• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.6
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• pp.113-125
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• 2019

This research aims to understand the common psychological features of consumer. And master the direction of the development of the network novels derivation by analysis the TV plays adapted from network novels in China's IP industry. To this end, This research determine to analyzed consumer adoption attitude the Behavior Intention of derivative products. The date were collected from 612 Chinese people, from October 15 to October 22 2018. Statistical analysis were through SPSS 21 after data coding and data cleanings process. This research performed frequency analysis exploratory factor analysis, Independent sample t-test, one-way ANOVA, post-analysis Duncan test, correlation analysis and mass regression analysis. The research results are as follows. Firstly, the characteristics(topicality, empathy and interest) of network novel TV play positively related role in the adoption attitudes(cognitive attitude and emotional attitude) of derivatives commodities. At the same time, identity has a more positively related influence than topicality and interest. Secondly, all the characteristics of network novels consisting of topicality, identity and interest play positive related roles in the behavioral intentions of derivative commodities. Thirdly, emotional attitude plays a more positively related role in purchasing intention and recommendation intention compared with cognitive attitude. It is hoped that the research results can play a fundamental role in the production and development of network novels derivatives.

• Asia Marketing Journal
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• v.11 no.4
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• pp.69-93
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• 2010

In this research, through experiments, we show that incongruity of color between mediums has positive influence on brand attitude in terms of integrated management of brand. We also present that self-image congruence of 'brand-consumer' has moderating effect on such influence of color incongruity. Mediums were limited to the ones that magnifying visual influence in order only to observe influence of color. With the same reason, visual factors other than color were coherently set or held constant and we chose brands with either low familarity or no previous knowledge. As a result, we find that brand attitude by the incongruity of color between mediums was higher compared to brand attitude by the congruence of color. In case with lower self-image congruence of brand-consumer we show higher change in attitude compared to the one with higher self-image congruence of brand-consumer. We believe our findings are interesting to note that brand may be enhanced by forming positive brand attitude through brand expression i.e., color of visual factors. In addition, we suggest that level of congruence and diversity of brand expression is in fact deeper or wider than that of brand manager's intuition. We see that it is possible for studying brands the incongruity which has been studied as a strategy to reposition mature brands can be a way of improving the recognition on new brands.

• Journal of the Korean Chemical Society
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• v.55 no.1
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• pp.104-111
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• 2011

In this study, high school students' perceptions and attitudes toward nanotechnology are examined through questionnaires gathered from 1704 high school students (five general high schools and two science high schools). As a result, the study shows that high school students have generally high perceptions and positive attitudes toward nanotechnology. Science high school students show more positive attitudes and correct knowledge toward nanotechnology rather than general high school students do. High school students get information on nanotechnology via various sources such as TV and internet, whereas they have rarely perceived to get information on nanotechnology in textbooks and science class. They think that newspaper and TV programs are proper methods to introduce new science technology and get information on the advanced science and technology through the internet and science teachers. High school students show positive attitudes toward the application of nanotechnology, whereas they show negative attitudes toward personal information chips and nano-taste enhancer. And they trust nanotechnology researchers and science teachers, whereas they rarely trust about government, public organizations, and internet.

• Journal of The Korean Association For Science Education
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• v.18 no.3
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• pp.303-312
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• 1998

In this study, the multimedia CAl program for chemical equilibrium in high school grade 3 was developed and the effect of CAl on achievement and attitude toward chemistry instruction and computer was investigated. Before instruction, the test of attitudes toward chemistry instruction and computer were administered, and the grade in the mid-term examination was obtained. These scores were used as covariates. Mid-term science score was used as blocking variable. For chemical equilibrium instruction, traditional and computer assisted instruction were used. After instruction, the achievement test and the test of attitudes toward science instruction and computer were administered. The results indicated that students in the treatment group achieved significantly better than those in the control group, but did not show improvement of attitude to chemistry instruction and computer compared to those in the control group. No significant interaction between the treatment and the level of students' prior achievement was found. Female achieved significantly better under CAl than under traditional instruction. In two subtests(understanding and application), treatment group achieved better in the subtest of application than control group. CAl had an effect on chemical equilibrium state (about reversibility) significantly. While female of the treatment group did not show more positive attitude toward both chemistry instruction and computer significantly than that of the control group, male showed more positive attitude significantly. Educational implications are discussed.

• Korean Journal of Social Welfare
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• v.61 no.2
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• pp.215-246
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• 2009

This study examined the perceptions of and attitude towards mixed-race and investigated the factors affecting them and their influence on discriminative behavior. For the study, a survey was conducted with residents residing in Seoul and its suburb. The results showed that the perceptions of and attitudes towards mixed-race, generally, were not so negative and positive in all three types of mixed-race, Caucasian-korean, Asian-korean, and African-korean. In addition, the perceptions of and attitudes toward mixed-race were partly different by the type of mixed race. That is, there were more positive perceptions of and more favorable attitudes towards the Caucasian-korean in Asian-korean and African-korean, and there were less positive perceptions of and less favorable attitudes towards Asian-korean than in African-korean. With regard to the factors affecting the perceptions and attitudes, racism was a factor affecting commonly the perception of and attitudes towards all types of mixed-race. The attitudes towards mixed-race had an influence on the discriminative behavior in all types of mixed-race, and, only in the African-korean, the perception of mixed race affected the discriminative behavior. These results suggest insights for what efforts should be made to improve mixed-race's welfare.

• Journal of Science Education
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• v.48 no.2
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• pp.111-120
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• 2024

The purpose of this study was to develop and implement a wetland education program using ecotourism and investigate its effect on middle school students' environmental literacy. The wetland education program was developed by analyzing the 2015 revised curriculum and integrating content from science, social studies, ethics, technology, and home economics. The subjects of this study were 49 second-grade middle school students in Jeju City. The analysis revealed that the wetland education program using ecotourism improved environmental literacy in both the cognitive and psychomotor domains. In particular, the students' awareness of the 'causes of climate change' and 'responses to climate change' appeared to have increased. Although environmental literacy in the affective domain did not improve, there were positive effects in specific areas, such as attitudes toward pollution and proactive behavior. Based on the results of this study, follow-up research should further explore using ecotourism as an effective method to enhance wetland education.

• Journal of Korean Elementary Science Education
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• v.24 no.3
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• pp.292-300
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• 2005

Interest and importance about science attitude are increasing. Science attitudes may influence on students' attainment, consistency and quality of classwork as well as their later views of science education and scientific occupations. This study performed qualitative analysis of the variables that influence on their change of science attitude. To serve the purpose, the participating students in this study were selected from 4th to 6th grade. Interview was administrated to 33 elementary students. The result of this study showed that many science activities or experiments must help students to have positive science attitudes. Science teacher's role is definite and science experience. teacher, classroom climate, and friends influenced on science attitude change. Thinking the results of the present study, it is expected to continue additional research about whether science attitude is influenced on these variables.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.40-46
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• 2019

The purpose of this study is to investigate the effect of positive psychological capital on re-employment attitudes of youth in their 20s dealing with an unemployment rate of more than 10%. The effect of positive psychological capital on attitudes for re-employment was analyzed by domain, and is based on variables of positive psychological capital composed of self-efficacy, hope, resilience, and optimism. As a result, hope (3.64) was the highest on the scale; however, resilience (at 3.37) was the lowest. In the analysis of positive psychological capital, the university graduate group (3.89) was the highest. But, the high school graduate group (3.25) was the lowest. In the results for re-employment attitude based on education level, the university graduate group (4.93) was the highest, but the high school graduate group (3.80) was lowest. The main variables influencing re-employment attitude were (in order): hope, optimism, self-efficacy, and resilience. These factors have an explanatory power for the four variables of around 25%. Overall, young adults (in their 20s) have higher levels of positive psychological capital because they have a higher education level. Also, higher educated re-employed applicants have higher positive psychological capital and attitudes for re-employment, compared to the other groups.

• Journal of Industrial Convergence
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• v.16 no.3
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• pp.9-15
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• 2018

The purpose of this study was to investigate the relationship between empathy ability and attitude toward mental illness in nursing college students. The subjects of this study were collected in June, 2017 for the 4th grade students attending the nursing department in D city. The data were collected using the SPSS.19 program. The results showed that empathy ability of nursing college students had a significant effect on the attitude toward mentally ill patients. The explanatory power of empathy ability on each subscale was 18% for benevolence, 16% for authoritarianism, 9 % for social restrictiveness, and 4% for community mental health ideology. In conclusion, the empathy ability of nursing college students was found to affect the attitude toward the mentally ill. As the empathy increased, the authoritarianism of the mentally ill was lowered, the benevolence was increased, the social life support and community mental health ideology was positive, so the positive attitude toward mental illness was increased overall. Therefore, it is necessary to systematically train and education nursing college students to develop empathy needed for the therapeutic relationship. These efforts will contribute to the improvement of the awareness of the mentally ill.

• Management & Information Systems Review
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• v.36 no.4
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• pp.187-209
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• 2017

Service industry performance and competitive advantage depend on the attitudes and behavior of customer service employees who produce and deliver services through contact with customers. Most studies on customer service employees so far have concentrated on kindness, attitudes, or benefits. This study focuses on the increasing importance of customer service employees and intends to study them from the viewpoint of human brands that recognize customer service employees as a brand. In addition to the role of the employee at the service contact point, the customer participation behavior affects the interaction process with the customer service employee. Ultimately, customers could no longer be excluded from control to improve service quality. This study based on theory that the human brand characteristics of the customer service employees lead the customer's participation, which has a positive effect on the relationship with the service brand and the service brand attitude surveyed and analyzed customers who use service brand. This study is summarized as follows. First, the relationship between the service brand and the customer is examined. Second, this study also expands prior studies by examining the human brand characteristics of customer service employees and customers' willingness to participate in providing information on the impact of the consumer-brand relationship. The results of the study indicate that among the customer service employees' human brand characteristics reliability, familiarity, and empathy were found to affect the relationship between customers, the service brand, and the attitude toward the service brand the most. This study provides important implications for theoretical and practical strategies by examining the qualities and characteristics of customer service employees, which are the most important agents of marketing.