• Proceedings of the Korean DIstribution Association Conference
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• 2005.11a
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• pp.29-51
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• 2005

Brands are important in the consumer market. They are the interface between consumers and the company, consumers may develop loyalty to brands. also, The late development of industrial marketing explains the near absence of research on Brand Equity in business to business. With recent change, industrial companies have shifted from a production focus to a customer focus. industrial brand is fast developing. The basic purpose of this study is to investigate industrial brand trust and loyalty affecting the Result of business relationship between industrial buyers and suppliers. Factors hypothesized to influence trust in a brand include a number of brand characteristics, company characteristics and consumer-brand characteristics. This research presented a comprehensive constructive model consisting of components of industrial brand trust and loyalty, and then propose the research model base on prior researches and studies about relationships among components of industrial brand loyalty. Data were gathered from respondents who work in industrial buying center. For this study, Data were analyzed by SPSS 10.0 and AMOS 4.0. The results of this research analysis were as fallow. Industrial brand trust and loyalty were positively related with a number of industrial brand characteristics, supplier characteristics and buyer-brand characteristics. relationship commitment. This research newly proposed the concept of 'industrial brand trust and loyalty affecting the Result of business relationship between industrial buyers and suppliers'

• Review of KIISC
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• v.17 no.4
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• pp.50-55
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• 2007

전자거래 환경 하에서 거래 당사자들간의 신분 확인 및 신뢰 구축은 매우 중요한 문제이다. 이러한 문제에 가장 현실적, 효과적 해결책으로 제시되고있는 것이 PKI기반의 신뢰구조이다. 그러나 기존의 계층적 신뢰구조는 광범위한 전자거래환경의 요구조건을 만족시키지 못하고 있다. 이러한 문제를 해결하기 위하여 각국에서는 상호인증과 상호인정 관련 많은 연구와 대안을 제시하고 있다. 그러나 지금까지의 연구는 신뢰 구조의 형성과 CA간의 상호 연동에만 치중하였을 뿐 최종 사용자의 신뢰의 판단이나 요구사항의 실시간 확인과 같은 의사결정에 직접 관련된 문제에는 소홀히 하였다. 여기에서는 최종사용자의 에이전트와 중계에이전트를 사용하여 실시간 확인기능의 제공과 신뢰보드를 이용하여 상호인정관련 신뢰구조의 확립을 제공하고자 한자. 이는 상호인증과 상호연동의 정책적, 기술적 장벽을 해소하는데 많은 도움을 제공할 것이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.4
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• pp.1307-1317
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• 2010

The various models that estimate the reliability of application software system had been made. But most of the existing models are inconvenient to industrial fields because so complicated mathematic methods as method of estimation parameter have been used. The two purposes of this paper are to develop the reliability estimation model which was easily applied to industrial fields, and to prove no differences between the existing models and the developed model. Therefore the reliability of software system and handled informations are upgraded by far.

• Information Systems Review
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• v.9 no.2
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• pp.67-83
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• 2007

This study deals with an important but ignored topic in previous IS research, so called trustee issue. The purpose of this study is to compare the influencing strengths of trust types on the customers' intention to adopt IT services. The research results showed that the influences of the customers' self-trust and the trust in mobile channel on the customers' intention to adopt mobile banking are statistically significant. However, unlike the results of previous research, it was revealed that the customers' trust in vendors is statistically insignificant in mobile banking services.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.125-135
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• 2002

With rapid growth and competition of electronic commerce through internet, various buying types and business models are being appeared In this paper, we studied group buying which is new business model to consumer and factors affecting on trust and participation of group buying. The following are the regression result of this study. First, factors affecting on trust of group buying were different from factors affecting on participation of group buying. Second, perceived reputation factor, familiarity factor and product value factor made a significant effect on participation of group buying. Third customer service factor didn't make a significant effect on both participation and trust of group buying. Fourth, product value factor made a significant effect on both participation and trust of group buying. Fifth trust of group buying made a significant effect on participation of group buying

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.245-252
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• 2024

This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.

• The Journal of Korean Institute of Next Generation Computing
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• v.14 no.6
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• pp.44-56
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• 2018

Researches on military weapons are actively studied to improve national defense power of each country. The military weapon system is being used not only as a weapon but also as a reconnaissance and surveillance device for places where it is difficult for people to access. If such a weapon system becomes an object of attack, military data that is important to national security can be leaked. Furthermore, if a device is taken, it can be used as a terrorist tool to threaten its own country. So, security of military devices is necessarily required. In order to enhance the security of a weapon system such as drone, it is necessary to form a chain of trust(CoT) that gives trustworthiness to the overall process of the system from the power on until application is executed. In this paper, by analyzing the trusted computing-based boot technology, we derive trusted boot technology components and classify them based on hardware dependence/independence. We expect our classification of hardware dependence/independence to be applied to the trusted boot technology of our self-development ultraprecision weapon system to improve the defense capability in our military.

• Environmental engineer
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• s.150
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• pp.12-15
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• 1999

• Journal of the Korean Professional Engineers Association
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• v.12 no.3
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• pp.26-33
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• 1979

• Environmental engineer
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• s.149
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• pp.20-23
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• 1999