• Journal of the KSME
• /
• v.51 no.8
• /
• pp.39-43
• /
• 2011

우리 나라 자동차산업은 길지 않은 역사에 비해 괄목할 만한 성장을 해 왔으며 세계 자동차산업의 큰 축 역할을 하고 있다. 자동차 개발기술은 계속 발전해 왔으며 최근에는 하이브리드 자동차, 전기자동차 등 친환경 자동차들의 기술개발 경쟁이 치열하며 선도기업 도약을 위한 기술개발이 매우 절실한 시기이다. 따라서 신뢰성연구기관, 학교, 수요기업, 협력사 간의 체계적인 신뢰성 기술개발이 필요하다. 이 글에서는 우리 나라 자동차산업을 발전시키고 동반성장을 이룰 수 있는 융복합 자동차 내구신뢰성 개발체계에 대해 정리하였다.

• Asia Marketing Journal
• /
• v.3 no.3
• /
• pp.1-24
• /
• 2001

본 연구는 자원의존이론, 거래비용이론, 관계계약이론 등의 선행연구를 검토하여 관계지향성의 원인과 성과를 밝히고자 하였다. 먼저 구매기업과 공급기업간의 행동적 관계지향요인과 관계지향성 분석을 실시하였다. 행동적 관계지향요인으로는 정보교환, 조화노력, 행동적 규범, 업무결속을 들고, 관계지향성 분석을 위해 군집분석을 실시하였다. 연구표본에는 C지역의 전문건설업체를 대상으로 500부의 설문지를 배포, 그 중 185부를 회수하여, 적합한 설문 140부가 사용되었다. 군집분석결과 관계지향성 집단은 정보교환, 조화 노력, 협동규범 수용, 업무결속이 모두 높게 나타났고, 비관계지향성 집단은 정보교환, 조화노력, 협동규범 수용, 업무결속이 모두 낮게 나타나 기업간의 관계지향성을 의미있는 2개의 집단으로 나눌 수 있었다. 둘째, 기업간 관계지향성의 영향요인으로 환경의 역동성, 대안의 이용가능성, 공급의 중요성, 상호호혜전략, 신뢰성을 검토하였다. 본 연구에서 선정한 관계지향성에 대한 영향요인들이 관계지향집단과 비관계지향집단으로 분류하는데 얼마나 유용하게 이용될 수 있는가를 알아보기 위해 판별분석을 실시하였다. 관계지향집단과 비관계지향집단의 분류에 환경의 역동성, 대안의 이용가능성, 공급의 중요성은 영향이 없는 것으로 나타났으며, 호혜전략, 신뢰성은 의미가 있는 것으로 나타났다. 셋째, 기업간 관계지향성의 성과로서 실현경쟁우위와 관계유지의도를 검토하였다. 관계지향성이 성과에 어떠한 영향을 미치는가를 검증하기 위해 MANOVA(multivariatee analysis of variance)분석을 실시하였다. 실증 결과, 관계 정도가 높은 집단이 관계 정도가 낮은 집단보다 실현 경쟁우위수준을 높게 지각하고 관계를 유지하려는 의도가 높은 것으로 나타났다.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2009.05a
• /
• pp.39-48
• /
• 2009

본 연구에서는 SCM를 통해 기업이 추진하는 목표들이 기업의 경영성과에 어떠한 영향을 미치는지를 살펴보기 위해서 파트너십이 실시간기업의 특성요인인 민첩성 및 기업내부 가시성과 경영성과에 미치는 영향을 분석하고자 한다. 본 연구의 목적은 다음과 같다. 첫째, 공급사슬 기업의 파트너십 (몰입, 신뢰, 상호의존성)이 민첩성 및 기업내부 가시성을 매개하여 기업의 경영성과에 어떠한 영향을 미치는지를 분석하고자 한다. 둘째, 민첩성과 기업내부 가시성이 BSC 네 가지 관점인 학습 및 성장관점, 내부 프로세스관점, 고객관점, 재무관점에 미치는 영향을 살펴보고, BSC 네 가지 관점간의 인과관계를 분석하고자 한다. 본 연구의 실증연구에서는 공급사슬관리를 실행하고 있는 실시간 기업을 대상으로 설문조사를 실시하여 온라인과 오프라인을 통해 자료를 수집하였으며, 최종적으로 82개의 표본을 분석에 사용하였다. 이러한 실증결과는 SCM과 RTE를 추구하는 기업의 실무자들과 연구자들에게 많은 시사점을 제공하리라 여겨진다.

• Journal of Industrial Convergence
• /
• v.17 no.4
• /
• pp.59-67
• /
• 2019

This study examined the effects of corporate social responsibilities on company-consumer identification, Loyalty, purchase intention and trust. Questionnaires were distributed to 300 members of corporations. Of the returned questionnaires, 233 questionnaires were used for empirical study. Analysis of linear structural equation was used to test the model and the hypotheses. The overall adequacy was found to be allowable. Several important findings emerged from this research. First, corporate social responsibilities was related with company-consumer identification. Second, company-consumer identification had positive influences on purchase intention and trust. Third, trust was related with purchase intention. This study provides guidelines to help managers better understanding how to increase company-consumer identification, purchase intention and consumer's trust and make better decisions about procedures, outcomes and interactions for their consumers.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 2005.10a
• /
• pp.657-674
• /
• 2005

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.9 no.5
• /
• pp.1428-1445
• /
• 2008

This study focuses on examination a) of impacts of entrepreneurs' psychological characteristics on business performance (need fur achievement and risk-taking propensity), b) of impacts of entrepreneur's competency characteristics(vision, opportunity recognition, social deftness, frequency of networking and reliability) on business performance, and c) of controlling impacts of business incubator on the relationship between entrepreneurs' characteristics (psychological characteristics and competency) and business performance. According to a study, among entrepreneurs' psychological characteristics, need for achievement has a significant impact on business performance, whereas risk-taking propensity is found to have no significant impact on business performance. In addition, among entrepreneurs' competency characteristics, vision, social deftness, and network reliability have no impact on business performance, whereas opportunity recognition and frequency of network have an impact on business performance. On the other hand, need for achievement has a negative impact on controlling business incubator services. Business incubator services have a significant impact on the relationship between vision, network reliability and business performance.

• Journal of Service Research and Studies
• /
• v.10 no.1
• /
• pp.33-53
• /
• 2020

The purpose of this study is to empirically examine the causal relationship of CSR activities, customer trust and CCID, customer behavior intention(B.I) in the relationship between CSR activities and customer behavior intention(B.I) in the insurance industry, thereby enable top management of insurance company to take it in their consideration that CSR activity help link to customer behavioral intention by customer trust in them and CCID. To achieve the purpose of the study, the hypothesis was established based on preceding research and theoretical background regarding CSR, trust, CCID, behavioral intention(B.I). And this study conducted AMOS statistical analysis based on effective 526 survey data collected from insurance customers across country through online research company. The result of this empirical study is as follows. First, insurance company's CSR activity has a positive impact on customer's trust and CCID, but it did not have a direct significant effect on the customer's behavioral intention(B.I). Second, both customer's trust and CCID have a positive and significant effect on customer's behavioral intention. Third, we have also found that both Trust and CCID played a mediating role between CSR activity and B,I. Fourth, it was found that authenticity did not moderate the enfluence relationship between CSR activity and Trust, CCID. The result of this study shows that insurance company's active CSR activity increase customer trust, thereby create a sense of unity between the customer and the company, In addition, it shows that when CSR activities are mediated by customer trust and CCID, it could lead to customer behavioral intention(B.I) such as repurchasing and positive word-of-mouth activities. to others. The result of this study will contribute to the future research on CSR literature and the marketing strategy of insurance companies.

• Journal of Korea Society of Industrial Information Systems
• /
• v.22 no.1
• /
• pp.139-159
• /
• 2017

This Study Examines the Relationships Among Participation Motivation for Corporate Social Responsibility(CSR) Using Social Media, Organization-public Relationship between Companies Conducting CSR and Participants, and Companies' Brand Loyalty. Using Questionnaire Data, Confirmatory Factor Analyses were used to Figure out Participation Motivation Factors Including Empathy and Interest. The Confirmatory Factor Analyses Also Derived Organization-public Relationship Factors Including Trust, Commitment, Control Mutuality, and Intimacy Created between Companies Conducting CSR and Participants. The Proposed Research Model was Tested through Structural Equation Modeling. The Results Showed that the Empathy Factor Positively Affects all the Organization-public Relationship Factors, and the Interest Factor Positively Affects trust and Commitment Factors. The Trust Factor Positively Influences other Organization-public Relationship Factors Including Commitment, Control Mutuality, and Intimacy. The results also Showed that each one of the Organization-public Relationship Factors Improves the Companies' Brand Loyalty.

• Journal of the Korean Geographical Society
• /
• v.48 no.5
• /
• pp.667-685
• /
• 2013

This paper provides an empirical analysis of the effects of trust determinants on firm performance in the buyer-supplier relationships by considering warehousing firms in Busan, South Korea. We employed AVAS transformation regressions to address the limitations of linear regressions and found nonlinear relationships between firm performance and trust determinants. Specifically, "longterm and repeated interactions," "geographical proximity," and "cultures and norms of firms and formal institutions" had positive linear relationships with firm performance, and "information sharing and reciprocity" induced an increasing pattern in firm performance. Finally, "interdependence and asset specificity" and "uncertainty removal" led to a decreasing pattern in firm performance. These results suggest that the relationship between trust and firm performance is contingent on the trust determinants that are important source of trust in buyer-supplier relationships and the influence of trust determinants on firm performance varied according to their levels.

• The Journal of the Korea Contents Association
• /
• v.8 no.6
• /
• pp.175-185
• /
• 2008

This study would be research for correlations between ethical factors and company's competitiveness of small and medium enterprises thorough recognizing of important company ethic and approaching to them theoretically. This study has collected all information which small and medium enterprises around Seoul and Kyounggi province and employing more than 5, which 134- survey are used totally. Study reveals that firstly customer and social responsibility provide Positive effects on the organization Dust, secondly CEO's views serve those positive effects as well, thirdly it is not preyed that ethical capacity of company have a positive effect on organization trust. Fourthly, organization trust has good effects on competitiveness of product and price. This results lead to some suggestions as follows. First of all, company should serves systemized value to customers and their societies. For that, it is necessary to analyse their needs and to reflect them into corporate management to build close relationship with customers and reliable marketing activities, efforts to enhance corporate images. This chain of work can make employees feel proud themselves. Secondly, supervisors including CEO should set the pace with high-consensus for ethical behaviour. Thirdly, ethical factors should be improved for improving organization trust simultaneously. Every customer, no matter they are inner or outer, should have highly required ethical understandings for their networks. Furthermore, they have to enhance organization trust and to strengthen company competitiveness through stimulating employee's courages and contribution.