• Title/Summary/Keyword: 기업의 성공요인

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Effect of Product Design Innovation on Favorability and Purchase Intention -Centered on bluetooth speaker- (제품디자인 혁신성이 호감도와 구매 의도에 미치는 영향 -블루투스 스피커를 중심으로-)

  • Lee, Junsang;Park, Jun-Hong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.2
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    • pp.228-233
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    • 2021
  • As the number of successful design innovation product cases in business increases, interest in design innovation is increasing. This study aims to examine how the design innovation (functionality, ergonomics, aesthetics) of Bluetooth speaker products affects the customer's preference and purchase intention. It proposes a research model through rational behavior theory (TRA) and technology acceptance model (TAM) for empirical research. The questionnaire was composed of questions to understand the influence of design innovation, favorability, and purchase intention. As a result of the study, functionality, ergonomics, and aesthetics influenced product preference and purchase intention. In order for the innovative product of Bluetooth speaker design to be accepted in the early market, it is most important to form a positive attitude toward favorability centering on function and aesthetics. Favorability is a factor that has the most decisive influence on the purchase intention of design innovation products, and companies must discover and reinforce various factors that positively affect the preference.

Exploratory Analysis on the Relationship between 'Cultural Hallyu' and 'Business Hallyu': The Case of Thailand ('문화한류'와 '경제한류'의 관계분석 -태국의 사례를 통한 시론적 연구-)

  • Jang, Wonho;Kim, Ik Ki;Cho, Kum-Ju
    • Journal of the Economic Geographical Society of Korea
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    • v.16 no.2
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    • pp.182-197
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    • 2013
  • This paper deals with the relationship between cultural factor and economic factor in the spread of Hallyu(Korean Wave). To do so, the paper defines the traditional Hallyu items, drama and K-Pop, as 'cultural Hallyu' and other Popular industrial products such as electronics and mobile products as 'business Hallyu'. Based on this definition, the paper analyzes the relationship between the two Hallyu's in Thailand. The analysis has been conducted as follows. First, the paper describes the history of 'cultural Hallyu' and 'business Hallyu' in Thailand by reviewing their introduction and current situations in Thailand market. Secondly, using various aggregate data, the paper analyzes the causality of the two Hallyu's, focusing on the period of their Popularity and growth in Thailand. In addition to the macro-level analysis, the paper researched individual opinions of Thai people about the influence of Hallyu on the success of Korean companies, as well as about the influence of the Korean business companies on the success of Hallyu. This analysis has been conducted using the results of focus group discussion(FGD) of 17 Bangkok people. In both macro and individual level analyses, we found that the 'cultrual Hallyu' has influenced on the success of the 'business Hallyu' rather than vice versa. For further research, it is necessary to analyze the reciprocal influences and synergy effects between the 'cultural Hallyu' and 'business Hallyu'.

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The strategy of Co-opetition in accordancd with the rapid changes of the environments of global port competition (글로벌 항만경쟁 환경의 급변에 따른 코피티션(Co-opetition) 전략 활용 방안)

  • Yun, Hee-Sook
    • Journal of Korea Port Economic Association
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    • v.23 no.3
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    • pp.79-101
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    • 2007
  • The purpose of this study is to identify key factors of Co-opetition through examining the environmental and structural changes in the ports industry and suggest a few Co-opetition strategies for enhancing our ports capabilities in the long-term. In recent years, the trend toward market liberalization and globalization in ports industry has made rapid progress and it made the competition fiercer. To survive in this rapid changes, the ports have traditionally pursed a competitive strategy. However, an alternative strategy replacing the traditional strategy was introduced: namely, 'Co-opetition' a buzzword combining competition and co operation. Policy proposals this study suggests are the construction of a database regarding costs and benefits of ports for more effective analysis and improving the competitive power of a shipping company operating national flag carriers for achieving the purpose of Co-opetition and adoption of selection and concentration strategy for increasing the possibility of Co-opetition success.

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An Empirical Study on Enhancing User Satisfaction of Customer Service Information Systems (콜센터 고객정보시스템의 이용자 만족도 제고를 위한 실증 연구)

  • Cho, Seong-Ho;Park, Kwang-Ho
    • The Journal of Society for e-Business Studies
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    • v.18 no.2
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    • pp.257-277
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    • 2013
  • Those studies in the field of Management Information Systems and the Success Model of the DeLone and McLean's Information Systems suggest that some factors related to information systems should be developed and operated to affect the performance of the user's personal and companies through the introduction and use of corporate information systems. The purpose of this study is put on searching for some factors which impact on user satisfaction about the customer information management systems of call center. We did conduct on a survey of 539 people who are working as a call center counseling employees as setting up a structural equation model which reflects previous research on working environment and job satisfaction, and modified DeLone and McLean's information system success model. The results of this study are as follows. First, seven of the eleven hypotheses that three quality of the information systems might be affecting working environment, job satisfaction, user satisfaction were adopted Second, we confirmed that the working environment works as a the partial mediation and the quality of services works as a fully mediation between system/information quality and users' satisfaction. The implications of this study are that it is necessary not only to make a good working environment but also to keep improving it in order to boost the operational performance of information systems in the future.

GVC Case Analysis of the Motor Industry : Focusing on Hyundai Motor (자동차 산업의 글로벌가치사슬(GVC) 사례 분석 : 현대자동차를 중심으로)

  • Choi, Soo-Ho;Choi, Jeong-Il
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.73-84
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    • 2016
  • The purpose of this study is to examine the global value chain of the global automotive industry to investigate the success factors through the example of the value chain of Hyundai Motor. It looks at the value chain of the well-known Korean automaker, Hyundai Motor, to find success factors with cases. It examines the process to build the supply chain of Hyundai Motor to analyze what impact it has on the growth of Hyundai Motor to look closely at the vertical division of labor of vehicle parts manufacturers. Korea's automobile industry has been expanding cooperation between two sectors as a multifunctional promotion focusing on electronic communications technology in machinery and technology center. Through introducing the nation's first vertical integration in the sector, Hyundai Motor has secured competitiveness of cost reduction and prestige car production. Hyundai Motor has operated and established factories in the United States, India, Turkey, the Czech Republic, Russia, and Brazil. Hyundai Motor operates 51 affiliates, such as Hyundai Mobis, by restructuring, mergers and acquisitions, and building their own vertical division of labor around it. Hyundai Motor has been overcoming dependence on foreign modules businesses and maintaining the supply value chain around Hyundai Mobis.

A Case Study of Successful Strategy for Self-Directed Learning Center of Educational Service Franchise - Focusing on the Case of Learning Center of Daekyo Noonnoppi - (교육 서비스 프랜차이즈의 자기주도 학습관 사업화 사례연구 - 대교 눈높이 러닝센터 사례를 중심으로 -)

  • Yoo, Dong-Keun;Hong, Jong-Pil;Hwang, Jae-Kwang
    • The Korean Journal of Franchise Management
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    • v.5 no.1
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    • pp.49-64
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    • 2014
  • The purpose of this work is to analyze successful business strategy of Daekyo Noonnoppi. Daekyo Noonnoppi, a franchise company of educational service, activated education business by establishing new way of providing education opportunity: self-directed learning center. They introduced not only the concept of learning center but also sustainable business strategies, which leads to remarkable success in the education business field. Daekyo Noonnoppi deployed three managerial concepts for study achievement: goal management, study management, and environment management. This Franchise company has three advantages of its success: Goal, Study and environment management: First, the goal management helps students to develop self-directed attitudes by making(appropriate) atmosphere which is able to build study goal and plan. In addition, this company provides information to their students to searches ways of study through the test reflecting their tendency. Furthermore, this company offers a variety of events for motivating study. Second, study management is helpful for students to develop holistic fundamental knowledge through its textbooks of this company and provides solutions and time management for study through 1 on 1 study advice. Third, environment management is used to making atmosphere to develop self-directed learning way for its students and provides spaces for students equipped with multimedia systems and cyber learning infrastructures.

The Effects on the Performance of High-tech Startups by the Entrepreneurial Competency (기술창업기업의 기업가 역량이 기업성과에 미치는 영향)

  • Um, Hyeon Jeong;Yang, Young Seok;Kim, Myung Seuk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.2
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    • pp.19-34
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    • 2021
  • The government budget for promoting startup have been skyrocketed as catching up with increasing demands for high-tech startup by disruptive innovation resulted from rapid technology change. However, major trend of startup have still fallen on self-employed type of startup due to the lack of expertise and fund in spite of desperate government policy efforts. In reality, the access to high-tech startup has been very limited and too high huddle to would-be entrepreneur. This paper implement empirical analysis on the effects of entrepreneur competency and satisfaction level to government support, considering these as the KSF for the growth and success of high-tech startup, to the performance of the company. In particular, it focus on defining unique characteristics of high-tech startup through differential proving by the backgrounds of entrepreneur such as major, R&D experience, patent possession, CTO possession. This research carry out survey to 217 entrepreneurs in high-tech company in Daejon and Daegue at R&D Special Innopolis Zone. Research results are as follow. First, entrepreneurial achievement competencies, conceptualization competencies, network competencies and market recognition competencies positively affect the financial and non-financial performance and organizational and technical competencies, while organizational and technological competencies only positively impact on non-financial performance. Second, the satisfaction level of government support showed a positive moderating effect on entrepreneurial achievement competencies and financial performance, while no significant effect in other competencies. Third, positive differential effect by the technological background of entrepreneur such as Major, R&D experience, patent possession, CTO possession) have been confirmed. This paper deliver several significant implications and contributions, First, it propose classified and systematized entrepreneur competency through the domestic and foreign literature reviews. Second, it proves the need for the wider spread of team based startup culture rather then sole startup. Third, it also proves the important role of technological background of entrepreneur among the characteristics of high-tech startup.

Successful Winning Award Factors in Early Stage of International Public Private Partnership Projects (해외개발사업 발굴단계의 수주성공요인 분석)

  • Jung, Wooyong;Han, Seungheon
    • Korean Journal of Construction Engineering and Management
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    • v.18 no.3
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    • pp.84-94
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    • 2017
  • Recently, domestic construction companies have increasingly engaged in international PPP projects a result of both uncertainties in the domestic construction market and low competitiveness in international EPC project business. These international PPP projects usually require long-term preparations and substantial sales costs, which make it important for decision-makers to select winning-award potential project in early stage of the projects. However, most previous research has analyzed success factors in terms of project development across all stages. Thus, this study investigated 28 success factors of 4 categories in the early stage of 31 international PPP projects. First, results indicate that unsolicited PPP projects require better implementation capabilities and financial conditions compared to solicited PPP projects. Second, implementation capability is important because it is not easy to improve as the project proceeds. Third, commercial conditions are identified as important even if conditions are not fixed in the early stage of PPP projects. Fourth, non-commercial conditions, strategy, and public interest are not found to be meaningful in the early stage of PPP projects because they can vary as the project proceeds. This study helps to improve selection criteria aimed towards more winning-award potential project in the early stage of international PPP projects.

A Topic Modeling Approach to the Analysis of Seniors' Happiness and Unhappiness in Korea (토픽 모델링 기반 한국 노인의 행복과 불행 이슈 분석)

  • Dong ji Moon;Dine Yon;Hee-Woong Kim
    • Information Systems Review
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    • v.20 no.2
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    • pp.139-161
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    • 2018
  • As Korea became one of the oldest countries in the world, successful aging emerged as an important issue to individuals as well as to society. This study aims to determine not only the Korean seniors' happiness and unhappiness factors but also the means to enhance their happiness and deal with unhappiness. We collected news articles related to the happiness and unhappiness of seniors with nine keywords based on Alderfer's ERG Theory. We then applied a topic modeling technique, Latent Dirichlet Allocation, to examine the main issues underlying the seniors' happiness and unhappiness. According to the analysis, we investigated the conditions of happiness and unhappiness by inspecting the topics based on each keyword. We also conducted a detailed analysis based on the main factors from topic modeling. We proposed specific ways to increase and overcome the happiness and unhappiness of seniors, respectively, in terms of government, corporate, family, and other social welfare organizations. This study indicates the major factors that affect the happiness and unhappiness of seniors. Specific methods to boost happiness and relief unhappiness are suggested from the additional analysis.

A Study on the Index Development for Intellectual Capital of Korea Distribution Comanpy (국내 유통업체의 지적자본의 측정지표 개발방향)

  • Kim, Suh-wan
    • Journal of Distribution Science
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    • v.4 no.1
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    • pp.5-26
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    • 2006
  • As the capital of knowledge becomes more important than traditional capital like land or labor in the 21st century, the most competitive resource for corporations is knowledge. Furthermore, corporations may evaluate and improve latent knowledge of 'intellectual capital(IC)' within organizations, which will enhance their performance in the future. However, most Korea Distribution Companies have evaluated only tangible assets, ignoring latent capital. Since enterpreneurs have recognized that they cannot explain the difference between maret value and book value, the major advanced states lead to more sophisticated techniques to evaluate IC value. Although it is extremely important and urgent to evaluate IC value, the indexes of evaluating IC have never been examined and have been adopted by many corporations. Therfore, this study intends to develop a index for IC valuation. This study hopes to give some insights into the practical use of intellectual capital for the Korea Distribution Companies and help them develop a strategic perspective to enhance their competitiveness.

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