• Title/Summary/Keyword: 광고 관련성

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A Topic Analysis of College Education Using Big Data of News Articles (뉴스 빅데이터를 통해 검토한 대학교육의 토픽 분석)

  • Yang, Ji-Yeon;Koo, Jeong-Ho
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.11-20
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    • 2021
  • This study extracts topics related to university education through newspaper articles and analyzes the characteristics of each topic and the reporting patterns of each newspaper. The 9 topics were discovered using LDA. Topic 1 and Topic 3 are related to university support projects for education, but Topic 3 is focused on local universities. Topic 2 is about university education after COVID-19, Topic 4 teaching-learning methods, Topic 5 government policies, Topic 6 the high school education contribution university support projects, Topic 7 the university education vision, Topic 8 internationalization, and Topic 9 the entrance exam. The Chosun Ilbo, Kyunghyang, and Hankyoreh reported a lot of articles associated to lectures after COVID-19, government policies, and comments on university education. Relevant articles since 2016 have been analyzed by newspaper type and before/after COVID-19 through which differences in the topics were studied and discussed. These findings would suggest a basic policy guideline for university education and imply that the positive and negative effects of the media need to be considered.

A Study on the Changes of the Landscape Cognition in Yong-In City (용인시에 대한 경관인식 변화 비교)

  • Joo, Shin-Ha;Kim, Gyung-In
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.5
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    • pp.88-99
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    • 2012
  • This study was to analyze the changes made in the landscape cognition in Yong-in City for the past 10 years. For the analysis, the landscape plan in 2001, and the survey data collected for the new 2012-landscape plan were used. The questions on the survey covered the cognition of the current landscape status, the evaluation of landscape depending on the types of landscape, the understanding of each element on the landscape, the residents' cognition, etc. In the evaluation of the status on current landscape, Everland was ranked outstandingly high as a symbol and a representative place both in 2001 and 2012. The image of the overall city landscape was changed from the image of unique, diverse, grand-scale and well ordered in 2001, to the image of wide, disordered, common and realistic. As the evaluation of individual landscape types such as the view of the mountain, the surroundings of the tourist attractions, colors, etc, has improved overall. The image of the city has been evaluated to improve gradually, especially in the level of individual element. In the study of participating the willingness of residents, despite the interest in landscape has been continued, the attitude for the actual participation in the action plan or the restriction of property right has been changed into a negative side. For the direction of the landscape plan, the residents are more interested in the detailed subjects : such as the financial support, the night landscape plan, the improvement of the problems, etc. During the last 10 years, the changes on the landscape cognition in Yong-in City have changed more in detail and specifically, the cognitions on the local government and developers changed positively. However the reducion of the participants' willingness suggested a review on the policies and the projects of the landscape.

A Framework to Determine the Loan Rate of the Government Loan Program based on Rationales of the Government Loan Program (고객만족수준과 고객만족을 위한 지출 및 재무적 성과의 관계에 관한 연구)

  • Im, Sin-Suk;Lee, Ho-Gap
    • 한국벤처창업학회:학술대회논문집
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    • 2007.11a
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    • pp.327-352
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    • 2007
  • The loan rate of the government loan program offered by the Small Business Corporation(SBC) can be determined as a sum of three factors such as a reference interest rate, a policy aim spread, and a credit risk spread. However the loan rate has been lower than the loan rate in the banking sector. The profit has continually run in the red figures and hence the stability the fund managed by the SBC has been damaged. Even though a policy aim spread could be emphasized, the stability and profitability of the fund should be prioritized. This means that the loan rate of the SBC should be determined such that the loss might not be occurred. This requires the policy aim spread to change from relatively large negative to near zero.

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Food purchase in e-commerce and its relation to food habit of adult women in Incheon and Gyeonggi (인천 및 경기지역 성인 여성의 전자상거래에서 식품 구매실태와 식습관과의 관련성)

  • Park, Yu-Jin;Kim, Mi-Hyun;Choi, Mi-Kyeong
    • Journal of Nutrition and Health
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    • v.52 no.3
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    • pp.310-322
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    • 2019
  • Purpose: This study examined the food purchases from e-commerce and its relation to eating behaviors or habits in adult women in Incheon and Gyeonggi. Methods: A total of 410 subjects participated in the questionnaire survey. Food purchases in e-commerce and food habits were compared according to age, marital status, and food purchase status in e-commerce of the subjects. Results: Approximately 88% of the subjects had experience of buying foods by e-commerce; more than 40% of the subjects spent less than 100,000 Won buying foods by e-commerce in the past 6 months. The major purchases were coffee and tea, instant food and frozen food, and water and beverages. The reasons for buying foods in e-commerce were cheaper price, convenience of delivery, and variety of food choices. The main factors considered for purchasing foods in e-commerce were price and quality followed by rapid and accurate delivery, and food label and information. Approximately 70% of the subjects were very satisfied or satisfied with their food purchase in e-commerce, and 96% answered that they were willing to buy food in e-commerce again. The perception on the advantages of food purchases in e-commerce was 3.6 points out of 5 and significantly lower in the over 50s and married group. The subjects with experience and high cost of food purchase in e-commerce showed significantly low scores of dietary behaviors and eating habits, which is undesirable. Conclusion: A high percentage of people purchased foods by e-commerce, and they showed undesirable eating habits, especially when the cost of purchasing foods by e-commerce is high. These results showed that purchasing foods in e-commerce may be related to consumers' food habits. Therefore, continuous attention and nutrition guidance for e-commerce consumers are needed.

Innovation Patterns of Machine Learning and a Birth of Niche: Focusing on Startup Cases in the Republic of Korea (머신러닝 혁신 특성과 니치의 탄생: 한국 스타트업 사례를 중심으로)

  • Kang, Songhee;Jin, Sungmin;Pack, Pill Ho
    • The Journal of Society for e-Business Studies
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    • v.26 no.3
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    • pp.1-20
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    • 2021
  • As the Great Reset is discussed at the World Economic Forum due to the COVID-19 pandemic, artificial intelligence, the driving force of the 4th industrial revolution, is also in the spotlight. However, corporate research in the field of artificial intelligence is still scarce. Since 2000, related research has focused on how to create value by applying artificial intelligence to existing companies, and research on how startups seize opportunities and enter among existing businesses to create new value can hardly be found. Therefore, this study analyzed the cases of startups using the comprehensive framework of the multi-level perspective with the research question of how artificial intelligence based startups, a sub-industry of software, have different innovation patterns from the existing software industry. The target firms are gazelle firms that have been certified as venture firms in South Korea, as start-ups within 7 years of age, specializing in machine learning modeling purposively sampled in the medical, finance, marketing/advertising, e-commerce, and manufacturing fields. As a result of the analysis, existing software companies have achieved process innovation from an enterprise-wide integration perspective, in contrast machine learning technology based startups identified unit processes that were difficult to automate or create value by dismantling existing processes, and automate and optimize those processes based on data. The contribution of this study is to analyse the birth of artificial intelligence-based startups and their innovation patterns while validating the framework of an integrated multi-level perspective. In addition, since innovation is driven based on data, the ability to respond to data-related regulations is emphasized even for start-ups, and the government needs to eliminate the uncertainty in related systems to create a predictable and flexible business environment.

A Secure Mobile Payment System for Near Field Communication System (NFC를 이용한 안전한 모바일 지급결제 시스템)

  • Lee, Yo-Ram;Oh, Soo-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.7
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    • pp.3487-3494
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    • 2013
  • Diverse application service such as mobile payment, access control or smart poster have been provided by using smart devices with built-in Near Field Communication technology. Especially, a mobile payment system can provide convenience to its users, but it also can poses including data disclosure while transmitting. There are vulnerabilities while generating session keys used to encrypt data in transaction processes as proposed in KS X 6928, the standard for mobile payment system. Therefore, in this thesis, I analyzed weaknesses of session keys used to encrypt transaction data and proposed a more secure mobile payment system based on NFC to enhance security. The proposed system will provide security functionalities such as key freshness, mutual authentication and key confirmation.

발명하는 사람들-제51호

  • Han, Mi-Yeong
    • The Inventors News
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    • no.51
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    • pp.1-16
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    • 2006
  • 함께 즐기는 '여성 발명인 축제'열린다/이 가을을 여성 발명의 계절로/빠진 영구치, 임플란트 기술로 대신한다/국내 의약품 특허출원 외국 기업이 주도/웰빙 붐 타고 기능성 베개 출원 늘어나/토양오염 복원기술, 관심 높아져/기업 CI교체 따른 상표출원 급증/여성경제단체, 오세훈 서울 시장 초청 간담회 가져/'2006대한민국 발명특허대전' 개최/특허청, 중소기업 특허경영 지원단 발족/한국특허문헌, WIPO로 전세계 서비스 실시/APEC 여성지도자네트워크 회의 개최/'2006 특허기술 사업화 성공사례발표회'/세계최초 신개념 CTF기술 상용화/특허청, 제4회 발명 장학생 선발/김치, 러시아 모스크바에 진출한다/고속 주행 틸팅열차 특허로 인정/현직 공무원, 다양한 발명품으로 특허와 되다/자신만의 'TV채널' 선택 가능하다/전지산업, 이온성 액체 관련 특허로 안전하게/명확한 의견 제출로 효율적인 심판 진행/치매예방물질 2배인 김치 개발됐다/한국과학기술연구원 논문 특허심의제도 도입/'한국 오시면 KISS로 맞이합니다'/삼성전자, 중국 특허 마쓰시타 아성 깨다/싱가포르 수출 인큐베이터로 중소기업 해외시장 공략/특허청, 영남대와 지식재산역량 강화 위한 약정 체결/깎는 횟수 줄인 잔디, 세계최초 개발/순창군, 웰빙 고추장 특허출원/역사 속의 발명품/하루 10분 발명교실/특허Q&A/케이제이알텍(주)문승자 대표/한.일 변리사회 업무협정체결 25주년 기념식 개최/중소기업청, 하반기 18조원 신용보증 공급 계획/'2006 대만 국제발명품 전시회'서 한국 참가자 수상/'불났을 때' 긴급 대피 요령은?/아이디어 착상 및 발명 기법/창의성과 도전정신이 성공한 사업가 만든다/사탕을 탄생시킨 사람들/'휴대폰 특허료 1.3억불 내라' 중재 결정/'신발깔창 휴대폰 충전기'/휴대폰으로 광고 받고 무료 문자 이용 가능/아파트 저작권.특허 열풍 거세게 불어/'골다공증 예방 요구르트' 나왔다/갈증 느끼지 않아도 '물' 자주 마셔라/10월 '지재권 및 여성발명 창의교실' 개최안내/한국여성발명협회 회원사 발명품 가이드/함씨네토종콩종합식품, 특선 수상/

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An Analysis of Distinct Characteristics Between Free VOD and Paid VOD Users (IPTV 무료VOD이용자와 유료VOD이용자 간 차이에 영향을 미치는 요인에 관한 연구)

  • Lee, Seonmi
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.467-475
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    • 2020
  • As the growth rate of IPTV VOD usage increases it is necessary to analyze VOD usage patterns systematically. This study divides VOD users into free VOD and paid VOD users, then explores how VOD usage motivations, usage patterns, and demographic factors affect the differences between two groups. The results show that social motivation, VOD satisfaction, using content after the holdback expiration, an intention to pay for ad-skip, the proportion of VOD usage, a VOD give-up experience, TV usage time, and SVOD usage time, are statistically significant. Except the VOD satisfaction factor, all of the factors analyzed are more likely to expect paid VOD users. Additionally this study found paid VOD users are more likely to use a SVOD service as an alternative one compared with free VOD users.

A Study on the Economies of Promotion Gifts in the Newspaper Industry (신문판매시장 경품의 경제에 관한 고찰: 경품의 지속 원리와 딜레마)

  • Lee, Eun-Ju
    • Korean journal of communication and information
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    • v.37
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    • pp.270-306
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    • 2007
  • This study examines the economies of promotion gifts in the newspaper industry. Because of the oligopolistic structure, the newspaper industry shows highly concentrated market. Under the certain circumstance, the dominant firms are struggling to become the market leader by providing unlawful promotion gifts and unbearable price discount which yields the prisoner's dilemma. Ultimately, in spite of the criticism about their unlawful behaviors, the dominant firms choose the fierce competition with high costs. On the other hand, the remaining fringe firms do not have many strategic choices due to the limited financial capacity. They cannot provide free gifts or any other incentives to the subscribers. Even worse, because advertisers and subscribers also prefer promotional gifts as a rational choice, the distorted mechanism has been sustained in the newspaper industry. Thus, governmental interventions hardly achieve the goal of controlling unfair trade. This study examines the structure, strategic behaviors of the players, and the unintended consequences leading to the dilemma on promotional sales in the newspaper industry.

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The Theory about Functional Evolution of the Business Model in the Webtoon Platform and the Strategy to Spin Off (웹툰 플랫폼의 비즈니스모델(BM)과 스핀오프(Spin off)전략의 생태계 진화연구)

  • Han, Chang-Wan
    • Cartoon and Animation Studies
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    • s.45
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    • pp.127-146
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    • 2016
  • The most presentative case would be functional evolution of webtoon as a contents business model, which has taken a initiating role in both innovated strategic experiments and outcomes. Most of all, There are the launch of PPS(Page Profit Sharing) sevice in NAVER webtoon, the paid service model implementation in KAKAOpage and potential business as an exclusive application in Lezhin entertainment This study to analyze these phenomina and results can figure out how the business model in the webtoon platform is developed in various fields diversely and what makes this model evolved and extended. Especially, the diversification of the webtoon platform has been received attention since it pursued the grouped spin off through horizontal convergence and transformational expansion among similar platforms, and also this shows that which factors enhance these phenomina to be controled and expanded. On the basis of the result of this study, we try to find the way to connect business vision of the domestic webtoon platform with affiliated business. Furthermore, it proposes the interrelationship between this and the business strategy for overseas in the globalized platform.