• Journal of Global Scholars of Marketing Science
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• v.2
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• pp.235-260
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• 1998

최근 우리의 경제는 최대의 변혁과 전환점에 서 있다. 이러한 위기를 극복하기 위해서는 개인과 조직을 새롭게 하려는 창의적인 대안과 경제에 다시 활력을 불어넣는 기업가정신이 필요하다. 본 연구의 목적은 금융기관을 대상으로 조직에 활력을 주는 마케터의 마케팅창조성과 그에 대한 영향 요인간의 관계를 규명함으로써 국내 금융영업점의 마케팅창조성의 수준을 향상시킬 수 있는 마케팅관리 전략을 도출하는데 있다. 본 연구의 발견들과 결론을 이용하여 다음과 같은 금융점포의 창조성을 높일 수 있는 마케팅전략적 시사점을 제안한다. 첫째, 금융점포 관리자의 상품에 관한 지식수준, 특히 상품자체의 지식과 운영환경에 관한 지식의 수준을 향상시키기 위한 관리적 방안을 구체화하여야 한다. 둘째, 금융점포의 마케팅창조성을 높이기 위하여 계획의 정형성을 높일 필요가 있다. 셋째, 금융영업점의 마케팅창조성을 높이기 위해서는 적정한 시간압박수준을 유지해야 한다. 넷째, 금융기관은 금융영업점이 마케팅계획수립시에 본사의 관련 부서들과 활발한 상호작용을 하도록 유도해야 한다. 다섯째, 금융기관은 영업점이 성과를 높이는데 지원을 아끼지 않아야 한다. 여섯째, 금융영업점의 마케팅창조성을 높이기 위해서 금융기관은 영업점 관리자의 상황적인 요인에 대한 관리에 주력해야 한다.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.113-132
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• 2021

This study is about the factors affecting organizational effectiveness and to suggest implications for encouraging organizational effectiveness. The conditional process model was analyzed with transformational leadership as an independent variable, educational service quality as a mediator, organizational effectiveness as a dependent variable, and trust as a moderator. The data collected from the financial institutions were analyzed using SPSS v22.0 and PROCESS macro v3.4. As a result, transformational leadership has a (+) effect on educational service quality, and educational service quality has a (+) effect on organizational effectiveness. Except for the relationship between charisma and innovative behavior, transformational leadership affect organizational effectiveness. Excluding the relationship between charisma and innovative behavior, educational service quality mediate between transformational leadership and organizational effectiveness. Trust only moderates between educational service quality and innovative behavior. Trust moderated the mediating effect of educational service quality between transformational leadership and innovative behavior. The results suggest the importance of education service quality management in a non-face-to-face working environment and the importance of individual consideration in innovative actions.

• Journal of the Korea Society of Computer and Information
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• v.25 no.12
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• pp.279-291
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• 2020

It has already been a few years since the word Fintech in Korea started to attract attention. These days, they believed that Fintech was just a boom, but these days it is recognized as a catalyst for financial transformation. Large venture companies are also launching demonstration experiments by creating new organizations that can respond to Fintech. It feels like a big tide is coming to the cautious and conservative financial industry. Finance is made up of digital information. Fintech is an evolutionary process in which finance, expressed by digital information, is transformed into information technology (IT) and human economic activities are reorganized. It is FinTech. You won't be able to understand the real effects of Fintech by sticking to individual applications like remittance payments or household account book services. Fintech is an innovation that changes the structure of economic activity itself. In fact, it is from now on that a big impact will come. In other words, now is the time when we are thinking of a dream that we have not yet dreamed of. In this paper, I will examine how fintech originated, spread to Korea, and how it intends to change Korea's finance in the future. Financial institutions have used the fruits of information technology advances in the direction of pursuing stability and stability, without major changes in the way they work. However, the movement of Fintech that started in Silicon Valley in the United States shows that the fruit can be used in other directions. The fruit of technological progress is expected to expand year by year in the future. It is a request of the times to use it to improve user convenience and to pursue innovation that is beneficial to society. We expect the flow of Fintech to accelerate innovation in the Korean financial industry.

• International Area Studies Review
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• v.15 no.1
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• pp.341-365
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• 2011

This study used a non-parametric linear program, Data Envelopment Analysis to compare the efficiency of South Korean and Chinese banks from 2000 to 2008, which is said to be the reformation period of their financial structure. The sample banks were 10 commercial banks and 6 regional banks in Korea, and 4 state-owned commercial banks and 11 stock commercial banks in China. The main objective of our research is to compare their efficiency, as well as the changes in efficiency periodically according to the types of the banks. According to the periodical analysis, both of the countries showed steady increase in efficiency. This shows that finance restructure and merging were positive factors for bank's efficiency during the revolution of finance structure. The study showed that between Korea and China, the bank of Korea has higher efficiency than that of China. Although the reconstruction period happened around the same time, due to the earlier acceleration period to opening Korea's financial market, made the difference in efficiency.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.129-137
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• 2018

With the advent of the 4th Industrial Revolution, destructive technologies have become more frequent and companies are facing difficulties in survival with existing technologies, and companies are pursuing the survival or growth of businesses through business diversification as a countermeasure. There is a lack of research on the effects of perceived possibility of policy finance and management support, which act as a driving force of corporate growth, on firm performance. The purpose of this study is to demonstrate the effect of business diversification on the performance of SMEs. For this study, data were collected from 525 employees of 20 SMEs. Statistical analysis was performed using regression analysis. First, the product diversification and market diversification, which are independent variables of business diversification of SMEs, have a positive (+) influence on firm performance. Second, it is shown that product diversification, which is an independent variable, is controlled by the possibility of perceiving as a controlling variable in the effect of product diversification, which is a dependent variable, while market diversification during business diversification is not controlled by perception appear. This analysis suggests that SMEs need product diversification to create corporate performance. After discussing the above conclusions and implications, the direction of the research for the follow - up study was suggested.

• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.4
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• pp.95-112
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• 2013

Information system (IS) security continues to present a challenge for firms. Especially, IT security accident is recently taking place successively in the financial sector. Thus, a comprehensive measure on this is demanded. A large part of a research on security relies upon technical design in nature and is restrictive in a consideration of person and organizational issue. To achieve a goal of firm security, it is possible with an effort of organizational management and supervision for maintaining the technical and procedural status. Based on a theory of accountability, we propose that the security countermeasures of organization lead to an increase in accountability and reduction in risk of IT security in a financial firm and further to firm performance like promotion in firm reliability. In addition, we investigate which difference a theoretical model shows by comparison between South Korean and American financial firms. As a result of analysis, it found that South Korea and America have significant difference, but that a measure on the financing IT security is important for both countries. We aim to enhance interpretability of a research on security by comparatively analysis between countries and conducting a study focus on specific firm called financial business. Our study suggest new theoretical framework to a research of security and provide guideline on design of security to financial firm.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.32 no.2
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• pp.355-370
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• 2022

This research investigates the impacts of information security (IS) culture and management leadership styles on employee's security behaviors (IS policies compliance, IS participation) in financial institutions. This study use the survey data collected from 236 employees of financial institutions. This research shows that IS culture has a positive effect on both behavioral intentions to comply with IS policies and the intentions to actively participate in information security activities. Transactional leadership has a positive impact on the IS policies compliance intentions and to participate in information security activities. In contrast, transformational leadership has a positive impact on the intentions to participate in information security activities, but not on the IS policies compliance intentions.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.12
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• pp.8424-8436
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• 2015

This research recognizes the importance of the study on leadership for the management of enterprises. Among the financial institutes, the employees at the banks were targeted in this study to empirically analyze the effects of superiors' leadership (transformational leadership, transactional leadership, and servant leadership) on the subordinates' self-leadership and organizational effectiveness (organizational commitment and organizational citizenship behavior). In particular, this study analyzed the influencing relationship between the superior's leadership style and the subordinates' self-leadership, to identify the leadership style most suitable for enhancing the subordinates' self-leadership and to further determine if it can lead to the enhancement of organizational commitment and organizational citizenship behavior. The employees at approximately 50 branches of domestic large corporate banks located in Seoul and Gyeonggi area were targeted, and the survey was conducted in the form of self-response questionnaire. The statistical analysis was conducted on a total of 338 valid data by using structural equation modeling analysis. The result of the analysis was as follows. The transformational and servant leadership of the superior had a positive effect on the self-leadership of the subordinate, and transactional leadership did not show a significant effect. Furthermore, self-leadership was shown to have a positive effect on organizational commitment and organizational citizenship behavior.

• Journal of Convergence for Information Technology
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• v.10 no.3
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• pp.1-6
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• 2020

Information System is influenced by the innovation of new IT. Therefore, IS should response to external environment's changes quickly. Particularly, resilience should be considered in barriers of IS. This study suggests a new information system evaluation model in which resilience is added to the existing factors of Delone and Mclean. Then the effect of resilience is evaluated through the DEA(Data Envelopment Analysis) based on a survey targeting 115 users of a mid-sized manufacturing company. The results show that the effect of resilience is stronger than any other factors in the previous researches. We, thus, suggest that the resilience should be included as an evaluation factor of the ISO27001 information security standard in order to enhance the absorptive capacity of the information system.

• Journal of the Korean Geographical Society
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• v.39 no.3
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• pp.321-343
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• 2004

In principal, the original form of Eupchi landscape in Naepo reflects a traditional idea regarding direction as a connection with one's fortune and naturalization strategy of power. In reality, the weight for the landscape inside the castle town was distinct by locality according to the conditions of natural geographies and main function of the castle town. In other words, the traditional Eupchi landscape was shaped under the fixed principles but it was simultaneously reflecting the local temporality and spatiality. As Chosun Dynasty went under the Japanese colonization, Eupchi in the traditional period started to evolve into a modem city. That is to say, the traditional Eupchi as a political place became to change into the center of capital accumulation, stronghold of economy and education, and center of town beyond the function as a place for government and administration. Therefore, the process of change from the landscape of Eupchi to a modem city was a kind of revolution in the form and function, and it was also a very rapid rearrangement of social space. The disparate element of landscape and double social space worked as a vital inertial element in the urban structure of Naepo area until the post independence and evolution of landscape.