• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.101-122
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• 2007

Recently, as internet shopping mall users rapidly, a form of shopping changed from off line to on line. The rapid growth of customers and transaction volume through evolution of new media, internet, brings new problems to internet marketers. It is the most important task that how internet shopping mall operators obtain their customers trust and repeat buying. This empirical research investigates online shoppers for their trust dimensions for online retailers. The study aimed to determine whether e-trust antecedents(perceived reputation, perceived quality, perceived value) influence trust dimension and whether the multidimensional trust contributed differently to perceived risk and willingness to depend on e-retailers. Consequences of the research are as follows: First, it reveals that of reputation, web site quality of the internet shopping mall have influence upon trust dimension. Second, the higher level of trust consumers have, the higher level of willingness to depend and intent to revisit on the retailers they have. But level of perceive risk consumers have not influences on willingness to depend on the retailers. It is necessary for internet shopping mall to development its reputation and familiarity to obtain customer's trust. Accordingly, this research will be helping internet shopping mall insight for marketing strategies, constantly should study about action and mind of consumer.

• The Korean Journal of Archival Studies
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• no.30
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• pp.125-174
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• 2011

Railway Station in Korea built for purpose to plunder resource and invade China 19 and 20 century early, It functioned as main transportation and important role in local history. However, Since the late 1990s, Railway Station in Korea is facing major changes due to Railroad Improvement and Restructuring plan. Photography is useful way to represent memory and local history about railway station, but Photography Documentation on railroad station were not discussed until now due to indifference of the KORAIL and peculiarities of national security facilities for a long time. This study suggest what is document activities and facilities of railway station, use value analysis about railway station's value firstly. next, this study set each documentation area with value analysis for a basis and present concrete example. finally, this study adapt documentation area and detail to classification scheme and apply activities and facilities of supplement or revision to classification scheme.

• Korean journal of communication and information
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• v.50
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• pp.94-120
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• 2010

This Studies interpret Kim Ki-duk's film in terms of shamanistic world views. In this studies, the ritual properties of Kim Ki-duk's film were trying to reveal. To do this, Kim Ki-duk's entire 14 works were analysed. Specifically, shamanistic characters, their actions, themes, ways of storytelling, mis-en-scenes, and visual settings were focused on. The results show, fantastic and ritual properties were represented directly and the very archetypes of Korean cultural shamanistic symbols were embedded in his films. Shamanistic symbols and narratives in Kim Ki-duk's films were related to the main themes of harmony between suppressing men and suffered women. This symbols and narratives could be interpreted through the sacrifices of characters, exorcistic behaviors, expressions of death etc. In the long run, as visionary or anti-realistic author, Kim Ki-duk has been performing shamanistic ceremonies(in Korean "Gut") with his whole works. With these findings, processes from preparations to completions of Gut-Pan (Shamanistic ceremony) in Kim Ki-Duk's works were tried to reconstruct.

• The Transactions of the Korea Information Processing Society
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• v.4 no.11
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• pp.2756-2768
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• 1997

The software Process can be defined as the set of activities, rules, procedures, techniques and tools used within the production of software. A software process model is a conceptual representation of a real world software Process and can be described by process programming languages. In this paper, we present the language constructs of SimFlex designed for object-based software process programming. The design of SimFlex is based on the object concept, so that it can model complex software processes concisely both in syntax and semantics. Since the language constructs of SimFlex are derived from the analysis of major PSEEs and their associated process programming languages, SimFlex includes the core characteristics required for a desirable object-based process programming language. In addition, SimFlex is designed to act as a template software process definition language which could be included in specific PSEEs through customization appropriate to those PSEEs.

• Asia Marketing Journal
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• v.6 no.3
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• pp.59-81
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• 2004

Store loyalty is increasingly being recognized as a path to long-term business profitability. Customer contact employees deliver a service firm's promises and create an important image for the firm. A major purpose of this study is to investigate the effects of customer service and product value on store loyalty. In order to test research hypotheses, data were collected through surveys administered to 300 apparel store customers. Two hundred thirty nine usable data were used for the analysis. The findings of this research are as follows: First, a employee's voluntary service(EVS) has a positive impact on interpersonal r elationship, which then affects switching barrier and store loyalty. Second, a employee's regular service(ERS) has an influence on store satisfaction, which in turn affect store loyalty. Third, product value is shown to be a significant antecedent to store satisfaction, which have a direct effect on store loyalty. The study concludes with implications, contributions, and limitations of the research and the empirical findings of this research should be beneficial to marketing practitioners and retailing businessmen in developing effective marketing strategies.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.435-448
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• 2014

The purpose of this study was to investigate the effects of distributive and procedural justice on organizational effectiveness and the mediating role of supervisor trust among the MICE industry employees. For the study, data were collected from 303 MICE industry employees in metropolitan area by self-administered questionnaires. Collected data were analyzed using structural equation modeling technique. The results of this study showed that organizational justice had effects on organizational effectiveness measured in terms of job satisfaction, organizational commitment and organizational citizenship behaviour of MICE industrial employees and that supervisor trust mediated the relationship between organizational justice and organizational effectiveness. Based on the results of this study, the theoretical implications of the findings were discussed and directions for future research were advanced.

• Proceedings of the Korean Information Science Society Conference
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• 2004.04b
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• pp.61-63
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• 2004

지능화된 사물이 스스로 공간의 상황을 인식하여 필요한 행위를 대신해 주는 유비쿼터스 컴퓨팅의 응용 환경 하에서는 언제 어디서나 상황 정보를 분석하여 원하는 사용자에게 실시간으로 알려줄 수 있어야 한다. 그러나, 기존의 e-Logistics 물류 시스템에서는 실물의 흐름과 정보의 흐름간에 불일치가 존재하기 때문에 화물의 위치를 실시간으로 추적하는 것이 불가능하였다. 따라서, 우리는 이러한 문제들을 해결하기 위해 화물에 센싱 가능한 스마트 태그를 부착하고, 이로부터 실시간으로 수집된 정보를 이용하여 사용자에게 유용한 정보를 제공하는 u-Logistics 알림 시스템을 설계하고 구현하였다. 이 논문에서는 u-Logistics 시스템의 전체적인 구조를 기술하고, 특히 규칙의 정의에서부터 알림 서버가 실시간으로 이벤트를 수집하여 원하는 사용자에게 화욜 또는 차량에 대한 정보를 제공하기까지의 알림 시스템의 전반적인 처리 과정을 기술한다. 마지막으로, 물류 환경에의 적용 시나리오를 통하여 u-Logistics 알림 시스템의 구현을 제시한다.

• Annual Conference of KIPS
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• 2015.04a
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• pp.404-405
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• 2015

최근 IT기술과 인터넷의 발전으로 시간과 공간에 제한을 두지 않고 업무를 처리해야 하는 상황으로 업무환경이 급격히 변화되고 있다. 특히 기업에서는 외부 네트워크와 정보교환의 필요성이 증가되었고, 구성원들의 잦은 외근, 출장 등 사무실 밖에서 업무를 처리하는 비중이 높아져, 내부뿐만 아니라 외부와의 정보공유를 하는데 있어 안전한 네트워크 구조를 요구하고 있다. 외부에서 효율적이고 안전하게 내부시스템에 접속할 수 있게 사용되는 것이 VPN(가상사설망: Virtual Private Network)으로, 기관 및 기업에서 VPN을 지속적으로 도입하여 운영하고 있다. 하지만 VPN에 인증이 성공되면 다양한 업무시스템에 접근이 용이하기 때문에, 악의적인 사용자로부터 정보유출이 손쉽게 이루어질 수 있다. 따라서 본 연구에서는 사용되고 있는 VPN에 대해 관리가 잘 이루어지는지 확인하는 실태점검 리스트를 제시하고, VPN에 대한 정보유출방지 모니터링을 위해 VPN의 접속로그를 분석하여 정보유출 보안위협행위를 탐지할 수 있는 시나리오를 도출하고자 한다.

• Journal of Agricultural Extension & Community Development
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• v.26 no.1
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• pp.31-46
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• 2019

This study aims to examine the structural relationships of the consumers' understanding on the event, product satisfaction, promotional strategies, and behavioral intention in a promotional event for agricultural senary industry. The study conducted a survey among the participants in promotional events. The result showed that the understanding of promotional event had a positive effect on consumer behavioral intention, which means that the greater the understanding of The senary industry and the purpose of the event, the greater the consumer behavioral intention. The consumer satisfaction on products also had a positive effect on consumer behavioral intention, implying that the consumer behavioral intention increased when their satisfaction in terms of the taste and price of the products is higher. Further, the higher the satisfaction of the promotional strategy, the higher the consumer behavioral intention. Lastly, the promotional strategy played a mediating role between the consumer's understanding of the event and the satisfaction of the product, and the consumer behavioral intention. The result suggests that the different promotional strategies including discounts, freebies, or free-samples are able to maximize the effect of promotional events through its mediating effect.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.133-143
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• 2017

Data is the most important asset in the financial sector. On average, 71 percent of financial institutions generate competitive advantage over data analysis. In particular, in the card industry, the card transaction data is widely used in the development of merchant information, economic fluctuations, and information services by analyzing patterns of consumer behavior and preference trends of all customers. However, creation of new value through fusion of data is insufficient. This study introduces the analysis and forecasting of consumption trends of credit card companies which convergently analyzed the social data and the sales data of the company's own. BC Card developed an algorithm for linking card and social data with trend profiling, and developed a visualization system for analysis contents. In order to verify the performance, BC card analyzed the trends related to 'Six Pocket' and conducted th pilot marketing campaign. As a result, they increased marketing multiplier by 40~100%. This study has implications for creating a methodology and case for analyzing the convergence of structured and unstructured data analysis that have been done separately in the past. This will provide useful implications for future trends not only in card industry but also in other industries.