Authority and GYFEZ can be recommended for fast decision-making and providing a one-stop-service. Finally, Gwangyang should pursue an aggressive supply chain strategy, aims at dominance in the regional port network through port alliance with small and medium ports in neighboring area.

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Further Investigations on the Financial Characteristics of Credit Default Swap(CDS) spreads for Korean Firms (국내기업들의 신용부도스왑(CDS) 스프레드의 재무적 특성에 관한 심층분석 연구)

  • Kim, Han-Joon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.9
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    • pp.3900-3914
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    • 2012
  • This study examined the background of the recent global financial crisis and the concept of one of the financial derivatives such as the credit default swap(CDS) or synthetic CDO(collateral debt obligations), given the rapid growing and changing the over-the-counter derivative markets in their volume and structures. In comparison with the previous literature such as the study of Park & Kim (2011), this research empirically performed more thorough and comprehensive investigations to find any financial characteristics or attributes to determine the CDS spreads. Regarding the results obtained from the multiple regression models, the explanatory variables such as STYIELD3, SLOPE, INASSETS, and VOLATILITY, showed their statistically significant effects on all the tested dependent variables(DVs). Another procedure such as the principle component analysis(PCA), was also performed to account for additional IDVs as possible determinants of the dependent variables. Subsequent to this analysis, larger coefficients of each corresponding eigenvector such as BETA, PFT2, GROWTH, STD, and BLEVERAGE were found to be possible financial determinants. For robustness, all the IDVs were employed to be tested in the 'full' regression model with stepwise procedure. As a result, STYIELD3, SLOPE, and VOLATILITY, and BETA showed their statistically significant relationship with all the dependent variables of the CDS spreads.

The economic effect of Korea-EFTA Mutual Recognition Agreement in the pharmaceutical industry using Conditional Valuation Method (CVM) (조건부가치평가법(CVM)을 이용한 한-EFTA간 제약 산업 상호인정협약 체결의 경제적 효과 분석)

  • Kwon, Tae-Hyuk;Lee, Sang-Won
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.5
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    • pp.389-398
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    • 2018
  • An MRA is considered to be an important policy tool within the WTO for overcoming technical barriers to trade. A number of studies on the economic impact of MRAs have demonstrated their positive economic effects. However, no studies have been conducted on MRAs in the pharmaceutical industry since analysis has been limited to industries as a whole or certain industries where some data were accumulated. Therefore, this paper analyzed the economic impact of MRAs for GMP inspection exemption in the pharmaceutical industry through the Conditional Valuation Method (CVM), a valuation technique for non-market goods. Pharmaceutical companies were asked whether or not they were willing to pay for the Korea-EFTA MRA through double-bounded dichotomous choice (DBDC) questions. The final WTP was estimated using the utility difference model developed by Hanemann (1984). As a result, annual economic effects on the pharmaceutical industry were estimated to be between KRW7.03 billion to KRW15.8 billion.

A Porting Technique of WiFi Device on Android Platform (안드로이드 플랫폼에 WiFi 디바이스 탑재 기법)

  • Jeong, Uyeong;Ju, Youngkwan;Jeon, Joongnam
    • Journal of Convergence Society for SMB
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    • v.2 no.1
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    • pp.51-58
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    • 2012
  • Android platform is a powerful operating system developed on Linux 2.6 Kernel, and provides many features such as comprehensive libraries, a multimedia environment, and powerful interface for phone applications. Since Android is an open operating system, which can be installed in any vendors's equipments. Current smartphones as well as netbooks, navigations, car PCs, tablet PCs, Industrial PCs are used in various fields. It is difficult a lot that to mount to other devices on the Android platform or new devices. In this Paper, The process that data that occurred from a hardware was passed to the highest application and Android platform system for managing hardware devices were analyzed. Building Android & driver compilation environment, How to support the protocol for the use of WiFi in the kernel, How to Mount a WiFi device in the kernel, Device driver registration for the Android platform, WiFi Management Service Daemon (wpa_supplicant) and IP allocation services daemon (dhcpcd) registration, How to create a socket for communication between the daemon (wpa_supplicant) and HAL have been presented. In the experiment using the proposed method, WiFi devices were mounted on the Android platform in the X-86 & ARM family. Understanding the whole process of control flow in Android hierarchy is very important to porting a new device on it. The process included in this paper can help technicians who might encounter the obstacles in their porting works.

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A Study on the SCM Integration & Green Growth Strategy of Logistic Company in Korea (물류기업의 SCM통합과 녹색성장을 위한 대응방안에 대한 연구)

  • Jin, Yun-Jun;Lee, Yu-Bin;Bae, Ki-Hyung
    • International Commerce and Information Review
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    • v.15 no.2
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    • pp.3-23
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    • 2013
  • In 1997, 180 countries signed the Kyoto Protocol in Kyoto, Japan. The Kyoto Protocol came into force in February 2005. The agreement calls for industrialized nations to cut greenhouse gas emissions by 5 percent from 1990 levels by 2008 to 2012. One of those polices is a modal shift that change from road freight to sea, inland waterway and railroad transportation that is eco-friendly. The increase of road freight brings road congestion, accidents, logistic costs, air pollution and greenhouse gases. Railroads are superior than the other modes of transportation in mass transportability, high speed, timeliness, safety and environmental-friendliness, but the railway industry has been pushed behind in competition. Korean railroads were used by passengers and freight transport popularly until the middle of 20th century, however, by the sudden change of logistics environments, a shaving time efficiency being most important, railroad logistic lost its competitive power against the transportation by truck. From the research which sees consequently investigated a various policy, a system and a law about Chinese logistics industry and present condition of the Chinese goods enterprise and instance analysis of the large Chinese corporation that branch out to undeveloped markets led and a Chinese logistics industry and problem point escape hereafter the heightening of competitiveness plan which is rational under prsenting boil.

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