• Journal of Korean language education
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• v.25 no.1
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• pp.145-167
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• 2014

The purpose of this study is to investigate the involvement strategies in presentation discourse of Korean native speakers and to compare strategies in presentation of Korean learners and international graduate students with that. For this study, the presentation discourse of 13 Korean undergraduates, 21 Korean graduate students, 6 Korean advanced learners, 8 international graduate students was analyzed. The results of the study showed that Korean native speakers used many types of involvement strategies such as conversing, expressing solidarity, expressing closeness. Asking questions to audience was a representative type of conversing. And expressing solidarity was divided using 'we' and sharing experience. expressing closeness was also divided insertion of personal cases and joking. On the other hand, Korean learners and international graduate students used simple types of involvement strategies. Based on these results, I have proposed a few teaching ways for involvement strategies.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.558-576
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• 2020

The purpose of the research was to verify the mediating effect of social support and cognitive emotional regulation strategy when office worker's emotional expressive ambivalence influences on interpersonal stress. A survey was conducted with 422 office workers from August to September of 2018. SPSS, AMOS and Mplus were used for descriptive statistics, correlation analysis, verification of structural equation modeling and mediated effect. There was a partial mediating effect in emotional expressive ambivalence of self-defense model, a complete mediating effect in relational emotional expressive ambivalence model. In both self-defense and relational emotional expressive ambivalence model, double mediation effect of passing through support and cognitive emotional regulation strategy in the relationship between emotional expressive ambivalence and interpersonal stress was significant. This study sought ways to reduce interpersonal stress by increasing the level of perception of social support and using adaptive cognitive emotional control strategies for office workers.

• Journal of the Korean Applied Science and Technology
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• v.41 no.1
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• pp.128-137
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• 2024

This study aims to investigate the mediating effect of career adaptability in the relationship between strengths knowledge and occupational engagement for nursing students. The participants of this study were 284 nursing students in three Universities in G City, J Province. Data analysis used descriptive statistics, t-test, ANOVA, Pearson correlation analysis. Also mediation analysis was performed according to the Baron and Kenny method and Sobel test. The career adaptability showed a partial mediating effect between the strengths knowledge and the occupational engagement(Z=6.66, p<.001). The positive the strengths knowledge(β=.24, p<.001), the higher the career adaptability(β=.49, p<.001), the higher the occupational engagement level, and the explanatory power to explain occupational engagement was 47%. In order to increase the level of career engagement of nursing students, specific behavioral strategies for fostering career adaptability as well as cognitive guidance strategies that enable individuals to recognize their strengths in career-related education and counseling are needed.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.30-39
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• 2018

This study was conducted with the aim of presenting a strategic implication for effective political campaign in the election situation which is held almost every year including the early presidential election. For this purpose, the $2{\times}2{\times}2$ triad experiment design of framing, involvement, political efficacy. The result shows that the main effect of framing and political efficacy was found, but the main effect of involvement was not shown. And also a result of two-way ANOVA, the interaction between framing and involvement was significant, but the interaction effect between framing and political efficacy was not significant. In addition, the three-way interaction effects of framing, involvement, and political efficacy were also significant. This study suggests that prospect theory is not often used to test the effects of political campaign messages and suggests new perspectives on political campaign strategies by introducing the prospect theory into election campaign message research.

• Management & Information Systems Review
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• v.34 no.5
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• pp.251-276
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• 2015

This study is to review the attitude of consumers on the crisis response strategy (defensive vs. receptive) that the company implements in crisis situations. Also, the interaction between the crisis response strategy that the company implements and the crisis type of companies (corporate ability vs corporate social responsibility) was discussed. In addition, the interaction between the messages (abstract vs. concrete) of public interest associated marketing implemented prior to crisis situations and the crisis response strategy implemented after crisis situations was discussed. And these results were reviewed to see if the same result can come out after controlling the involvement on consumer's public interest associated marketing as a covariate. The main results of this study are as follows. First, regarding the crisis response strategy, in the company's crisis response strategy, the receptive attitude was more favorable for the consumer's attitude than the defensive attitude. Second, it was seen that there is a significant interaction between the crisis response strategy of companies and the crisis type of companies. Third, it was seen that the crisis response strategy of companies has a significant interaction with the message type of public interest associated marketing. Lastly, the involvement showed a significant effect as a covariate and the interaction between the crisis response strategy of companies, the crisis type of company and the message type of public interest associated marketing can be confirmed even after controlling the involvement. In the conclusion of the study, the direction on implications, limitations and future.

• The Journal of Information Technology
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• v.3 no.3
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• pp.135-152
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• 2000

This study intents to discover the variables impacting consumer's purchase intention through the electronic commerce based on concerning the Flow experience in an environment using computer as a medium and furthermore it is based on a premise that its influence on purchase intention can vary. The following are the synopsis and findings of our analysis. First, analyzing the awareness of perceived risk and level of involvement depending on the level of skill and challenge, which are conceptual structural dimensions, we found that, the higher the level of skill, the lower the awareness of perceived risk, and for challenge, the level of involvement increased. Second, since the sense of perceived risk, level of involvement and purchase intention had a negative influence and were found to have cognizable relationship with one another statistically, this has negative impact on the level of involvement depending on the level of sense of perceived risk in electronic commerce. Third, analyzing the purchase intention depending on the level of involvement, we found out it has a highly positive influence on purchase intention. Furthermore, the level of involvement and purchase intention were found to be closely related to each other.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.67-92
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• 2005

This study investigates the influence of the mother brand's product types on the consumers' brand evaluations on consistent and inconsistent brand extensions. The study shows that brand extensions consistent with the mother brand's product type have better brand evaluations than inconsistent brand extensions. The study also shows that brand extensions consistent with utilitarian mother products are much more important than consistent brand extensions with hedonic mother brands. Furthermore, results show that the types of consumer involvement influence the consumers' brand evaluations by interacting with types of mother brands and consistency of brand extensions.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.468-481
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• 2018

This study aims to empirically investigate how users' online engagement behaviors predict their uses of paid contents. To this end, the data from the 2016 Korean Media Panel Survey, which has been conducted annually by the Korea Information Society Development Institute(KISDI), were analyzed. Major findings(N=8.313) were as follows. First, the active type of online engagement(e.g., posting, commenting), which contributes to direct creation of online contents, was the most powerful predictor to explain the DV. On the other hand, relatively passive actions of user engagement(e.g., sharing, endorsing, voting) turned out to have no significant effects on the uses of paid contents, just as personality traits and online privacy concerns did. Based on these results, it is recommended that online contents or platform service providers should try to establish clearly-targeted marketing strategies, after thoroughly collecting and analyzing the data of users' various online behaviors.

• Journal of Industrial Convergence
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• v.21 no.3
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• pp.49-56
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• 2023

The purpose of this study is to verify the mediating effect of career adaptability in the relationship between growth mindset and occupational engagement. A total of 203 data were collected through an online survey targeting university students. For data analysis, frequency analysis and descriptive statistics analysis were used via SPSS 25.0 and AMOS 25.0 software. As a result of the study, growth mindset had a direct effect on occupational engagement (𝛽=.254, p<.01) and the mediating effect of growth mindset on occupational engagement through career adaptability was also statistically significant. (𝛽=.137, p<.01). This study suggests that it is important to promote occupational engagement for students' correct career guidance, and to this end a practical strategy for cultivating a growth mindset and career adaptability is needed.

• Management & Information Systems Review
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• v.31 no.2
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• pp.21-39
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• 2012

To examine how usage of social network services(SNS) can affect users' satisfaction through their involvement to SNS. This study first explored the usage motives on the SNS by reviewing previous studies which are from the perspectives of usage and gratification theory. The structural equation modeling(SEM) approach was used to validate the model and Lisrel was used to analyze 306 data which were collected from college students who have SNS using experiences. The results showed that the motives of information seeking and self-expression have no significant influence on affective involvement to SNS and other hypotheses were all accepted. In order to investigate the relationship of usage motives-involvement-satisfaction between different genders, path analysis in male group and female group were done respectively. The results showed that in the case of male group, the motivation of information seeking, entertainment, and self-expression have positive effect on affective involvement, while only the entertainment motive can increase the cognitive involvement. In the case of female group, socializing motive and entertainment motive have positive effect on both affective involvement and cognitive involvement, but the information seeking motive and self-expression motive can not influence the formulation of emotion in SNS.