• Journal of the Korean association of regional geographers
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• v.11 no.3
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• pp.336-350
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• 2005

The prime objective of this study is to analyze tourist's behaviors and satisfaction of the Gwangneung area and get a reading on the tourist's socio-economic traits and the propensity of activities. In addition, it highlights surveys of the tourist's consciousness of cultural, ecological and environmental tourism resources available in the Gwangneung area and the possibility for sustainable development and ways to make the most of these resources. This study found that even though Gwangneung is mostly a place for one day family outings. the tourist's demand for actually unreachable ecological resources is high while existing cultural tourism resources have less than the expected drawing power. It was also found that tourists recognize the need for preservation of the tourism resources of Gwangneung and its potential for further sustainable development. In particular, most tourists to Gwangneung are relatively satisfied with the status of preservation of its cultural and ecological resources and environment On the other hand, accessibility, tourism facilities, and management are estimated at less than desired. Gwangneung would benefit by making efforts for the positive use of its tourism resources and improvement of convenience facilities, management and operation.

• Journal of the Korean Geographical Society
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• v.40 no.3 s.108
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• pp.321-334
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• 2005

This study aims to calculate reasonable carving capacity of the Gwangneung area and to review its tourism policies from the perspective of the tourist's demands. According to the analysis results, The socio-psychological carrying capacity by targeted intervals of time is generally underestimated and less than desired. Parking lots followed by stores and then roads are the biggest issues weighing down the area's carving capacity Also, another finding shows that the physical carrying capacity, analyzed based on area use, is estimated for 600 tourists and 130 cars. This study recommends following that Gwangneung establish various tour programs linking its cultural and historical sites to forest and ecological resources. Further to this, Gwangneung might be better off exerting efforts to developing environmental education programs and training more cultural and ecological guides. The findings necessitate that should be made off limits to cars, and instead servicing the area with shuttle buses. Management offices can also be classrooms used for cultural, historical and ecological education and exhibitions. Other findings suggest an expansion of convenience facilities such as more potable water stations, benches, resting areas and a continued monitoring of tourism activities in the area.

• International Commerce and Information Review
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• v.14 no.2
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• pp.121-145
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• 2012

This research was performed to review the marketing PR(MPR) strategy to build the brand image of Chungnam tourism for the inducement of foreign tourist. Because each local governments are looking for the industries of new growth power from the tourism industry recently, we applied the BI strategy of Chungnam tourism with expended BLC model and GRID model after we analyzed the variety of PR situation and tasks to build the Chungnam tourism's brand image in the competitive domestic and foreign tourism industry. In the result of the study, we set up the limited brand image of Chungnam tourism newly; also we derived a specific action plan. First of all, they need every possible means for Brand Awareness PR, Issue PR, Brand Loyalty PR, etc. depend on brand life cycle with the Chungnam's tourism service products. Secondly, for the each tourism service products, it is requiring to repositioning from present position (B, C, D area) to A area by MPR strategy. Finally, many additional MPR strategies should put in to support for building the brand image for the 'Tourism Chungnam'. The strategic SNS public relations are required with considerations of items that are necessarily need to have the reasons and circumstances for the new foreign tourists, so they can have experiences for the Chungnam Tourism. For the existing foreign tourists, we should keep to build relationship in order to give them trusts and to feel sympathy.

• Journal of Korean Society of Forest Science
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• v.107 no.2
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• pp.218-228
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• 2018

This study was carried out to investigate the recognition and requirements of mountain eco-tourism by surveying mountain villages'visitors. As a feasibility study to introduce new eco-tourism policies, the individual interview survey was conducted from June 17, 2015 to September 17, 2015 targeting 439 visitors in 57 mountain villages, where the Korea Forest Service designated them as mountain eco-villages and the Ministry of Agriculture, Food and Rural Affairs has been operating the rural experience and recreation village business. As a result of the major analysis, the respondents'intention to participate in mountain eco-tourism was 3.65 by Likert 5-point-scale and the respondent's most preferred the number of visits was once a year(44.6%) or twice a year(30.1%). Also, the most preferred region was Gangwon-do(44.8%) and the average amount of expense willing to pay was 153,320 won. Lastly, the respondents said they expect development of regional tourism product(M=3.99) and mountain eco-tourism program(M=3.96) by requirements for mountain eco-tourism. This result shows that it is necessary to inspire public awareness regarding the value of mountain eco-tourism and to develop new policies or programs making people more attracted to mountain villages. Thus, it means that mountain eco-tourism can be utilized as a way to steer sustainable mountain village.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.541-543
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• 2021

Recently, the number of cars owned in Jeju Island and the use of tourist rental cars have been increasing rapidly. Therefore, parking problems are getting worse in residential and commercial areas. As a result, a system is required to secure parking spaces and utilize existing parking spaces. Therefore, this paper proposes a system for real-time sharing of free public and paid parking spaces by introducing services that provide information on nearby restaurants, tourist information, and real-time parking status. The system analyzes infrared sensors and CCTV images installed in the actual parking lot and provides convenience for service users by analyzing the space currently in use and the number of unused parking spaces in real time.

• Journal of the Korean Geographical Society
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• v.38 no.4
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• pp.610-629
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• 2003

Ecotourism has been considered as sustainable tourism since it has been believed to preserve the environment of a tourist destination as well as to satisfy the various needs of tourists. However, most of destinations recently developed for ecotourism have confronted environmental degradation. Therefore, it is necessary to challenge and reestablish the concept of ecotourism. This study seeks to provide new perspectives on the concept of ecotourism by estimating the sustainability of three ecotourism destinations in Jeju Island. The Yae-Rae Dong Ecotourism Village shows a high level of sustainability, while the Ah-Bu Oh-rum at Song-Dang Ri and the Experience Beach at Jong-Dal Ri shows a low level of sustainability. In result, the ecotourism in itself is not sustainable tourism, and further this study suggests that appropriate planning, development, and management of a destination are important factors to decide the success of sustainable tourism.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.261-268
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• 2022

This study tried to understand the meaning of resource attraction, entertainment experience, love mark, and attachment of tourist destinations. A theoretical study was conducted on each research concept to achieve the proposed research purpose. Based on this, an empirical study was conducted after deriving a questionnaire based on this, and a non-face-to-face survey was conducted nationwide using population-proportional sampling. The empirical study was confirmed through the statistical programs SPSS25.0 and AMOS25.0. The resource attractiveness of the tourist destination had a positive (+) relationship with the influence on the tourists' experience. The relationship between the experience and the love mark had a positive (+) relationship. A positive (+) relationship was also formed in the relationship between experience and attachment. However, the relationship between love mark and attachment did not form a significant relationship.Because it reflects regional characteristics, it is a useful material for local culture and history, so protection, preservation, and active program development are required. is needed.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.117-128
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• 2017

This study aims to propose measures to consistently induce Chinese tourists who represent the largest percentage of inbound tourism from foreign countries, utilizing raw data of 2015 Korea International Visitor Survey conducted by the Korea Culture & Tourism Institute under the Ministry of Culture, Sports and Tourism. Differences and influence factors for overall satisfaction on travel in Korea, intention to revisit Korea, and intention to recommendation were analyzed by demographic characteristics and tourism characteristics of Chinese consumers. As a result of analysis study, it came out that there are differences between overall satisfaction on travel in Korea and intention to revisit Korea by age and job of demographic characteristics. Among the tourism characteristics, there are differences in intention to revisit Korea depending on purpose of travel, intention to revisit Korea and recommendation according to route of travel information search, and there are differences in all three categories according to type of travel. The most important factor of all three category was identified as 'Food' factor and the second most influential factors were immigration procedures, security, and tourist attractiveness. It is suggested that more active research and improvement efforts are needed in the government, industry, and academia in order to attract Chinese tourists in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.1
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• pp.107-116
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• 2012

The purpose of this study is to identify the impact on the tourism satisfaction of development approach factors in cultural tourism destination. Based upon the results of empirical analysis, the development approach factors in cultural tourism destination such as tourism convenience, tourism activity, tourism potentiality, tourism resources value have high significant correlation with tourism satisfaction. The priority order sets of the impact on the tourism satisfaction of development approach factors in cultural tourism destination should be related to the tourism benefit, the tourism activity, and the tourism resources value. And they can be used to promote the efficiency of cultural tourism development.

• Archives of design research
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• v.18 no.3 s.61
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• pp.35-44
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• 2005

Songjung beach located in Busan has been developed without design concept or any specific plans for its characteristics. This study attempts to suggest design ideas with specific plans and 3D perspectives in order to develop Songjung beach based on the characteristics and needs of the visitors and provide its own identity. The research was performed in three steps: First, the researcher visited the beach and explored how the beach facilities were used. Second, the satisfaction level and needs on the beach were investigated by questionnaire. Third, the specific plans were suggested based on the above results, which included 5 poly units with restroom, shower room, snack bar, fast-food restaurant, internet Cafe and cafeteria, etc. The form and color of the poly units were decided to show Korean traditional roof image and provide unique image to Songjung beach. This study will show a good example of beach design project reflecting visitors' specific needs through the research.