• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.189-190
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• 2019

본 연구에서는 명절이 소비자들의 제품 교체주기에 영향을 미치는지를 탐색하기 위해 중국 온라인 휴대폰 판매 데이터를 바탕으로 명절 시기별 구매간격 차이검증을 통해 실증적으로 분석하고자 하였다. 분석결과, 명절시점과 평상시점 간에 제품 구매간격의 차이가 있는 것으로 나타났다. 즉, 명절시점이 평상시점보다 제품 교체주기가 짧은 것으로 나타나 명절효과가 있음을 증명하였다. 한편, 춘절, 노동절, 국경절 등 명절유형 간 제품 구매간격의 차이는 나타나지 않았다. 이는 기업이 명절시점을 활용하여 교체 가능성이 높은 소비자를 선별적으로 공략한다면 더 높은 성과를 얻을 수 있음을 시사한다. 본 연구의 결과는 실무적으로 볼 때 기업으로 하여금 교체확률이 높은 시기에 마케팅을 집중할 수 있도록 할 수 있을 것이며, 학술적으로는 제품 구매 간격에 영향을 미치는 구매시점 효과 중 명절효과를 온라인상의 고관여 제품에 적용하여 탐구했다는 공헌점이 있다.

• Asia Marketing Journal
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• v.7 no.2
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• pp.47-69
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• 2005

With the explosive growth of mobile products industry, tons of newer versions of products are putting on the market. From the marketer's perspective, understanding consumers' replacement purchases, especially the replacement timing, is essential to product planning and selling. This study presents an approach to finding out factors influencing the timing of buyers' replacement purchases of cell phones, using duration analysis; a hazard function specification is applied to describe consumers' replacement timing decision. Based on the data collected from a mobile telecommunication company, five categories of factors have been inspected. These are consumer's innovative service usage, data service usage, voice service usage, participation in loyalty programs, and the demographic characteristics. The results of the study are as follows. Firstly, the positive coefficient of 'the number of related services used' suggests that the consumers who have more usage knowledge tend to replace faster. Secondly, customers participating in the membership service are positively associated with early replacement purchases. Lastly, younger customers(vs. older) and male(vs. female) customers turned out to replace cell phones earlier.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.93-101
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• 2020

Although concerns about the opinion shopping have been continuously raised in the audit market, there has been little research on empirical evidence on the existence of audit opinions. For this reason, this study empirically confirmed whether the opinion shopping exists. At first, we measured thresholds of audit opinion issuing of two groups(changed or not-changed auditors). After that, the difference analysis was conducted to verify whether the thresholds of the audit opinion issuing was significant difference between two groups. As a result of the study, there was no significant difference in the thresholds of audit opinion issuing between two groups. This result can be interpreted that the audit opinion shopping is not a general phenomenon in the external audit market. The contribution of this study is to empirically confirmed that audit opinion shopping does not exist in the external audit market.

• Management & Information Systems Review
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• v.36 no.1
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• pp.143-159
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• 2017

The purpose of this study examined the relationships between planned obsolescence and replacement purchase intention. This study also analyze the moderating effect of consumer innovativeness use on the relationship of planned obsolescence and replacement purchase intention. From total 205 survey analysis, this study finds the positive relationship planned obsolescence and replacement purchase intention. The result of analysis indicated that the functional obsolescence had positive effects on replacement purchase intention. The result of analysis indicated that the economic obsolescence had positive effects on replacement purchase intention. The result of analysis indicated that the psychological obsolescence had positive effects on replacement purchase intention. The result also shows that consumer innovativeness had a moderating effect on the relationship between planned obsolescence and replacement purchase intention. Finally, this study concluded with a discussion of the implications of the research findings and directions for future research.

• The Optical Journal
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• s.103
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• pp.21-25
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• 2006

올해 국내 디카 성장률은 작게는 20%에서 30% 정도로 약 230만대 내외의 시장이 될 것으로 보인다. 올해 역시 식을 줄 모르는 디지털카메라의 인기 행진이 계속되면서 특히 지난해부터 본격화된 초창기 300만 화소 이하의 저화소대 디카를 구매했던 소비자들의 교체수요를 비롯한 시장 선점을 위한 메이커간의 경쟁이 그 어느 때보다 치열할 전망이다. 예전처럼 단순 화소 경쟁이 아닌 다양한 기능으로 차별화를 꾀하는 메이커들의 경쟁과 함께 국내 디카시장은 본격 성숙기에 들어설 것으로 보인다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.129-144
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• 2014

This study is to examine the effect of mutualistic benevolence, altruistic benevolence, and communication on affective commitment, calculative commitment, and switching intentions and investigate how two commitment dimensions play mediating roles between two benevolence constructs and communication, and switching intentions. For these purposes the author developed a structural model which consists of several constructs. In this model, benevolence factor that consists of mutualistic benevolence and altruistic benevolence, and communication were proposed to affect two commitment constructs and result in, increase switching intentions. Thus, two commitment constructs(e.g., affective and calculative commitment) were proposed as core mediating variables between mutualistic benevolence, altruistic benevolence, and communication, and switching intentions. The data were collected from 210 automobile parts buyers and were analyzed using frequency, reliability, and confirmatory factor analysis and SEM (structural equation model) with SPSS/WIN 20.0 and AMOS 20.0. The data were analyzed with structural equation modeling with AMOS 20.0 and SPSS Win/PC 20.0. The result of the overall model analysis appeared as follows: ${\chi}2=224.885$, d.f=123(${\chi}2/df=1.828$), p=0.000, GFI=.898, AGFI=.859, IFI=.967, NFI=.930, TLI=.958, RMSEA=.063, CFI=.966. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. The findings can be summarized as follows: According to structural equation modeling analysis, firstly, mutualistic benevolence has direct effects on calculate commitment and affective commitment. Secondly, altruistic benevolence has a positively direct effect on calculate commitment. Thirdly, communication has a statistically direct effect on affective commitment. Fourthly, calculative commitment has direct effects on affective commitment and switching intentions. Lastly, affective commitment has a direct effect on switching intentions.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2012.11a
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• pp.233-236
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• 2012

스마트TV 관련 사업자들은 적어도 당분간은 스마트TV 보급 및 확산을 위해 스마트TV 기능의 탑재율을 높이고 콘텐츠를 마련하는 등 다각도의 노력을 지속할 것으로 보인다. 이용자들은 스마트TV 기능에 대한 기대를 가진 사람뿐만 아니라 단순히 고사양의 TV로 교체하려는 구매자까지 스마트TV를 구매할 확률이 높아지므로 스마트TV의 확산은 당분간은 지속될 것으로 보인다. 스마트TV에 대한 수용도 조사 결과, 스마트TV를 이용해보지 않은 이용자들은 스마트TV 2.0의 가치를 이해하지 못하여 수용도가 낮게 나타났으나 스마트TV 1.0을 경험해본 소비자들은 이미 고도화될때로 고도화된 스마트폰에서의 편리한 경험과 비교하여 스마트TV가 아직은 불편하고 볼꺼리도 부족한 상태라는 것을 바로 인지하게 되므로 스마트TV 2.0에 대한 수용도가 훨씬 높게 나타났다. 따라서 스마트TV 서비스와 산업의 지속적인 성장 발전을 위해서는 이용자들의 기대수준에 맞는 스마트TV로 조속히 진화 발전할 수 있도록 준비해야 할 것이다.

• The Optical Journal
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• s.97
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• pp.18-23
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• 2005

젊은층을 중심으로 폰카메라와 더불어 패션 아이콘으로 자리잡은 디지털카메라의 고속성장은 계속되고 있는 가운데 올해는 3~4년전 200만 화소대 이하 제품을 구매했던 소비자들의 교체수요와 맞물려 그 어느때보다 카메라 메이커간 시장 1위 다툼이 치열할 것으로 보인다. 특히 세계적으로 디카 시장이 어느정도 성숙기에 접어들면서 가격경쟁이 심화됨에 따라 결과적으로 메이커들의 수익성 문제로 불거졌고 카메라 사업을 포기하거나 사업구조를 개편하면서 수익성을 확보하려는 메이커들도 생겨나는등 시장 재편의 조짐도 보이고 있다. 이는 국내 시장에도 영향을 미쳐 올해는 그 어느때보다 메이커간 치열한 공방전과 국내 시장의 지각변동이 예상되고 있다.

• Journal of Korean Ophthalmic Optics Society
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• v.12 no.4
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• pp.1-4
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• 2007

The rate of wearing glasses in 248 young Korean people of 20 to 30 years of age were investigated. The study had findings such as below: 1. The rate of wearing glasses was (73.8%). 2. The rate of first time glass wear occurred mostly in 14-16 age group (31.7%). 3. The duration of glasses change rate was of 6 month to 1 year of wear (40.4%). 4. The glasses purchase price was between 50,000 to 60,000 won (37.1%). 5. Choice to purchase the glasses was made mostly by oneself (85.8%). 6. The factors subjects considered in making the choice of purchase was face types and hairstyle (56.3%). 7. The subjects'satisfaction level of eyesight examination in optical stores was 51.5%.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.255-269
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• 2020

This paper aims to analyze the factors influencing consumer's choice of smartphone purchase channel in multichannel environments. Recently, smartphone purchase channels are becoming more complex and diverse. A smartphone with a short purchase cycle is a product applying advanced technology, the research of this topic would be significant. The major findings of this study are as follows. First, depending on the consumer's shopping orientation, the consumer group was classified into three groups of preference 1. Active shopping, 2. Convenient shopping, and 3. Rational shopping. Second, it was analyzed that the consumer's shopping orientation influenced the decisions of the information search channel and the purchase channel. Third, there was a significant difference between the search and purchase channels in the three groups. Finally, in the channel experience, there was a significant difference in price satisfaction by group. The results of these studies are expected to provide practical implications for establishing a customized multi-channel strategy. This study provides a desirable model for research on smartphone purchase channels.