• Title/Summary/Keyword: 기업의 사회공헌

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포커스 e-기업 - 캐논컨슈머이미징코리아(주)

  • 한국광학기기협회
    • The Optical Journal
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    • s.145
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    • pp.30-30
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    • 2013
  • 캐논코리아컨슈머이미징(대표 강동환)이 지난 5월 6일 서울 중구 사회복지공동모금회에서 캐논코리아컨슈머이미징 강동환 사장과 사회복지공동모금회 김주현 사무총장, 한국실명예방재단 신언항 회장이 참석한 가운데 국내 아동 및 청소년의 개안 수술비를 지원하기 위한 사회공헌활동 협약을 체결했다.

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업계탐방 - 세계적인 기업으로 으뚝 대우조선해양

  • O, Jeong-Gyu
    • 방재와보험
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    • s.120
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    • pp.70-71
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    • 2007
  • 세계2위의 규모를 자랑하며, 임진왜란 첫 승전지인 거제도 옥포만에 자리 잡고 있는 대우조선해양을 방문하였다. 130만평의 대지 위에 세계 최대 크기인 900톤 골리앗 크레인과 정규축구장 9개 넓이의 100만톤급 도크 등 초대형 최신 설비를 갖추고 2만 6천 여명의 직원들이 분주히 움직이는 이곳은 작은 도시를 연상시킨다. 기업의 사회적 역할을 다하기 위해 사회공헌활동을 매우 중시하는 대우조선해양은 거제시 재정수입의 30%를 담당하고 있다.

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The Effects of Ethical Leadership on Organizational Citizenship Behavior and the Mediating Effects of Workplace Spirituality in the Social Enterprises (사회적기업에서 윤리적 리더십이 조직시민행동에 미치는 영향과 일터영성의 매개효과에 관한 연구)

  • Jung, Hyun-Woo;Seo, Jeong-Gee;Ryu, Tae-Mo
    • Management & Information Systems Review
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    • v.33 no.5
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    • pp.35-54
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    • 2014
  • This study recognizes the limitation of previous literature regarding ethical leadership, organizational citizenship behavior, and workplace spirituality and develops the research model and hypothetical relationships. The purpose of this study is to investigate the effects of ethical leadership on organizational citizenship and workplace spirituality and test the mediation effect of workplace spirituality on the relationship between ethical leadership and organizational citizenship behavior. The suggested hypothetical relationships were tested with primary data from a sample 367 employees of social enterprises. The main findings of this study are as follows: First, it is found that transparency, contribution, integrity and which are composed factors of ethical leadership have positive influence on organizational citizenship behavior. Second, transparency, contribution, integrity and which are composed factors of ethical leadership have positive influence on workplace spirituality. Third, workplace spirituality have positive influence on organizational citizenship behavior. Fourth, workplace spirituality mediated the relationship of ethical leadership and organizational citizenship behavior. Thus, the hypothesis on the mediating role of workplace spirituality was supported. This study contributes to the understanding of organizational citizenship behavior research by developing an theoretical model, incorporating the role of ethical leadership and workplace spirituality. In conclusion, this study suggests that in the organization developing organizational citizenship behavior, ethical leadership of leader and improving workplace spirituality of employees need to be considered to adopt.

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Internet article's context and attention effects of the attitude toward advertising and corporate image (인터넷 기사의 맥락과 주목도가 광고태도와 기업이미지에 미치는 효과)

  • Kim, Eun-Hee;Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.129-136
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    • 2012
  • This study is presented on the corporate advertising strategy utilizing internet on corporate social responsibility in the context of the articles. To this end, Internet articles divided into positive and negative contexts, and has even attracted the attention of Internet articles and high /low and then separated into groups on ad attitudes and corporate image, the interaction effect was examined. Firstly, the Internet, a low level of condition of the article noted, in the context of a positive than a negative context, recall rates were higher. Second, the context of Internet articles and attention on the interaction effect between attitude toward advertising appeared. Third, the context of Internet articles and attention on the interaction effects between the corporate image appeared. Finally, the context of Internet articles and attention on competitive interactions between the corporate management was effective. Thus, the context of Internet articles based on the level of attention and context to determine the effect of advertising by consumer advertising awareness and favorable attitude toward corporate advertising and corporate image enhancement and competitiveness of business management can be an effective strategic plan suggests that.

Study of the corporate image and product attitude in view of consumer perception of corporate social responsibility ; - focus on the moderating effect of self-image accordance (사회적기업의 책임활동에 대한 소비자 인식이 기업이미지와 제품 태도에 미치는 영향에 관한 연구 - 자아이미지 일치성의 조절효과를 중심으로 -)

  • Jin, Yong-Sam;Lee, Jae Kwang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.12
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    • pp.7077-7092
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    • 2014
  • This study examined that how the corporate social responsibilities of a social enterprise affect their image and product attitude. In particular, separating into a real self-image and social self-image, the moderate effects of the accordance of self-image were tested. The results showed that each corporate social responsibility of a social enterprise affects their image except for social image. In addition, an accordance of the real self-image moderates the effect of the corporate activity image and social contribution activity image on the product attitude.

A study on the impact of corporate social responsibility on organizational trust and Labor-Management Relations (기업의 사회적 책임 활동이 조직신뢰 및 노사관계에 미치는 영향에 관한 연구)

  • Shin, Dong-Ju;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.123-140
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    • 2011
  • The purposes of this study are to verify if social responsibility activities of domestic companies and organizations who are widening the area of corporate social responsibility activities make a significant effect on the Labor-Management Relations of the company statistically and suggest political and strategic tasks the company must assume if the corporate social responsibility activities are to make positive and negative effects on organizational trust and Labor-Management Relations by members of the company. The results of the study can be summarized as follows. First, companies make a positive effect partially on the standard of employees' confidence for the organization through the corporate social responsibility activities. Second, corporate social responsibility activities have an effect partially on the Labor-Management Relations which are one of the variables influencing an organization's results. Third, the improvement of employees' organizational trust had a significant effect on Labor-Management Relations. Therefore, the results of this study verified the direct and indirect effects between organizational trust and Labor-Management Relations which are important factors of companies' social responsibility and organizational results which were not treated in the precedent studies.

Luxury Fashion Brands' Patronage of Arts and Culture as Corporate Philanthropy (럭셔리 패션브랜드의 사회공헌활동으로서의 문화예술지원)

  • Yi, Myeongseon;Beom, Seohee;Yim, Eunhyuk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.45 no.3
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    • pp.546-558
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    • 2021
  • As consumers' demand for corporate social responsibility (CSR) has increased, luxury fashion brands have been providing support for arts and culture as CSR activities. The purpose of this study is to examine patronage of arts and culture as corporate philanthropy and to analyze the motives luxury fashion brands have for supporting arts and culture. The study investigates patronage of arts and culture through literature reviews and conducts case studies of luxury fashion brands' patronage. The results of the analysis are as follows: first, patronage based on public interest reduces the social costs of arts and culture and helps to create aesthetic experiences for the public; second, sustainable patronage is not only priceless PR for luxury fashion brands, it also supports the development of arts and culture; third, authentic patronage obviates the criticism that luxury fashion brands only support arts and culture for the purposes of profit, by separating business operations from patronage. In conclusion, those three elements are at the heart of patronage for the arts and culture and fashion companies need to support culture and the arts by taking a long-term perspective when it comes to creating social value.

Social Responsibility Activities and Financial Performance of the Financial Industry (금융업의 사회적 책임활동과 재무성과)

  • Xia, Xuehao;Bae, Soo Hyun
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.3
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    • pp.71-78
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    • 2019
  • The importance of social responsibility such as ethical management and social contribution activities is emphasized for the sustainable growth of companies. Although there is a great deal of research on corporate social responsibility due to the increase in social interest and expectation, most of them have been limited to research on general manufacturing industry. The purpose of this study is to analyze the effect of social responsibility activities on financial performance. In addition, we want to analyze the difference in the financial performance of companies with excellent social responsibility activities announced by the Institute of Economic Justice and others. The analysis period is from 2011 to 2016, and we analyze using the robust regression methodology which is relatively effective in solving the autocorrelation and this dispersion problem. First, it is proved that the higher the KEJI index, the more positive effect on financial performance. In addition, we found that there is a significant difference in the financial performance of companies with excellent social responsibility activities and those with other social responsibility activities. These results will have important implications for establishing a firm's financial strategy and will serve as useful information for the financial industry that is striving for sustainable management.

A Study on the Effect of the Corporate Social Responsibility Activities on Brand Equity and Purchase Intention - Focused on Moderating Effect of the Customer's Mobile Communication Service Quality - (기업의 사회적 책임활동이 브랜드 자산과 구매의도에 미치는 영향에 관한 연구 -이동통신 이용고객의 서비스품질 조절효과를 중심으로 -)

  • Park, Nam-Goo
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.189-202
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    • 2014
  • This study is to find the mobile communication corporate social responsibility activities on brand equity for the purchase intention of the Company's social responsibility activities impact study of 3's customers using mobile communication service quality services residing in Daejeon to analyze whether the control acts through. Results of the study on social responsibility activities brand equity, brand equity is showed to influence purchase intention, showed that the moderating effect between service quality through the purchase of brand equity. In this study, in order to increase the company's ultimate goal is also to improve the brand image of buying through corporate social responsibility activities, we derive a result that can increase the purchasing needs of consumers by providing differentiated service quality research.

Agree or Disagree? An Insidious Obstacle to Knowledge Contribution: The Role of Team Status Disagreement (팀의 지식 공헌을 가로막는 조용한 장벽: 팀원의 위상(지위) 불일치를 중심으로)

  • Kang, Sung-Mo;Kwon, Sang-Jib
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.129-149
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    • 2021
  • Research on social hierarchy is a growing research topic in the studies of management and organization. Despite the abundance of studies demonstrating the relevance of social hierarchy in teams, little understanding exists for status disagreement among team members, specifically how status disagreement reduces team members' contributions to influence team performance. This conceptual study argues that team status disagreement negatively impacts team performance through reduced team member's knowledge contribution, including reduced team knowledge sharing and increased knowledge hiding. In addition, we propose that team skill differentiation aggravates the negative effect of status disagreement, such that when team skill differentiation is high, teams under high status disagreement are more likely to experience detracted team performance. This research mainly discusses status disagreement and its effect on team knowledge contributions by reviewing previous literature and developing several propositions, suggests theoretical contributions and practical implications, and presents an agenda for future research.