• Title/Summary/Keyword: 기업평가

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Effects on Users' Evaluation of Game Company's CSR Activities, Game Program Quality, and Brand Assets toward the Intention to Game Use: Focusing on NEXON (게임 기업 CSR 활동, 게임 프로그램 품질, 브랜드 자산에 대한 이용자 평가가 게임 지속 이용의도에 미치는 영향에 관한 연구: 넥슨을 중심으로)

  • Suh, Su Jeong;Woo, Hyung Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.94-103
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    • 2021
  • The purpose of this study investigates how game users' evaluation on a game company's CSR activities, perceived quality of game programs, and its brand assets affect the intention to game use. Specifically, this study tries to find out the causal relations among variables as testing the hypotheses. Firstly, the effect of users' evaluation on a game company's CSR activities and its qualities of game programs on the brand assets. Secondly, the effect of users' evaluation on a game company's CSR activities and its qualities of game programs on the intention to game use. Thirdly, the effect of users' evaluation on a game company's CSR activities, the qualities of game programs, and the brand assets on the intention to game use. 367 college students were administrated to the survey. The results indicate that game users' evaluation on economic, ethical, and philanthropic responsibilities, except legal one have an effect on brand assets and intention to game use. Specially, on effects of the three independent variables(CSR activities, perceived quality, and brand assets) toward intention to game use, ethical responsibility and brand loyalty have statistically significant. This result confirms that game company's board of directors should consider ethical company management as well as CSR activities not as cost but as investment for increasing company's business profit.

A Study on the Qualitative Evaluation Factors for Mobile Game Company (모바일게임 기업의 정성적 평가요인에 관한 연구)

  • Choi, Seok Kyun;Hwangbo, Yun;Rhee, Do Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.3
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    • pp.125-146
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    • 2013
  • Nowadays, the performance of the mobile game sales is influencing the ranking of game companies listed on KOSDAQ. In the meantime, venture capital companies had focused on online game. Recently, however, they have great interest in mobile games and mobile game companies. In addition, angel investors and accelerators are increasing investment for the mobile game companies. The most important issues for mobile game investor is how to evaluate the mobile game companies and their contents. Therefore, this study derived the evaluation factors for the mobile game company. And research method converged of the opinions of both supply side and demand side of the game industry. Ten professionals who are responsible for the supply of the game industry and CEO group & development experts of game development company were selected for survey in this study. Also ten professionals who are responsible for the demand of the game industry and the investment company were selected for survey in this study. And Delphi technique was performed according to the survey. Management skills, development capabilities, game play, feasibility, operational capabilities has emerged as five evaluation factors to evaluate the mobile game company. And the 20 sub-factors including CEO's reliability were derived. AHP(Analytic Hierarchy Process) theory is applied to analyze the importance of the qualitative elements which were derived by Delphi technique. As a result, the analysis hierarchy of evaluation factors for the mobile game company was created. Pair-wise comparison for each element was performed to analyze the importance. As a result, 'Core fun of the game' (12,2%), 'Involvement of the game' (10.3%), 'Security Reliability' (8.9%), 'Core developers' ability' (7.6%) appeared in order of importance. The significance of this study is offering more objective methodology for realistic assessment and importance of elements to evaluate mobile game company.

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M&A활성화를 위한 제언

  • Korea Venture Business Association
    • Venture DIGEST
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    • s.86
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    • pp.14-15
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    • 2005
  • 상생의 발전을 위한 기업의 인수∙합병은 적자생존의 경쟁 시장에서 유용한 전략으로 평가받고 있다. 정부의 벤처기업 M&A 활성화 정책이 발표되면서 제도적 보완은 상당 부분 진전된 가운데, 건전한 M&A 시장 정착을 위해 벤처기업이 갖추어야 할 자세와 전략은 무엇인지 짚어본다.

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A New Approach to Evaluation of Industrial Informatization (차세대 기업 정보화수준 평가 시스템에 관한 연구)

  • Leem, Choon-Seong;Yu, Eun-Jung;Kim, Byeong-Wan;Shin, Seon-Do;Lee, Byeong-Ryul;Cha, Jeong-Hoon
    • The Journal of Society for e-Business Studies
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    • v.13 no.4
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    • pp.125-144
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    • 2008
  • Recently, the main concerns of enterprise management activities is how to strengthen the competitiveness to quickly respond to changes and sustain the growth in business environment. As IT(Information Technology) has become to be viewed as a key driver for the business competitiveness, new paradigms, such as business and IT alignment, IT-driven product/service innovation and so on, are regarded as the hot topic in many industries. However, previous studies related to IT evaluation, which is more critical than any other IT activities, have focused on quantitative IT deployment, utilization and its economical effects. Therefore, this study presents the newly-developed evaluation domains and items based on four pairs of relative concepts in industrial informatization, and their multi-dimensional analysis methodology which explains various types of IT characteristics of enterprises. And finally, pilot tests at 2 companies in financial service sector will be performed in order to verify the practicality of the evaluation system.

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Predicting Future ESG Performance using Past Corporate Financial Information: Application of Deep Neural Networks (심층신경망을 활용한 데이터 기반 ESG 성과 예측에 관한 연구: 기업 재무 정보를 중심으로)

  • Min-Seung Kim;Seung-Hwan Moon;Sungwon Choi
    • Journal of Intelligence and Information Systems
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    • v.29 no.2
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    • pp.85-100
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    • 2023
  • Corporate ESG performance (environmental, social, and corporate governance) reflecting a company's strategic sustainability has emerged as one of the main factors in today's investment decisions. The traditional ESG performance rating process is largely performed in a qualitative and subjective manner based on the institution-specific criteria, entailing limitations in reliability, predictability, and timeliness when making investment decisions. This study attempted to predict the corporate ESG rating through automated machine learning based on quantitative and disclosed corporate financial information. Using 12 types (21,360 cases) of market-disclosed financial information and 1,780 ESG measures available through the Korea Institute of Corporate Governance and Sustainability during 2019 to 2021, we suggested a deep neural network prediction model. Our model yielded about 86% of accurate classification performance in predicting ESG rating, showing better performance than other comparative models. This study contributed the literature in a way that the model achieved relatively accurate ESG rating predictions through an automated process using quantitative and publicly available corporate financial information. In terms of practical implications, the general investors can benefit from the prediction accuracy and time efficiency of our proposed model with nominal cost. In addition, this study can be expanded by accumulating more Korean and international data and by developing a more robust and complex model in the future.

포인트 / 지식자원 관리 기업의 또 하나의 자산

  • Korea Database Promotion Center
    • Digital Contents
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    • no.8 s.99
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    • pp.32-38
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    • 2001
  • 최근 들어 지식관리 시스템에 대한 관심이 고조되고 있다. 또한 축적된 지식자원의 효율적인 사용과 공유, 판매 등을 위해 필요한 것이 바로 지식관리시스템(Knowledge Management System)이다. 기업에게 있어서 지식자원은 또 다른 자산으로 평가 받고 있다. 외국의 경우 기업이 지닌 지식자원과 정보를 산술적인 자산으로 평가하는 시스템까지 시도하고 있다고 한다. 이 코너에서는 국내 KMS 시장 규모와 동향등에 대해 소개하고자 한다.

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A Study on the Patent Valuation for SMEs' Patent Management (중소기업의 특허경영을 위한 특허가치평가에 관한 연구)

  • Yang, Hui-Man
    • Journal of Industrial Convergence
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    • v.15 no.2
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    • pp.17-26
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    • 2017
  • In light of the fact that the effect of intellectual property rights like patent on enterprise competitiveness is growing, rational valuation of patent rights, which are own by enterprises, is required because accurate patent valuation can bring about the activation of the technology exchange market and enhancing the values of enterprises as well as the security of funds through technology security. However, in reality, interest in the value of patent rights is not great due to many variables, affecting patent rights, and diverse attributes, and non-generalized methods of valuation. Therefore, studies on patent valuation for patent management of Small and Medium Enterprises is required. This thesis examined patent valuation for the patent management of Small and Medium Enterprises based on literature studies, and attempted to find factors, affecting patent valuation by finding patent valuation factors through experts, organizing, and analyzing these factors. 10 essential factors, which are demonstrated in this research, are the commercialization possibilities of technology, market competitiveness, the possibility of technology commercialization, market size, the originality of acquired technology, the stability of the right(the possibility of invalidating), the level of technology, technology competitiveness, the ripple effect of technology, and the characteristics of technology(original technology/application technology).

Development of Environmental Performance Index Using Analytic Hierarchy Process (계층분석법을 이용한 환경성과정보지표의 개발)

  • Kim, Jeong-In;Kwon, Oh-Jae
    • Environmental and Resource Economics Review
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    • v.13 no.1
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    • pp.1-32
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    • 2004
  • Environmental Performance Index(EPI) has shown some limitation. Since it has lack of analysis for the relation between environmental performance and business performance, and public information. Therefore it could not provide valuable information for the shareholders to decide for the investment. In this paper by using Analystic Hierarchy Process (AHP), EPI was calculated giving some weighted scale for each environmental items. Improvement of pollution treatment, general management data such as EMS system, and environmental improvement for the products and process were the main three items when decision makers in bankings are considering the investment for a company. In empirical case, companies which has Environmental-Friendly Coorperation Award from MOE and ISO 14001 certification had shown strong relation between business performance and environmental performance.

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Analysis of software quantitative evaluation index using ISO/IEC 25023 (ISO/IEC 25023을 활용한 소프트웨어 정량적 평가지표 분석)

  • Kim, Suwook;Park, Yoohyun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.1
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    • pp.7-12
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    • 2019
  • Variety of companies which carry out R&D projects supported by government are proposing quantitative evaluation index business plans. However, Many companies have difficulties in aspects of selecting quantitative evaluation index and in some cases they have troubles to get results from selecting unsuitable evaluation index. First of all, both methods of gathering the data to be analyzed and the products which are tested by the accredited testing institutes classifying by industrial sectors are classified as the quantitative evaluation index selected by the company according to the eight quality characteristics of ISO/IEC 25023 Standard. Secondly, based on the results of the quantitative evaluation indexes classified into eight quality characteristics of the ISO/IEC 25023 standard, the tendency of the quality characteristics of the quantitative evaluation indexes selected mainly by the companies will be understandable. It is hopefully expected that this research will be helpful to select a quantitative evaluation index to evaluate the quality of software products.

A Study on Organizational Performance Indicators of IT Company (IT 기업의 조직 성과 지표에 관한 연구)

  • Kim, Hyung-Sub
    • Journal of the Korea Convergence Society
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    • v.10 no.1
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    • pp.187-195
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    • 2019
  • There is a growing emphasis on objective and quantified performance measurement methodologies for the interactions that occur within modern companies. This is due to the importance of establishing and practicing future-oriented strategies by estimating the present value of the company and the current energy status through objective evaluation of the company. Therefore, the selection of KPI as a performance index using BSC (Balance Scorecard), which is a recent objective performance measurement methodology, has become very important. Although many studies on existing KPIs have been made in various industries, KPI studies on SI companies have been insufficient. This study focuses on finding KPIs applicable to SI companies. The study on the KPI design system according to general strategy of SI companies and the development of methodology and evaluation index according to index development for each group were carried out and the weighting methodology according to each evaluation index was presented.