• Korea Trade Review
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• v.43 no.2
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• pp.205-227
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• 2018

This study reviews strategic CSR, which recently has become a controversial topic, and examines the implications of strategic CSR activities on corporate performance. For this, three hypotheses were set. First we categorize CSR activities into economic, legal·ethical, philanthropic, and social innovation responsibility, and to verify if these CSR activities have positive influences on the performance of Chinese and Korean companies. Second, we explore the moderating effects of globalization between the CSR activities and corporate performance. In addition, CSR activities were separated into traditional and strategic in order, and to determine whether the strategic activities had a more positive influence on corporate performance than traditional CSR activities. For this, a total of 646 surveys (401 from China and 245 from Korea) were collectd from MBA students in China and Korea, and the results were comparatively analyzed.

• Asia Marketing Journal
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• v.12 no.1
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• pp.81-101
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• 2010

Lotte Shopping Co. started its business from Lotte Department Store. From the beginning, Lotte Shopping Co. opened the largest department store and, since then, has expanded its business size through the processes of active developments of its own stores and merges and acquisitions of other companies. Currently, it operates a variety of retail shops such as department stores, discount stores, movies theaters, shopping malls, and supermarkets along with a TV home-shopping station and an online shopping mall. Lotte group, a business conglomerate Lotte Shopping belongs to, has an objective of becoming TOP 10 business group in Asia by 2018. Lotte group declared its vision statements in 2009 and has spent its effort to accomplish the goal. Lotte Shopping is implementing the group-level growth strategy through merges and acquisitions and diverse marketing programs. We will briefly investigate the current situation of Lotte Shopping and will then analyze its 1) entertainment shopping center and multi-channel strategy, 2) global market entry, and 3) education system.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.333-346
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• 2019

The purpose of this study is to find out the direction of overseas expansion strategy that should be established as a public broadcaster and a media company in order to overseas expand Korea EBS's. This study used a literature research method to analyze the related literature and data for analyzing strategies of major global media companies and overseas public service broadcasters (PSBs). As a result of the research, it suggests that the direction of EBS overseas expansion should approach both commercial business diversification and fulfillment of public responsibility. In particular, it suggests that transferring project of Korea's educational broadcasting system to developing country should be developed as a core business for spreading overseas expansion. In a follow-up study, it is necessary to carry out a research that suggests a comprehensive strategy of overseas expansion of EBS based on the result of this study.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.337-342
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• 2021

The purpose of this study is to analyze the environment and strategic behaviors of cultural contents companies with a focus on Iconix, and to derive strategic recommendations for Iconix to pursue in order to create a sustainable competitive advantage. As a result of the analysis, Iconix is a vertically integrated development-business system from content planning to business in line with their mission to develop into an all-weather entertainment content provider that can confidently compete with the major players in the US and Europe that are already leading the global market. It is building a strong global business network covering both domestic and overseas markets in stages, taking a high-level global strategy. However, depending on Pororo's success or due to various problems within the organizational structure, it is facing limitations. Therefore, if the various strategic suggestions presented in this study are implemented based on the One Source Multi Channel/Multi Use strategy that can maximize the added value of contents through the participation and business linkage of leading companies in each sector of the entertainment industry, the total entertainment will be stabilized. It will establish itself as a leader in the contents industry.

• The Optical Journal
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• s.133
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• pp.18-19
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• 2011

신도리코(대표 우석형, www.sindoh.com)가 지난 4월 26일 서울 소공동 롯데호텔에서 언론사 기자들을 초청한 가운데 '글로벌 디자인 신제품 발표회'를 열고 2011년형 신제품 라인업과 마케팅 전략을 발표했다. 이날 공개한 신제품은 글로벌 디자인과 세계 특허의 기술력으로 완성됐으며 초일류 글로벌 기업 도약의 초석을 마련할 야심작으로 소개되었다.

• Information and Communications Magazine
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• v.29 no.1
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• pp.30-37
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• 2011

아이폰으로 촉발된 스마트 혁명이 우리의 생활상과 글로벌 시장의 경쟁구도, IT의 역할을 진화시키고 있다. 스마트 혁명으로 언제 어디서나 인터넷을 통해 정보와 콘텐츠 소비가 가능해지며, 소비자들은 일상생활 속에서 문명의 이기를 마음껏 누리고 있다. 시장의 경쟁 구도는 플랫폼과 SW 콘텐츠에 대한 혁신적 성향을 가진 사업자들이 자사의 핵심역량을 기반으로 스마트 생태계를 구축하고 있다. 이에 전통적인 IT 사업자들은 시장에서 쇠퇴하는 위기도 맡고있다. 우리나라는 스마트 혁명에 뒤늦게 합류하였지만, 스마트 혁명을 주도하기 위해 다양한 기술적 정책적 노력을 진행 중이다. 그 동안의 기기 경쟁력을 기반으로 스마트폰, 3D TV 등의 첨단부문에서 글로벌 경쟁력 확보에 성공하였다. 그럼에도 지식 기반의 혁신기업들이 IT시장을 선도하며, 국내 IT는 다시금 힘겨운 노력을 해야 하는 상황이다. 우리는 SW와 콘텐츠, 플랫폼 등에서는 상대적으로 역량 확보에 미진한 점을 인정하고 산학연이 연계하여 다양한 대응 체계를 구축하고있다. 본고에서는 스마트 코리아 실현을 위한 IT R&D 추진 전략에 대해 논의하였다. 지식기반 기업들의 시장내 확산에 대응하여, 우리나라 IT현황을 재검토하고 미래 스마트 시장에 대한 대응 전략을 제시하는 것이다. 미래 IT의 역할은 단순히 기기 서비스 기반의 스마트 라이프 실현을 넘어, 유관산업의 신시장 개척, 글로벌 이슈 해결까지 확장될 것으로 기대되고 있다. IT를 기반으로 스마트코리아 실현을 위해서는 전방위적 전략이 필요한 시점이다. 스마트 IT기술의 특성과 산업내의 IT 진화 및 역할 변화를 고려할 때 창의형 원천연구, IT융합기술, 메가프로젝트 추진, 모바일 이후 시대의 학제적 연구를 장기적인 관점의 IT R&D 전략으로 제안하고자한다.

• Korean Journal of Communication Studies
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• v.18 no.1
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• pp.195-222
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• 2010

This study is aimed at examining the degree in message recognitions with respect to the same global brand Ad. campaign intended for local consumers in Korea, China, and United-States, and applying the results to the forseeable message production of global Ad. campaigns. For this purpose, we conducted a survey by providing those consumers with Anycall Ads. of Samsung mobile phones, which were inserted in local printed advertisements. We concluded that the cultural and environmental differences of markets represent different degrees in message recognitions among these three countries. This result suggests that the localization based on local cultures and market situations is more important than the general standardization in the future global brand Ad. campaigns.

• Journal of Digital Contents Society
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• v.10 no.4
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• pp.551-560
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• 2009

Under the recent global business environment and active e-commerce era through digital media, the decision on the exporting companies' brand and web domain development is a very crucial strategic choice. Especially, since web domain development is closely related with company's brand strategy, this study is conducted to research the decisive factors of exporting brand strategy on the basis of the need research results on Korean exporting company's overseas brand and domain development strategy. As presented in statistical results, in case of Korean exporting businesses, the level of OEM brand export was when there was high export competitiveness and the level of OEM brand export was high when there was higher uncertainty about the environment. This supports the hypotheses on the basis of existing research documents. However, the similarities of markets failed to bring out any statistical meaningful influence. As the second result, businesses with high export competitiveness tend to select global brand strategy and businesses with high environment uncertainty tend to choose local brand strategy. However, the similarity of markets failed to show any statistical meaningful influence.

• Journal of Korea Society of Industrial Information Systems
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• v.4 no.4
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• pp.130-136
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• 1999

During the last decade global sourcing has been widely practiced by multinational firms. While the importance of global sourcing has grown rapidly, there have been ralatively few empirical studies on this issue Thus, this study empirically investigates the commonalities and differences between European and Japanese multinational firms sourcing patterns. Especially, this study focuses on two dimensions of global sourcing activities: inter-firm sourcing and intra-firm sourcing.

• The tire
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• s.228
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• pp.10-18
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• 2006

한미FTA 협상이 가속화되면서 자동차산업에 어떠한 영향을 미칠지가 초미의 관심사로 부상하고 있다. 지난 호에 한미FTA가 타이어산업에 미칠 영향에 대해 살펴 보았으나, 이번 호에서는 우리 타이어의 주요 수출시장인 미국 자동차산업의 근황과 글로벌 소싱 현황에 대해서 살펴보도록 한다. 지피지기면 백전불퇴라 했으나, 아직까지도 우리는 미국 자동차산업에 대해 정확히 이해하지 못하고 있는 듯하다. 최근 자동차산업이 한미FTA의 수혜산업중 하나로 평가되면서 노동계와 일부 식자들은 근거없는 논리를 바탕으로 국내 자동차산업의 피해를 주장하고 있다. 자동차산업은 다양한 산업과의 연관성 뿐 아니라 수 많은 전략을 바탕으로 성장하고 있는 역동적인 산업이다. 따라서 한미FTA가 자동차산업에 미칠 영향을 정확히 분석하기 위해서는 관세 및 비관세 철폐의 효과 뿐 아니라 양국 정부의 자동차 산업정책, 산업의 구조, 경쟁의 주체인 기업의 경쟁력 수준 및 전략과 소비자들의 선호도 등을 종합적으로 고려하여 정태적인 영향과 동태적인 영향을 분석할 필요가 있다. 본고에서는 미국 자동차산업의 근황과 글로벌 소싱 현황에 대해 살펴보고 이러한 글로벌 소싱이 한미FTA 자동차분야 협상에 미칠 영향에 대해 살펴 본 후 시사점을 도출해 보기로 한다.