• Asia Marketing Journal
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• v.10 no.3
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• pp.103-125
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• 2008

After having changed its corporate brand from LG Fire & Marine Insurance to LIG Non-life Insurance in 2006, LIG Insurance has successfully built the corporate image as the leading insurance financial group by engaging in extensive corporate social responsibility activities. LIG, as 'a partner for sharing precious moments of life', intended to provide customers a new value of an insurance by building up the new corporate brand. It established three values to be shared internally. First was to instill a brand value orientation within the organization. Second, the firm identified the brand's value to be delivered to the customers. Third, they defined the image objective to be communicated to them. Based on these set of objectives, the company designed and implemented an integrated marketing communication(IMC) strategy over several years. The result was a successful transition to the new corporate brand name.

• Environmental engineer
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• v.24 s.255
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• pp.20-24
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• 2007

60년의 역사를 바탕으로 'Global Leader'를 지향하고 있는 LG화학은 '차별화된 소재와 솔루션으로 고객과 함께 성장하는 세계적 기업'이라는 장래상을 가지고 경제적 이윤 창출은 물론 제품 생산 및 유통과정에 있어서의 환경.안전 리스크를 최소화하고 제품의 친환경성을 제고하며 다양한 사회공헌 활동을 통해 사회적 책임을 다하고자 노력하고 있다. 이를 위해 LG화학은 화학산업의 자발적 환경.안전.보건개선활동인 'Responsible Care'를 기반으로 환경친화기업, ISO14001, PSM, KOSHA18001 등 환경.안전.보건 경영시스템을 구축하고, 전사적 환경목표인 "오염물질 배출 'O'화"활동, 근로자와 지역주민의 건강과 안전을 확보하기 위한 사고예방활동, 에너지 절감 및 온실가스배출 감축, 친환경제품과 공정개발 등 환경.안정.보건.에너지 분야의 지속적인 개선을 위해 노력하는 한편 이동화학교실, 화학캠프 등의 사회공헌활동을 통해 자라나는 청소년들에게 화학에 대한 흥미를 북돋우고 화학의 중요성을 알려 미래 우리나라를 이끌어갈 과학인재를 육성하는데도 기여하고 있다.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.357-365
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• 2016

By examining Corporate Social Responsibility (CSR) activities and investigating its current conditions of Japanese companies, which have relatively high reliability in global market and similar oriental ways of thinking in aspect of corporate culture, the study tries to suggest the direction of Korean companies' CSR. As result, the study found that Japanese companies actively participate in the array of actions of giving information about their CSR activities and collecting others opinions to promote their company and brand images. Therefore, this research suggests the following CSR implications: First, companies need to establish a responsible department and responsible system for CSR. Second, they need to reorganize business ethics. Third, companies must provide information about their CSR activities and improve the CSR awareness. Lastly, they need to make strong efforts to communicate with consumers and take actions to consumer correspondence actively.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.30-33
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• 2008

현대 소비사회에서는 소비자의 감성을 자극할 수 있는 문화적 가치를 활용하는 것이 중요하며, 이를 활용하는 문화 마케팅을 통하여 기업은 이미지를 향상시킬 수 있다. 새로운 문화 경영의 패러다임에 따라 기업은 소비자에게 문화 공간을 제공하는데 주력하고 있으며, 특히 예술 체험이 가능한 갤러리 공간은 기업 이미지 향상을 위한 공간 마케팅의 주요한 대상으로서 기업과 예술인, 소비자 사이의 상호작용을 통한 예술의 사회적 공헌 및 발전의 효과를 기대할 수 있다.

• 건강소식
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• v.36 no.9
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• pp.42-43
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• 2012

9월 7일은 제13회 사회복지의 날이다. 이날은 사회복지에 대한 국민의 이해도를 증가시키고 사회복지사업 종사자의 활동을 격려 장려하기 위해 제정되었다고 한다. 최근 들어 기업들은 이익 창출에 대한 단순한 사회적 의무에서 벗어나 '더불어 행복한 미래와 밝고 건강한 사회'를 만들기 위해 시간과 노력, 재능을 활용하여 임직원들이 직접 봉사하고 참여하는 다양한 사회공헌활동을 펼치고 있다.

• Venture DIGEST
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• s.108
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• pp.37-37
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• 2007

• 주류산업
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• v.33 no.3
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• pp.66-73
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• 2013

• 주류산업
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• v.35 no.2
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• pp.80-87
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• 2015

• Social Workers
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• no.5 s.37
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• pp.54-58
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• 2005

• Korean small business review
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• v.39 no.1
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• pp.1-39
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• 2017

The first generation of the business that had been founded in 1960~1970s faces the situation to consider the succession of the family business developed by devotion of their whole lives in the critical timing to the next generation. In the process of selecting the party of family business succession, it is required to consider a variety of succession types including smooth transfer to the other family member or the employee of the company, selling the company, or hiring external specialist. Foreign countries acknowledge the importance of the succession in the family owned company to perform multiple studies on the influential factors to the succession, distinction, and types of family business succession; and they utilize the results for the related policy development and the support of family owned business succession. However, few studies have been conducted on the succession of the domestic family owned business and majority of them are related to the types of succession. Considering its share and influential power in the domestic economy, it is necessary to develop the guideline and the policies to solve many issues on the succession of the family owned business by systemic studies. Hence, the impact of the main characteristics in the family owned business on the types of its succession was analyzed in this study focusing on five domains of Socioemtional Wealth (SEW) in view of Behavioral Agency Theory by Gomez-Mejia et al. (2007) using the data from 540 family owned small-to-medium sized businesses so as to analyze the issues on their business succession. Upon the empirical analysis results, it was confirmed that they were influenced to the selection of succession type by family succession > internal employee succession > external succession, for the variables of social contribution which were non-financial characteristics, internal employee succession > family succession > external succession for the intellectual properties, and family succession > external succession for the management participation of the family. The distinction of social contribution were influenced the most to the selection of the succession types. Financial factors, business performance, and R&D investment variables were not significantly influenced to their selection of the succession types. In case of simultaneous management, the family succession rate was high and it showed the control effect to strengthen selecting family owned business with R&D investment, social contribution, and company history variables. The behavioral agency theory used in this study was confirmed with high explanation power on the family owned business succession. The family owned business showed the tendency to maintain SEW, and non-financial factors such as accumulated know-how and social contribution based on the long term history were significantly affected to the succession in the small-to-medium sized family owned businesses, unlike general large sized listed companies. The results of this study are expected to be helpful practically for the succession of the family owned business and to suggest the guideline for the development of governmental policy.