• The Journal of Society for e-Business Studies
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• v.16 no.1
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• pp.101-116
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• 2011

As e-Commerce and national public procurement have been enabled, needs of supplier management and evaluation system for national public procurement has been growing. Enterprises have constructed and operated supplier relationship management system, in order to automate and increase their supply chain processes by managing the strategic assessment of relationships with external partners. Recently, PPS(Public Procurement Service) in Korea is introducing the concept of SRM to ensure the fairness of public procurement and to strengthen the competitiveness of the national public procurement and public procurement. For this purpose, it is necessary to establish supplier evaluation management and decision support process to allow a transparent supplier selection. In this paper, we present an evaluation method for transparent and objective public procurement. We also present a method for purchase decision support.

• Proceedings of the Korea Database Society Conference
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• 2001.11a
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• pp.515-525
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• 2001

글로벌 시대에 있어서 우리나라 귀금속 분야의 국제적인 경쟁력을 높이기 위해서는 전자상거래를 도입하여 유통경로를 간소화하고 거래의 투명성을 확보하는 것이 필수적이라 할 수 있다. 이는 각 기업의 경쟁력제고 및 소비자를 보호할 수 있으며, 국가 자원 관리적 측면에서도 효율성을 기할 수 있을 것이다. 이러한 관점에서 본 논문에서는 귀금속 소비재 분야의 B2B 전자상거래 모델을 쥬얼리코리아의 사례를 통해 제시하였다. 쥬얼리코리아는 귀금속 소비재 부문의 e 마켓플레이스를 구성하여 귀금속 생산업체가 각각 독립적인 입점업체로 참여하고, 국내 소매상과 해외바이어가 구매자로 참여하여 기존의 메이커(제조업체)-도매상-중상인-소매상의 4 단계 유통경로를 축소하여 각 생산업체에서 소매상간 직거래가 가능하도록 하는 것이 핵심이다. 여기에 금, 나석 등 원자재 공급업체와 각종 설비 및 기계장치의 공급업체, 귀금속 제조관련 교육기관, 여행사 등이 참여하여 다양한 제품 정보와 서비스를 제공함으로써 기존의 폐쇄적인 유통체계와 정보체계를 해소하고 귀금속의 종합적인 정보창고로서의 역할도 수행한다. 또한 해외바이어 정보와 Inquiring 정보, 해외쥬얼리쇼정보 등을 제공함으로써 해외시장 개척과 수출 증대에도 기여한다.

• 한국벤처창업학회:학술대회논문집
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• 2008.11a
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• pp.257-282
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• 2008

RFID (Radio Frequency Identification) is regarded as a core technology of ubiquitous computing. Although it has some technical limitations such as technological standardization of RFID tags as well as economical limitations, many companies around the world have already accepted RFID to improve their management efficiency. In this regard, this study is to meet with results that the adoption of RFID technology willbring opportunities that companies' operational process are improved and customer satisfaction is highly strengthened. This research focuses on providing more understanding for building RFID marketing strategy to suppliers who want to sell their RFID products to customers through analyzing purchasing process. The findings are as follows; First, the study shows that buying center members usually take product reliability and precision of technical specification in the case of new-task buying situation while they put their first purchasing priority on prices in the straight rebuy. Second, the finding presents that in new-task buying situation and the straight rebuy purchasing personnel get information about new products through product performance test, organizational engineers, opinions from other companies' purchasing personnel, and checking out samples. Third, this research demonstrates when it comes to purchasing risk in their first purchasing, the persons who are in charge of material purchasing are inclined to be aware of the risk most in technical problems, followed by financial problems and time delay problems in order. And in addition to those risks are mentioned above, once-again-purchasers take the risk like an opportunity loss for better products into consideration. Fourth, the study shows that the role of concerning departments makes no difference in each purchasing stage. Accordingly marketers need to beef up the differentiated strategy to persuade their customers. Fifth, the findings of this study demonstrate that purchasing decision making is much influenced by the final users. So suppliers are supposed to perform the most active marketing strategy at the first stage of purchasing through various resources. Finally, the study presents that the suppliers who will have had close relationships with their customers need to give consistent information to them so that their customers can have lower motive in purchasing products from competitors.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.4
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• pp.89-116
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• 2008

RFID (Radio Frequency Identification) is regarded as a core technology of ubiquitous computing. Although it has some technical limitations such as technological standardization of RFID tags as well as economical limitations, many companies around the world have already accepted RFID to improve their management efficiency. In this regard, this study is to meet with results that the adoption of RFID technology willbring opportunities that companies' operational process are improved and customer satisfaction is highly strengthened. This research focuses on providing more understanding for building RFID marketing strategy to suppliers who want to sell their RFID products to customers through analyzing purchasing process. The findings are as follows; First, the study shows that buying center members usually take product reliability and precision of technical specification in the case of new-task buying situation while they put their first purchasing priority on prices in the straight rebuy. Second, the finding presents that in new-task buying situation and the straight rebuy purchasing personnel get information about new products through product performance test, organizational engineers, opinions from other companies' purchasing personnel, and checking out samples. Third, this research demonstrates when it comes to purchasing risk in their first purchasing, the persons who are in charge of material purchasing are inclined to be aware of the risk most in technical problems, followed by financial problems and time delay problems in order. And in addition to those risks are mentioned above, once-again-purchasers take the risk like an opportunity loss for better products into consideration. Fourth, the study shows that the role of concerning departments makes no difference in each purchasing stage. Accordingly marketers need to beef up the differentiated strategy to persuade their customers Fifth, the findings of this study demonstrate that purchasing decision making is much influenced by the final users. So suppliers are supposed to perform the most active marketing strategy at the first stage of purchasing through various resources. Finally, the study presents that the suppliers who will have had close relationships with their customers need to give consistent information to them so that their customers can have lower motive in purchasing products from competitors.

• Korean Business Review
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• v.14
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• pp.63-76
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• 2001

The purchase of business services is a growing activity among finns but with little appreciation that the purchase of a service requires a modification of the decision process developed for the purchase of material goods. A taxonomy for purchasing business services is developed to create a matrix with company involvement and focus of service as dimensions. Business services are classified according to their focus on three aspects of the finn: property, people, and core business. Business services are also classified according to the degree of company involvement: high company involvement and low company involvement. A number of propositions are formulated based on insights derived from this taxonomy. The taxonomy results in six business service cells: facility support, equipment support, employee support, employee development, core business facilitator, and professional. Implications for managers considering a purchase in each category are explored. This study tests the research hypotheses delineated from the classification model and the purchasing process of business services. The strategic implications are suggested based on the findings for each cell of the classification model. This study concludes with a research agenda for further studies.

• Proceedings of the Korean DIstribution Association Conference
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• 2001.11b
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• pp.211-233
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• 2001

The aim of the present paper is to improve on branding problems of agricultural and livestock products in Korea by analyzing the statistical data which is present status of agricultural and livestock products published by ministry of agricultural and forest. To achieve the objective, raised 5 points at issue. Thus, the improvement schemes suggested from marketing point of view. And above issues are also discussed in the context of marketing mix. Then, the marketing strategy was developed which will apply branding management. The findings in this study is building a brand marketing system urgently fitted Korean style. For this project success, establishing event marketing and customer service department is necessary centering local National Agricultural Cooperative Federation(Nonghyup). Also needed education about brand knowledge to the people working for agricultural allied industries.

• Asia Marketing Journal
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• v.8 no.1
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• pp.105-132
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• 2006

The major purpose of this study is to investigate the impact of environmental uncertainties and logistics resources capabilities mediated by relational norms and logistics services on logistics performance in the industrial products. The 272 data were collected from the key informants who were working at the logistics-related departments in the H Heavy Industries & Construction and HSD Engine. The following results were verified using structural equation modeling. First, environmental uncertainties such as dynamism and heterogeneity unexpectedly had insignificant effects on relational norms such as information exchange and flexibility and logistics services such as product availability and on-time delivery. Second, logistics resource capabilities showed unique effects based upon its component's characteristics. For example, Logistics Information Systems did not have direct impact on logistics services but had indirect effect on logistics services via relational norms. On the other hand, logistics resources such as logistics specific assets and transportation service competencies had direct impact on logistics services but not on relational norms. Third, relational norms between transaction partners significantly affected logistics services but had insignificant effects on logistics performance such as logistics costs reduction and delivery qualities. Fourth, consistent with several studies, excellent logistics services between industrial purchaser and suppliers based upon relational norms did have significant effect on logistics performance such as delivery consistency and delivery qualities. Finally, the empirical results in this study could be strategic logistics management guidelines based upon the theoretical relationships among the environmental uncertainties, logistics information systems, logistics resources, relational norms, logistics services, and logistics performance.

• The Journal of Bigdata
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• v.5 no.2
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• pp.1-15
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• 2020

The duty-free industry before COVID-19 has continuously grown since 2000, along with the increase of demand in tourism industry. To cope with the increased demand, the duty free companies have kept the strategies which focused on the sales volume. Therefore, they have developed the ways to increase the volume and capacity, not the efficient operations. In the most of previous research, however, authors have proposed the better strategies for marketing and supporting policies. It is very hard to find the previous research which dealt with the operations like logistics and inventory management. Therefore, in this study, it has been predicted the future demand of frequently purchased items in airport duty free shops based on the estimated number of departing passengers by the linear regression, which concluded with the appropriate inventory level. In addition, it has been analyzed the expected effects by introducing the inventory management policy considering the cost and efficiency of operations. Based on the results of this study, it may be possible to reduce total cost and improve productivity by predicting the excessive inventory problems at duty-free shops and improving cycles of supplying items.

• Information and Communications Magazine
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• v.30 no.4
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• pp.23-28
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• 2013

개념적으로 존재하던 클라우드 컴퓨팅의 사용이 본격적으로 심화되면서 기업들의 클라우드 컴퓨팅에 대한 개념과 생각에도 많은 변화가 생기게 되었다. 클라우드 컴퓨팅 구축이 더욱 가속화되는 가운데, 그로 인한 비용절감이나 투자수익 창출 효과에 대한 검증이 활발해질 것으로 예측됐다. 시대를 뒤바꾸는 혁신적인 기술도 잇달아 등장할 것이란 기대도 높다. 2013년은 클라우드 컴퓨팅의 발전에 또 한번의 변곡점이 될 것으로 전망된다. 본 고에서는 2013년 클라우드 컴퓨팅에 관한 예측 몇 가지를 살펴보고자 한다. 첫째, 중소기업에서의 클라우드 컴퓨팅 사용 및 정착이 가속화될 것으로 보인다. 대기업의 경우에는 기존에 구축되어 있는 IT 시스템에 대한 거버넌스 체계를 완성해 나가고 있는 상황 속에서 중앙집중형과 사용자 편의성이 강화된 클라우드 컴퓨팅을 도입하기 위해서는 아직 추구 해야 할 과제가 많다. 하지만 중소기업은 예산을 문제로 대기업과 같은 수준의 IT 인프라를 갖추지 못하고 있기 때문에 클라우드 컴퓨팅 도입으로 비용대비 고효율의 IT 인프라를 갖출 수 있다. 둘째, CSP, CSB와 통합허브가 성장할 것이다. 플랫폼 전쟁이 시장 점유율 '횡령' 싸움임을 CSP들이 깨닫게 됨에 따라 이러한 가격 경쟁들은 더 잦아질 것으로 전망된다. 그리고 2013년 클라우드 벤더들은 클라우드 가격 책정이 비용-수익 관리(costyield management)의 연장선에 있음도 알게 될 것이다. 핵심은 효율적 설계와 저비용 운영, 그리고 무엇보다 높은 사용률에 있다. 또한 기업들이 점점 많은 애플리케이션을 소프트웨어 형태로 구매하고 있기 때문에 애플리케이션 자체를 통합하는 문제, 애플리케이션에 대한 보안과 감사 프로세스개발 등의 문제가 제기되고 있다. 시스템 통합 서비스와 통합 허브는 이런 문제를 해결하기 위해 노력하게 될 것이다 셋째, 2013년은 하이브리드 클라우드 컴퓨팅이 급부상할 것으로 전망된다. 앞으로는 클라우드 컴퓨팅 시장에서 공급업체끼리 경쟁하는 것은 의미가 없으며 기업들은 절대 한 가지 클라우드 기술이나 공급자에 안주하지 않을 것이다. 이것은 곧 2013년에는 하이브리드 및 이종 클라우드 컴퓨팅이 각광 받을 것을 의미한다. 이러한 하이브리드 클라우드 컴퓨팅을 도입하기 위해서는 클라우드 컴퓨팅의 단점과 문제 해결을 위해 하나의 목적을 가지고 다양한 산업체들이 모여 경쟁업체이면서도 협력관계를 이루는 것이 중요하다. 넷째, 멀티 디바이스를 이용한 클라우드 사용이 폭발적으로 증가될 것으로 보인다. 1인당 여러 대의 단말 보유, 이동성 향상 요구, 4G 확산 등 모바일 시장을 중심으로 한 환경 변화로 인해 이전보다 한층 진화된 클라우드 기반의 서비스가 다양하게 등장할 것으로 예상된다. 또한 4G 시대가 본격적으로 개막되면서 데이터 및 앱을 저장하는 것뿐만 아니라 앱을 실행하는 프로세싱까지도 모두 인터넷 상의 서버에서 이루어지는 방식인 클라우드 스트리밍(Cloud Streaming)이라는 신기술이 상용화될 것으로 기대된다. 다섯째, 2013년에는 'XaaS(Everything as a Service)' 개념이 보다 확장될 것이다. 클라우드 컴퓨팅의 사용이 확산됨에 따라 하드웨어의 도입, 소프트웨어 및 데이터베이스 개발과 구축, IT 서비스 등 IT 인프라 스트럭처의 토대에 많은 변화가 생겼다. 인프라스트럭처는 더 이상 고정불변의 자산으로서가 아니라 유연성과 확장성을 강조하는 서비스로서의 특징으로 점점 부각되고 있다. 따라서 모든 IT 인프라스트럭처가 Ondemand화 서비스로 제공되는 비즈니스 모델들이 부상하고 있으며 플랫폼, 하드웨어 데이터베이스 등 모든 IT 요소를 서비스 형태로 제공하는 XaaS가 2013년 새로운 개념으로 떠오를 것으로 기대된다. 여섯번째로 스토리지를 둘러싼 가격 경쟁이 더욱 심화될 것으로 보인다. 업체들의 가격 인하는 앞으로도 계속될 것이며 사용자들에게도 큰 혜택으로 돌아갈 것이지만 사람들은 가격만으로 서비스를 선택하지 않을 것이기 때문에 가격보다는 차별화된 기능 및 서비스 전략이 필요할 것이다.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.375-402
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• 2001

While the national economy has rapidly grown, both insufficience in indirect capital facilities of society and attempt to avoid having a logistical job as one of the so-called dirty, difficult and dangerous jobs have resulted in the leak of labor in the logistical industry. First of all, it was shown that the functional utilization level of the logistical information system had a partial effect on the logistical performance, that the reduction of logistical costs was influenced by the information system of connecting and supporting functions, and that the improvement of customer service was significantly influenced by only the supporting-function system. Second, the logistical performance was partially influenced by the linkage between logistical activities, only the customer linkage had a significant effect on the reduction of logistical costs, and the improvement of customer service was influenced by the intra-company linkage. Third, in verifying a hypothesis that the logistical information system's functional utilization level and organizational structure would interact with each other and have an effect on the logistical performance, it was shown that based on their mutual interaction at a normalized level this center's functional information system had a significant effect on the reduction of logistical costs. Fourth, in testing a hypothesis that both the linkage between logistical activities and logistical organization structure would interact with each other and would have an effect on the logistical performance, it was shown that their interaction at a normalized level was significant concerning only the reduction of logistical costs, while there was I10 its significance in the customer service. In proving a hypothesis that the linkage between logistical activities and logistical strategy patterns would interact with each other and would have an effect on the logistical performance, it was shown in a differentiated, aggressive investment one among variously patterned logistical strategies that the customer linkage had a significant effect on the reduction of logistical costs, and in the improvement of customer service that the supplier linkage had a remarkable impact. It also was shown that in case of the cost reduction and offensive control strategy, the customer linkage had a remarkable effect, and th at in the improvement of customer service the intra-company and customer linkage had a significant effect. In the marketing and customer service strategy, finally, there was no any significant influence while the customer linkage had a significant impact in the improvement of customer service. Accordingly, whether or not individual companies utilize the logistical information system's functional utilization levels well will have an effect on their logistical performance, and how their supply chain management is well-linked will affect their logistical performance.