• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.1-13
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• 2021

In this study, we tried to present suggestions to the Gyeongsangbuk-do tourism officials to satisfy them with experiential tourism resources and to revitalize their participation in the program. Therefore, the implications of this study are as follows. First, research on the satisfaction of experiential tourism programs and the willingness to participate in them is carried out, suggesting that it is a prerequisite for the transformation of the perception of tourists' participation in the Corona era. Second, it is necessary to make it a small experience tourist space that can provide non-face-to-face service utilizing the characteristics of contact technology, and to provide tourists with unique attractions against product discrimination and customer service. Third, through the introduction of non-face-to-face experience programs and expansion of services, the limited and macroscopic environment and social phenomenon of tourism activities in the Corona era, a new perception can be instilled. Fourth, visitors can expect to revitalize the tourism industry through the development and discovery of various programs. Thirdly, it will be possible to revitalize the local economy by giving meaning to the satisfaction of experiential tourism programs to tourists from all over the region's tourism business.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.353-354
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• 2014

본 연구는 예술관광 관점에서 파인(Pine) & 길모어(Gilmore)의 체험이론을 바탕으로 세계의 문화체험 프로그램의 성공 사례를 조사하고, 전라남도 남도예술은행의 문화체험 프로그램을 분석 및 설문하였다. 그 결과 프로그램 매뉴얼의 세부 기획 및 체계적인 시스템 구축, 프로그램 안내 및 편의를 위한 홍보 다각화, 체험자의 참여 및 동기부여를 위한 운영자의 재교육 프로그램 등이 필요한 것으로 조사되었다. 예술관광 관점에서 문화체험 프로그램은 지역성, 전통성, 자연성을 원천으로 예술관광의 차별화를 통해 자생력 있고 경쟁력 있는 예술관광 프로그램으로 발전시켜야 할 것이다.

• Journal of the Korean association of regional geographers
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• v.10 no.2
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• pp.286-299
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• 2004

This thesis aims to explore the geographic synthesis of ecotour programmes in New Zealand as a foreign area study. In addition, this research will provide effective regional policies for ecotourism in Korea. To achieve the objectives, this research carried out a literature review before taking several field surveys in New Zealand. Research areas are Waitomo Caves, Kauri community, Wildlifes of Otago Peninsular, Whakarewarewa Maori Village, Milford Track in New Zealand. New Zealand ecotour programmes are generally organized by local residents. The programmes include entrance limitations, strict opening time schedules, well trained information officers and guides organized by local residents. Most of all activities are in relation to the programmes that have been developed for educational effects and environmental conservation. The case studies of New Zealand present a good model of how to succeed in ecotourism and conservation management to Korea.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.1
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• pp.50-63
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• 2014

Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.1-19
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• 2001

To develop the traditional tea culture into tourism product, we will review the characteristics of traditional tea culture. Since our ancestor introduced tea, our tea culture has expressed the culture and spirit of ancestors' life and practiced the body and mind. Based on this facts, we want to build the program for applying.the tea culture into the characteristics of tourism products. The program for tea culture is following; reception; visiting the Korean Tea Museum consisting of reception room, tea-related document room, tea pottery room and korean traditional dress room; experiencing tea ceremony, tea traditional foods, natural dyeing, tea pottery making and tea etiquette; seeing visitors out. However, we didn't evaluate the satisfaction of tourists from Japan, China, America and Europe who participated in this program through the objective data. But they understood the excellency and creativity of Korean traditional culture through experiencing Korean invisible-visible culture. Therefore this study intends to develop the program for the attractive and differentiated culture tourism and build the competitive model of Korean culture tourism product.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.215-216
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• 2016

최근 다양한 포맷의 예능 프로그램이 제작되면서 국내뿐만 아니라 해외에서도 큰 인기를 얻고 있다. 야외 버라이어티가 주류인 현재, 사람들은 촬영 장소에 대한 호기심을 갖게 되고 이는 자연스럽게 한국 관광 산업 발전으로 이어진다. 그러나 영상이 갖는 파급 속도나 힘이 큰 만큼 관광객이 많이 몰리면서 무분별한 개발, 허술한 관리, 단발성 관광 상품이라는 부작용을 낳기도 한다. 이런 문제점이 발생되지 않도록 우리는 체계적이고 장기적인 관광 콘텐츠를 연구해야할 필요가 있다.

• Journal of the Korean Geographical Society
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• v.33 no.2
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• pp.339-351
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• 1998

본 연구는 낙안읍성이라는 특정 장소에서 열리는 남도음식축제를 사례로 이벤트관광의 정착과 성장과정을 관광지리학적 관점에서 고찰하였다. 남도음식축제는 특정장소가 갖는 매력요인과 전남지역의 고유한 향토음식이 결합된 전남의 대표적인 이벤트관광이며, 1998년 문체부에 의해 전국 3대 축제로 선정되어 전국적인 규모의 축제로 성장하였다. 1994년부터 시작된 남도음식축제는 프로그램과 예산, 참가인원 등 규모면에서 꾸준한 성장을 보여 왔다. 그리고 개최기간은 3일에서 일주일로 연장되었고, 관광세력권은 꾸준히 확대되고 있다. 남도음식축제를 더욱 활성화시키기 위해서는 관 주도의 축제에서 민간주도의 축제로의 전환, 지역축제를 이끌어 갈 전문인력의 양성, 낙안읍성이라는 장소성과 역사성을 부각시킬수 있는 프로그램 개발, 음식축제에 대한 보다 적극적인 경영마인드의 도입, 낙안읍성 주변의 주요 관광지와 연계관계를 구축하여 관광세력권의 확대, 지속적인 관광객 형태 및 평가분석을 통한 관광객들의 관심과 욕구의 반영 등이 필요하다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.520-527
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• 2016

This study examined the relationship among Interpreter's Role, Interpretation System, Interpretation Quality, and Tourist Satisfaction in ecotourism. As a results of the analysis, the following findings were obtained. First, the Interpreter's Role affects the Interpretation Quality, but does not affect the Tourist Satisfaction in ecotourism. Second, the Interpretation System affects Interpretation Quality and Tourist Satisfaction. Third, Interpretation Quality influences the Tourist Satisfaction. Finally, the Interpretation Quality plays a mediated effect between relationship Interpreter's Role, Interpretation System and Tourist Satisfaction. Nevertheless, the key to success in ecotourism is how to explain the interpretation to the tourist

• Journal of Korea Entertainment Industry Association
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• v.15 no.7
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• pp.17-32
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• 2021

This is an environmental analysis study for discovering specialized local sports tourism and aims to provide implications for the development of sports tourism industry in the Chuncheon region by analyzing the current status of domestic and overseas sports tourism and presenting overseas cases of specialized regional sports tourism. Therefore, through SWOT analysis and secondary data survey, implications for the development direction according to facilities, programs, and public relations and marketing were derived. Sports tourism contributes to vitalization of local economy by converging with local tourism centering on sports participation or viewing. Thus, it must be organized with differentiated products taking into account the characteristics of the area. An investigation of the main components of domestic and overseas sports tourism shows that mega sports events or specialized local leisure sports are connected to tourism resources for commercialization. In Korea, 3 to 4 local areas are discovered and supported annually through the specialized local sports tourism promotion program. This study suggests a development plan by evaluating and analyzing the performance of the Chuncheon Spo-Tour program. In terms of facility, it is necessary to construct accommodation facilities that harmonize with the natural environment, develop new programs connected to Songam Sports Town, and reinforce existing equipment. In terms of program, it is necessary to develop canoe/kayak water courses utilizing Uiam-Lake, train professionals to operate programs, and develop programs that take into consideration seasonal characteristics as well as the level of each participants. In terms of PR/marketing, it is important to build competitiveness by using ICT, improving public awareness of the sites, and adopting reasonable pricing policies. The development of specialized local sports tourism products through remedies and efforts will contribute to vitalization of local economy.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.909-918
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• 2011

Current tourism is quickly transforming into experiential and insightful tourism from simple sightseeing tourism. Due to the experiential tourism trend, cultural interpretation of cultural tourism interpreter has a significant meaning in experiential tourism for tourist. This research was conducted on tourists visiting a representative palace of Korea, Gyeongbokgung, regarding how contents and communication skill of cultural tourism interpretation influence revisit intention of the tourists. As a result, value and interest of interpretation contents influence positive impact on tourist satisfaction. Second, progress and attitude of interpretation give positive influence on tourist satisfaction but not effective on communication with audience. Third, we found that tourist satisfaction influences positively on revisit intention. As the research result shows, both context and communication skill of interpretation are very important factors in cultural tourism interpretation. Therefore, the research emphasizes on government's suport on systematic management, treatment and position of cultural tourism interpreter retraining program.