• Title/Summary/Keyword: 국제 경영

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A Study Success Factors on the Born Global Franchise : Based on Yoguberry (본 글로벌 프랜차이즈(Born Global Franchise)의 성공요인 분석 : 요거베리를 중심으로)

  • Han, Sangho;Lee, Jaehan;Seol, Seunghyun
    • The Korean Journal of Franchise Management
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    • v.5 no.1
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    • pp.5-25
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    • 2014
  • The impact of industry characteristics on born global firms'internationalization process is widely acknowledged. Even though there are studies focusing on other industries, the franchise industry's internationalization patterns have not been generally analyzed. Through a multiple case-study research focusing on a comparison between franchise and other industries, we are able to define "born-global franchise" in the internationalization pattern and specific influential factors. Our findings show that (1) leadership and creativity of executive, (2) learning orientation and technology orientation, (3) differentiated proprietary technology (4) observation of the surrounding environment.

A Study on the Business Strategy Changes of Korean Enterprises Followed by the Proliferation of Free Trade Agreement between Korea and Chile (한·칠레 자유무역협정 확산에 따른 한국기업의 경영전략 변화에 관한 연구)

  • Shim, Dong-Sup;Suh, Chung-Suk
    • International Area Studies Review
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    • v.12 no.3
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    • pp.495-516
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    • 2008
  • This study looks into the change in business strategies of Korean firms under the inauguration of FTA between Korea and Chile. In conclusion, the business strategy changes of Korean enterprises followed by the proliferation of FTA between Korea and Chile are able to be summarized as followings: Firstly under the proliferation of FTA, Korean companies have strategically responded so as to achieve the positive results of their businesses after the inauguration of the FTA system since April 1, 2004. Secondly, Korean large corporations including multinational corporations dealt with this changes of business environments by comprehensively considering both the changes in the business environments(Industry Attractiveness) and their Businesses Strengths, while SMEs have positively responded to the changes of business environments on the basis of their Business Strengths rather than the changes in the market. Lastly, the business strategies of Korean multinational corporations did not change much even after the inauguration of the FTA system, due to the fact that they had already started a global business strategy before the spread of FTAs.

Determinants of Firms' Standardization Activity: Evidence from the Korean Service Firms (기업의 표준화활동 결정요인 : 우리나라 서비스기업에 대한 실증연구)

  • Sung, Tae-Kyung
    • Management & Information Systems Review
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    • v.28 no.2
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    • pp.95-112
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    • 2009
  • The paper investigates the determinants of firm's standardization activity in the Korean service industry. Standardization variables as dependent ones are standardization management at the firm level, domestic standardization activity, and international standardization activity. The independent variables include innovative activities(R&D intensity and patent application), firm size, export ratio, network, and firm's organization characteristics. We estimated the logistic regression model, using the data from 102 Korean service firms. The empirical findings are as follows. First, R&D intensity has a positive effect on international standardization activity, but not on the standardization management at the firm level and domestic standardization activity. Second, patent application has a negative effect on the standardization management at the firm level. Third, firm size doesn't have any influence on firms' standardization activities in the service sector. Fourth, the level of chief executive officer's interest on standardization is a very important factor in determining firms' efforts to participate standardization process, regardless of types of standardization activity.

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A Study on The Effect of IHRM to Firm's Competitive Advantage (국제기업의 인적자원관리전략 의사결정이 경쟁우위에 미치는 영향에 대한 분석)

  • Lee, Jung-Ah;Lee, Chun-Su
    • International Commerce and Information Review
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    • v.15 no.1
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    • pp.135-159
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    • 2013
  • The globalization of business is making it more important than ever to understand how international human resource can be utilized more competitively. This study explores how the international human resource strategies between global integration and local responsiveness affects the company's competitive advantage. The findings for global integration strategy suggest that when a subsidiary is highly dependent on the parent company's resources and the findings for local responsiveness suggest that when a subsidiary is highly dependant on the host country's resources and institution. This study proposes competitive advantage by the global integration strategy and local responsiveness strategy. The effects of IHRM to create value for company's core competence was analyzed. Two IHRM strategic choices will affect the different competences such as integration and localization abilities. This paper also suggests the two kinds of core competences of IHRM strategies how impact on company's performance.

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Agroforestry Site-suitability Analysis in Suan-gun, Hwanghaebuk-do, North Korea (임농복합경영 대상지 적지 분석: 북한 황해북도 수안군을 중심으로)

  • Sookyung, Kwon;Soyoung, Park;Soonduck, Kwon
    • Journal of Korean Society of Forest Science
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    • v.111 no.4
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    • pp.667-675
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    • 2022
  • Agroforestry is an ecological and economic land-use system that enables sustainable agriculture by combining forestry, agriculture, and livestock industries. North Korea chose agroforestry as a strategy for the restoration of sloping land and deforested land. Agroforestry was proposed for the inter-Korean forest cooperation subcommittee meeting and is currently highlighting carbon removal and promoting the '2050 Carbon Neutral Strategy' and 'Korea Peninsula Green Détente.' The study area, Suan-gun, Hwanghaebuk-do, is a constant deforestation monitoring area and a pilot site for management by the International Center for Research in Agroforestry. The requirements for agroforestry were analyzed through literature analysis. The agroforestry site-suitability map was visualized by applying GIS overlap analysis. Approximately 8,839 ha of sloping area was selected as suitable for agroforestry management, which is about 15% of Suan. We compared the map with Google Earth images and visually detected the land use status, such as agroforestry in Suan, to verify the results. As a future study, we will consider both natural-environment and socioeconomic factors and evaluate the relative importance of the factors to produce a high-accuracy agroforestry sitesuitability map at the national scale with the goal of producing basic data for the inter-Korea forest cooperation policy for long-term goals.

CS9001품질경영·AQUA품질평가 시스템 공청회 개최-한국건설품질협회

  • Korea Mechanical Construction Contractors Association
    • 월간 기계설비
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    • no.9 s.206
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    • pp.46-49
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    • 2007
  • 한국건설품질협회가 지난 7월 18일 건설회관에서 CS9001품질경영시스템과 AQUA품질평가시스템 제도 도입을 위한 공청회를 개최하고 국제수준의 품질기준 마련에 들어갔다. 최근 들어 건설시장 개방에 따라 국제수준의 품질기준으로 국내 고객을 보호하고, 기능인력의 품질확보 능력을 배양 시켜 해외와 국내공사의 품질격차를 해소, 국가 경쟁력을 강화하고 하자보수 비용 감소로 건설업체의 질적 향상은 물론, 재무 건전성을 향상시키기 위한 시스템이 요구됨에 따라 한국건설품질협회가 CS9001 및 AQUA품질평가시스템 제도 도입에 들어간 것. 이 시스템이 도입될 경우 발주자는 품질의 공신력 확보, 품질확보 계약적 근거 유지가 가능하고 시공자는 실패비용의 최소화, 협력업체 기능품질 강화 등이 기대된다. CS9001, AQUA시스템의 적용범위는 중급품질관리 대상공사로 총공사비 100억원이상 건축 시설물로 초기에는 주거시설만 우선 적용하고 공공 및 민간공동주택 중 공사비 100억원이상에 적용할 예정이다.CS9001품질경영시스템, AQUA품질평가시스템에 대해 알아본다.

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The Effect of Product's Common Features on Brand Choice (제품의 공통속성이 상표선택에 미치는 영향 - 양자택일적 의사결정 상황의 실험연구 -)

  • Kang, Taegyong;Park, Kyungkwon
    • Journal of Industrial Convergence
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    • v.1 no.2
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    • pp.125-140
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    • 2003
  • This study examined testing condition when consumers have a strong ordinal preference and in a absence of established ordinal for a given attribute, how adding common features to two brands in a given product category affects brand choice. Research findings presented in this study are generally consistent with the preference confirmation view of choice. The data provides support for the proposition that (1) the effect of common features is moderated by the relative importance of brand attributes(Hypothesis 1) and (2) in the presence of primary attribute adding common features increases the likelihood of choosing the brand with the best value on this attribute(Hypotheses 2).

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일본 건설업체의 21세기 전략과 한일간 공동협력방안

  • 대한설비건설협회
    • 월간 기계설비
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    • s.53
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    • pp.59-64
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    • 1994
  • (주)대우(대표이사 장영수)는 최근 94건설기술 FAIR, 21세기 건설경영세미나, 한일 건설심포지움 등 EC화를 위한 국제적 행사를 잇따라 개최했는데, 지난 11월 15일 조선호텔에서 열린 $\ulcorner$21세기 건설경영세미나$\lrcorner$에서 일본 가자마건설의 야마시다 요시히로 경영기획부장이 $\ulcorner$21세기 건설업의 경영전략$\lrcorner$ 이라는 주제를 발표해 주목을 끌었다. 본고는 이날 제시되었던 $\ulcorner$일본 건설업체의 21세기 전략과 한일간 공동협력방안$\lrcorner$ 에 대한 내용을 요약, 정리하여 게제한 것이다.

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" 원조 택배업체로서 국내 택배시장을 업그레이드 할 수 있도록 리드할 것"

  • 이원영
    • LOGISTICS
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    • s.11
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    • pp.22-25
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    • 2005
  • ㈜한진은 올해로 창립 60주년을 맞이한다. 보통 기업의 생명이 10년을 넘기지 못하는 것이 태반이지만 60년이라는 긴 세월동안 종합물류기업으로 성장하면서 대한민국의 대표 물류기업으로 자리매김 해오고 있다. 한진은 그동안의 보수적인 경영을 탈피, 공격적인 경영전략을 추구하면서 글로벌 물류기업으로 탈바꿈한다는 계획이다. 올 하반기 부터 중국시장 공략에 역점을 둔다는 것이다. 국내 최고의 수송역사와 글로벌 물류 인프라를 자랑하는 한진은 그동안 내수중심의 영업에서 벗어나 영업 반경을 확대하는 이른바 ''글로벌 물류경영''에 시동을 걸고 있다. 그 시발점은 중국 청도교운육해국제화운주식유한공사와 합자계약을 맺고, 올 하반기부터 본격화 될 중국 내 3PL시장 공략! 창립 60주년을 맞이하는 한진의 경영전략에 대해서 이원영 (주)한진 사장으로부터 들어본다.

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The Effects of Strategic Orientation of ECS on Performance (전자상거래시스템의 전략적 지향성이 성과에 미치는 영향)

  • Kang, Teagyung;Kim, Daeup
    • Journal of Industrial Convergence
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    • v.1 no.2
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    • pp.81-94
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    • 2003
  • This study is an empirical analysis of causal relationship that is the effect of strategic importance and orientation of electronic commerce system on performance. Among four industries(financial, retailing wholesaling, service, and manufacturing), financial industry has high level of strategic importance and orientation, that of manufacturing industry is low level. strategic importance has highest effects on strategic orientation. strategic importance and orientation has a positive effects on internal, financial performance significantly. effects of strategic orientation on performance is much than that of strategic importance.

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