• Proceedings of the Korea Society of Design Studies Conference
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• 1999.05a
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• pp.26-27
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• 1999

오늘날 디자인의 존재가치는 인간을 위해 형성되는 것으로서 충분히 평가받고 있는 분야이며, 심리학적 측면에서는 인간의 감정을 형성시키는 환경의 한 요소로서 중요하게 평가되어진다. 특히 광고디자인은 대중문화의 근간을 이루고 있는 광고에 심미적 기능을 부여하는 것으로서 대중의 시지각에 미치는 영향이 매우 크다. (중략)

• Science of Emotion and Sensibility
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• v.8 no.3
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• pp.177-187
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• 2005

This article examined how the amount of information presented in ad design affect consumer's evaluation on the ad Existing researches have mainly considered external information presented in the ad from the resource principle perspective. This study investigated how internal information processing such as imagery information processing caused by brand names moderates persuasion effects according to the amount of external information through two experiments. The experiments leave us the conclusion that brand names presented in the ads stimulate imagery information processing when surplus cognitive resources do exist and they lead ad recipients' evaluation to positive direction in prestige brand condition and to the contrary to negative direction in non-prestige brand condition. The results contribute to the direction of ad design in that ad needs not contain as muck product-related information as needed in order to increase persuasion effects in prestige brand condition. Rather, it's necessary to leave the room for internal information processing such as imagery information processing by well structured brand equity. On the contrary, non-prestige brand needs to contain explicit product-relevant information to exert a potent influence on a4 persuasion. We hope this study result is helpful for design direction of advertisement in order to heighten persuasion effects toward ad recipients.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.05a
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• pp.90-91
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• 1999

범람하는 광고들 속에서 어떠한 전략을 세우는 것이 소비자의 인지도를 높이는데 효과적일 수 있는가\ulcorner 이것은 오늘날의 가장 중요한 과제라 할 수 있다. 이를 위한 광고계와 학계의 노력은 계속되고 있으나 이론적으로 아직도 어떠한 방법이 광고의 다양하고 복잡한 상황을 평가하는데 적합한지를 결정하지 못하고 있다. (중략)

• Design Convergence Study
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• v.18 no.5
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• pp.1-17
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• 2019

Buses, subways, taxis, etc., called public transportation, are attached with a variety of advertisements Each public transportation is promoted and advertised to suit the environment and characteristics. Against this backdrop, the No. 1 tram project has been launched of public transportation in Korea. Unlike traditional public transportation, tram are not fast enough to use railways and are connected to ordinary roads, so advertisements and promotional materials can be applied in various methods. However, in order to minimize problems such as indiscriminate ad placement, this study examines how inside and outside of tram are attached methods of Central Europe where public transportation has developed. The surveyed attachment method proposes design guidelines for adhering Korean tram by modifying them in consideration of the features, environment and so on of the use of Korean tram. The guidelines produced are evaluated through interviews of three Busan citizens.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.520-527
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• 2021

In this study, we focused on the low practicality of traditional outdoor advertisements due to uniformity of materials, shapes, and designs, so in order to improve it, we will analyze impact on the practicality of outdoor advertisements depends on the attached type of advertising signboards. The research method is to set up a research model and hypotheses through a literature review and conduct a survey and then perform factor analysis and hierarchical regression analysis. Hypothesis1. The evaluation factors (readability, formability or symbolism) of outdoor advertising signboard in traditional markets will affect their practicality. Hypothesis 2. The type of attached advertising signboards (protruding type or wall-type) in traditional markets will control the impact of each evaluation factors' on practicality. In a result, readability and formability will affect practicality. To increase practicality, the size, color, font, layout and etc. of outdoor advertising signboards should be well recognized to get the better understanding. Also, practicality will be increased by the harmonization and the sense of balance.

• Archives of design research
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• v.16 no.3
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• pp.133-142
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• 2003

This study on parody and especially parody in advertising, deals with the basic concepts of parody in advertising, as well as copyright infringement issues highlighting the different legal interpretations in American and Korean law when dealing with indiscreet cases of parody in advertising. some suggestions are made on desirable and forword-looking solutions. Different to the acceptance of parody in the American culture, Korean law was limiting in allowing parody to be used and applied. In order to solve copyright issues concerning parody, the following points need to be addressed and analyzed; ·First, plagiarism, imitation, and the dear outline of deliberation standards about parody. ·Second, the expansion of the deliberation body aid explicit application of deliberation standards. ·Third, the trying for self-improvement of the advertising industry itself. ·Fourth, the development and advancement of consumer monitoring. ·Firth, the review of judicial precedents along with tile vocalization of the advertising industry's ideas and concepts on the matter.

• Archives of design research
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• v.17 no.4
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• pp.337-346
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• 2004

Many researchers have been explored job satisfaction in various context. Nevertheless, there are no empirical researches on the advertising designers's job satisfaction in Korea. This research is an exploratory examination regarding Korean advertising designers's organizational behaviour. In general, job satisfaction is determined by two major factors; personal and organizational factor. This research shows that korean advertising designers's job satisfaction is mainly determined by the organizational factor such as payment and promotion. Promotion was particularly significant amongst them and recognition also proved to be influential. Synthetically, the determining factors of advertising designers's job satisfaction consists of several predictors such as payment, promotion, and human relationships. This result may gives an assumption that the agencies have not provided designers with specialized evaluation system reflecting designers' job characteristics. Thesis concludes that agencies need to set a new evaluation and payment systems in order to elevate designers' job satisfaction in organization.

• Archives of design research
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• v.17 no.1
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• pp.25-36
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• 2004

The purpose of this study is to analyse and interpret the way of differentiated expression and changing creative trend following 5-day workweek which has been recently adopted. For this aim 11 pieces of distinctive advertising text were analysed. The criteria for selection of analysing text were relativeness with 5-day workweek and cognitive inconsistency. These texts were negative phrases, exaggerated expression, and excessively humorous appeals. The study revealed the followings: First, 5-day workweek concerned advertising texts were considered as high attention getting and successful in stimulating advertising audiences' curiosity by using the elements opposing the value and belief system formed in the existing audience. Second, consumption-driving lifestyle was found in most expressions for credit cards advertising. Third, hedonic need-oriented lifestyle was typical in young consumer products category. Fourth, family centered lifestyle emphasized meaning of rest and solidarity of family.

• Journal of Korean Home Economics Education Association
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• v.32 no.1
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• pp.1-14
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• 2020

The main purpose of this research was to develop upcycled DIY kits made from subway billboard material to make living products. This study was conducted based on the following four stages of design process: research and analyses, DIY kits' design direction establishment, completion of DIY kits, and implementation and evaluation. Through this study, we developed DIY kits for pouches, tissue cases and pencil cases. In the implementation and evaluating stage, we chose to make pouches because it includes zipper attachment process. Implementation was conducted by recruiting four high school students and four female adults. As a result, we found the following: First, the participants were able to make pouches in less than an hour. Second, pouch making has a moderate degree of difficulty. Third, video instructions should be slowed down. Forth, materials need to be improved. Fifth, environmental awareness was improved by using unfamiliar subway billboard materials. The upcycled DIY kits, developed as a result of this study, can be used as eco-friendly education sources for secondary school students as well as for adults' healing hobby.

• Archives of design research
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• v.16 no.3
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• pp.273-280
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• 2003

Priming Effect, as a part of "Contextual Effect" is the phenomenon that pre-searched product information influences consecutive product evaluation. "Priming Effect" is different from other types of "Contextual Effects" in that pre-searched information doesn't have an direct effect on product evaluation, but an indirect effect which means that pre-searched information influences interpretation of consecutive product evaluation. On the previous theoretical background, this study investigated that how visual images can influence consumer preference and product choice, introducing concept of priming effects into the design of on-line shopping malls. This experiment adopted the digital cameras as the experimental stimulus target products and designed the individual web pages by priming the attributes of price and size. In result of analysis, the difference of product preference by priming attributes was proved to be statistically significant. In this reason, suggesting the background of commercial web page can be the significant factor in choosing products, the priming effects introduced into the design can be positively employed in online advertising.mployed in online advertising.