• Title/Summary/Keyword: 구단

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A study of current awareness and preference on Korean professional baseball team's promotion for products (프로야구의 상품마케팅에 대한 인식 및 선호도 조사)

  • Park, Seung-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.3
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    • pp.1238-1245
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    • 2012
  • The main purpose of this study was to identify the current awareness and preference on the promotions of products in Korean professional baseball teams. For this study, the subjects were randomly selected where they have experienced purchasing any products in the Korean professional baseball stadium. Totally, 520 subjects were asked to answer the questionnaire relevant to the current awareness and preference of promotion of products. There were 11 questions for the current awareness and 14 questions for the preference on the promotion of products. The data gathered was determined within a frequency analysis, an independent sample T-test and one-way ANOVA tests. The results were discussed when the p-value were lest than .05. There were a couple of results found throughout this study. Firstly, there were no significant differences of the current awareness between gender. Secondly, there were significant differences of the preference on the promotion between age(p<.05). Especially, there were significant differences on the value of products and price between 20's, 30's and 40's groups. Thirdly, there were significant differences of the preference on the promotion between level of earing per year statistically(p<.05). In addition, there were significant differences on the price of products between 2000-2500 million won, 2500-3000 million won and 4000 million won groups. Consequently, the product promotion by the Korean professional baseball teams has to be more variety and structured.

The Structural Relationships among the Variables of Fan Attachment, Location-Based Service, and Future Fan Behavior by Utilizing Technology Acceptance Model (TAM) (스마트경기장 환경에 따른 위치기반서비스 품질이 구단애착심 및 미래행동에 미치는 효과 분석)

  • Chang, Deok-Seon;Kwon, Tae-Geun;Jeon, Jong-Hwan;Park, Sung-Bae Roger
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.2
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    • pp.231-238
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    • 2020
  • The main purpose of this current study was to identify the structural relationships between the variables of team attachment, location-based service, and future fan behaviors by utilizing Technology Acceptance Model (TAM). Among the 10 KBO franchises, SK Wyverns and KT Wiz were qualified to have their own smart applications programs and the relevant infrastructure at their home venues. Thus, a total of 500 surveys were collected from SK Wyverns and KT Wiz games during September of 2019 and a total of 448 were used for data analysis after deleting 52 surveys due to the missing data. According to the results of a structural equation modeling, 12 positive (+) causality out of 14 hypotheses were confirmed that there must be causal relationships among the variables of location-based service at the smart stadium, TAM, fan attachment, and future fan behavior. It is hoped that this study can be contributing to the foundational developments of marketing strategies by adopting the new technological advancement in the Korean sport industry in the future.

The Role of the Center for Technology Fusion in Construction (첨단융합건설연구단의 역할)

  • Kim, Hyoung-Kwan;Han, Seung-Heon;Kim, Moon-Kyum
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2006.11a
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    • pp.229-232
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    • 2006
  • The Center for Technology Fusion in Construction was established on Sep. 30, 2005, with the support of Korea Ministry of Construction and Transportation and Korea Institute of Construction and Transportation Technology Evaluation and Planning. It aims to develop the next generation of economic growth engine through the fusion of traditional construction technology and cutting-edge emerging technologies. To achieve this vision, the center tries to establish a system for the systematic construction research based on the fusion approach. The scope of the center focuses on improving the performance of construction project, including planning, design, construction, and maintenance. Along with the newly developed Korea Construction Technology Road Map, the center is expected to significantly contribute to the development of innovative construction technologies for the world-class Korean society.

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Corrosion Behavior of AZ91 Magnesium Alloy (AZ91 마그네슘합금의 부식거동)

  • Yim, Chang Dong;Kim, Young Min;Park, Sung Hyuk;You, Bong Sun
    • Korean Journal of Metals and Materials
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    • v.50 no.9
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    • pp.619-627
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    • 2012
  • One of the barriers limiting wide applications of magnesium alloys to various industries is their poor corrosion resistance. The corrosion properties of AZ91 magnesium alloy, which is the most popular magnesium casting alloy, are affected by microstructural and environmental factors. The corrosion properties of AZ91 magnesium alloy are affected by the corrosion properties of ${\alpha}-Mg$ and ${\beta}$ phases, the volume fraction and distribution of ${\beta}$ phase and area ratio of ${\alpha}-Mg/{\beta}$ phases. The corrosion properties of AZ91 magnesium alloy under various environments also change according to the passivity of films and types of corrosion products formed on its surface. The corrosion resistance of the magnesium alloys can be improved by microstructural control through the addition of alloying elements and optimization of the production process.

Solvent Extraction of the Thorium from Monazite Leaching Solution by Primene-JM-T (모나자이트 침출액으로부터 Primene-JM-T를 이용한 토륨의 용매추출)

  • Jeon, Jong-Hyuk;Kim, Hong-In;Lee, Jin-Young;Jyothi, Rajesh Kumar
    • Resources Recycling
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    • v.30 no.5
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    • pp.32-37
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    • 2021
  • Thorium extraction and possible separation from monazite leaching solution was studied. Primary amine Primene JM-T was select ed for t horium ext ract ion processing. Various experiment s were t est ed and est ablished for t he t horium liquid -liquid extraction process. The screening of extractant, lower pH conditions, extractant variation and extraction isotherms construction, and finally, stripping studies were established.