• Title/Summary/Keyword: 관광산업 효율성

Search Result 40, Processing Time 0.026 seconds

A study on Efficient operation for Establishment of Passenger ship public transportation system (연안여객선의 대중교통화를 위한 효율적 실행방향 고찰)

  • Noh, Chang-Kyun
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • v.29 no.1
    • /
    • pp.353-358
    • /
    • 2005
  • The purpose of this study is to implement concept of public to passenger ship route to promote benefits and adopt competition principle among ship companies to elevate business efficiency. As of year 2005, passenger ships operate in 106 routes departing from 10 harbors including Mokpo, Masan, and Inchonto provide transportation system to island residents. Contrast to other public transportation systems excluding some tourism routes, this essential passenger ship are unable to fulfill various customer services to the passengers due to stagnation or declination. In addition, route adjustment and flexible passenger ship operation are not expected due to private property right of the route. Therefore, establishment of public transportation system for remote island route is initiated for the connection between cities and islands, boost travel industry of island economy, and balanced growth oh the nation.

  • PDF

The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China (리조트의 서비스스케이프가 지각된 가치, 만족도, 행동의도에 미치는 영향: 중국 싼야 아틀란티스의 사례를 중심으로)

  • Qiongao Mei;Giyoung Chung
    • Industry Promotion Research
    • /
    • v.9 no.3
    • /
    • pp.27-39
    • /
    • 2024
  • Modern tourists prefer resorts with various facilities for health, leisure, sports, and cultural activities. The tourism industry strives to diversify entertainment programs to meet consumer needs. This study identifies servicescape as a primary competitive advantage and aims to propose effective marketing strategies and strategic insights to maximize tourists' perceived value and enhance satisfaction. To achieve this research objective, an online questionnaire survey was administered to customers with prior experience at the Atlantis Resort in Sanya, China, followed by statistical analysis using the SPSS 23.0 software. The findings indicate that servicescape, by providing optimal value to customers within the service industry, exhibits a positive correlation with customer satisfaction and constitutes a critical factor for the success of tourism enterprises.

A Study on Pattern Grading of Eco Resort wear for Jeju Medical Tourism (제주 의료관광을 위한 에코 휴양복의 패턴그레이딩 연구)

  • Choi, Gun-Han;Kang, In-Hee;Yang, Hye-Jin;Lee, Mi-Na;Lee, Eun-Joo;Ko, Ju-Hyung;Hong, Ji-Un;Kwon, Sook-Hee
    • Science of Emotion and Sensibility
    • /
    • v.13 no.4
    • /
    • pp.733-740
    • /
    • 2010
  • This proposal of eco-friendly Resort wear targeting medical tourists of Jeju intend to contribute to the local economy by creating more added-values and profits. With high-quality leisure outfits, the medical tourism could provide tourists more pleasantness as well as a souvenior, which may help them to cherish the memory in Jeju. Well-developed Galot leisure outfits matched with other Galot products could result in additionary buying of other Galot items. Furthermore, by developing the size system as well as pattern grading, we can help local Galot manufacturers who currently require these standardized creation system. The summary of this research is as follows: 1. we examined the current issues and disadvantages of the local Galot through a survey. 2. We defined the Galot leisure outfit for Jeju medical tourism, conducted market research, and reflected these into representative designs for them. 3. We developed a size system as well as a pattern grading to standardize the manufacturing process.

  • PDF

Study on Introducing Water Footprint for Water Problem Reduction -The Case of Spain- (물 문제 저감을 위한 물발자국 도입 방안 연구 -스페인 사례를 중심으로-)

  • Park, Nu Ree;Park, Sung Je;Lee, Young Kune
    • Proceedings of the Korea Water Resources Association Conference
    • /
    • 2015.05a
    • /
    • pp.549-549
    • /
    • 2015
  • 물 소비는 수자원 고갈을 야기하며, 수자원 고갈은 보건, 농업 생산력, 작물 생산력, 생태계에 악영향을 미친다. 따라서 물발자국 개념을 적용하고 이를 활용함으로써 일반생활에서 패러다임의 전환을 유도하는 것은 환경 및 물 문제를 저감하는 좋은 수단이 될 수 있다. 우리나라도 물발자국 개념 도입의 적극적인 검토가 필요하다. 따라서 본 연구에서는 스페인의 사례를 통하여 물발자국 도입 방안을 도출하고자 한다. 스페인은 2008년 9월 유럽연합에서 최초로 물발자국 평가를 정책으로 채택하였다. 스페인은 물 부족 국가로서 물발자국 연구를 수행해왔으며 강 유역 및 국가적 차원의 방법론을 연구하고 검증해왔다. 특히 도시와 산업 분야에서 물의 재사용을 증대시키기 위해 통합농업 및 생태농업을 장려하고 있다. 이와 관련하여 태양에너지, 관광, 전통 작물 재배 지역의 물발자국 계정의 비교우위를 통해 환경, 농업, 에너지, 무역 정책과 관련되는 물 정책의 조정 중에 있다. 또한 지나친 용수개발로 인한 생태적 위험에 대처하기 위해 강을 상류, 중류, 하류로 나누어 작물별 가상수량과 물 효율성을 분석하였다. 이에 따른 결과로 지역마다 적합한 수출입전략으로 물 효율성이 높은 작물을 주로 재배하는 상류지역은 농산물을 다른 지역으로부터 수입하는 동시에 채소류와 같은 물 효율성이 높은 농산물을 특화하여 수출할 필요성을 농가로 제시하고 있다. 이를 통하여 스페인은 지역의 환경 조건에 가장 적합한 제품의 생산을 촉진하고 본질적인 물 사용 패턴의 변화를 통하여 효율적인 물 분배 및 사용이 가능하게 됨으로서 관개용수 사용의 감소를 실현하였다. 본 연구를 통하여 스페인은 유역관리계획의 개발을 위한 기술적 표준으로서 다양한 사회경제 분야의 물발자국 분석을 포함하고 있음을 확인하였다. 이를 통하여 물발자국 정책의 활용방안을 파악하였고, 물발자국의 도입 방향성을 도출하였다. 환경 및 물 문제를 저감할 수 있는 물발자국 개념은 향후 우리나라의 수자원 관리에 있어 중요한 지표의 역할을 할 것으로 기대한다.

  • PDF

A Study on the Problems of Current Reservation Process and Suggestions for Improvements (콘도미니엄의 예약문제점 및 개선방안에 관한 연구)

  • Bahn, Jong-Sam;Lee, Joo-Heon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.5 no.1
    • /
    • pp.93-112
    • /
    • 2010
  • Korea has risen to one of the most newly industrialized countries boasting its consecutive successful economic growth. The economic growth brought the Korean people more money and free time. Koreans all want to spend more time on leisure activities and travels. In this "mass Tour Age", because of its diverse functions and excellent facilities, resort condominium has been got much more attention. Instead of analyzing whole condominium operations, we put more emphasis on the room reservation system for the efficiency of operation. The purpose of this study is to identify the problems of current condominium operations and to suggest innovative new solutions. To accomplish the purpose, we analyzed the current room reservation system of condominiums in Korea. After reviewing the current reservation system, we provide a couple of suggestions. In order to improve reservation process, future demands should be forecasted as accurately as possible, or be based on everything from sophisticated technological system. I wish this study can help innovate the current reservation problems of the resort condominium industry for continuous improvements of the industry.

  • PDF

Empirical Analysis of the Influence of Tourism Industry Knowledge Management Activities on Knowledge Management Efficiency (관광산업에서의 지식경영활동과 지식경영효율성 향상에 관한 실증연구)

  • Kwon, Soon-Jae;Lee, Kun-Chang
    • Knowledge Management Research
    • /
    • v.10 no.3
    • /
    • pp.1-16
    • /
    • 2009
  • Recent trends in business are characterized by recognition of the importance of knowledge assets. Especially, this phenomenon is receiving more momentum as our society goes digital rapidly. The concept of Knowledge Management has long been used as an effective way of restructuring the management process of a firm. In literature regarding knowledge management, a number of successful cases were reported, where knowledge-based management activities could dramatically enhance a firm's strategic performance for years. However, there exists very little research investigating the effect of knowledge management on corporate competitiveness. Researchers as well as practitioners need more rigorous results about such issues, especially how much the knowledge management strategic initiatives may have an influence on the firm's competitiveness. In this sense, we need an empirical study adopting statistical approaches due to the existence of abundant knowledge management case studies. To fill this research void, this study proposes a research model testing whether knowledge management activities could improve corporate competitiveness. We collected 321 valid questionnaires from participants in knowledge management activities in the tourism industry and applied a structural equation model. Empirical results showed that knowledge management activities have a positive impact on knowledge management efficiency and finally corporate competitiveness. We hope that this study will shed light on further rigorous studies considering tourism industry as a major strategic activity.

  • PDF

Development of a Resort's Cross-selling Prediction Model and Its Interpretation using SHAP (리조트 교차판매 예측모형 개발 및 SHAP을 이용한 해석)

  • Boram Kang;Hyunchul Ahn
    • The Journal of Bigdata
    • /
    • v.7 no.2
    • /
    • pp.195-204
    • /
    • 2022
  • The tourism industry is facing a crisis due to the recent COVID-19 pandemic, and it is vital to improving profitability to overcome it. In situations such as COVID-19, it would be more efficient to sell additional products other than guest rooms to customers who have visited to increase the unit price rather than adopting an aggressive sales strategy to increase room occupancy to increase profits. Previous tourism studies have used machine learning techniques for demand forecasting, but there have been few studies on cross-selling forecasting. Also, in a broader sense, a resort is the same accommodation industry as a hotel. However, there is no study specialized in the resort industry, which is operated based on a membership system and has facilities suitable for lodging and cooking. Therefore, in this study, we propose a cross-selling prediction model using various machine learning techniques with an actual resort company's accommodation data. In addition, by applying the explainable artificial intelligence XAI(eXplainable AI) technique, we intend to interpret what factors affect cross-selling and confirm how they affect cross-selling through empirical analysis.

A Study on Policy Directions for Regional Development of North Korea (북한 지역개발 방향에 대한 연구)

  • Lee, Sang-Jun
    • Land and Housing Review
    • /
    • v.6 no.2
    • /
    • pp.101-106
    • /
    • 2015
  • In order to minimize regional disparities between the North and the South, it is very important to reduce shortages of food and energy in North Korea in the short and mid-term. In the long term, it is important to reduce not only regional disparities between two Koreas but also regional disparities in North Korea. It is important to consider national policies of the North, the South and other countries in Northeast Asia in the process of building regional development policies for North Korea because the future of regional development in North Korea depends on policies of stakeholder in Northeast Asia. This study suggest some policy directions for regional development in North Korea. At first, building new industries, such as hi-tech industries and MICE, is important for regional development potentials in North Korea. Also, we should take some special development strategies according to regional potentials in North Korea. For example, Nampo region should be specialized through hi-tech industries. Wonsan region should be specialized through MICE. Finally, this study suggests some policy issues to the South Korean government. Financial support from South Korean government about inter-Korean economic cooperation should have priorities on the regions where have potentials of hi-tech industries and MICE. Also, we should implement inter-Korean economic cooperation policies under consideration about spatial aspects.

Leisure Riding Activation Plan of the Jeju Horse designated industrial zones (말 산업특구 지정에 따른 제주도 레저승마 활성화 방안)

  • Choi, Cheol-Young
    • Journal of the Korea Convergence Society
    • /
    • v.8 no.8
    • /
    • pp.355-363
    • /
    • 2017
  • Jeju-do was designated as the 'first horse industry special zone' in 2014, followed by additional designation of horse industry special zones in Icheon, Yongin of Gyeonggi-do and Gyeongsangbuk-do in 2015. As a result, horses have become no more synonymous with Jeju-do. Jeju-do may see its competitive edge becoming blunt, compared to other local governments, due to its environmental characteristics and accessibility. The Korean proverb, "Send people to Seoul and horses to Jeju-do", has become an old saying that does not match reality. However, Jeju-do, designated as the first horse industry special zone, is expected to play a leading role in cultivation of domestic horse industry and faces a challenge of creating exemplary cases of success in transforming horse industry into the senary (6th) industry. In addition, KRW 114.2 billion is planned to be invested into 35 projects covering 9 sectors, including supply of elite domestic racing horses, expansion of demand basis for horse-riding, cultivation of horse meat industry, etc., by 2017 as envisioned by the horse industry special zone promotion plan. Despite expansion of facilities and demand base for horse-riding, those at the sites point out that government support at policy level has not come home to their hearts and criticism has been mounting that project efficiency remains low. Factors hindering the growth of horse industry, which have come to the fore, include inadequate supply of horse-riding facilities, limitation to expansion of demand for horse-riding, etc., due to excessive regulation. Advancement of horse industry requires wide-ranging deregulation on investment related to horse industry, including horse breeding and horse-riding facility installation, etc. Regulation which is deemed to be the biggest stumbling block to advancement of horse industry is related to the regulation requiring formation of farmland at horse-riding facilities in farming and fishery villages. Along with improvement in such regulations, horse-riding facilities without license should be legalized to promote qualitative growth of horse-riding industry. Moreover, efforts should be made to develop and deploy instructors with horse-riding license in order to develop horse-riding into a full-fledged leisure beyond simple experience auxiliary to tourism, thus ensuring that people can enjoy leisure style horse-riding regularly in safe and healthy manners. It would be necessary to add fresh momentum into efforts to turn Jeju-do into the hub of well-being leisure horse-riding by pooling our wisdom.

Developing Appropriate Inventory Level of Frequently Purchased Items based on Demand Forecasting: Case of Airport Duty Free Shop (수요예측을 통한 다빈도 구매상품의 적정재고 수준 결정 모형개발: 공항면세점 사례)

  • Cha, Daewook;Bak, Sang-A;Gong, InTaek;Shin, KwangSup
    • The Journal of Bigdata
    • /
    • v.5 no.2
    • /
    • pp.1-15
    • /
    • 2020
  • The duty-free industry before COVID-19 has continuously grown since 2000, along with the increase of demand in tourism industry. To cope with the increased demand, the duty free companies have kept the strategies which focused on the sales volume. Therefore, they have developed the ways to increase the volume and capacity, not the efficient operations. In the most of previous research, however, authors have proposed the better strategies for marketing and supporting policies. It is very hard to find the previous research which dealt with the operations like logistics and inventory management. Therefore, in this study, it has been predicted the future demand of frequently purchased items in airport duty free shops based on the estimated number of departing passengers by the linear regression, which concluded with the appropriate inventory level. In addition, it has been analyzed the expected effects by introducing the inventory management policy considering the cost and efficiency of operations. Based on the results of this study, it may be possible to reduce total cost and improve productivity by predicting the excessive inventory problems at duty-free shops and improving cycles of supplying items.