• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2013.10a
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• pp.443-447
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• 2013

홍보관, 영상관, 야외공연장 등 체험하며 소통할 수 있는 해양문화공간으로 조성하여 지역의 체계적이고 독자적인 문화콘텐츠를 연구하며, 지역 특성에 맞는 스토리텔링을 개발하고 지역경제 활성화와 등대만의 고유한 해양문화 관광 콘텐츠를 개발하는 것을 목적으로 한다.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.438-447
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• 2011

With the development of tourism the desire for a variety of tours for visitors was occurred. Accordingly, to meet the needs of tourists for the development of various tourism products is necessary. In addition to the occurrence of environmental problems needs to develop enviromental tourism products. In this study refocus on rapidly developed templestay and difference of life quality between before experienced templestay and after experienced templestay as product development of low-carbon green was to explore the possibilities. The findings were as follows. First, the increase of age, they satisfacted temples experience like meditation, tea ceremony and Buddhist cultural experience. 11 questions of life quality, 9 items showing significant differences in the quality of life in it will be useful temple stay was used.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.415-422
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• 2013

The contents development for the Internet and cyber tour has been attempted in a number of areas. 3D topography of the spatial environment, land planning and land information contents as a 3D tour of the future ubiquitous city safe for tourism due to the implementation of information made available major area. Domestic service, and in urban areas of the country where land and precise spatial information in order to shoot satellites and aircraft in the area you want to mount the camera on a variety of photo images taken by conducting 3D spatial that is required is able to obtain the information. Geo spatial information in a variety of direct or indirect acquisition of the initial spatial data into a database for accurate collection, storage, editing, manipulation and application technology changes in the future by establishing a database of 3D spatial by securing content organization ubiquitous tourist to take advantage of new tourism industry was greatly. As a result of this study for future tourism using geo spatial information and analysis of 3D modeling by intelligent land information indirectly, with quite a few stereo site experience and a variety of tourist spatial acquisition and utilization of information could prove.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.401-402
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• 2011

체험마케팅은 최근 마케팅의 주요 이슈로 많은 연구자들에 의해 연구되어지고 있으며, 관광학 분야에서도 이를 적용하기 위한 많은 노력이 이루어지고 있다. 이에 본 연구는 현재 국내의 체험마케팅 관련 연구현황 및 향후 연구방향을 살펴보고자 하였다. 연구결과 국내연구주제 및 연구대상과 관련된 현황을 체계화할 수 있었으며, 이를 통해 향후에 필요한 연구과제에 대해 살펴볼 수 있었다.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.560-568
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• 2016

In Korea, management support has been given at the government level for activities to attract foreign patients. China and Russia ranked on top of the lists for in-bound medical tourists. The purpose of this study is to examine the experiences of medical tourists in Korea, the demand for information, and the level of satisfaction regarding their experiences. 100 cases of medical tourists from China and Russia were collected through the mail survey. While Chinese used beauty, skin-care related products, Russian experienced the grocery shopping and wellness related services. Most patients from both nationalities experienced the traditional food in Korea and wanted to know about beauty products. Chinese wanted to get more information about Korean traditional food Russian. Finally, Russian showed higher overall satisfaction scores than Chinese respondents. If we reflect these results as a contents, it can be useful to attract foreign patients.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.196-208
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• 2017

Busan is one of the most popular tourist cities of the Republic of Korea. To develop differentiated urban brand as the nation's flagship maritime city, Busan needs to explore diverse marine tourism stories and develop related contents. For the purpose of developing storytelling as a way to facilitate the maritime tourism of Busan, this study attempted to i) create 'marine leisure Galmaetgil of Busan' contents using 5-step storytelling modules and ii) develop themed tour routes based on the marine tourist contents and related graphic elements such as tour route map and image editing. Galmaetgil is a beautiful trail developed along the coastal line. It is one of the most famous tourist contents of Busan. Based on this asset, Busan would be able to develop its own tourist contents as the nation's proud marine-leisure city. The emotional stories which can draw a great attention from the citizens and tourists and informative storytelling would make people understand and experience marine leisure in a fun and easy.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.396-403
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• 2010

The aim of this study is to draw questions to measure the satisfaction level of visitors who are users of rural tourism and to examine factors to decide satisfaction, which affect their overall satisfaction using drawn questions to assess the satisfaction level. In order to achieve these research purposes, the survey was conducted with visitors visiting rural farming villages-experiencing towns located in Yangpyeong Gun, Gyeonggi Province. Through reviewing previous study we drew 24 questions to measure the satisfaction level of visitors who are users of rural tourism. As a result of the empirical analysis using the structural equation model, the factors to decide the satisfaction of visitors visiting farm villages appeared to be 4 factors including experience program, cost, guide and rurality.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.927-931
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• 2007

Nonsan green tourism is an agricultural tourism. Visitors can participate and experience the agricultural product harvests or particular farmer's work activities. For visitors it provide natural environment and to take freshen air with new rural activities. To the residents it creates extra benefits out of the visitors green tourism. But, for the time being, the characteristic point of the tourists behavior of this tour is 'stop and pass' style in a single day. To create various contents of this tour needs develop visitors to 'stay over night' program and examine the practical methods of traditional houses as its accommodation facilities.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.748-756
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• 2021

In this study, as the first attempt to develop an experiential game tourism program using Korean classical literature, the primary research was conducted on Kim Soo-Jang and his anthology "Hae Dong Ga Yo". To this end, a theoretical review of the value of hands-on games and Korean classical literature as tourism content was conducted first. Afterwards, the consumers for the program were set up into three categories: family unit, MZ generation including lovers, and foreigners. A survey was conducted to confirm the program preference of each group. According to the analysis framework, the main value of each historical and cultural resource in "Hae Dong Ga Yo" and seven sijo pieces created by Kim Soo-Jang was discovered and, based on the survey, the preferences of the consumer related to the target were analyzed. Accordingly, the narrative structures were organized differently for each group. An adventure plot was designed for the family unit, a love plot for MZ generation and lovers, and a mixture of adventure and love for foreigners. Utilizing stories from Kim Soo-Jang and his works, which are rarely used despite their value, this study attempted to develop them into hands-on game tourism programs to create new outlets in terms of both Korean classical literature and the tourism area. In the future, if various Joseon literati are discovered and their storytelling is continued, we can expect the vitalization of the travel product line with the concept of classical literature travel.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.414-427
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• 2013

The purpose of this study was to examine the effects of cultural tourism festival's experiential elements on brand value and festival image. The object of this study was the participants of Ganggyeong Fermented Seafood Festival. 260 questionnaires were distributed and analyzed 251 collected questionnaires with SPSS18.0. The results of this study are summarized as followings. First, cultural tourism festival's experiential elements influences brand value, and playfulness, placeness and deviation among the variables of experiential elements positively influence. Second, uniqueness, contents, and functionality of variables of brand value positively influence festival image. It showed that when the organizer offered exciting experiential program which the participants didn't experienced, it influenced brand value and festival image more positively.