• Journal of the Korea Convergence Society
• /
• v.13 no.4
• /
• pp.233-244
• /
• 2022

One of the most noteworthy topics in recent corporate management is ESG(Environmental, Social, Governance). Although there are many companies that have declared ESG management, KT has declared full-fledged ESG management in 2021 and is sharing its sustainable management strategy with stakeholders. In addition, KT is strengthening ESG management by issuing ESG bonds for the first time in the domestic ICT industry. At a time when the information technology industry became more important due to COVID-19, this study attempted to examine KT's ESG management goals and strategies by dividing them into environmental, social, and governance areas. KT was aiming to achieve environmental integrity through 'environmental management', 'green competence', 'energy resources', and 'eco-friendly projects' in the environmental field. In addition, in the social field, genuine creating social value was pursued through 'social contribution', 'co-growth', and 'human rights management'. Finally, in the governance area, it was aiming for a transparent corporate management system to pursue economic reliability through 'ethics and compliance' and 'risk management'. In particular, KT was promoting its own ESG management by promoting strategies to solve environmental and social problems using AI and BigData technologies based on the characteristics of a digital platform company. This study aims to derive implications for ESG strategy establishment and ESG management development direction through KT's ESG management case in relation to ESG management, which has emerged as a hot topic.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.22 no.1
• /
• pp.61-71
• /
• 2020

This study looks at 'Corporate Social Responsibility' which is required for the fashion industry and brands in modern times. The American fashion brand known for its corporate social responsibility activities, 'Patagonia' is the case study for this research. The purpose of this study is to make suggestions to eco-friendly, outdoor and casual apparel fashion brands that want to introduce corporate social responsibility programs by considering the case of Patagonia's "Worn Wear" campaign. The method of this study was to review corporate social responsibility, previous studies on Patagonia, and literature, such as domestic and foreign media, Patagonia's official homepage, specialty publications, and media. The study concerning corporate social responsibility is focused on Patagonia's "Worn Wear". Worn Wear is Patagonia's system that repurchases and repairs products from Patagonia's own consumers. The study found that the well known corporate social responsibility led to increased sales. Patagonia's social responsibility activities are thought to be part of the brand identity that goes beyond marketing. In the Worn Ware case, repurchasing products from consumers and reselling them or reprocessing them resulted in increased sales, increased consumer engagement, and higher brand attention. The suggestion for a fashion company or brand in a category similar to Patagonia that is looking to engage in corporate social responsibilbty is to adopt and continue a campaign that 'consists of a successful marketing image, connecting memories and new experiences, separated shopping channels while diversifying the creation of distribution and contact channels'.

• The Research Journal of the Costume Culture
• /
• v.29 no.5
• /
• pp.679-693
• /
• 2021

The aim of this study was first to expand participation types in the field of beauty design by examining activities in the field, and second, to seek practical methods for addressing the important issue of social responsibility amid the current pandemic situation. Accordingly, social responsibility in design was examined through a review of previous studies. The features of practice domains and design performance fields were examined comparatively. As a result, it was found that social practices take place in various sectors, with sensibility toward the environment being escalated to a new level in the cosmetics industry. In terms of cosmetics enterprise practices, collecting, recycling, manufacturing, and retail networking has been established to reuse up to 95% of waste resources. Furthermore, ethical responsibility and participation concerning product and service waste resources are recommended, resulting in the supply of eco-friendly products in a virtuous cycle. In terms of systematic policy, even component transformation (such as organic certification and excluding toxic substances) is being carried out. However, it was difficult to identify such responsible activities in Korea; thus, systematic practice is needed. Designers take part in talent donation activities, and it was the sector they prefer the most. However, it is necessary to conduct studies on limitations such as venues equipped with cosmetics procedure equipment and public cosmetics sanitation and make systematic improvement, such that activities can be led with initiative from passive participation.

• The Journal of the Korea Contents Association
• /
• v.16 no.6
• /
• pp.94-102
• /
• 2016

The purpose of this study was to investigate the effect of corporate association of sports equipment companies on brand trust, and brand loyalty. The subjects were college student and 400 data were collected and 385 of them were chosen as for final data analysis. Data analysis were conducted using frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis and structural equation modeling with SPSS 22.0 and AMOS 22.0. Based on the above study method and procedures, the results of the study are summarized as follows: First, corporate ability association and corporate social responsibility association had a positive effect on brand trust. Second, brand trust had a positive effect on brand loyalty.

• Fashion & Textile Research Journal
• /
• v.17 no.5
• /
• pp.681-690
• /
• 2015

Sustainability has been a important issue in fashion industry that reflects the modern phase of the time. More education institutions than ever before are beginning to offer specialized courses, certificates and degrees related to sustainability in fashion, and many fashion institutions are working to embed sustainability issues into the educational contents. In this study, I investigate how sustainability is being integrated into the curriculum of leading fashion institutions, corporate management activity across the world and overview the world leading educational programmes related to sustainable fashion, pulling out the unique expertise and areas of specialization for each institution. In conclusion, the sustainable fashion were still not widely promoted domestical fashion institutions compare with other foreign leading fashion institutions. This happens in fashion business as well. Korean fashion institutions have to make educational program and certificates and degrees related to sustainability because the educational program can transform domestic fashion industry to sustainable fashion leading country level.

• Korean System Dynamics Review
• /
• v.16 no.4
• /
• pp.103-128
• /
• 2015

This study investigated dynamic causal relationship between CSR implementation and consumption of environmentally friendly fashion products through systems thinking. Based on literature review and empirical research, we drew causal loop diagram for CSR implementation in environmentally friendly fashion product industry. By analyzing feedback loops, we found that companies and consumers interact in the process of CSR activities. In the process of CSR implementation, companies and consumers are closely related and affect each other as stimuli and prior condition. This study suggests that companies adopt push strategy to actively create demand by developing and promoting environmentally friendly fashion products and that companies communicate with consumers in order to be recognized and rewarded by consumers for their CSR activities. In addition, this study suggests that consumers not only support companies of CSR activities but also actively boycott anti-environmental companies by collective action.

• 정보보호뉴스
• /
• s.136
• /
• pp.30-33
• /
• 2009

본 기고는 기업에서 지난 6년 동안 정보보호 관련업무 실무책임자로서의 경험을 토대로 어떻게 하면 보다 더 효율적이고 안정적인 정보보호활동을 수행할 수 있을까 하는 관점에서 바람직한 CSO의 역할 모델을 정리해 본 글이다. 전혀 보안에 신경을 쓰지 않아도 보안사고가 발생하지 않으면 100점짜리 보안수준이 되는 것이고, 제아무리 보안교육과 점검을 실시하고 취약점을 개선하기 위한 다양한 보안투자를 시행하더라도 보안사고가 터지는 순간, 보안수준은 순식간에 빵점짜리로 전락한다. 때문에 필자는 종종 정보보호 책임자는 안전고리를 벗겨낸 폭탄을 가슴에 품고 언제 터질지 모르는 지뢰밭에 서있는 사람이라고 역설한 바 있다. 최근 급속한 IT기술의 발전과 극심한 개인주의 성향 등으로 그 어느 때보다 보안사고의 위험성과 피해규모가 크게 증대되고 있으며, 이에 따라 기업에서 정보보호 업무 수행부서의 역할과 책임범위 역시 과거와 달리 매우 광범위하게 확장되고 있는 실정이다. 특히 우리나라는 90년대 말 IMF 당시 구조조정의 여파로 중국을 비롯한 해외 경쟁회사로 국내 기술자들이 이직함으로써 핵심 산업기술의 유출이라는 피해를 경험한 바 있다. 그런데 최근 미국에서 시작된 세계경기의 위축으로 또 한 차례의 보안사고 위험성에 크게 노출되어 있는 상황이다. 각 국의 문화 및 산업의 다양성만큼이나 수많은 위험성이 산재하고 있는 현대 사회에서 바람직한 CSO가 되기 위한 몇 가지 착안사항들에 대하여 논해 보고자 한다.

• Journal of the Korea society of information convergence
• /
• v.8 no.1
• /
• pp.1-11
• /
• 2015

Today in modern Marketing CRM and environment of Marketing of Marketing need a various strategy. Modern Marketing needs more than merchandise and service to survive. The understanding of market's trend is the most important thing in various environments. The flow of market is to make the reliable relationships between comsumer and CRM then Marketing is creating the value of the customer. According this study gives a basic establishment of marketing strategy about various customership and makes use of analytic data.

• Journal of the Korea Safety Management & Science
• /
• v.24 no.2
• /
• pp.51-59
• /
• 2022

Considering that extant studies on safety behavior have paid insufficient attention to the impact of corporate social responsibility(CSR) on employee's safety behavior. This paper delves into the influence of CSR on safety behavior and its intermediating mechanism such as mediator and moderator. To be specific, the current paper examines the mediating effect of employee's psychological safety in the CSR-safety behavior link, also investigating the moderating effect of ethical leadership in the relationship between CSR and psychological safety. As expected in the hypotheses, the results showed that that CSR has a positive (+) influence on psychological safety, which has a positive (+) impact on safety behavior. Also, employee's psychological safety mediated the association between CSR and safety behavior. Lastly, ethical leadership moderated the CSR-psychological safety link.

• Korean Journal of Construction Engineering and Management
• /
• v.22 no.2
• /
• pp.106-118
• /
• 2021

Global governments and initiatives have attempted and integrated various organizational efforts to implement the 17 Sustainable Development Goals (SDGs), presenting a new paradigm of sustainable development to address global issues (climate change, poverty eradication, and human rights). Recently, investment in sustainable finance has expanded to finance the attainment of goals set out in the Paris Agreement and SDGs. Non-financial factors such as environment, social responsibility, and governance (ESG) have become intangible assets that determine the future competitiveness and profitability of companies. Domestic and foreign institutional investors and asset management companies have been expanding their investments based on the ESG performance of companies. In this study, we aim to derive international standards and initiatives that require disclosure of information on corporate social responsibility activities and ESG performance and analyze construction companies' ESG activities and performance levels. The results of this study can be used as the basis to develop platforms for the construction industry ESG ecosystem and the measurement and management of intangible assets. These could ultimately contribute to overcoming the crisis in the future due to the outbreak of the COVID-19 pandemic, fostering net-zero emissions, and preventing fatal workplace accidents in the construction industry.