• Title/Summary/Keyword: 관심욕구

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Motivation for Z generation to consume limited edition products (Z세대 소비자를 움직이는 힘, 한정판)

  • Eunji Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.61-66
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    • 2023
  • In the past, purchasing limited products was nothing more than purchasing expensive luxury goods. However, the current 'Limited product purchase' is not just pay to ability, but the information to purchase the product are important factors. Therefore, this study aims to find out 1) the motivation to purchase limited edition products and 2) the effect of the motivation on the consumer's experience(price, intention to purchase). As a result, five major purchase motives(Conformity, Interest, Scarcity, Finance technology, Desire to concede) were found. Among them 'Interest' had a positive effect on the product purchase price, and 'Conformity' had a negative effect on the product price. Next, 'Interest' and 'Scarcity' had a positively significant effect on intention to purchase. Through this study, we were able to reveal in depth the actual purchase motives of consumers who are currently emerging as the main age group of the new consumption culture, and expect these purchase motives to be actively used in the new market such as resell markets.

Qualitative Study on Local College Students' Perception of Entrepreneurship and Entrepreneurship Programs: Approach through Hierarchy of Effects Model (지방 대학생들의 창업 및 창업프로그램 인식에 관한 정성적 연구: 효과위계모형을 통한 접근)

  • Yun-Hee Jeong
    • Journal of Industrial Convergence
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    • v.21 no.12
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    • pp.1-10
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    • 2023
  • Along with the government's policy to encourage youth entrepreneurship, each university is making great efforts to promote entrepreneurship, and university entrepreneurship programs can be said to be the most important part of supporting and activating college students' entrepreneurship. In order to increase interest in and participation in entrepreneurship and entrepreneurship programs, it is necessary to take an in-depth look at students' perceptions of entrepreneurship and entrepreneurship programs. Therefore, this study used the effectiveness hierarchy model to explore the perceptions of college students at each stage and to identify bottleneck factors that hinder participation in entrepreneurship programs. For this purpose, focus group interviews and in-depth interviews were conducted using samples with different levels of interest and participation in entrepreneurship and entrepreneurship programs, and bottleneck factors at each stage of the effect hierarchy model were presented. The research results complement entrepreneurship research that was focused on quantitative research, and add important practical implications by approaching the study with a particular focus on local university cases.

A Study on the Product Development and Strategy of New Generation Oriented (신세대 지향적 제품개발과 전략에 관한 연구)

  • 곽희준
    • Archives of design research
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    • v.15 no.4
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    • pp.25-32
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    • 2002
  • It has gone that the age of making the products focusing on only the capacity or efficiency, We face the age that only the products which fit the sensitivity of customers. Now, customers attach importance to impressive design, convenience, and satisfaction as well as the quality, cost, and capacity of the products. Under the much plentiful life, it has a limit of exciting customer's interest to pursue the quality, cost and capacity, so we need new design development which can produce more different, better, and newer mood. Recently, past synchronism and standardization have collapsed according to the change of sense of value, customers make much account of their own sensitivity comparing with at any time in much information and visual stimulus, and they would like to purchase the products which satisfy their sensitivity as a way of their image creation and settlement of wants.

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The Influence of Clothing Color Preference of Adolescents on the Self Expression Desire and Fashion Interest (청소년의 의복색 선호가 자기표현욕구와 패션관심도에 미치는 영향)

  • Maeng, Lee-Sun;Chae, Jin-Mie;Oh, Kyung-Wha
    • Korean Journal of Human Ecology
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    • v.18 no.5
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    • pp.1077-1086
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    • 2009
  • In this study, the effect of clothing color preferences of adolescents on their self expression desires and fashion interest were investigated. These investigations were intended to understand some psychological aspects of adolescents and to make a contribution to guiding them in forming self identities and expressing themselves confidently through clothing. This research was based on 452 copies of questionnaires distributed to middle and high school students living in Seoul and other metropolitan areas from the middle of March to the beginning of April, 2008. The results were as follows. First, there was a significant difference in clothing color preference and clothing color tone preference between male students and female students. Second, the factor analysis which has been performed by taking assimilation, individuality, recognition, and image management as composing dimensions of self expression desire shows significant differences between these dimensions. Third, the difference in the self expression desires according to clothing color preference showed that the group preferring cool colors and the group preferring warm colors possessed the same highest self expression desires. And, it was revealed that the clothing color preference was a significant variable influencing fashion interest. Fourth, the effect of self expression desire on the fashion interest degree showed that recognition was the most significant factor and image management was the next.

Design of Image Tracking System Using Location Determination Technology (위치 측위 기술을 이용한 영상 추적 시스템 설계)

  • Kim, Bong-Hyun
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.143-148
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    • 2016
  • There is increasing concern about security as a need for increased safety in the information industry society. However, it does not meet the needs for safety including CCTV. Therefore, in this paper, we link the processing technology using the image information to the IPS system consisting of GPS and Beacon. It designed a conventional RFID tag attached discomfort and image tracking system is limited to complement the disadvantages identifiable area. To this end, we designed a smart device and the Internet of Things convergence system and a research to ensure the accuracy and reliability of the IPS of the access control system. Finally, by leveraging intelligent video information using a PTZ camera, and set the entrant management policies it was carried out to control the situation and control. Also, by designing the integrated video tracking system, an authentication server, visualization systems were designed to establish an efficient technique for analyzing the IPS entrant behavior patterns.

Brand Positioning of IT Governance System -Focused on Case study of Spin-off Venture- (IT 거버넌스시스템의 브랜드 포지셔닝 전략 -스핀오프벤처기업의 사례를 중심으로-)

  • Chun, Myung-Hwan
    • Journal of Korea Society of Industrial Information Systems
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    • v.12 no.5
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    • pp.110-119
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    • 2007
  • In an extended enterprise, there is a shift to shared services, cosourcing and outsourcing, and extending out to partners, suppliers, and customers to accomplish business objectives more effectively. Along with this critical need, executives should be aware of the need to focus on optimizing the value of their information technology and reducing the related risks. So IT governance is critical, and many companies including spin-off venture are providing IT governance solution, but very little is known about brand management and marketing strategy of IT governance solution provider. The purpose of this study is to investigate brand positioning of IT governance solution company focusing on spin-off venture. The results of this study are summarized as follows. First, brand management is needed in the spin-off venture. second, IT governance solution companies including spin-off venture must provide something more than functional value. That is, they actively seek to emotional or symbolic value for their customers.

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A Case Study on the Cultural Services of a University Library: A Case of the S Women's University (대학도서관의 문화행사에 대한 사례연구 - S여대를 중심으로 -)

  • Kim, Kil-Ja
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.3
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    • pp.145-164
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    • 2007
  • They say the 21 Century is the culture-centered age. As the income is increased. the concern about human culture will cause the elevation of life quality and the growth of culture needs. For that reason library service to meet their user's need for culture will be needed. The purpose of this study is to improve the university library service to suggest the solution for successful developmental strategy on cultural program of university library with the positive approach of analysis and evaluation. For specific instance, the cultural services of S women's university library was analyzed and evaluated. The point of the evaluation are five aspects: 1) the recognition of the users for the overall cultural services 2) the satisfaction index for the contents(topics) of the cultural services 3) the satisfaction index for the way of managing 4) the participation index of users. As the result of the analysis, the specific solution for the strategy of university library's cultural services for the future would be suggested.

Factors Affecting Intention to Use Community Organizing Services at a Community Welfare Center: The Impact of Welfare Consciousness based on Andersen's Behavioral Model (지역사회복지관 주민조직화 서비스의 이용의사에 영향을 미치는 요인: 앤더슨 행동모형의 적용을 통해 본 복지의식의 영향)

  • Lim, Hyo Yeon;Jeong, Eun Su
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.159-172
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    • 2017
  • This study examined the predisposing, enabling and need factors, based on Andersen's behavioral model, affecting intention to use community organizing services at a community welfare center. 725 people aged 20 and older who lived in Gwang-jin-gu participated in this study and multiple linear regression analyses were utilized to analyze the deputation. The results demonstrate that intention to use is primarily affected by predisposing factors, age and duration of education. Female and more educated people were significantly associated with the intention to use community organizing services. Enabling factors, reputation and image of the community welfare center significantly affect intention to use community organizing services. People are more likely to use community organizing services when there is higher reputation of the community welfare center and better image of the community welfare center. Finally, intention to use is primarily affected by welfare consciousness, a need factor. People who have liberal welfare consciousness are more likely to use community organizing services. These findings provide implications and suggestions for increasing intention to use community organizing services at a community welfare center.

Study on the experiential Hanbok culture and user experience (한복체험 놀이문화의 사용자 경험에 관한 연구)

  • Kim, Minjung;Kim, Boyeun
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.339-345
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    • 2019
  • This study explores the Experiential Theory of John Dewey and Donald Norman's definition of user experiences to analyze the new cultural experience of trying on Hanbok among the young generation. In order to find out the demographic characteristics, the survey was conducted online. An in-depth interview was held among six women in their 20's who were randomly selected to obtain diverse consumer's opinions. According to the interview, rather than recognizing the traditional beauty of Hanbok, the interviewers recognized the aesthetic sensibility of modernized Hanbok. In addition, the uniqueness of wearing Hanbok which has become the non-ordinary culture and the desire to share the experience is analyzed through characteristics such as particularity. In order to develop cultural contents that are highly marketable, consistent analyzation and research of the fluctuating desire of customers are essential since users perceive their experience to be special.

Socioeconomic Determinants of Suicide Rate in Korea (경제적 양극화와 자살의 상관성: 1997년 외환위기를 전후하여)

  • Eun, Ki-Soo
    • Korea journal of population studies
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    • v.28 no.2
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    • pp.97-129
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    • 2005
  • Korean society recently witnesses a rapid lllcrease of suicide across all ages. In particular, suicide in old ages jumps up ill a very unexpected way. Furthermore, the order of suicide in the cause of death across all ages is becoming higher and higher in Korea. This study provides details of suicide that occurs in Korean society with the comparison to that of Japan at the descriptive level. It is not well known why suicide in Korean surges recently. Several previous research show the possibility that surging suicide is closely related to the worsened economic conditions especially since the economic crisis in 1997. They adopt economic growth, unemployment rate, income distribution, household finance index as economic indicators in their research. This study also adopts those indicators and conducts a correlation analysis in two periods, 1990-1997 and 1998-2004. It is found that there is no correlation between economic indicators and suicide in the period of 1990-1997. On the other hand, there is a very strong correlation between income distribution and suicide in the period of 1998-2004. Other economic indicators except income distribution does not have any significant correlation with suicide. This finding suggests that currently increasing suicide in Korea may be a result of economic polarization, which has been worsened since the economic crisis in 1997.