• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.245-248
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• 2009

The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3788-3796
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• 2009

The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

• Industry Promotion Research
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• v.7 no.3
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• pp.9-16
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• 2022

In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

• Management & Information Systems Review
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• v.28 no.1
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• pp.99-124
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• 2009

This study has observed the influence of green advertisemen on the attitude of consumers in relation to its message effect. The analysis has been conducted in the perpective of awareness-emotion -behavior targeting housewives based on the message structure of the advertisement(conclusion omission type/ conclusion offer type). Results of the analysis are as follows : 1) Green advertisement was more effective for the attitude toward advertisement and products than non-green advertisement and in the case of high involvement the conclusion omission message was more effective than the conclusion offer message. 2) Green advertisement was more effective also for the emotion side than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message. 3) Green advertisement was found more effective for purchasing activities than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message in the case of high involvement. 4) In case of the conclusion offer type structure of green advertisement the awareness side influenced purchasing activities and in case of the conclusion omission type structure of green advertisement the emotion side influenced purchasing activities. Besides that in case of the conclusion offer type structure of non-green advertisement both the awareness and emotion sides were found to influence purchasing activities. No difference was found in the conclusion omission type structure of non-green advertisement.

• Journal of Families and Better Life
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• v.28 no.5
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• pp.183-195
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• 2010

This paper, reviews the characteristics of green consumers through a Focus Group Interview (FGI) method. This study shows that some remarkable changes are taking place in the lifestyles of green consumers compared with the past lifestyles of green consumers. Second, this study shows that green consumers have the correct green opinions about present environmental problems and they have a critical environmentally conscious attitude on this issue. Third, the research shows that green consumers behave environmentally (buying, use, and disposal acts) based on individual and personal standards. This study suggests (based on the research findings) methods to solve environmental problems to the government, corporations, and consumers as well as ways to increase the number of environmentally conscious consumers.

• Environmental and Resource Economics Review
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• v.17 no.2
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• pp.235-254
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• 2008

This study analyzes the economic effects of reduction of green-belt. Green-belt is a kind of land which is restricted to be developed into housings. It is important for social welfare. It affects the social welfare by two routes. One way is through the housing market process. Development of green-belt into housings increases housing supplies and lowers rents. The other is that it improves the living condition by increasing green spaces. Therefore, the development of green-belt to housing can Improve or worsen the social welfare. This paper analyzes its welfare effects by simulations. The results of the paper show that reduction of green-belt increases housing supply and lowers the rent and asset prices. The social welfare is improved in the model.

• Fashion & Textile Research Journal
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• v.5 no.1
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• pp.1-9
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• 2003

• Journal of the Korea society of information convergence
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• v.1 no.1
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• pp.55-59
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• 2008

The purpose of this research is to find out about recent marketing environment pertaining to green marketing and corporations' countermeasures in the future. Among other changes in business environment, green marketing has brought big changes in corporations' business strategy. Unlike past business where environment was considered non-relevant to corporate business, green marketing became one of essential and indispensable strategies in modem corporate stratey. Therefore, this research will find out about change in marketing environment and the background of green marketing as well as forecast attitudes of corporations and their future in order to satisfy consumers with various desires who are flooded by information.

• The tire
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• s.243
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• pp.10-21
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• 2010

세계경제 불황 이후 자동차산업의 뉴 노멀(New Normal)은 산업 중심지의 동북아 이동 그린 카 소형차 저가차 개발의 가속화 완성차업체간 제휴 확산과 자동차의 공동사용(Car Sharing) 모색 등을 들 수 있다. 이중 주목할 부문은 그린 카 개발과 상용화의 가속화다. 각국 정부가 환경, 연비, 안전 규제를 강화하고 있고 자동차산업의 성장 기반 강화를 위해서 산관 공동으로 그린 카 개발과 상용화에 막대한 재원을 투입하고 있기 때문이다. 주요 완성차업체들은 21세기 세계 자동차산업을 주도할 그린 카 기술과 시장을 선점하기 위해 철저한 기술보호와 함께 합종연횡을 확대하고 있다. 각국 정부도 시범 도시와 구역을 지정해 그린 카 운행을 지원하면서 보급 확산에 적극 나서고 있다. 이하에서는 불황 이후의 지동차산업 환경변화 각국의 그린 카 지원 정책, 자동차업계의 개발 및 상용화 전략, 그린 카에 대한 소비자 인식과 향후 수요 전망 및 우리 정부와 지동차업계의 그린 카 전략 추진 방향에 대해 살펴 본 후 타이어업계의 대응 전략을 제시해 보기로 한다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2016.05a
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• pp.167-169
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• 2016

최근, 세계기후변화가 산업체계 및 소비자의 소비패턴 등에 영향을 미치는 등 지속적으로 인류의 삶에 막대한 영향을 미치게 이르렀다. 이로서 각 국가에서는 기후변화에 대비한 활동들을 행하고 있으며, 이로서 항만에서도 기후변화를 고려한 그린포트 구축활동이 이루어지고 있다. 본 연구에서는 각 항만별로 행해지고 있은 그린포트 구축활동에 대한 KPI(Key Performance Indicator)를 설정하여 각 항만별 및 세계항만별 상호 비교를 위한 지표를 마련하고자 한다. 이를 위해 본 논문에서는 전문가 설문을 행하여 항만의 KPI를 도출하여 이에 대한 영향을 고찰하도록 한다.