• Title/Summary/Keyword: 기업경쟁

Search Result 4,266, Processing Time 0.03 seconds

건설의 패러다임에 대한 변화를 갈망하는 기업, 현진

  • Lee, Eun-Suk
    • 주택과사람들
    • /
    • s.192
    • /
    • pp.42-45
    • /
    • 2006
  • 현진그룹은 초고속 성장을 하며 견실한 기업으로 자리매김하고 있다. 2006년 현진의 경영화두는 '도전과 성장'. 주력 핵심사업인 주택선설의 경쟁력 집중을 바탕으로 리조트 사업과 해외사업진출 등 글로벌 기업으로 제2의 도약을 위한 도전이 한창인 현진그룹에 다녀왔다.

  • PDF

특허전담부서의 필요성과 운용방법

  • 심정섭
    • 발명특허
    • /
    • v.3 no.2 s.24
    • /
    • pp.3-5
    • /
    • 1978
  • 우수한 기술은 국력의 원천이 되며 이러한 기술의 개발은 완벽한 특허관리로부터 출발되는 것이다. 따라서 특허관리는 곧 기업의 흥망을 가름한다고 보건대 우리나라 기업은 공업한국을 건설하여 앞으로 기술에 의한 국제경쟁에서 이겨나가야 한다. 그러기 위해선 기업이 사내 특허관리전담부서를 하루 빨리 설치운용해 나가야 할 것이다.

  • PDF

A Study on Control Effectiveness of Enterprise Risk Management Level Relation with Technology Innovation & New Product Development Outcome (기술혁신수준과 신제품개발성과 관계에서 전사적 위험관리 수준 조절효과 연구 - 연구개발, 생산, 마케팅의 전략적 운영부문 위험관리수준의 조절효과 중심 -)

  • Lee, Kwang-Soo;Ree, Sang-Bok
    • Proceedings of the Korean Society for Quality Management Conference
    • /
    • 2009.10a
    • /
    • pp.277-278
    • /
    • 2009
  • 기술은 기업에 있어서 없어서는 안되는 소중한 무형자산이다. 현대의 기업은 재무적 경쟁요소에서는 비교적 유사한 행태를 보이고 있으며 기업간 차별성이 거의 없다. 하지만 무형적 가치인 기술은 그 기업의 존재의 의미를 부여하는 매우 중요한 요소이다. 많은 기업들이 기술개발에 많은 시간과 비용을 들이고 있으나 그 성공확율은 10%가 채 안되는 실정이므로 신제품개발 실패시 기업에게 적지 않은 타격을 입히게 된다. 특히 중소기업의 경우 개발한 것은 무조건 성공을 시켜야 하는 어려움에 처해 있다. 이런 위험이외에 외생적 경영환경변수로 인하여 더욱 더 기업들은 위기와 위험에 노출되어 있으므로 기업들은 전사적위험관리(ERM)시스템 도입을 통해 기업의 재무건전성, 최적의 투자전략, 현금흐름, 위기로 부터의 관리가 필요하다 하겠다. 본 연구에서는 기술혁신기업에 있어서 전사적위험관리 도입의 필요성을 제시하고자 한다.

  • PDF

A Study on the Relationship between International Patenting and Export Performance (국제 특허 활동과 수출 성과 간의 관계에 대한 연구)

  • Mun, Hee-Jin;Choe, Soon-Kyoo
    • Korea Trade Review
    • /
    • v.42 no.3
    • /
    • pp.49-74
    • /
    • 2017
  • Drawing on the organizational learning theory, we argue that international patenting allows firms to assess the potential value of their innovation in host countries and find out latent local competitors. The information obtained from international patenting enables firms to make refined innovations that facilitate export performance. However, structural inertia and old knowledge can impede learning from international patenting. Thus, we expect larger firms and older firms to display greater reluctance to use the knowledge obtained from international patenting. Our empirical analysis of Korean pharmaceutical companies from 1998 to 2010 shows that international patent application increases export intensity but firm size and age weaken the positive effect of international patenting on export performance.

  • PDF

The Effects of Technology Commercialization Capability and Competitive Strategy of Venture Companies on Growth Prospects: Focused on Mediating Effect of Business Model Innovation (벤처기업의 기술사업화역량과 경쟁전략이 성장전망에 미치는 영향: 비즈니스모델 혁신의 매개효과를 중심으로)

  • Ahn, Mun Hyoung
    • Journal of Industrial Convergence
    • /
    • v.20 no.8
    • /
    • pp.1-13
    • /
    • 2022
  • Although the number of venture start-ups has increased significantly, it is difficult to judge the success or failure based on short-term performance alone. The survival of a company cannot be guaranteed if it does not show sustainable growth prospects. As a growth factor for venture companies, the level of technology commercialization capability and competitive strategies are considered important. Recently, the emergence of innovative business models is creating new opportunities and driving the growth of numerous venture start-ups. This study tried to investigate the mediating effect of business model innovation in the relationship between technology commercialization capability, competitive strategy and the growth prospects of venture companies. For this, empirical analysis was conducted using the original data of the Research on the Precision Status of Venture Firms 2021. As a result, production, manufacturing, marketing capability, cost leadership and product differentiation had a positive(+) effect on growth prospects. The mediating effect of business model innovation between all factors except for manufacturing capacity and growth prospects was verified. This study expanded the scope of research by shedding new light on the factors influencing the long-term growth prospects of venture companies and revealing business model innovation as a new mediating variable. In future research, it is necessary to develop an objective measurement tool and to identify differences according to industrial characteristics.

기업의 전자상거래시스템 수용에 관한 연구

  • 형성우;김성진;한호종
    • Proceedings of the Korea Society for Industrial Systems Conference
    • /
    • 2000.05a
    • /
    • pp.159-170
    • /
    • 2000
  • 최근 들어 전자상거래시스템은 경영혁신 및 전략경영의 일환으로 기업으로부터 관심을 끌기 시작하고 있다. 기업환경의 세계화, 정보화가 확산되고, 경쟁이 심화되어 고객 만족을 실현하는 것이 오늘날 기업의 최우선 목표가 되었다. 전자상거래시스템은 이 같은 요구를 충족시켜줄 수 있을 것으로 기대되면서 급속히 발전하여 왔으며 기업들의 수용이 증가하는 추세에 있다.(중략)

  • PDF

행사 - 중소.중견기업 글로벌화 세미나

  • Im, Nam-Suk
    • 프린팅코리아
    • /
    • v.12 no.5
    • /
    • pp.72-73
    • /
    • 2013
  • 한국수출입은행과 중소기업중앙회는 지난 4월 2일 오후 2시 중소기업중앙회 그랜드홀에서 중소 중견기업 글로벌화 세미나를 개최했다. 이번 세미나는 내수시장의 성장 둔화, 신흥시장의 빠른 성장 및 글로벌 생산네트워크 확대 등에 따라 중소 중견기업들도 글로벌 경쟁패러다임 도입이 시급하다는 인식하에 기획됐다.

  • PDF

접속! 벤처in월드-한국기업의 신천지, 러시아(上)

  • Kim, Tae-Cheol
    • Venture DIGEST
    • /
    • s.90
    • /
    • pp.18-19
    • /
    • 2006
  • 2005년 세계 경제시장의 화두는 BRICs(브라질, 러시아, 인도, 중국)였다. 많은 인구, 넓은 영토, 풍부한 자원이라는 공통점을 가진 이들 4개국은 포화된 기존 시장의 한계를 대체할 수 있는 신천지로 인식되었다. 한국의 기업들은 BRICs 시장에 발 빠르게 접근했고, 몇몇 기업은 높은 경쟁력을 유지하며 선전하고 있다. 하지만 BRICs 4국 중 러시아 시장에서는 아직까지 한국기업의 활동사항이 미미한 실정이다.

  • PDF

Opportunity Capturing Strategy of Venture Company in the Context of Dominant Design Competition: focused on compare with hardware and software industry (지배적 디자인 경쟁 환경에서 벤처기업의 업종별 기회포착 전략에 관한 연구: 하드웨어와 소프트웨어 산업 비교를 중심으로)

  • Moon, Ji-Yong;Ko, Young-Hee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.10 no.2
    • /
    • pp.27-42
    • /
    • 2015
  • The aim of this research is to investigate the difference in the capturing opportunities for each type of venture companies in the industry undergoing competition of a dominant design and then figure out the reason why they can be successful. Existing studies on venture companies are focused on the way to enhance a firm's competencies by acquiring and combining its resources. However, it is important for startups which have a lack of resources and capabilities to capture the opportunity to survive by understanding a changing environment. This study is focused on opportunity capture and strategic response to a changing environment and attempts to select and observe startup companies which are able to capture the opportunity and enter the market in the industry undergoing dominant design competition. In order to find out its difference in different types of business, we select one case from hardware startups and the other from software startups. According to the result of this study, the hardware startup focuses on market extension by lowering their prices and the software startup strives to induce more users to participate by the universalization of enabling technology so as to extend and standardize their technology in the environment undergoing dominant design competition. This feature of environment leads the difference in the approach for successfully capturing opportunity and thus hardware firms need to recognize the opportunity with profit potential from relationship with a number of cooperative firms while software firms need to identify the opportunity for extension of enabling technology which can be used by many users.

  • PDF

The Effect of SME Marketing Capability on Market Performance : Mediating Effect of Online Export Marketing and Moderating Effect of Competitive Intensity (중소기업 마케팅능력이 시장성과에 미치는 영향 : 온라인 수출마케팅의 매개효과 및 경쟁 강도의 조절효과)

  • Park, Dong-jin;Seo, Young-wook
    • Journal of Venture Innovation
    • /
    • v.6 no.3
    • /
    • pp.131-148
    • /
    • 2023
  • This study analyzed the effect of marketing ability of SMEs using online export marketing on market performance. Small and medium-sized enterprises (SMEs) are making efforts to expand their markets from the domestic market to the overseas market and increase sales. We studied the factors that can produce results in the fiercely competitive overseas market. A total of 400 export SMEs were surveyed, and 159 companies directly participating in online export marketing were selected as final targets. The survey was analyzed using SMART PLS 4.0 and SPSS 26.0 statistical programs, and research hypotheses were verified. The results of the study are as follows. First, it was found that the marketing ability of SMEs had a positive (+) effect on online export marketing. Second, it was confirmed that online export marketing had a significant positive (+) effect on market performance through its mediating role. In addition, the intensity of competition in the export market was found to have a moderating effect in online export marketing. The implications of this study are as follows. The theoretical basis was established that the marketing capabilities (product development capability, distribution capability, pricing capability, public relations capability) of exporting SMEs have a positive effect on overseas market performance through online export marketing. In the market, the use of online export marketing by SMEs can provide implications in that it can be an important means for overseas market development and performance. As a result, it is necessary to actively utilize online export marketing for SMEs to enter overseas markets and achieve results.