• Venture DIGEST
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• s.111
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• pp.37-37
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• 2007

• Venture DIGEST
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• s.110
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• pp.37-37
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• 2007

• Venture DIGEST
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• s.94
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• pp.35-35
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• 2006

• Venture DIGEST
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• s.102
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• pp.29-29
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• 2007

• Venture DIGEST
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• s.105
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• pp.37-37
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• 2007

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.139-159
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• 2017

This Study Examines the Relationships Among Participation Motivation for Corporate Social Responsibility(CSR) Using Social Media, Organization-public Relationship between Companies Conducting CSR and Participants, and Companies' Brand Loyalty. Using Questionnaire Data, Confirmatory Factor Analyses were used to Figure out Participation Motivation Factors Including Empathy and Interest. The Confirmatory Factor Analyses Also Derived Organization-public Relationship Factors Including Trust, Commitment, Control Mutuality, and Intimacy Created between Companies Conducting CSR and Participants. The Proposed Research Model was Tested through Structural Equation Modeling. The Results Showed that the Empathy Factor Positively Affects all the Organization-public Relationship Factors, and the Interest Factor Positively Affects trust and Commitment Factors. The Trust Factor Positively Influences other Organization-public Relationship Factors Including Commitment, Control Mutuality, and Intimacy. The results also Showed that each one of the Organization-public Relationship Factors Improves the Companies' Brand Loyalty.

• Venture DIGEST
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• s.57
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• pp.21-21
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• 2004

지난 55호에 실린‘노블리스 오블리주’전흥윤(사회복지공동모금회 홍보팀장) 필자의 글을 읽고 벤처기업 엔지뱅크 신현재 대표가 소감의 글을 보내 주셨습니다. 독자들과 함께 나눠볼만한 내용이라는 판단으로 신현재 대표의 글 전문과 다시 한번 의견을 주신 전흥윤 팀장의 글을 나란히 함께 싣습니다. 두 필자분들께 감사를 드리며, 기업의 사회공헌활동에 대한 심도있는 의견교환을 위해 언제나 여러분의 참여를 환영합니다

• Venture DIGEST
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• s.137
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• pp.46-47
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• 2009

추워지는 날씨에도 더욱 뜨거워지는 벤처들의 나눔 이야기를 전합니다. 전자지불선도기업 이니시스는 창립 11주년을 맞아 어려운 이웃의 겨울을 따듯하게 하는 '사랑의 연탄나눔'을 펼쳤습니다. 소프트웨어개발기업 코난테크놀로지는 사내 봉사동아리의 주도로 사랑의 바자회를 열었습니다. 교육콘텐츠기업 에듀윌은 사랑의 수지침봉사와 함께, 장학재단을 설립해 자라나는 우수한 이재들을 키워낼 예정입니다. 이렇게 우리 벤처가 만드는 따뜻한 겨울에 더 많은 벤처기업들이 동참하기를 바랍니다.

• 한국체육학회지인문사회과학편
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• v.54 no.4
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• pp.347-361
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• 2015

The purpose of this study was to examine whether corporate sports marketing strategy using professional teams changes corporate image. In particular, this study was intended to analyze the effects of origin and corporate reputation on the change of corporate image in the process of persuading corporate image. Finally 211 effect data were secured by pre-test and post-test. The change of corporate image and the moderating effect of origin perception and corporate reputation were analyzed. The results were as follows. First, corporate trust image and social contribution image showed statistically significant increase. Second, corporate image had a difference before and after the test according to origin perception and after the test, corporate trust image and social contribution image were increased. Third, corporate image had a difference before and after the test according to corporate reputation. After the test, corporate trust image and social contribution image were increased and trust image confirmed the mediating effect according to corporate reputation. Based on the findings, this study suggests that corporate sports marketing strategy using professional teams has an effect on the persuasion of corporate image. Moreover, it demonstrates that the strategy is an important marketing tool to change consumers' corporate image.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.119-128
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• 2016

This study is designed with an intention to understand CSR story strategies that the corporates use, focusing on analyzing the method of composition of Hyundai Motor Company's CSR website stories. When analyzing based on interactivity, ease of use, newest, and informativity, interactive dialogue feature was mostly lacking. It is not the most up-to-date data and lacks the newest. However, as sharing information feature was presented, information spread quickly. When applying Greimas' Actantial Model into the 'CSR News' that conveys the news about corporate philanthropic activities, it turned out that the CSR strategies were authenticity, consistency and flexibility. When doing CSR storytelling, a corporate should not only use pre-existing executives and staff members but should use new icons including civic organizations and the youth if possible, and perform its role as a supporter. At the same time, a corporate must build strategical storytelling to the new values and engage in systematic corporate philanthropic activities that meets the need of the time period.