• Title/Summary/Keyword: 긍정적응답

Search Result 699, Processing Time 0.024 seconds

The Effects of Webpage Background and Store Brand on Consumers' Responses in Online Shopping (온라인 쇼핑에서 웹페이지 배경과 브랜드가 소비자 반응에 미치는 영향)

  • Park, Min-Jung
    • Korean Journal of Human Ecology
    • /
    • v.18 no.6
    • /
    • pp.1289-1302
    • /
    • 2009
  • 본 연구의 목적은 웹페이지 배경과 브랜드가 소비자의 감정과 점포이미지에 미치는 영향을 조사하는데 있으며, 또한 소비자의 감정과 점포이미지가 소비자 행동의도에 미치는 영향을 조사하는데 있다. 본 연구는 가상의 웹싸이트를 활용하여 2 (웹페이지 배경: 유 vs. 무) $\times$ 2 (브랜드: 인지도 고 vs. 저) 집단간 실험설계를 하였다. 382명의 응답이 가설검증을 위한 연구결과 분석에 사용되었다. 본 연구의 결과를 살펴보면, 웹페이지 배경이 소비자의 긍정적 감정과 점포이미지에 유의미한 영향을 미치는 것으로 나타났으며, 브랜드의 경우 인지도가 점포이미지에 유의미한 영향을 미치는 것으로 나타났다. 또한 구조방정식 모형의 유의미한 결과를 살펴보면, 긍정적 감정이 점포이미지에 긍정적 영향을 미치는 것으로 나타났으며 점포이미지가 소비자 행동에 긍정적 영향을 미치는 것으로 나타났다. 본 연구는 이론적 측면에서 온라인 환경에 대한 연구분야에 공헌하였으며, 마케팅적 시사점을 제시하였다.

A Comparative Analysis of Individual Attitudes toward Immigrants in Korea, Taiwan, and Japan (한국, 대만, 일본의 이민자에 대한 태도)

  • Song, Yoo-Jean
    • Korea journal of population studies
    • /
    • v.31 no.2
    • /
    • pp.1-20
    • /
    • 2008
  • This research examines individual attitudes toward immigration and the determinants of these attitudes in Korea, Taiwan, and Japan. Using 2003 National Identity module from ISSP data, descriptive statistics showed that Taiwan seems to be the most opposed to immigration, Japan in the middle, and Korea the least opposed. Despite being the least opposed to immigration, Koreans agreed most strongly with having a homogeneous sense of ethnic identity. In addition, Korean respondents saw immigrants are being good for the national economy, but not for cultural diversity. Binary logistic regression analysis showed that age is negatively associated with the individual's attitude toward immigrants in Korea, Taiwan, and Japan. Effects of educational attainment is only significant in Taiwan. Manual worker and others, and those who work in farming, mining, and fishing tend to have negative attitudes toward increases in number of immigrants. Also, individual's values toward immigrants/immigration are related to the individual's attitude toward increases in number of immigrants in Korea, Japan, and Taiwan.

Subjective Well-Being and Memory of Valenced Life Events: The Relationship between Perception Ratio and Memory Reconstruction of Positive Events (주관적 안녕감과 정서가가 있는 사건에 대한 기억: 긍정적인 사건을 인식하는 비율과 기억 재구성의 관계)

  • Lee, Ji-Eun;Sohn, Young-Woo
    • Science of Emotion and Sensibility
    • /
    • v.11 no.3
    • /
    • pp.397-418
    • /
    • 2008
  • This research investigated differences of perception ratio and processes of memory reconstruction. To examine the differences in perception for positive or negative events related to individual subjective well-level, 199 participants were asked to report the perceived ratio of positive versus negative events for the provided event list. Also, recall differences of positive versus negative events were examined in relation to individual differences in happiness. Results partially supported the hypothesis that happy people perceive more positive stimulus in a given situation than less happy people. Happy people also showed more positive percentage in recalled events than actual ratio while unhappy people reported less positive recall percentage than actual ratio. These findings indicate existence of cognitive process that enhances positive or negative memory related to subjective well-being. Significant correlation between perceived ratio and recalled ratio further supports this proposition. Finally, theoretical implications of the present research and suggestions for future research were discussed.

  • PDF

Dental students' clinical confidence in denture treatment after clinical experiences (의치진료 경험 후 치과대학 학생들의 임상진료능력에 대한 자기인식도)

  • Lee, Bora;Shim, June-Sung;Lee, Jae Hoon;Kim, Jong-Eun;Park, Ji-Man;Kim, Jee-Hwan
    • The Journal of Korean Academy of Prosthodontics
    • /
    • v.58 no.3
    • /
    • pp.185-192
    • /
    • 2020
  • Purpose: The purpose of this study is to investigate dental students' self-perception of clinical care ability after a denture treatment experience. Materials and methods: Of the 58 fourth-year students at the dental school in 2019, 50 students completed the questionnaire concerning their denture treatment session, including treatment planning and pre-prosthetic treatment (4 questions), clinical and laboratory procedures (20 questions), and students' opinions on clinical denture education (4 questions). Each question was answered on a five-point scale, of which points four and five, "agree" and "strongly agree" respectively, were classified as positive responses while points one and two, "disagree" and "strongly disagree" respectively, were classified as negative. Results: All the items on clinical and laboratory procedures received a positive response rate of over 60%, and the overall self-perception of the students appeared to be positive. However, the questions on the ability to perform denture treatment independently after graduation received only 48% of positive answer. Those on patient management, explanations of denture precautions, customized tray production, boxing, and work model production were answered with the highest positive response rate whereas those on treatment planning, final impression acquisition, and surveying, were the lowest in each session. Conclusion: The dental students with experience in denture treatment generally have a positive opinion of their clinical care ability, but further education may be necessary to improve their ability to treat their patients independently.

Effects of Student Participation Performance Assessment Using a Remote Responder on Students' Academic Achievement (원격응답기를 활용한 학생참여 수행평가가 학업성취도에 미치는 영향)

  • Kim, Hyun-Sook;Kim, Jeong-Rang
    • Journal of The Korean Association of Information Education
    • /
    • v.14 no.3
    • /
    • pp.461-468
    • /
    • 2010
  • Peer evaluation is an evaluation centered on the student, through which interaction among students becomes active. The peer evaluation has a greater influence on students than a unilateral directions from the teacher has. This study aims to develop performance assessment models and tasks in which students participate using the remote responder in 4th grade social studies classrooms in the elementary school. It also aims to apply the developed models and tasks to class and to find out how they affect students' academic achievement and attitude. The student participation performance assessment using the remote responder appeared to bring a positive influence on social studies academic achievement and showed statistically significant results. The survey on the students' interests in using the remote responder and its effects conducted after the performance assessment showed positive results.

  • PDF

Graph Reasoning and Context Fusion for Multi-Task, Multi-Hop Question Answering (다중 작업, 다중 홉 질문 응답을 위한 그래프 추론 및 맥락 융합)

  • Lee, Sangui;Kim, Incheol
    • KIPS Transactions on Software and Data Engineering
    • /
    • v.10 no.8
    • /
    • pp.319-330
    • /
    • 2021
  • Recently, in the field of open domain natural language question answering, multi-task, multi-hop question answering has been studied extensively. In this paper, we propose a novel deep neural network model using hierarchical graphs to answer effectively such multi-task, multi-hop questions. The proposed model extracts different levels of contextual information from multiple paragraphs using hierarchical graphs and graph neural networks, and then utilize them to predict answer type, supporting sentences and answer spans simultaneously. Conducting experiments with the HotpotQA benchmark dataset, we show high performance and positive effects of the proposed model.

The Effects of ASMR on the Psychological Stability in High School. (ASMR(Autonomous Sensory Meridian Response)이 고등학생의 심리적 안정에 미치는 영향)

  • Kim, On-Yoo;Ahn, Kyu Mi;Oh, Hongseok
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2019.01a
    • /
    • pp.65-68
    • /
    • 2019
  • 이 연구의 목적은 ASMR(autonomous sensory meridian response)이 고등학생의 심리적 안정에 미치는 효과를 알아보기 위한 것이다. 이를 위해 1학년 학생들(341명)을 대상으로 ASMR에 관한 인식을 설문 조사하였으며, 설문 응답(279명)을 분석한 결과, 약 75%의 학생들이 ASMR에 대해 경험을 했으며, 68%의 학생들이 ASMR이 도움이 된다고 응답하였다. 또한 ASMR이 편안함, 집중력 강화, 수면에 도움 등의 순으로 도움이 된다고 응답하였으며, 빗소리(39%), 먹방 (23%), 목소리(15%) 순으로 ASMR 유형을 선호하였다. H고등학교 학생들을 대상(20명)으로 사전 심장박동수를 측정하고 대표적인 4개 ASMR(먹방, 슬라임, 펜촉, 빗소리)를 1분 동안 들려준 후, 사후 심장박동수를 측정하였다. 분석 결과, 4가지 종류 ASMR(먹방, 슬라임, 펜촉, 빗소리) 중, 먹방 ASMR이 고등학생의 심리적 안정에 긍정적인 영향을 미치는 것으로 나타났다.

  • PDF

청소년 기업가 정신이 창업의지에 미치는 영향: 기업가정신 교육만족도의 조절 효과 분석을 중심으로

  • Bae, Mi-A;Kim, Jong-Seong
    • 한국벤처창업학회:학술대회논문집
    • /
    • 2021.11a
    • /
    • pp.35-39
    • /
    • 2021
  • 청소년 기업가정신에 관한 관심과 기업가정신 교육의 필요성이 중요시됨에 따라 초·중·고등학교 교육과정부터 체계적인 기업가 정신 교육이 강조되고 있으며, 이와 관련한 연구의 필요성이 대두되고 있다. 본 연구는 청소년을 대상으로 기업가정신, 긍정심리자본이 창업의지에 미치는 영향과 기업가 정신교육의 만족도가 조절효과를 갖는지 여부를 확인하고자 하였다. 이를 위해, 성별과 부모 창업의 여부를 통제한 상태에서 기업가정신의 주요 구성요소 '진취성', '위험 감수성', '혁신성'과 긍정심리자본의 '희망', '자기효능감', '회복 탄력성', '낙관주의'를 독립변수로 하였는데, 기업가정신 교육 프로그램에 참여한 청소년(중학생) 총 204명의 응답을 회수 후 실증분석을 시도 했다. 또한 기업가정신 교육의 만족도를 조절변수로 하는 연구 모형을 상정하였는데, 이는 기업가정신 및 긍정심리자본과 창업 의지의 관계에서 기업가정신 교육의 만족도가 조절 효과 여부를 확인하여 기업가정신 교육의 중요성을 밝히고 활성화를 목적으로 하고 있다. 이를 통해 잠재적 창업가가 될 수 있는 청소년의 기업가정신 영향요인을 검증하고 연구자료에 다양하게 비교할 수 있는 참고자료로서 도움이 되고자 한다.

  • PDF

Personality Traits and Response Styles (응답자의 성격특성과 응답스타일)

  • Kim, Seok-Ho;Shin, In-Cheol;Jeong, Jae-Ki
    • Survey Research
    • /
    • v.12 no.2
    • /
    • pp.51-76
    • /
    • 2011
  • Analyzing the 2009 Korean General Social Survey(KGSS), this study attempts to elucidate the mechanism how content-irrelevant response patterns are formed in the social survey. This study investigates the relationship between personality traits and response styles. Specifically, the effects of Big Five factors(extraversion, agreeableness, conscientiousness, emotional stability, openness to experience) of personality on the acquiescent response styles(ARS) and extreme response styles(ERS) are examined, controlling for individual characteristics and interview contexts. The results show that ERS is positively affected by extraversion, openness to experience, agreeableness, and conscientiousness, whereas ARS is not significantly associated with any dimension of personality traits. The implications of findings and the methods to reduce response bias are discussed.

  • PDF

Impact of Entrepreneurial Orientation on Small- and Medium-sized Enterprises' Entrepreneurial Performance: The Mediating Role of Entrepreneurial Knowledge Position (기업가지향성이 중소기업의 기업가적 성과에 미치는 영향: 기업가정신 지식역량의 매개효과 분석)

  • Kim, Jinyoung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.14 no.2
    • /
    • pp.83-93
    • /
    • 2019
  • Responding to the prior studies' call for further investigating the relationship between entrepreneurial orientation and firm performance, this study proposes a partially mediated model of entrepreneurial orientation, entrepreneurial knowledge position, and firm performance. Survey responses from 3,324 small- and medium-enterprises in South Korea are analyzed to identify a partially mediating role of an organization's entrepreneurial knowledge position. A firm's innovativeness both directly affects its innovation performance and knowledge position in positive ways. On the other hand, risk-taking firms only positively affects knowledge position, whereas a firm's proactiveness positively affects its performance while negatively affecting its entrepreneurial knowledge position. Neither autonomy nor competitiveness show any statistically significant relationships to either entrepreneurial knowledge position or firm performance. A firm's knowledge position is strongly and positively related to its performance. The findings of this study contributes to the research stream of entrepreneurial orientation by delineating the partially mediating role of a firm's knowledge position.