• The Korean Journal of Community Living Science
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• v.17 no.2
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• pp.139-150
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• 2006

The purpose of this study was to investigate Visitors' satisfaction at Eco-Agriculture/Organic Food Expo held in Uljin in 2005. The questionnaire survey with 1,120 participants was conducted at the venue for three times from July 22nd to August 15th, 2005. The evaluation considered Expo facilities and services, and motives of visit along with demographics of 1,080 valid samples. Evaluation results indicate overall satisfaction level of Expo participation was positive and 63.6% of the respondents showed intention of revisit and/or future visit to agricultural events. Expo facilities and service represented higher satisfaction level, however cost factors such as food and beverage, souvenirs and entrance fee had lower performance levels. The study outcome can help local governments and/or organizers host hallmark tourist events in planning and managing.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.11a
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• pp.601-604
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• 2020

신인 작가나 무명작가들이 전시회를 개최하는 데에 드는 비용적 제약을 비롯하여, 관람객들에게 따르는 공간적 한계점을 보완하기 위해 기획된 가상 전시 공간 플랫폼이다. 가상현실과 증강현실의 발전이 급증하고 있는 가운데, 차세대 ICT 기술을 갤러리라는 항목과 접목시켜 관람객과 전시자 모두가 만족할 수 있는 공간을 구축하였다. VR을 활용한 가상 전시공간을 통해 실감 나는 전시회장 환경을 체험할 수 있는 것은 물론, 증강현실을 통해 마음에 드는 작품을 자신만의 공간에 띄워보며 분위기를 조성할 수 있다. 또한, SNS와 즐겨찾기 기능을 추가해 사용자의 선호도를 파악하고 편의성을 도모하였다. 단순 전시회장에 국한되는 것이 아니라, 대학생들의 졸업 작품 전시회나 박물관 등에도 활용할 수 있는 여지가 충분할 것으로 보여진다.

• Management & Information Systems Review
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• v.28 no.3
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• pp.99-115
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• 2009

This research analyzed determining factors of expenditure for processing fee by targeting trade show participants under a microeconomic approach in order to analyze determining factors of the participations of trade shows. As a result, with regard to the participation fees, income and the level of education seemed to be the socioeconomic factors that positively affected visitors in paying admission fees: and age and gender were negative elements. With regard to the participating businesses, the sales and the corporate history of the businesses were the positive elements to their willingness to pay the participation fees: however, the ratio of male and female personnel turned out to be a negative element in incurring the participation fees. The purchase of ticket was a positive mode-of participation factor to the visitors: however, distance tended to be a negative element for the visitors. For the participating businesses, the number of participation tended to be a positive element: however, distance was a negative one. The positive satisfaction factors that affected visitors' willingness to pay the participation fees included exhibited items, location, and schedules for events of the convention: for the participating businesses, the actual sales at the convention, the effects of advertisement and the level of satisfaction for location tended to play positive parts.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.383-395
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• 2021

The purpose of this study is based on Pine and Gilmore's (1998) Experiential Economic Theory (4E's). This study mediates the perceived value of the experience factors (entertainment, aesthetic, deviant and educational experience) of Untact fashion and beauty performances. The impact on customer satisfaction was analyzed a total of 230 questionnaires were collected for visitors to the 15th Untact 'Asia Model Festival', which were successfully held in Seoul in 2020. The statistical analysis method used the SPSS 21.0 statistical program. As a result of the study, it was found that the experience factors had a significant effect on perceived value and customer satisfaction. In addition, perceived value was found to have a significant effect on customer satisfaction, and perceived value as a parameter was found to partially mediate the effect of experience factors on customer satisfaction. By studying the empirical analysis in this way, practical implications were presented and basic data that could be used for reference to related research were provided. However, future research should contribute to academic development through research on variables not covered in this research, and research on various untact performances should be continued.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.4
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• pp.317-328
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• 2018

The purpose of this study is to examine the effect of the quality of performance on audience satisfaction, and to verify the mediating effect of service value and traditional image in this process. The subjects of this study included 211 male and female adults who experienced the Korean opera performance in Seoul, Korea in October. Collected data was used as a model of path coefficients obtained through analysis of covariance structure and hypothesis test. As a result of verification, program quality, physical environment quality, and quality of the stage performance perceived by the audience showed a statistically significant positive correlation with performance experience attributes. The path coefficient between performance attribute and service value, performance experience attribute and traditional image were also positively and statistically significant. Further, the path coefficient between performance experience and audience satisfaction showed a positive relationship. The service value and traditional image, service value and audience satisfaction, and the path coefficient between traditional image and audience satisfaction were statistically and positively significant. Finally, all hypotheses were adopted and study results confirmed the effect of service quality and experience attributes on audience satisfaction for the popularization, modernization and marketing strategy of the Korean opera. In this process, it is meaningful to verify the role and function of service value and traditional image.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.475-484
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• 2014

This research was about the economic impact and the development plan by analyzing satisfaction and the contributions of Keochang International Festival(KIFT) that visitors recognize. It also sought ways to the development of an KIFT by conducting in-depth interviews with experts. According to the survey of visitors' recognition, KIFT contributed to the regional and the arts development. And it also showed that people recognize the contribution to imaging Keochang as the city of art. In regard to the visitors' satisfaction, they were satisfied generally with the festival and performance, but the satisfaction level was quite low with the traffic, service quality, etc. In respect to the economic impacts, the direct cost effect caused by holding the theater festival was 128,000 thousand won in 2013. Also the annual economic(indirect) impact on the production was 16 billion won, personal income 319,358 thousand won, added-value 7,549,540 thousand won, and taxes 780,733 thousand won.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.3
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• pp.181-204
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• 2016

Recently, the exhibition industry based on digital archive has been rapidly growing and the industry sees an innovative change with diverse digital archive exhibition venues emerging. Enabling visitors to enjoy new and varied exhibition provides a turning point to the exhibition environment. In today's world where IT (Information Technology) leads social changes, new framework and contents are required to establish digital culture that connects traditional culture with advanced information telecommunications. The objective of this study is to identify factors that influence the audience in a digital archive exhibition venue and to analyze impacts of these factors on exhibition success based on immersion and satisfaction. The study presents a research model that applies significant variables of emotional response theory in which fundamental psychological desire of humans is emphasized. To empirically verify the research model, the author conducted a survey for students of S university in Seoul and for ordinary people who have been to digital archive exhibition venues.

• Korean Institute of Interior Design Journal
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• v.17 no.5
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• pp.107-114
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• 2008

With the exhibition materials and exhibition spaces are provided, it is the reaction of the visitors that completes the function of science museum. To satisfy the visitors, it is necessary to understand their needs, interests, and motives, apart from the physical environment of the museum. The purpose of this research is to verify the effect of children's personal characteristics on the satisfaction in science museum. In doing so, an interview survey was conducted: 210 primary and middle school students who had finished the exhibition tour were randomly selected and interviewed. The data was analysed by a T-test and an one-way ANOVA to find out the correlation. The results of analysis are as follows: First, a meaningful statistical differences are found by the age groups in terms of motivation, expectation, satisfaction, enjoyment, and total staying time at the museum. The lower the grade, students are satisfied with their everyday living; and this is reflected on their intrinsic motivations and higher expectations on visit. Also, their actual satisfaction and enjoyment are higher and they stay at the museum longer than the other group. Second, the group with intrinsic motivation and higher expectation is more satisfied with the contents of the exhibition than the group with extrinsic motivation. Third, the level of higher education of mothers, rather than that of fathers had mere effect on the learning of the children at the museum. Also, the children who are brought up by full-time house wives have bigger achievement of learning from the exhibition than those with working mothers.

• Management & Information Systems Review
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• v.32 no.5
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• pp.233-260
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• 2013

This study reviewed previous studies about Relationships between Festival Participation and Festival Evaluations. Also relationships among the quality of festival participation and festival evaluation factors identified from previous researches were studied. According to the results in view of the relationship between the quality of festival participation and festival performances, hypotheses about the relationship between physical environment and contents identification and about the one between customer experience awareness and loyalty were rejected. On the other hand, the rest of hypotheses were supported having positive impacts.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.996-997
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• 2023

시각 장애인들의 시각 정보에 대한 낮은 접근성은 문화, 예술 활동에 큰 제약을 가져다 주고 있다. 실제로 시각 장애인 중 약 절반 이상이 문화, 여가생활에 만족하지 못한다고 답하였고 전시회, 미술품 감상 또는 관람 활동은 약 5%만이[1] 참여하고 있는 것으로 나타났다. 이러한 한계를 극복하기 위해 시각이라는 감각의 한계를 뛰어넘어 시각 미디어를 즐길 수 있게 하는 서비스를 제작하였고, 이는 크게 웹서비스인 web view editor와 물리적인 촉각 디스플레이로 구성된다. 시각 미디어인 이미지는 8×8로 나눠 각 영역을 OpenCV 라이브러리와 K-means clustering 알고리즘을 이용하여 9 level로 분류시키고, 구분된 level에 맞게 cell의 높낮이 차이를 두기 위하여 Arduino를 통한 회전-선형 변환기를 제작했다. Arduino의 PWM 기능을 이용해 모터의 속도와 방향을 제어하며, 각 모터의 드라이버는 Arduino와 연결되어 있어 모터의 회전을 제어하게 했다. 결과적으로 본 연구에서는 cell의 높낮이 차이를 9 level로 구분하여 시각 정보를 촉각으로 수용할 수 있는 장치를 제작하였고, 이 장치를 통해 기존의 시각 장애인들이 문화 생활을 쉽게 향유하고 이를 바탕으로 창의성과 상상력을 증대시켜 더욱 밀접하게 사회와 연결되고 소통 할 수 있는 기회의 초석이 되기를 기대하는 바이다.