• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.32 no.3
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• pp.201-212
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• 2014

This study is to clarify the contents and marketing strategy of Kikurakuen held throughout 3 years at Taisho Park in modern Busan. Kikurakuen consists of three programs. One is Chrysanthemum Dolls that are dolls with scenery to represent a scene of Japanese Kabuki drama or Japanese historic scenes using Chrysanthemum flowers. To make Chrysanthemum Dolls, the Busan daily news invited Japanese Chrysanthemum Doll virtuoso. And Chrysanthemum flower bed which consists of Large-flowered chrysanthemum, sag chrysanthemum and Bonsai, which were producted from Busan and suburban and chrysanthemum of individual exhibitions. And the third is Kabuki Drama by Japanese Geisha and Kukeuk by Korean Geisha who trained throughout one month by profesional Kabuki actors from Japan and profesional actors from Dongrae. Marketing strategy of Kikurakuen is to report in a newspaper articles every days while helded Kikurakuen, finest geisha selection contest by voting of visitors and gifts from the Busan daily news and stores. It ended Kikurakuen only three times. This study is life history of modern park which may provide to understand the role and function of the urban park.