• Title/Summary/Keyword: 기업의 성공요인

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Establishment of Overseas Expansion Support Policy for Green/Climate Technology SMEs: Integrated Viewpoints of Policy Makers and Beneficiaries (녹색/기후기술 중소기업의 해외진출 지원정책 수립 : 정책수혜자와 정책수립자 통합관점)

  • Kim, Sun-Hye;Oh, Myeong-Ji;Lee, Su-Yeong;Yoon, Byung-Un
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.7
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    • pp.201-211
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    • 2020
  • Green/climate technology has been emphasized as a growth engine that can boost the global economy via environmentally friendly products. Recently, SMEs in Korea have been recognized as a critical actor in the globalization of green/climate technologies. However, there has been no survey and few studies on the satisfaction level of the support for the overseas expansion of SMEs in the green/climate technology field. Therefore, this study aims to support a policy for the establishment of SMEs' green/climate technology by investigating and analyzing expert opinions on SMEs. Through a literature survey, support policies were classified into four types, and then according to the types, satisfaction factors and obstacle factors for overseas expansion were derived and analyzed. In the results, the SMEs overall showed low levels of awareness and satisfaction and were found to be struggling due to all obstructive factors. In addition, the most important success factor for overseas expansion was found to be the policy related to funding support. Thus, it is necessary to improve the accessibility, advertisement, and support strategies of support policies, and in particular, appropriate budget allocation should be made available by considering the characteristics of companies.

An Empirical Study on the Critical Success Factor of Technological Innovation of Small-Medium Sized enterprises by growth stages - Focusing on the Case Study (기술혁신형 중소·중견기업의 성장단계별 핵심성공요인에 관한 실증연구 - 사례연구를 중심으로)

  • Kim, Hong-Cheul;Lee, Sun-Kyu
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.1-20
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    • 2014
  • For the most domestic small and medium sized enterprises, having found no solution of the growth. For most companies do overcome stagnation phenomenon in the growth phase, stratagy of the technical innovation is very important. In this paper, we will study the concept of growing pains and stagnation cause of domestic small and medium sized enterprises. Through this, classifying small and medium sized enterprises growing step and find out the factors that to lead technical innovation for growth. we suggest plan for stratagy to continue the growth of small enterprises to mid-sized enterprises a standpoint of the technical innovation at each growth step.

An Analysis on Success Factors and Importance of Six Sigma Innovation in Small and Medium Venture Companies (중소·벤처기업의 6시그마 혁신 성공요인 및 중요도 분석)

  • Lee, Seolbin;Park, Jugyeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.5
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    • pp.527-536
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    • 2018
  • This study examined the success factors of six sigma innovation in small- and medium-sized venture companies. The findings are summarized as follows. The importance of 20 items in a total of 4 factors showed that corporate vision was number one in the manager's support, followed by program composition, passionate support, high performance guarantee, and quality activity continuity. This suggests that all members can operate the program by the structured system with a sense of united goal under the company-offered vision as a community when the goal, idea or vision of six sigma activities are shared to members of the entire organization. In addition, high success can be achieved when supported by company-wide enthusiasm and high compensation for sharers' innovative efforts of six sigma at the same time. Small- and medium-sized venture companies should develop brisk six sigma activities of advanced precision parts in such an environment that the technology competition is becoming increasingly fierce. The six sigma movement should be developed as a niche strategy for small organizations with united vision sharing by company-wide operational commitment and high self-esteem for the organizational characteristics of small- and medium-sized venture companies run by key minority organizations and members.

Relationship-oriented Social Media Marketing Strategy in Banking Service Company - Focusing on Industrial Bank of Korea (금융기업의 관계지향적 소셜 미디어 마케팅 성공 전략 -IBK 기업은행 사례를 중심으로)

  • Ro, Eun-Jik;Kim, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.460-475
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    • 2012
  • The relationship between Korean bank and customer are known as rigidity compare to other industry. The conservative organizational culture is often found in Korean banks. Today, Korean banks are facing dramatic change in digital world in that new wave in online intensifies the connectivity with bank customers and potentials. The introduction of social media would force to develop new marketing strategy in terms of the relationship oriented behavior. The case study presents the findings of a social media marketing strategy which was conducted in Industrial Bank of Korea in 2009-2011. More specifically, the study was designed to determine and evaluate the importance of social media marketing by retail bank in strategic instrument. Also it sets out to determine the perceived usefulness of the relationship oriented services offered by banks to their visitors and followers what these banks can do in order to improve bank services to improve competitive. Using the six relationship activity factors, the banks were examined in the study, a set of core activities (trusty worthy, empathy, shared value, emotional bonding, rich communication) are defined and described.

A Study on the Strategy for Creating Demand of Modular Construction through Case Analysis by Building Type (건물 유형별 사례분석을 통한 모듈러 공법 수요창출 방안 수립)

  • Kim, Dong-Soo;Kim, Kyung-Rai;Cha, Hee-Sung;Shin, Dong-Woo
    • Korean Journal of Construction Engineering and Management
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    • v.14 no.5
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    • pp.164-174
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    • 2013
  • It has been seriously difficult to create demand of modular construction because Korean modular method has been considered as container house or lightweight steel house. Actually, barrier factor of modular construction for activation was difficult to produce modular continuously in factories based on stable amount of demands. So, this research found successive factors of modular construction and proposed the method of demand creation through a plethora of case analysis by building types. In addition, this research found the scale of modular potential market. Owners will be able to use this strategy that is proposed in this research when they make a decision about construction system. Also, the modular construction can make potential market in Korea. As a result, modular system producer can make their business strategies and make continuous demand by conjugating the method of creating demand for modular construction which is proposed in this research.

A Study on Scale-Up Success Factors for ICT Startups: A Case Analysis Using ERIS Model (ICT 스타트업 스케일업 성공요인 연구: ERIS 모델 적용 사례연구)

  • Hwang, Jeong-Seop;Sim, Da-Hyun;Lee, Jungwoo
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.89-101
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    • 2021
  • Scale-up of ICT startups is not easy because of limited capabilities, lack of resources, and immature networks for the business. Therefore, this research selected a representative startup succeeded in scale-up and applied the ERIS model in analyzing their scale-up process in the initial stages of scale-up. Analysis of qualitative data collected revealed that the entrepreneurs' experience, convergence of knowledge between diverse industries, participation in public-sector-led R&D, management of communication channels between customers and businesses, and utilization of project-oriented campaigns are found to be critical success factors in scaling up ICT startups. Academically, this study validates the utility of ERIS model in analyzing the scale-up process. For practitioners, this study will be used as a reference for strategic development in seucring the competitiveness of the initial market of ICT startups and scale-up.

Sucess Strategy for IT Industry Promotion in Yongin Region (용인지역 IT산업 육성 성공전략)

  • Choi Jong-Ho;Yoon Jong-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.5 s.37
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    • pp.251-258
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    • 2005
  • In this paper, we investigate the strategy for the promotion of IT industry in Yongin region and suggest some directions for operations strategy of them. we divide the strategy into centralization of supporting facilities , construction of supporting network, development of lesion based firm, and modernization of marketing/logistics based on the result of the Previous study on the 19 critical success factors. The strategy foactors are analyzed by AHP and evaluated by the three groups(IT firms, local government official worker, professor) which have an influence on IT policy. This research contribute to assist planners and policy-makers in supporting IT industry by providing useful information about the suggested strategy, and by suggesting the effective means to assist the IT industry.

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A Case Study on EAI Implementation in Deakyo Co. (대교(주)의 전사 기업애플리케이션통합(EAI) 구축사례)

  • Yoon, Cheol-Ho;Choi, Hea-Seong
    • 한국IT서비스학회:학술대회논문집
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    • 2006.05a
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    • pp.439-446
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    • 2006
  • 각 분야에서 최고를 자랑하는 전사적자원관리(ERP), 공급망관리(SCM), 고객관계관리(CRM), 지식관리(KM) 등의 솔루션을 도입하더라도 개별 솔루션만으로 모든 부분을 만족시킬 수는 없다. 이에 대한 대안으로 이들 솔루션들과 기존의 분산 환경 및 메인 프레임 환경을 통합하는 전사적인 기업애플리케이션통합(EAI)이 대두되고 있다. 본 연구는 주식회사 대교의 전사 기업애플리케이션 통합(EAI) 구축사례에 대한 분석을 통하여 EAI 추진방법 및 구성 그리고 주요성공요인들을 제시하였다. 본 연구에서 제시한 내용들에 대하여 구체적으로 살펴보면 첫째, EAI 프로젝트의 추진목표, 전략, 추진조직 및 추진방법론, 둘째, 구현된 EAI 구성 및 특징, 셋째, EAI 구축성과 및 주요성공요인 등이다. 본 연구는 향우 EAI을 도입할 기업에게 EAI 구축과 관련한 유용한 자료가 되도록 하였다.

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New Business Success using Strategic Innovation Strategy: Marine Engine Business and HEMAPT System of the Hyundai Heavy Industries Co. (신규사업성공과 전략적 기술혁신전략: 현대중공업의 엔진사업진출과 HEMAPT시스템 개발)

  • Kim, Wha Young
    • Journal of Service Research and Studies
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    • v.6 no.2
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    • pp.23-35
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    • 2016
  • Firms should seek greater profits and corporate growth through new businesses. New businesses contribute realizing creative economy that creates good jobs, and expanding the company by securing new markets and creating new profits and growth. However, new business is risky management decision-making to have a high failure rate because it involves the adaptation of new business environment and the burden of new investments, including the uncertainty of success in business. Therefore, innovation strategies play important roles for the new business entry, using product innovation, process innovation, business model innovation, disruptive innovation, and strategic innovation, etc. and company will get huge economic results by pushing them into successful business. It is essential that innovation strategy and IT development strategy along with business strategy of a firm are linked, and their strategic alignment is considered to be a critical success factor for new business success. Hyundai Heavy Industries(HHI) pursued marine engine business for the development of precision machinery industry and shipbuilding industry of Korea, and the company recognized the importance of new business strategy, innovation strategy, and IT strategy inter-linked, and pushed strategic alignment boldly. As a result, HHI won the competition in European and Japanese engine manufacturers and climbed into the world's largest engine manufacturer. This study suggests investigating and analyzing a case that HHI succeeded in marine engine business expansion using strategic innovation strategy as a way of the introduction of CNC machine tools and the development of HEMAPT system.

A Consciousness Structure Analysis for the Success Factors of Company Projects Using FSM (FSM을 이용한 기업프로젝트 성공요인의 의식구조분석)

  • Lee, Young-Joo;Hwang, Seung-Gook
    • Journal of the Korean Institute of Intelligent Systems
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    • v.19 no.5
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    • pp.720-724
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    • 2009
  • This thesis analyze structure of consciousness of success factors of company project by applying FSM(Fuzzy Structural Modeling). FSM is a theory that implied fuzzy theory to ISM(Interpretive Structural Modeling) and is known to be more valid in recognizing a complex pluralistic value system and it is also designed to choose structure model that fits reality with when it is changed by parameter p and $\lambda$. It is desirable to conduct conformity assessment to complement even though selected structure model is considered as conformed because structure model is chosen without objective evaluation for conformity. Therefore, this paper present more objective structure model through conformity evaluation using structural equation modeling on success factors to achieve company project obtained by FSM and analyze the consciousness structure according to that structure.