• Title/Summary/Keyword: 기업상담

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A Content Analysis: Research on Workplace Counselors (국내 기업상담 연구 동향: 기업상담자를 중심으로)

  • Lee, Ye-Seul;Park, Jeongeun
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.453-467
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    • 2022
  • This study aims to conduct a content analysis of research on workplace counseling with a focus on workplace counselors. This study analyzed a total of 22 research papers on workplace counselors published until January 2021 including thesis, dissertation and journal articles, focusing on year of publication, research topics, subjects, and methodologies. The results are as follows. The number of publications in this area has been increasing continuously since 2008. The most frequently studied topics were roles and competencies of workplace counselors and workplace counselors' adjustment to the job. Workplace counselors(77%) were the most commonly studied research subjects and all three parties of workplace counseling(18%) followed. The qualitative method was employed way more (63%) than mixed methods(27%) and quantitative method(9%). The implications of the findings and recommendations for future research on the basis of the results of this study are provided.

The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization (기업상담에 대한 기업경영 전문가의 인식과 활성화를 위한 마케팅믹스 연구)

  • Na, Sang-Hun;Shin, Dong-Yeol
    • Industry Promotion Research
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    • v.7 no.3
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    • pp.1-8
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    • 2022
  • Many companies are operating and introducing the research results that corporate counseling contributes to corporate profits and improves the effective welfare of workers. This study was conducted targeting business management experts. As a research question, first, is there a difference in perception among business management experts about business counseling? Second, what is an important marketing 7P mix for revitalizing corporate counseling? Third, there will be differences in the importance of the 7P mix for marketing among business management experts. The results of the quantitative study are as follows. First, business management experts had a positive perception about the intention and necessity of corporate counseling, and marketing was higher than production management by field. The consultation model prefers an external model, and medium-sized enterprises and small and medium-sized enterprises are selected as target companies, and service and manufacturing industries are selected as target industries. The topics are recognized as interpersonal relationships and job stress. Second, price mix, product mix, people mix, and process mix are recognized as important marketing mixes, but companies consider the price mix the most important. Third, there was a difference between corporate management experts in the promotion mix and process, and marketing recognized the promotion mix as important and the process mix was important for financial management. However, there is no difference in the mixes by field except for this, so it can be said that the perception of the marketing mix is similar. Through this study, it is meaningful to present the implications of the marketing mix for awareness and activation of corporate counseling from the corporate point of view.

Types of Workplace Counseling Recipient by Selection Criteria of Counseling Services: Based on Marketing Mix 7p (기업상담 대상자의 상담 선택기준에 의한 유형분석: 마케팅 믹스 7P를 근거로)

  • Kim, Jung-Eun;Lee, Donghyuck
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.307-319
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    • 2021
  • This reserch categorizes the workplace recipient into selection criteria and studies the difference of demographic characteristics, counseling usage characteristics, job burnout, and differentiation of counseling behavior according to the subtype criteria. The survey has been collected 398 employee's responses who have no experience in counseling, who belong to the companies deploying counseling program and the companies are located in Seoul and Kyunggi area. As a result of the cluster analysis, the group was divided into "People-Product Oriented Type", "People-Product-Place Oriented Type", "People-Product-Process of service assembly Oriented Type". Subtype differentiates demographic characteristic and counseling usage characteristic and it convinces that junior employees belong to "People-Product Oriented Type" and senior employees belong to "People-Product-Place Oriented Type" and "People-Product-Process of service assembly Oriented Type". "People-Product-Process of service assembly Oriented Type" is the cluster who takes counseling services most likely if the counseling requirements are raised. Each subtype shows the differentiation of job burnout and "People-Product Oriented Type" is more exposed in job burnout among the subtypes which required urgent counseling assistance. This research is meaningful to take differentiated marketing strategies in subtype basis by considering workplace counseling service selection and recipient characteristics. Furthermore, it discusses the meaning of this research and the proposal for the further investigation.

Impacts of Digital and Human Knowledge Resources on Customer Response Capability of Customer Service Representatives (비대면 서비스 조직에서 디지털 및 인적 지식자원이 상담사의 고객대응역량에 미치는 영향)

  • Choi, Sujeong
    • Knowledge Management Research
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    • v.21 no.3
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    • pp.123-140
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    • 2020
  • In call centers where customers contact a firm's customer service without face-to-face interaction, customer service representatives (CSRs) determine its service competitiveness. In other words, a firm's service excellence relies on its CSRs. Drawing on the concept of agility from service and information technologies studies, this study conceptualizes customer response capability as a variable consisting of customer response expertise and customer response agility, and further verifies its effects on customer service performance. Moreover, this study examines whether a firm's digital and human knowledge resources are related to CSRs' customer response capability. To empirically test the proposed hypotheses, the partial least squares analysis is conducted with a total of 371 responses collected on CSRs from two insurance call centers. The findings indicate that a firm's digital and human knowledge resources enhance CSRs' customer response expertise and customer response agility, thereby increasing customer service performance. The results draw the conclusion that CSRs' customer response capability is a key antecedent of superior customer service.

A Study on the Analysis of Consultation Needs of SMEs through Big-Data (빅데이터 분석을 활용한 중소기업의 상담요구 분석)

  • Lee, Bong-Cheol;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.16 no.7
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    • pp.27-34
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    • 2018
  • This study was conducted to identify the contents of major consulting needs of SMEs using Big Data and to suggest the efficiency of operation. The subjects of the study were counseling cases posted on the website of the Business Support Center of the Ministry of SMEs and Startups. To do this, from 2009 to March 2018, we crawled about 7,000 cases of counseling cases, followed by word cloud analysis centering on effective keyword. The main results were as follows: First, the frequency of counseling cases in each field was found in the order of establishment, management strategy, human resources, financial order. Second, in word cloud analysis, the most frequent keyword related to counseling demand were small businesses, exports, methods, procedures, registration and authentication. In this study, we obtained research results that we can improve the efficiency of the policy in real time from a new point of view by conducting big data analysis on public policy.

A Study on Application of Virtual Counseling Construction Methodology for Pronunciation Learning for Children with Developmental Disabilities (발달 장애 아동 발음학습을 위한 가상상담 구축 방법론 적용에 대한 연구)

  • Hwang, Eunsang;Ham, Changsu;Park, Joonho
    • Proceedings of the Korea Information Processing Society Conference
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    • 2020.11a
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    • pp.671-672
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    • 2020
  • 발달 장애 아동은 사회생활을 위한 언어 훈련을 진행하고 있다. 언어 훈련은 상황에 맞는 질문에 대한 답변과 행동을 위한 교육이다. 본 연구는 발달 장애 아동의 발음학습을 위해 가상상담 시스템 구축 방법론을 적용한다. 발달 장애 아동 교육을 위해서는 각 상황에 맞는 질문과 답변 등을 구성하여 교육한다. 가상상담 구축도 시나리오 형태로 시스템을 구축한다. 본 연구는 가상상담 시스템 구축 방법론을 활용하여 발달 장애 아동 발음학습을 구현하는 방법을 제시하도록 하겠다.

The influence of a call center consultant seating arrangement on job satisfaction and immersion (콜센터의 상담사 자리배치가 업무만족과 몰입에 미치는 영향)

  • Lim, geun-hee;Hwang, eui-chul
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.1229-1235
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    • 2009
  • A call center is a place that an enterprise contacts with clients through information and communication technologies. It is, therefore, the integrated situation room that a consultant gives expert advice to clients using tele-marketing functions and communication technologies. Recently, the tendency of the enterprise is toward newly designing and improving the office layout in consideration of the psychology and the aesthetic intention of the personnel for a performance of the enterprise. In this paper, we study on the influence of a consultant seating arrangement on job satisfaction and immersion in order to maximize the job efficiency of the call center. Human-oriented office layout lead the consultants to be immersed in their job, to reduce stress, and to increasing the job efficiency.

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