• Journal of Distribution Science
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• v.9 no.4
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• pp.51-61
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• 2011

The concept of Corporate Social Responsibility (CSR) was first introduced sixty years ago in the academic field. However, the phrase CSR was not explicitly stated before the 1990s in Korean business and academic researches. Recently CSR is more considered a corporate strategy than a philanthropic donation. CSR comprises contributions to local communities as well as using environmentally beneficial and humane practices. Sponsoring is one available marketing tactic used in order to communicate with the market. This study of sponsorship has concentrated on developing brand asset by accessing potential values of sporting events or star-players. However, sponsorship includes providing funds or goods to non-profit institutions as well as sports or entertainment organizations. Accordingly corporate community-specific sponsorship is defined as firms offering to provide money, goods and/or services to individuals and/or institutions within a particular community, thus establishing an interdependent relationship between the partners aspiring to gain social and economic assets. National sponsorship is typically targeted toward commonly recognized individuals and/or organizations with the intent to maximize exposure of a sponsor's brand, and is known to positively affect brand equity(community-specific sponsorship is committed to a limited local area) that a firm could benefit from by gaining a specific asset. POSCO sponsors the Jukdo Market, locate dinthe city of Pohang, tohelp revive their traditional market. Inreturn, the Jukdo Market merchant suni on display sflags with the POSCO embleminfrontof stores with in the market intending to make shopper sand merchant saware of POSCO's sponsorship. POSCO has succeeded in acquiring public support from the citizens of Pohang. However, the economic effects resulting from the cooperative relationship between POSCO and the Jukdo Market have yet to be measured by any empirical research. The purpose of this study is to assess the economic effects created by the community-specific sponsorship from the groups of merchants and shoppers, measuring its influence on the corporate image and subsequent brand loyalty, as parts of brand equity. The result of the study shows that the community-specific sponsorship of POSCO of the Jukdo Market had different influences on its corporate image and the brand loyalty of shoppers and merchants. First, the merchant group who was more frequently exposed to POSCO's flag recognized the sponsorship of POSCO more than the shopper group, and, therefore, had a better image of the company. Second, the recognition of POSCO's sponsorship had a positive influence on its corporate image, and that positive corporate image had a positive effect on brand loyalty development. However, the recognition of the sponsorship did not have a direct influence on brand loyalty. The friendly corporate image developed by the recognition of the sponsorship consequently could have had an effect on brand loyalty. Therefore, companies should not relinquish investments to corporate image development if they require more brand loyalty. Third, the influence of corporate image on brand loyalty shows stronger results in the shopper group rather than in the merchant group. Psycho-graphic factors of shoppers and merchants might give rise to the difference between the two groups.

• Management & Information Systems Review
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• v.32 no.3
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• pp.189-220
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• 2013

This article sheds light on how corporate social responsibility (CSR) perception influences organizational commitment through compassion, a mediator based on empirical data. In other words, we expect that CSR is related to team members' sense-making and then triggers changes affecting team members' attitude and behavior. Compassion plays a pivotal role in organizational life by attenuating others' pains at work. Scholars widely agree that compassion involves sympathetic consciousness of others' distress and sufferings, and caring for those others often in communicative or behavioral ways. Kornfield (1993) defines compassion as "the heart's response to the sorrow". We also define compassion as a response to other's suffering that an individual sees with the eyes of others, hears with the ears of others, feels with the heart of others, and takes actions that demonstrate his or her own compassionate acts. We also assume that CSR increases organizational commitment. According to our empirical data based on employees of 400 Korean companies, CSR perception is likely to positively influence compassion, which itself is likely to influence another dependent variable, organizational commitment. Our findings reveal a partially mediated effect, which causes CSR perception to influence organizational commitment through compassion. Finally, interpersonal justice serves as moderating elements in the relation of CSR perception and compassion whereas perceived organizational behavior has a moderating effect on both compassion and organizational commitment.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.1
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• pp.95-110
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• 2011

Since the mid-1990s, the corporate social responsibility(adhere CSR) has risen as an important issue in Korean company. We have classified 3 effects of CSR activities on corporate performance. That is, this study investigates the relationship between CSR and corporate performance, which are financial performance, marketing performance, human resource and organization performance. Previous literatures discuss how CSR activities influence on corporate performance. But they have not reached at a clear conclusion and the issue is still debate. The relationship between CSR and corporate performance is actually more complicated, so this study is to review literature of various perspective. In this study, CSR management tool proposed for effective and efficiency CSR management by literature review. A right measure is fundamental factor for effective and efficiency CSR management. This study provide fundamental tip for CSR measure using of principles of ISO 26000.

• Journal of Korean Society for Quality Management
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• v.35 no.3
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• pp.47-54
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• 2007

CSR(Corporate Social Responsibility) is the subject which has been discussed for a long time, but real preparations of the corporations begin recently. International organizations and global corporation councils have announced their own guidelines about CSR The corporations have to establish responsible departments in their organizations and begin to publish reports which deals with the social responsibility. GRI(Global Reporting Initiative) have launched international guideline for corporate reporting and ISO has progressed making international standard for CSR. This paper is a study about understanding the international regulations tendency of CSR and the trend of Corporate Reporting for their sustainable development of the organizations.

• Product Safety
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• s.249
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• pp.44-47
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• 2014

두리화학(주)는 1974년 모체 공장인 대성화학을 창립한 이래 플라스틱 배관자재 생산 전문업체로 성장 발전해 왔다. 그동안 고객의 욕구를 충족시키고 고객 감동경영을 실현하기 위해 부단히 노력해온 두리화학(주)는, 최근 공동주택 배관 시스템의 최대 결점인 배수 소음 및 결로를 별도의 방음 및 보온 작업을 하지 않고도 배수소음 및 결로를 획기적으로 줄일 수 있는 공법을 개발하여, 국내 유수의 건설 업체에 납품하여 뛰어난 성능을 인정받게 되었다. 동종업계에서 국내 최대의 생산 설비와자동화 제조 공정을 갖추고 최고의 품질관리 시스템을 가동하여, 부적합품 발생 방지에 주력하고 있으며 사후 관리에도 만전을 기하고 있다. 또한 두리화학(주)는 기업의 최대 목적인 이윤을 추구함에 있어 사회적 책임을 다하고, "고객감동경영"의 경영철학을 바탕으로 무한경쟁시대의 21세기를 맞아, 항상 고객과 함께 연구하고 발전하는 기업으로 거듭날 것을 고객 앞에 다짐한다.

• Product Safety
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• s.246
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• pp.40-43
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• 2014

두리화학(주)는 1974년 모체 공장인 대성화학을 창립한 이래 플라스틱 배관자재 생산 전문업체로 성장 발전해 왔다. 그동안 고객의 욕구를 충족시키고 고객 감동경영을 실현하기 위해 부단히 노력해 온 두리화학(주)는, 최근 공동주택 배관시스템의 최대 결점인 배수 소음 및 결로를 별도의 방음 및 보온 작업을 하지 않고도 배수 소음 및 결로를 획기적으로 줄일 수 있는 공법을 개발하여, 국내 유수의 건설 업체에 납품하여 뛰어난 성능을 인정받게 되었다. 동종업계에서 국내 최대의 생산 설비와 자동화 제조 공정을 갖추고 최고의 품질관리 시스템을 가동하여, 부적합품 발생방지에 주력하고 있으며 사후 관리에도 만전을 기하고 있다. 또한 두리화학(주)는 기업의 최대 목적인 이윤을 추구함에 있어 사회적 책임을 다하고 "고객감동경영"의 경영철학을 바탕으로 무한 경쟁시대의 21세기를 맞아, 항상 고객과 함께 연구하고 발전하는 기업으로 거듭날 것을 다짐했다.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.5
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• pp.1198-1208
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• 2016

The social responsibility of companies helps to produce profits through the brand asset provoking consumers' purchase intention. This study examines the perspective of the social responsibility of fishery companies and empirically analyzes the relationship between the social responsibility and customer loyalty. The study shows the four main results. Firstly, the social responsibility of fishery companies significantly affects the brand asset. Secondly, the brand asset and bland image partially affects the customer loyalty. However, the brand awareness and perceived quality of products do not significantly affect the repurchase intention. thirdly, the social responsibility of fishery companies significantly affects the customer loyalty. Finally, the social responsibility of fishery companies and the customer loyalty have a moderating effects by general firms and fishery firms(fishery distribution, fishery processing and production company).

• IE interfaces
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• v.20 no.2
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• pp.142-153
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• 2007

This paper represents understanding about social responsibility of companies and a survey analysis for factors affecting in outcomes of win-win cooperation between Large Companies and Small-Medium Companies in establishing of supply chain management. For this study, seventeen questionnaires derived from past literature are surveyed and factor analysis are conducted. As the result, five factors are revealed and four factors among them affect effectively on the win-win cooperation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.51-61
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• 2018

As Korean society becomes more matured, more people consider trust valuable, as a social capital. Researchers introduced trust literatures focusing on public policy, sociology than business. In this paper, it is empirically analyzed how Organizational Justice, Shared Values, Organizational Trust, 3 dimensions of social capital explained by Nahapiet & Ghoshall, together with Job Satisfaction and Innovative Behavior, as a proxy of performance at the organizational level. The results of this study are as below. Firstly Organizational Justice, consisted of 4 sub-variables of Distributional Justice, Procedural Justice, Interpersonal Justice and Informational Justice, classified by Colquitt, affects Job Satisfaction positively. Secondly Shared Values, consisted of 2 sub-variables of CEO's Core Value and Organizational Culture, availing Competing Value Model of Cameron & Quinn, affect Job Satisfaction positively. Thirdly Job Satisfaction, consisted of 2 sub-variables of economical satisfaction and self-efficacy, affects Innovative Behavior positively. Lastly Organizational Trust has mediating effect on the relationship between Job Satisfaction and Innovative Behavior. However, while the direct effect of Job Satisfaction on Innovative Behavior shows 69%, the indirect effect of Organizational Trust on Innovative Behavior shows 31%, which may not be ignorable. Furthermore in case of smaller organization with less than 30 members, the indirect effect of Organizational Trust shows 64%, comparing to 36% of direct effect of Job Satisfaction. This study was able to confirm that organizations need to maintain Organizational Trust as much as they strive to increase Job Satisfaction through securing Organizational Justice and Shared Values in order to effectively increase Innovative Behavior. For small organizations with less than 30 members, they can never achieve Innovative Behavior without Organizational Trust. Conclusively it is acknowledged that Organizational Trust is the most important prior condition for innovation and long-term survival of SME ventures.

• Journal of Nutrition and Health
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• v.48 no.2
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• pp.199-210
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• 2015

Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.